Comfort food like pizza often trigger craving because of their link to our emotion and brain chemistry The sensory experience of eating, the smell, taste, and texture send signal to our brain to release feel-good hormones such as endorphins These hormones elevate our mood and create a sense of well-being Simultaneously, consuming fatty foods stimulate the release of hormones that signal fullness and satisfaction This combination of food elevation and satiety make comfort food particularly appealing especially during times of stress or low mood Hence, our craving for comfort food are intricately tied to both our emotional state and hormone response