In the short clip, he is seen holding two K-pop albums, one of which is a solo version of Nmix's Lily with her face printed on it.

After a split second, he brings the albums close to his private part and proceeds to rub himself on it, all while making repulsive facial expressions.

In the end, he gives Lily's album a kiss and puts it back on the shelf.

The video quickly circulated on Weibo, with users identifying the location as 5Music in Tainan.

Netizens have since called for the protection of idols from such disrespectful behavior.

The original post that drew attention to this incident read, Meanwhile, hundreds of comments condemn the man's behavior, which they branded disgusting.

The fact that he put the album back on the shelf after his actions has further intensified the backlash, with many calling for stricter measures to prevent such incidents in the future.