One of the leading companies in the field, Open AI, has unveiled its latest chatbot called GPT-40.

It has advanced capabilities including seeing, hearing and talking in similar ways to a person.

Our North America business correspondent Erin Delmore watched the launch from New York. 20 years ago, the biggest battle in tech was over who would win the war for search engine dominance.

Google took the prize and it isn't now just a multi-trillion dollar company, it's also a verb.

So now, enter the latest fight over who will lead on generative AI.

The startup Open AI took the tech sector by storm with its chat GPT chatbot in late 2022 that could answer users' queries and carry out human-like conversation.

Mark, you're not a vacuum cleaner.

As of Monday, we're now seeing that conversation happen out loud.

The company demoed a chatbot that can field questions and give answers via voice.

For four and then exhale slowly.

In the demonstration, the chatbot was asked to help someone prepare for a presentation by taking calming breaths.

That's it.

How do you feel?

I feel a lot better.

Thank you so much.

And to tell a bedtime story, even changing its tone from sing-song to robotics.

It also helped the user solve a math equation, not solve it exactly, but teach him how to solve it.

Open AI got out ahead of a few expected announcements including one from Google this week, Microsoft next and Apple in June.

So that's Erin Delmore giving you a taste of this latest launch.

Let's talk to Mike Koop from Morningstar Investment Management.

Mike, I don't know about you, but I've also seen and heard other bits about this latest bot.

I find it a bit creepy.

Morning, Sally.

It is incredibly human-like and it's also available in 50 languages.

So the things that were formerly limited to English speakers are now going to be available everywhere.

I mean, it's just hard to keep up, isn't it?

And what does that mean for you guys in the stock markets?

So it's just a reminder of how quickly the technology is developing.

This move is potentially going to really accelerate the take-up by making it free and widely available.

It can give open AI access to a whole lot of clean, new data on which to train the model without those copyright infringements that we are seeing play out at the moment.

There's a couple of key things here just to bear in mind.

Firstly, when you get a period of change like this, it's hard to be confident about forecasting exactly what will happen in the future.

We can see that there's an immediate implication for many jobs as companies take and apply this technology.

And so that is going to probably bring forward some of those productivity benefits we were all expecting from the take-up of technology, which will help also relieve some of the inflationary pressure.

So that's the good news.

The other side of the coin though is that when you get these periods of rapid change, you have to be humble about forecasting and not overpay to own assets.

And there has been a real fervour around AI.

So investors need to be pretty careful to make sure they're not overpaying.

I was just going to say, because there's also the issue of it fuelling demand for newer devices that can handle this newer tech as well and use it brilliantly in a way that we want to.

But talking about the Apple are poised to compete and launch their new tech.

Where is the smart play when it comes to AI for financial markets?

So markets are pretty good at sniffing out short-term who the big beneficiaries are.

And Nvidia, of course, has been the market darling and it's absolutely exceeded expectations.

In fact, it even got a mention in the launch of GPT 4.0.

So I don't think there's too many obvious surprises.

It's really some of the other companies which are going to find themselves struggling to keep up and compete with this.

So for Morningstar, as we look at the stocks, a lot of this is already factored into many prices.

I think it's probably the second and quickly applying the technology and reaping productivity rewards.

So looking at it really company by company about the application of this rather than focusing only on those who are leading the charge.

Interesting.

Mike Coop, thank you.

Have a good day.

We'll see you again soon.