There's great economic uncertainty around the world, so why are you making such a large investment right now? Well, I personally don't think the investment is that large.

全世界的經濟都存在很大的不確定性，為什麼你現在要做這麼大的投資？我個人認為投資並不大。

In fact, I think it's still not enough.

事實上，我認為這還遠遠不夠。

From my point of view, I don't think it's the peak of the K-content industry in Korea.

從我的角度來看，我不認為這是韓國 K-content 產業的頂峰。

I think it's about getting over the hump.

我認為這是為了克服困難。

So I can see the top of the mountain now, but there's still some way to go.

現在我可以看到山頂了，但還有一段路要走。

So now, I think we need to invest more money and effort and focus investments in developing people. Of course, the economy is not good globally, and the Korean government is also being more austere right now.

是以，我認為我們現在需要投入更多的資金和精力，重點投資於培養人才。當然，全球經濟不景氣，韓國政府現在也更加緊縮。

So we have been spending a lot of money on welfare and improving people's quality of life.

是以，我們在福利和改善人們的生活品質方面花費了大量資金。

We know that we need to invest in culture, but we are cautious about it because it doesn't produce fast results.

我們知道需要對文化進行投資，但我們對此持謹慎態度，因為這樣做不會很快見效。

So I think we invest a lot, but I still think it's not enough.

是以，我認為我們投入了很多，但我仍然認為還不夠。

We need to do more. How are you strategizing to make sure that your investments are reaching small and medium-sized businesses?

我們需要做得更多。您如何制定戰略，確保您的投資惠及中小企業？

Most of the time, the big global productions are being taken care of in the marketplace.

大多數時候，全球大製作都是在市場上完成的。

Even if we don't provide any government support, there are already a lot of financial institutions in the US or in other countries, including a lot of global funds, and also in Korea.

即使我們不提供任何政府支持，美國或其他國家已經有很多金融機構，包括很多全球基金，韓國也有。

From our point of view, it's actually the small and medium-sized independent films that we need to invest in because they give us a lot of room for experimentation, including with manpower issues and other challenges that support the big film industry.

從我們的角度來看，我們需要投資的其實是中小型獨立電影，因為它們為我們提供了很大的實驗空間，包括人力問題和其他支持大電影產業的挑戰。

There's an invisible added value that comes out of it.

這是一種無形的附加值。

We can't see the economic effects right away, but those advantages can have ripple effects. How much is the growth of K-content helping the broader tourism industry?

我們無法立即看到經濟效應，但這些優勢會產生連鎖反應。K-content 的增長對更廣泛的旅遊業有多大幫助？

We think it's having a significant impact on tourism because people are curious about Korea after watching dramas or movies, performances by our K-pop idols, or other things like our webtoons or games.

我們認為，這對旅遊業產生了重大影響，因為人們在觀看電視劇或電影、K-pop 偶像的表演或我們的網絡動漫或遊戲等其他內容後，會對韓國產生好奇心。

And I think people keep connecting with Korea, whether they want to learn to speak Korean or maybe even come to visit.

我認為，無論人們是想學韓語，還是想來韓國旅遊，他們都會與韓國保持聯繫。

Especially with movies and dramas, many things that we can see, such as makeup, give rise to the beauty industry, fashion, and other things.

尤其是電影和電視劇，很多我們能看到的東西，比如化妝，都會衍生出美容業、時尚等。

And Korean food is attracting a lot of attention too.

韓國食品也備受關注。

So we're seeing more exports of noodles, kimbap, and dumplings.

是以，我們看到麵條、炸醬麵和餃子的出口越來越多。

All of this is the power of culture.

這一切都是文化的力量。

It doesn't show directly, but it's seeping through. The government is hoping to attract 20 million tourists this year.

雖然沒有直接表現出來，但它正在滲透。政府希望今年能吸引 2000 萬遊客。

How close have you come to that, and how much is China's economic uncertainty impacting that goal?

你們離這一目標有多近？中國經濟的不確定性對這一目標的影響有多大？

We've had about 10 million tourists so far this year, and we're aiming for 10 million more by the end of the year.

今年到目前為止，我們已經接待了約 1000 萬遊客，我們的目標是到年底再接待 1000 萬遊客。

But I wonder if that's a little bit difficult because it's so hot right now, and it's difficult to move around the world.

但我不知道這是否有點困難，因為現在天氣太熱，在世界各地行動很不方便。

Still, the tourist arrivals are steadily increasing right now.

儘管如此，遊客數量仍在穩步增長。

Chinese tourists are not visiting as they were before the pandemic.

中國遊客不再像疫情爆發前那樣前來旅遊。

It's recovered quite a bit, but the biggest problem we have with tourism now is the visa issue.

現在已經恢復了不少，但我們現在最大的旅遊問題是簽證問題。

So if we actually just open up, we would have a lot more people coming.

是以，如果我們真的開放，就會有更多的人來。

But right now, quite a few countries have some visa requirements.

但現在，不少國家都有一些簽證要求。

We know it's inconvenient, and it's the Ministry of Justice and other ministries that are managing these visas.

我們知道這很不方便，而管理這些簽證的是司法部和其他部委。

So we're still negotiating.

所以我們還在談判。

We also still lack a lot of infrastructure, hotels, transportation, things like that, to be able to take in a lot of tourists.

我們還缺乏大量的基礎設施，如酒店、交通等，無法吸引大量遊客。

So we have to overcome that.

是以，我們必須克服這一困難。

The fact is that even if we had a lot of people coming now, we probably could not accommodate them all. A cheap yen is leading to a tourism boom in Japan.

事實上，即使現在來的人再多，我們可能也無法容納下所有的人。廉價的日元正在帶動日本旅遊業的繁榮。

How much competition is that for Korea?

這對韓國來說是多大的競爭？

We have a lot of Korean people traveling to Japan right now.

現在有很多韓國人到日本旅遊。

We can't do anything to discourage or stop them from going to Japan because it's nearby.

我們不能因為日本就在附近，就不鼓勵或阻止他們去日本。

And now that the yen has gotten much cheaper, we're probably enjoying that kind of tourism as well.

現在日元變得便宜多了，我們可能也在享受這種旅遊。

So what we're trying to do is to actually incentivize them to travel a lot more domestically.

是以，我們要做的實際上是激勵他們多在國內旅行。

We're trying to identify famous things and places that we can introduce to people and keep them informed about it. There's anxiety in the international community over infectious diseases such as M-pox.

我們正在努力尋找可以向人們介紹的著名事物和地方，並讓他們瞭解相關資訊。國際社會對 M 痘等傳染病感到焦慮。

How's the government assessing this?

政府是如何評估的？

Right now, the government is preparing because we didn't have the vaccines and things like that in advance when the coronavirus pandemic happened.

現在，政府正在做準備，因為在冠狀病毒大流行時，我們沒有提前準備好疫苗之類的東西。

So we're working right now in the early stages, now that we're hearing some rumblings that it could happen and cases are actually increasing a little bit.

是以，我們現在正在早期階段開展工作，現在我們聽到了一些可能會發生的傳言，而且案件實際上正在一點點增加。

So we're being proactive right now and making sure that we have all the money for this one and making sure that we're prepared.

是以，我們現在正積極主動地確保我們有足夠的資金，做好準備。