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  • The Earth is more than 4 billion years old.

  • In the lifespan of a planet, 60 years is nothing.

  • But an awful lot can change in 60 years, good and bad.

  • Back in 1961, when WWF started, most TVs were black and white.

  • A young presenter called David Attenborough was appearing on our screens.

  • We believed burning coal was the best source of power.

  • We thought the ocean was so big, nothing could harm it.

  • And the tropical rainforests would always be there.

  • Back then, we thought conservation was mostly about protecting animals in trouble.

  • We didn't know we'd end up having to protect the entire natural world.

  • We never imagined we'd find plastic inside fish.

  • Or a future Arctic ocean with almost no ice. 60 years on, we have a very different picture.

  • We can see how everything connects.

  • And every year the challenges get tougher.

  • More demand for land and water.

  • For food.

  • For products.

  • All putting unsustainable pressures on nature.

  • The truth is, the next 10 years will shape the future of life on our planet.

  • The direction we choose.

  • The history we create.

  • Our survival is up to all of us. With your support, and by working alongside local communities, we have seen recovering populations of wild pandas, mountain gorillas, and tigers.

  • Rare animals like the Indus River dolphin and others have been brought back from the brink of extinction.

  • More wild places now have legal protection on land, in rivers, and at sea.

  • For instance, the huge rainforest park at Chiribiqueti.

  • And Belize's coral reef.

  • We've pushed global governments to pass new nature laws, and tougher targets for cutting carbon. There's so much still to do.

  • But building back after the COVID pandemic, we can create a greener, fairer economy that supports nature, and protects this unique planet we all depend on.

  • It's completely achievable.

  • We have a plan.

  • If we act now, by 2030 we should start seeing the impacts of a more sustainable food system, a more stable climate, and a healthier, recovering world.

  • And 60 years on from today, let's create a history to be proud of.

  • Together we can save our one shared home.

The Earth is more than 4 billion years old.

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What has WWF done in 60 years? | WWF

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    柯维宏 posted on 2024/10/03
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