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  • The human brain cannot comprehend the negative.

  • It is incapable.

  • Yes, it's true.

  • I'll give you an example.

  • I don't believe you, actually.

  • No, no, I'll give you an example.

  • You don't have to believe me.

  • I'll prove it.

  • I'll prove it.

  • Okay?

  • The human brain cannot comprehend the negative.

  • You ready?

  • Don't think of an elephant.

  • Aww.

  • Oh my!

  • You can't tell the human brain not to do something.

  • Right?

  • And so what happens is we very often reinforce things when we put things in the negative.

  • Right?

  • I can't get a part.

  • I can't get a part.

  • I can't get a part.

  • Right?

  • Or, I can't do this.

  • Versus, I'm going to keep doing this.

  • I'm going to keep doing this.

  • I'm going to keep doing this.

  • Right?

  • And it's such a huge thing to convert things into the affirmative.

  • You're supposed to do it with children as well.

  • Instead of saying to children, don't eat on the couch, we're supposed to say, eat at the table.

  • Right?

  • We tell people what we want them to do, not what we don't want them to do.

  • Pilots know this.

  • Right?

  • It is well known in the pilot community that when you tell a pilot, don't hit the obstacle, they'll hit the obstacle.

  • Because what they're doing is focusing on the obstacle.

  • Skiers know this.

  • Have you ever seen skiers go through trees?

  • Do you know how they do that?

  • It's very easy.

  • It's actually surprisingly easy.

  • If you go through trees on skis, and you go, don't hit a tree, don't hit a tree, don't hit a tree, guess what you're watching?

  • You're only looking at trees.

  • All you're doing is seeing trees.

  • You don't understand how anyone can ski with all these trees.

  • Right?

  • As opposed to follow the snow, follow the path, follow the path.

  • The only thing you see is the path.

  • Skiers know this.

  • If you say don't hit a tree, you'll hit a tree.

  • You won't be able to find a path because all you see is millions of trees.

  • If you say only follow the path, you actually don't see any trees.

  • There's actually very sparse trees.

  • There's plenty of path.

  • There's plenty of snow.

  • It's the same thing for you.

  • If you focus on the obstacles, all you will see is obstacles.

  • If you focus on the path through the trees, all you will see is path through the trees.

  • It's your choice how you choose to perceive your own career.

  • It's literally perspective.

The human brain cannot comprehend the negative.

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