Toronto actor Simu Liu criticized a bottled bubble tea business pitch for cultural appropriation during his appearance on Dragon's Den.

And many people online agreed with his remarks.

I started this venture company primarily to uplift minority entrepreneurs.

And not only do I feel like this is not happening here, but that I would be uplifting a business that is profiting off of something that feels so dear to my cultural heritage.

In this week's episode, a pair of entrepreneurs from Quebec City pitch bubble tea business called Barba.

The founders Sebastian Fies and Jess Frenette were seeking 1 million from the business tycoons in exchange for 18% share of their business.

The founders claim they have transformed the popular Asian beverage into a convenient and healthier, refreshing drink.

Ready to drink experience.

They also said they introduced two new innovations to the boba industry.

The first alcoholic ready to drink bubble tea and it's grab and go popping boba.

However, Simu called out the entrepreneurs for not including any Asian representation or consultation in the creation or marketing of the product.

Ultimately accusing them of cultural appropriation, he said, he is concerned with the company's idea of disrupting the bubble tea industry because it's something very near and dear to his Chinese culture.

This moment went very viral and attracted a lot of media attention globally.

One person to react to this story was Tom Cruise.

Tom commented underneath an article about it saying, very interesting perspective that I felt was a little shut down.

I think we should be listening to what he has to say.

So it seems like Tom is on Simu's side for this and thinks that people are not listening to him and are instead shutting down his opinions instead of valuing them and trying to learn from him.

The business did respond to the comment Simu made by saying, one of our partners for the product is in Taiwan and that's the cultural tie.

So they make all the recipes, all the boba.

We work really hard.

We travel to Taiwan.

We speak with them.

They are part of our team.

It's really important to us.

That's the cultural part of our product.

Despite this response, a lot of fans and Simu himself are not happy about this.

For this video's comment question, was Simu wrong to call the business out?

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Thanks a lot for watching.