Just sitting in the park and enjoying a coffee.

In today’s episode, we’re going to be talking about how you can write copy using

a proven copywriting formula.

Simple Copywriting Formula Hi I’m Jesse from StartCopywriting.com and

in this episode I’m going to be sharing with you one of the classic formula’s that’s

been proven time and time again that was invented almost a hundred years ago and that is the

AIDA Formula or the AIDA Principle. And this principle is going to help you write copy

faster, better, and easier than ever before.

AIDA Formula So what does AIDA stand for?

A stands for Attention I stands for Interest

D stands for Desire A stands for Action

That’s AIDA!

So how do we use this in copywriting?

A stands for Attention Well, attention, with attention what we want

to do is we want to write a headline that gets our reader’s attention. We also can

use video on your website or in your marketing to grab your visitor’s attention. We also

can use images either above or below our headline or video that gets our reader’s attention

especially nowadays when online, so many people are just scrolling through web pages not paying

so much attention. What we want to do is use headlines, video and also images to stop people

from scrolling so we’ll have their attention.

I stands for Interest The second letter is I. I is for Interest.

How do we keep our visitor or our reader interested? The way we do that is with a strong opening,

an opening paragraph. And the way I typically do that is I ask questions that relate to

the visitor or the reader’s problems. Those questions are going to get their interest

because I’m talking directly to them.

D stands for Desire The next letter is D. D is for Desire. With

desire, this is where we present the solution which is your product or service to your reader’s

problem. We’re going to talk about our product in the way of how it can solve our reader’s

problems. We also want to mention your USP and explain why our product is different,

better or superior to our competitors. So that’s D for Desire.

A stands for Action The final A is Action. A is for Action. We

want our readers, our visitors to take action. How do we do that? Well, you should throughout

your copy, multiple times, not just at the end, have a call to action and that is where

you tell them specifically what you want them to do to purchase your product or to take

action. So that’s something you want to have multiple times in your copy and that

is a fraction.

Addition To The AIDA Formula Now there’s one final thing that left out

of the formula, out of the AIDA Formula that I’d like to add and that is proof. Something

that is really, really useful nowadays is proof because there’s so much skepticism

and criticism in the world. So the way we use proof is we show why we are an authority

and why we should be a trusted source in selling our products and services. An easy way to

do that is to mention why should people listen to you, what credentials you have, what experience

you have, what proof can you show them that they should believe the claims you’re making

in the sales copy. So that is P for Proof. That’s my extra addition to the AIDA Formula.

I hope you’ve enjoyed this episode. My name is Jesse Forrest from StartCopywriting.com