Most people don't start businesses

knowing exactly what they're doing.

Generally all you have is

believing that you can do something.

♪ ♪

I'm Bailey Spaulding

and I'm Robyn Virball

and we're the owners of Jackalope Brewing Company

in Nashville, Tennessee.

I moved down to Nashville to go to law school.

I had this t-shirt,

I actually wore it for all of my law school exams.

It has a jackalope on it,

and it says "Believe in yourself."

When everybody thought we were nuts

for veering away from what we were expected to do,

it became our motto.

Taking a leap of faith

is the only way that any small business comes to be.

I don't think everyone still thinks we're nuts,

at least not for wanting to start a brewery.

The number one way most people find us online is Google.

You type in "Jackalope Nashville,"

we're going to be the first thing that pops up

on the right hand side,

and you have the hours and the phone number,

along with directions.

We like to have two-way conversations with customers,

whether it's commenting on reviews

or to respond to some question.

It's always helpful to stay in people's ear.

When we're looking at where we want to distribute our beer,

it's good to know where we have a base of people.

I think the most rewarding part of what we do

is actually liking what you do,

and at the end of it all, there's beer.

[ Both ] Cheers!

♪ ♪

♪ ♪