This is a bit about- QR Codes!

這是一些關於ＱＲ Code的知識

The term Augmented Reality is defined as

擴增實境（Augmented Reality）的定義是：

environment that includes both

同時包含真實世界

real-world and virtual-world elements.

和虛擬世界元素的環境

A very simple example of an augmented reality

ＱＲcode的使用

would be the use of QR Codes.

是一個擴增實境的簡單例子

If you haven’t heard or seen QR codes

如果你還沒用過或看過QR code

you soon will.

你很快就會了

QR or Quick Response codes are

ＱＲ或稱快速響應矩陣碼（Quick Response codes）

two dimensional matrix codes that

是可以利用智慧型手機觸發反應

trigger responses in smart phones.

的二維的矩陣碼

The response triggered could be a simple

其觸發的反映可能是

text message, a call to a telephone number,

簡單的訊息、打電話到一個門號

a visual, or a trip to a website.

進入或觀看一個網站

By downloading simple free applications

藉由下載簡單的免費ＡＰＰ

to your smart phone, access is simple.

到你的智慧型手機，你可以很容易地使用它

Click the app

點擊ＡＰＰ

point your phone to the code

手機瞄準QRcode

and presto an interaction occurs.

互動隨即觸發

video playing

（播放影片）

QR codes have been in use in Japan

QR code已經在日本和歐洲

and Europe for several years.

被使用多年

Very prevalent in Japan,

在日本他非常普遍

they have been used in advertising to promote

常被用在商品的廣告與推廣

products by sending customers to websites,

並將顧客導入網站

triggering information such as nutritional details

提供相關資訊例如營養資訊

or prompting a sale via coupons.

或用以作為折價券

They have even appeared in architecture.

他們甚至出現在建築物上

The Tokyo N Building rather than having the typical billboards

東京的N Building不使用傳統看板

was built with a QR Code façade.

反倒是鑲了QR code在其建築表面

The QR code takes you to a site that gives up-to-date information

那個QR code會將你導入提供最新資訊的網站

on the shops and services inside.

告訴你建築內有什麼店面和服務

The vision of the future includes

未來預計有的功能包含

the use of an iphone app that will allow

利用iphone的APP

users to see those inside who

來讓使用者看到並聽到

want to be seen and heard.

建築內同意的使用者的資訊

By clicking on them

藉由點擊

you would see what they are tweeting.

你可以看到他們tweet了什麼資訊

QR codes are just starting to become

QR codes在北美

popular in North America.

才剛開始流行（譯注：注意這是2010年的影片）

A number of airlines like British Airways and United

許多像是英國航空和聯合航空等公司

now allow users to download QR boarding passes

現在都能下載QR登機證

to their phone and to use at the departure gate

到他們的手機並在登機門使用

Starbucks is piloting a QR enabled app

星巴克正在測試一個能藉由QR code

that links to a store account allowing customers

讓顧客支付款項的店面帳號的APP

to pay. Some companies are using

一些公司正藉由QR code

QR codes to buy and redeem tickets

來買票和換票

Hollywood Blockbusters like

好萊塢大片

Iron Man 2 are using QR codes for promotion

例如鋼鐵人2都有利用QR code宣傳

Calvin Klein is posting

Calvin Klein在紐約

a giant QR code in New York

放置了一個巨型QR code

to send users to a 40 second

讓使用者觀看到40秒的

racy commercial

成人廣告

True Blood embedded one to

噬血真愛在最後一集「迷失」

promote their new season within a commercial

插入了一個QR code用以宣傳

on the last episode of Lost

他們下一季的製作

You can make a statement about who you are

你可以藉由QR code Ｔ恤

with your own QR code Tshirt

和皮帶、刺青

belt buckle,

以及名片

tattoo, or business card

來宣傳你是誰

And if you think your food has escaped the code,

你覺得食物能擺脫被code的命運嗎？

think again

想想看

your next birthday cake may have one

你下次的生日蛋糕可能就會有一個QR code了

and if you buy a clever cupcake its code will send you

你買的輕巧的杯子蛋糕上的QR code會將你引入

to a site to aid world poverty.

救助貧困的捐獻網站

There's no escape..might as well relax

沒人能脫離魔掌，可能連在沙灘上放鬆時

on a beach somewhere

都會有一個QR code在某處出現

For a bit more about our course

想知道更多我們的課程？

activate the QR code above

請掃描這個QR code