This is a bit about- QR Codes!

The term Augmented Reality is defined as

environment that includes both

real-world and virtual-world elements.

A very simple example of an augmented reality

would be the use of QR Codes.

If you haven’t heard or seen QR codes

you soon will.

QR or Quick Response codes are

two dimensional matrix codes that

trigger responses in smart phones.

The response triggered could be a simple

text message, a call to a telephone number,

a visual, or a trip to a website.

By downloading simple free applications

to your smart phone, access is simple.

Click the app

point your phone to the code

and presto an interaction occurs.

video playing

QR codes have been in use in Japan

and Europe for several years.

Very prevalent in Japan,

they have been used in advertising to promote

products by sending customers to websites,

triggering information such as nutritional details

or prompting a sale via coupons.

They have even appeared in architecture.

The Tokyo N Building rather than having the typical billboards

was built with a QR Code façade.

The QR code takes you to a site that gives up-to-date information

on the shops and services inside.

The vision of the future includes

the use of an iphone app that will allow

users to see those inside who

want to be seen and heard.

By clicking on them

you would see what they are tweeting.

QR codes are just starting to become

popular in North America.

A number of airlines like British Airways and United

now allow users to download QR boarding passes

to their phone and to use at the departure gate

Starbucks is piloting a QR enabled app

that links to a store account allowing customers

to pay. Some companies are using

QR codes to buy and redeem tickets

Hollywood Blockbusters like

Iron Man 2 are using QR codes for promotion

Calvin Klein is posting

a giant QR code in New York

to send users to a 40 second

racy commercial

True Blood embedded one to

promote their new season within a commercial

on the last episode of Lost

You can make a statement about who you are

with your own QR code Tshirt

belt buckle,

tattoo, or business card

And if you think your food has escaped the code,

think again

your next birthday cake may have one

and if you buy a clever cupcake its code will send you

to a site to aid world poverty.

There's no escape..might as well relax

on a beach somewhere

For a bit more about our course

activate the QR code above