>> My name's Emma Moffat; I'm a fish buyer for a company called Icelandic Seachill.

>> I'm Ben Bengey; I'm a commercial fishermen. I grew up in north Devon.

>> My name is James Ritchie.

>> And I'm Bonnie Ritchie - I'm his wife and we own Simpson's Fish and Chips in Cheltenham.

>> My name is George Hooper; I'm 19 years old and I run a fishmongers in Bedfordshire.

>> We came out of art school and didn't really have anything to do. We got married and my

mum and dad said: "We're opening a fish and chip shop, would you guys want to run it?"

>> With Bonnie's family in fish and chips for 40 years it just felt like a natural progression for us.

>> When I started in the seafood industry it was quite a young age. I was about 13 or

14 when I really got involved and now I'm 19 and opening my own shop.

>> The fish industry is vibrant; it's growing and there's opportunities to do almost every

role that you could think of.

>> You need accountants for it; you need marketing, you need PR, you need design; you need everything!

It's not just fish and chips - it's a huge variety.

>> I left school with a few GCSEs; I always wanted to be out on the sea 'cos that's what

I loved since I was a young lad. I started working with my dad then I bought my own boat

at the age of 13.

>> There are people that are 'on the coal face' - on the boats, getting the fish out

of the sea, gutting them and getting them into the harbours; but also there's people

like me who are working generally in an office.

>> You've got to learn about the different species of fish to start off with. That always

helps and then from there you just learn about all the different areas from catching to processing.

>> The seafood industry is quite niche; it's quite specialist; and as a result of that

the salaries can be quite generous - and you can start from the bottom on the factory floor

and work your way up.

>> When I started when I was 15, I was on £70 a day. As your skill base progresses on -

- it gets better and better.

>> I think for young people it's just about encouraging them and letting them know that

there's so many different aspects to the industry. We've watched people mature in the shop. If

they've come to us young and they've been there a few years we've really seen them build

up confidence at the shop.

>> We need to start getting youngsters into the industry or it will just be a dying industry.

You'll often see me on my phone snap-chatting away with people shooting strings over the

side. You've got to be up with social media; it will help sell your product.

>> My favourite fish is john dory; it's a lovely looking fish. And I'm also partial

to red snapper!

>> The job that I've got now - and the world that I live in now - is something that's totally

different and something that I actually really enjoy. I never in a million years thought

that me - from a tiny little village in the north west of England - would be travelling

the world; meeting people from all over the world, and being lucky enough to do that as part of my job.

>> I think it is a cool place to be in again; I think 15 years ago it wasn't.

#Music plays