>> Thank you.

Thank you.

Thank you.

Thank you.

Thank you.

Thank you.

Thank you.

Before we start with the keynote,

we'd like to take a moment to talk about the tragedy

that occurred yesterday in Orlando, Florida.

We offer our deepest sympathies

to everyone whose lives were touched by this violence.

It was senseless, unconscionable act of terrorism and hate,

aimed at dividing and destroying.

The Apple community is made up of people from all

around the world, from all different backgrounds

and all different points of view.

We celebrate our diversity.

We know that it makes us stronger

and moves everyone forward.

Please rise and join us in a moment of silence

to honor the victims and the people who loved them.

Thank you.

Thank you.

Hello and welcome to WWDC 2016.

It's great to be here at the legendary Bill Graham Auditorium

in beautiful San Francisco.

We have a really big and jam-packed morning planned

for you, and we couldn't be more excited.

Let me give you some details on the conference this year.

This is our 27th Worldwide Developers Conference.

The developer community has never been more vibrant.

We now have 13 million registered developers

with 2 million added in the last year alone.

The conference this year sold out over 5000 attendees

and millions more watching on the live stream.

This is truly a worldwide conference.

We have people here from over 74 countries.

We're excited that we're attracting

so many new developers.

Over 70% of the attendees

at the conference this year are attending the conference

for the very first time.

Now, we're investing in the next generation of developers.

We've awarded 350 scholarships this year.

[ Cheering and Applause ]

These guys are incredible.

If you see them, make sure that you congratulate them.

We have over 100 attendees at the conference this year

that are under 18 years of age.

The youngest, the youngest is only nine.

Wow. I met her yesterday and she is going

to make one heck of a great developer.

This week is about helping you get the most

out of our platforms.

So we have over 100 engineering-led sessions

and over 150 hands-on labs with over 1000 Apple engineers

on site here to help you through the week.

The App Store started eight years ago with only 500 apps.

Recently, we passed a major milestone.

We now have 2 million apps on the App Store.

[ Applause ]

Your 2 million apps had been downloaded 130 billion times.

And as you know, the App Store is the best business opportunity

for developers.

We're about to pass $50 billion paid directly to developers.

This is absolutely amazing.

And of course, successful developers translates

to us having the best apps on our platform for users

and this is what really matters.

Now, we have a busy morning planned but I'd

like to take a moment to talk

about why we do what we do at Apple.

Our north star has always been about improving people's lives

by creating great products that change the world.

And we've been doing this for a long time.

But today, for the very first time, we're going to talk to you

about four Apple platforms.

Each of these platforms is category-defining

and world-changing.

The Macintosh changed personal computing.

Today, it's the most innovative

and loved personal computer on the planet.

iPhone changed phones forever.

It's the best smartphone experience and the gold standard

by which everything else is measured.

The iPad magically transforms a glass canvas into anything

that you want it to be.

It's our clearest expression of the future

of personal computing.

Apple Watch, only one year old,

it's already the ultimate device for a healthy life.

And Apple TV just announced last fall based on the idea

that the future of TV is apps,

it's already transforming the biggest screen in our homes.

Now, we love creating great apps,

we love creating great products that change the world,

but we can't do it alone.

Developers are a crucial part of that journey.

You are about-- You are a part of everything that we do,

and everything that we will do going forward.

Because it's together that we enrich people's lives.

Now, we offer you four incredible platforms

that power these world-changing product experiences.

watchOS, tvOS, OS X, iOS.

We're going to move each of these platforms forward today

and we'd like to get started with watchOS.

And to do that, I'd like to invite Kevin Lynch up.

Kevin.

[ Cheering and Applause ]

>> Thank you, Tim.

So I am really excited to talk with you about watchOS

and show you some of what's ahead.

Now, people who are using Apple Watch love it, particularly

for quick glances at information and quick interactions.

And our top focus is performance and we've made optimizations

across the entire system including a serious acceleration

in app launch time.

Your app should actually respond instantly.

[ Cheering and Applause ]

The information you look

at should be updated before you go look,

so it's ready the instant that you are so you're not waiting.

In watchOS 3, your favorite apps can respond instantly.

So let's take a look.

So we're going to accomplish this

by keeping your favorite apps in memory.

We're going to support background updates of data

and refresh the information so it's ready the instant

that you are, and then we support quickly launching these

apps and interacting with them.

This is going to work for both the built-in apps

and third-party apps.

Let's take a look at an example.

This is watchOS 2 and we're going to look

at an app called Onefootball.

We're going to launch it from the complication the bottom left

and we're going to see how long it takes.

So here we are launching the app, takes a few seconds

to launch, and then once it launches, it loads some data,

and it updates, there we go.

So that is a pretty typical example of watchOS 2.

Now, we're going to take a look

at Onefootball launching in watchOS 3.

Are you guys ready?

OK, don't blink.

That's it.

[ Cheering and Applause ]

So that example is about seven times faster but it feels

like a million times faster.

So now, we've made it really easy

to access your favorite apps.

You can just press the side button below the crown

to show what we call the dock.

You can choose which apps go here

and you can quickly scroll through them.

[ Cheering and Applause ]

The apps are now both glanceable and interactive rather

than separate concepts.

This is a dramatic improvement

in how it feels to use the watch.

So this increased performance allowed us to have access

to our favorite apps quickly.

We want to be able to access them anywhere.

So by using the side button, we can get to them easily.

Now, another key design goal we had was

to make the watch feel more familiar.

And so we've done with the watch face,

now we've added control center.

You just swipe up from the bottom,

just like on iOS, and very familiar.

[ Cheering and Applause ]

So this is a giant improvement at how it feels to use apps

and to navigate the watch very simply and easily in watchOS 3.

Now, we've also made it more powerful to reply to messages.

So now, when you receive a message, you can see the ways

to respond right there.

We've removed this step.

You don't have to actually press reply now.

You can just pick the way you'd like to reply.

And if you just scroll down,

you'll see your smart replies right below the message.

So you can just tap reply in less than a second.

Now sometimes, you don't see exactly the response you like

and you're not in a situation where you can use dictation,

so wouldn't it be great

if you can just write your message on the watch?

Well, we're introducing a new way to do that with something

that we call Scribble.

With Scribble, you have a new way to respond just

by writing what you like on the screen,

and you can just quickly draw the letters

for your message right there

like writing something like Starbucks.

You can see the letters go right on top of each other.

[ Cheering and Applause ]

So that's a great new way to respond with just the response

that you like on your watch.

Now, the watch face is great for quick looks

and it reflects your style

and it's also the character of the device.

Now, we've had Mickey as a fun watch face that I like to use

on weekends but I know what my daughter is going to really love

because Minnie is coming to the watch now.

And of course, you can choose from a variety of colors

for her outfit that match her bands perfectly.

Now, one of the most frequent things people do is look

at their activity rings

and we're adding a new watch face specifically

for that called Activity, so it's a great beautiful way

to see your rings throughout the day.

It comes not only in the analog version

but also a really nice chronograph version

and a digital version, so a super good way for looking

at your progress during the day.

We've also added a really simple new face that we call Numerals,

which is very beautiful, and the hours actually go

around the dial during day, and you can choose from a variety

of fonts that match your style,

so a really simple new watch face called Numerals.

Now, there's a lot of watch faces to choose from

and we're finding that people are actually switching

between faces for different occasions, so we're going

to make that super easy.

You can now just swipe to switch the face you'd like to use,

and you can choose which faces you'd like

and how they're configured so you can easily get to them.

We've also added the ability to add more complications to faces

like Weather here on the photo's face.

So now, really simple to navigate

and use your watch faces as well.

Let's see all of this stuff running live.

For a demo, please welcome Stacey Lysik.

Stacey.

[ Cheering and Applause ]

>> Thank you, Kevin.

Good morning.

I could not be more excited to have the opportunity

to show you watchOS 3 today.

I wake up to my favorite new face,

just the girl I've been looking for.

Now, in watchOS 3, you have a place to keep all

of your favorite apps.

You choose which apps go in your dock and you choose the order.

I can bring up my dock by pressing the side button.

And I can swipe through my apps one at a time or lay my finger

down in these dots at the bottom of the screen and fly