- Ow!

- Oh God! (groans)

- I feel like it would just be faster

to wear a hat.

- [Voiceover] As seen on TV hair products?

- It's hair products that are bought at 11 at night

when you're bored and sad.

- I honestly don't think any of this stuff

will work on my hair.

- We both have a lot of hair.

- There aren't a lot of women with natural hair

in the commercials, but I could be surprised.

- You're giving them a lot of credit.

- You know, I'm trying to be fair here.

- This is when I turned off the TV

'cause it was being like, "Are you lacking volume?"

- [Together] Nope.

- I don't need a Bump It, it bumps itself.

- Part hair across the crown of the head.

I'm already lost.

- Like this?

- Yeah.

- Okay, here.

Did you just drop yours? - Yeah.

- Tease from scalp to about three inches high.

Wow. - Wait, what?

(groaning) - Oh God!

- No.

- Place Bump It, insert firmly on scalp.

- It's in, you've bumped!

- I think I did it.

- Fan out hair over Bump It,

fluff, and even.

So basically, the step is, make sure no one can see

your damn Bump It.

- Oh.

- Oh my gosh!

- Oh my God.

It does not look bad.

- I look like a Conehead.

- I'm mad.

(snapping)

- It is hard to do it right, but when you do it's worth it.

- [Voiceover] Hairagami?

(shouting in surprise)

- Oh my God.

- Don't do that!

- This is actually really clever

because I feel like these instructions

would immediately get dropped in the toilet.

- This is not gonna hold hair.

- You just broke yours. - No I didn't, oh I did.

- Sandwich hair at the nape of the neck

- Sandwich me.

- Okay, it's sandwiched.

- Wait, wait, wait. - Maybe yours just isn't broken.

- No, oh... - Okay.

- You know who could probably do this really well,

is Shontelle.

- Bend the other end up and over the--

- [Together] What?

- Arrange hair across Hairagami,

then pull down.

- Oh (bleep).

- Oh my God. - Did I do it?

- Which style are you going for? - I don't know.

(snapping)

- Who even thought of this?

Who was like, "Oh, I love those snap bracelets,

"let's put 'em in my hair."

- Was it a man?

- Glam Twirl.

Create one hundred dazzling hairstyles.

- You can wrap it?

- Oh my God, there are so many instructions!

- I don't even know where to begin.

- You're supposed to thread it through the hole.

You run it through the hole.

You gotta put it in the hole.

- I'm so scared. - Yeah, I'm scared, too.

- That's a terrible sound.

- Should I go up? - (laughing) I don't know.

- Maybe we are supposed to keep it,

this is so hard (laughing).

- I pushed down, I-- (both gasping)

- Oh (bleep).

- Oh my God.

- It's beautiful.

- It got caught, it got caught.

- I cannot believe that this works.

- Yep, not for black people.

(snapping)

- My hair is worse.

- We are adult women, and I still felt

like I was in danger about half the time.

- Raise your hand if you've been personally victimized

by the Bump It.

- I like the idea of products that make it easier

to do your hair.

I just think those were not the products.

- Most of them were two person jobs. - Yeah.

- You definitely need a friend.

- I ripped out so much of my hair.

- Really, what we're saying is that

these "As seen on TV" products

are worthwhile because they can show you

who your real friends are.

- Real friends don't let your hair get caught

in wrap mechanisms.

- Ladylike not approved.

- Yeah, I mean to be fair,

that one strand is really curled.

- 78 strands to go.