- Recently we made a video called "Men get Photoshopped

"Into Ideal Male Body Types."

- It was a look at how Photoshop affected us as guys.

- What we weren't expecting was this huge

response that women have to go through this

every single day.

- So, today, we as men are going to get Photoshopped

to the standards that a woman would be Photoshopped.

- We have been Photoshopped before,

but never like this.

- [All] Ahh!

(upbeat music)

- So, in all honesty, across media,

how much of beauty is Photoshopped?

- Like all of it.

- All of it?

- Unless an ad specifically says,

"This has not been Photoshopped",

I guarantee it has been Photoshopped.

- It would be really cool if we lived in a society

where people didn't have to alter their looks

to be accepted but that's not the society we live in

and it's been sorta this way for a long time.

- Sometimes they credit it back to the pinup era,

like a lot of people were illustrating women

instead of taking their photos.

And they would exaggerate the women's bodies

to look like more idealistic versions of themselves.

- We're constantly looking at images that have been altered.

We only notice it when it goes just a step too far.

- So, what we're recreating today are examples

of disastrous Photoshop.

- Correct.

- Your butt looks so much better already.

- How, what?

So, I'm gonna do the Victoria Secret underwear ad

where she loses half of her butt.

(laughs)

How does a Photoshop person do that?

- I think that they are going for a thigh gap.

- Why do people want so much space between their thighs?

- Like, unfortunately, body types go in and out of fashion.

Young women, you know, they want to do what the guy says

is hot.

- You're contouring my eye?

So, I'm doing a Ralph Lauren ad.

What were they thinking?

- The Ralph Lauren in Asia took this ad,

Photoshopped it to what they thought

was the ideal beauty standard.

- Which was smaller.

- Which was very small.

- If I were doing it, I would probably slim your cheeks

a little bit more and even...

- What's wrong with my cheeks?

And in this context, being too big is what?

- I think she was like 120 pounds or something.

- You are painting my face like the joker.

I'm recreating a recent Kim Kardashian photo.

- People are arguing back and forth

whether she did actually Photoshop the image

regardless, I think the Kardashians

are kind of notorious for always wanting to use

Photoshop and kind of look like the best version

of themselves.

- What's going on with the Madonna photo?

- Her before and afters were incredibly different

and striking.

They took out her wrinkles.

- Airbrushed and just crazy.

- The Madonna photo is your extreme case of Photoshop.

- Society cuts you off at a certain age

and I think it's so hard for a woman to

age gracefully.

- I mean, I got, a blemish or two.

- You're pretty fucked up, man.

(laughs)

- It really after a while starts to infiltrate

your own psyche.

The sort of unrealistic expectation of what

is put out there as a beautiful woman

when really she doesn't even look like that.

- As a makeup artist, natural means

a lot of makeup to look like not a lot of makeup.

- People in the fashion industry know

what's going to look good on camera.

- His face is just a little wide.

So, we're trying to bring it a little bit closer.

- I think that you will learn a lot about

what expectations are put on you.

Even from the moment that you step into the shoot.

- Normally women do already come prepared

with everything waxed.

- Everything?

- Everything.

- I think a lot of people assume that

a lot of it's done post, but a lot of work

goes into making people look the way they do

for a cover shoot.

- Oh, there's cream on my thighs.

There's a brush on my butt.

This is a, this is a feeling.

- With celebrities like the Kardashians are contouring,

and then getting professional photo shoots done,

and then also Photoshopping, just seems like a lot of work.

- I would say we're ready for a set.

- How long was that?

- It's like 45 minutes.

- 45 minutes?

- Yeah.

- Ready to paint my naked body?

(upbeat electronic music)

- I thought, "Why are you touching me up here?

"I thought we already made me beautiful."

- Just a little bit more.

- I'm getting oil rubbed on my body

while another man makes my butt look better.

- Try so hard to know that you're beautiful.

And they'll start saying all these things

to you that you're like,

"Woah, I didn't even realize I had that as a problem."

He's looking a little baggy.

- Baggy?

Are you kidding me?

- This is not untouched.

I've been touched a lot today.

- I've heard celebrities say that's like

an idealized version of me.

And they're like, "I wish I was like that."

This is the weirdest.

- Try to stick out your butt as much as possible

and arch your back.

- Move your hips a little back,

but try not to point,

just kinda...

- If you want it long, it has to point.

- Bring that towards us and push that one back.

- Can you make your butt tighter though?

But not like you're clenching.

- I don't know what you mean.

- Zach?

- Yeah.

- Listen to me.

- No, I'm listening.

- It's hard to arch the back and get the chin,

'cause I feel like they must have shopped this.

- Give me a little sultry look,

but less mad.

Less like you're trying.

No, no, no.

Like this, yes.

Like sexy Gollum.

- What has it got in its pockets?

- Can you look a little sexier?

You look very scared right now.

- I mean, in some ways, I am scared right now.

- I think the most shocking part

might be after you see the Photoshopped version of yourself,

you basically have seen what someone wished

that you looked like.

- I'm like, I'm massively contorted here.

- Oh, I'm dying.

How does Kim K. do it?

- It's so hard to not let that affect you.

- [Photographer] Look more seductive.

- Okay.

- [Photographer] And you'll be fine.

- Okay.

- This is a hypersexualized position

and my face is not a part of who I am at all in this.

- I'm an object.

My face won't even be in the photo.

- Also, think about this.

This is their job.

To look good,

everyday, all day.

- I think we got it.

- Oh ho, ho, ho.

Oh my God.

- I feel terrible.

- I just felt so beaten down

and like there were expectations of me

that I couldn't meet.

- Be angular and hard but be soft and be seductive

but innocent.

It's like, "What are you?

"I can't be all of these things at once."

- Everything you think is real is constructed.

Hopefully not in an artful way,

but it's constructed.

- There was nothing human about that.

It's just an object

lit beautifully and now it will be

Photoshopped to look better.

(upbeat music)

- And you don't have her ass.

- No one has her ass.

- I'm both excited and very nervous.

- [All] Woah!

- I think you look beautiful.

- Let's see the photo.

Oh.

- Oh, those arms sure did shrink.

- They look like string beans.

I have bendy straws for arms.

- It's really weird, but the more I stare at this,

the more normal you look to me.

- I agree.

- Yeah, I'm getting really used to it.

- I know that I'm a very skinny person.

But like, seeing them together, I'm like,

"Oh no, we should take some of the roundness off that."

Now that I see the one on the right, I'm like,

"I look chubby as fuck in the left photo."

- Can you imagine being a young girl,

having to look at images like this?

- Since there always will be Photoshop,

stay body positive with the current body that you have

and to know that where you are right now, is great.

- So, now we're going to look at the picture

that I was recreating.

(laughs)

What a nightmare.

Are we ready to see Keith 2 point Oh?

- [All] Oh.

- Gross.

I am a putty man.

I don't like seeing myself like this.

I hate this.

- You don't like being seen as an object.

- No, I don't want to be seen like a sex object.

I want to be seen as like a fun person.

- But for a woman, this is obviously

not realistic on the right,

but the underwear looks nicer.

- So, they're not only Photoshopping my body,

they are Photoshopping the product.

So, there's like nothing true, right?

Even when you look at Golden Grahams on box,

those fucking Golden Grahams look way better

than the ones in my bowl.

- And if one of these women were to just release,

you know, a photo of just what she looked like

when she rolled out of bed, it would be considered

brave as opposed to just human.

- Madonna.

(laughs)

- Let's see the Photoshopped version of this.

- Oh, no!

- Holy shit.

- (mumbles incomprehensibly)

- All right, I'm done.

- Why would you do that?

- I'm gone, I'm gone.

- No, that's not me.

Freckles that I have are what gives me character.

I look like a vampire.

- Also funny is that in an effort to Photoshop you

to look more like female Photoshop standards,

your look has gone from "I will either murder or fuck you"

to "Won't you please come fuck me?"

- Yes, that's true.

- You're right.

- How did they do that?

- And then you come under fire when a picture of you

comes out that's not Photoshopped.

And they're like, "Why does she think she needs