- So what's the deal with Korean beauty products?

They're everywhere.

- Some people swear by them.

So we're trying to figure out what all the hype is about.

- We decided to get some and try them out.

- It's Ladylike and today we're testing Korean makeup.

- So, I've seen a lot of Korean beauty products

in Sephora.

There was a Birchbox with a lot of Korean beauty

stuff in it.

Korean makeup/skin care is kind of everywhere right now.

- I guess I didn't even realize it was different

than American makeup.

- I've heard a few things about Korean

beauty products but I don't know if I've heard

about products that people actually use

or the products that just become Internet famous.

- There's a whole shelf at Urban Outfitters

with like Korean beauty products.

If Urban has it, you know it's trendy.

- Ooh, I have chic purple.

- I like that mine says, "oops." like you're

already going to fuck up.

- So, apparently, you apply it to your lips,

wait for it to dry, and then you peel it off

like Elmer's glue.

- I kind of like the smell, is that weird?

I was also one of those people

who huffed out Elmer's glue.

- Don't huff glue, friends.

- Does yours burn a little bit?

It doesn't feel good.

- Like, what was the thinking behind the creation

of this product?

- Too easy to put on normal product

so you've got to do the most.

- My lips feel like shriveled prunes.

Which makes me think it's time to peel.

- It's kind of difficult to grasp.

It has a strong hold on my lip.

- Oh, gross.

- Oh my God, they're both coming at the same time.

- Woah, oh my God!

- I kind of fucked it up and I had it like surrounding

my lips so I still look like a four year old.

- Oo, salty.

- It is so salty and I don't know why.

- In terms of like, color, what's left on my mouth

doesn't look that bad.

- I don't hate it but it doesn't look

like I have anything on, do you know what I mean?

- It also kind of looks like ombre.

- It looks like a color that's worn off.

Like maybe I have been kissing a lot of people.

- [Voiceover] Maybe.

- [Voiceover] Dear Girl's Cute Eyes Maker.

- So this is an eye fat enhancer,

It's just like contouring but for your bags.

- What? It's like a brown little stick thingy.

- So there's two steps to this thing.

- So, I'm literally just making my bags worse.

- Step two is like this weird, clear, shiny thing.

- Step two is like, "Oh, I'm on the up and up."

- Actually my eye does look puffier and bigger.

- Oh my God!

Blend it a little bit.

- Yours look a lot bigger actually.

- Yeah.

It sounds weird but I guess it works.

- Yeah.

- Yeah.

- It's fine.

- Yeah.

- It's a look.

- [Voiceover] It's a thing.

- [Voiceover] Nude Glow, Nakeup Face.

- Not makeup but Nakeup.

- It's called eye gloss.

But I don't know what that means.

- Oo, it's cold.

- I'm like nervous about putting a lot on so.

It's twitching so much.

- You can't really mess up doing this.

- Your eyes twitching too.

Actually, it's twitching quite a bit.

(laughing)

- Are you trying to dry it?

- Yeah, dry it for me.

- Oh my God, you want me to blow on your eye?

- Yup.

- Does it tickle?

- Uh-oh, I did too much.

I went too far.

Oh, fuck.

- Okay, wait, just stop with the--

- Just stop - Just stop.

- I didn't realize how pigmented it was.

- This shows up quickly and a little bit stronger than

normal eye shadow does on me.

- You know, actually, I thought it would be

more severe than it was.

You can blend this a little bit with your finger

which is good.

- [Voiceover] Okay, this is definitely the cutest

packaging of makeup that I've seen in a while.

- This is just adorable.

- Oh, if you squeeze it it's wet.

- It's like a little heart.

- All right, not a color I would choose

but it shows up so that's a plus.

It's just moist.

- This is essentially a clown color for my face.

- Maybe mine's too wet.

No, this is just the way it is.

- It looks like I just pinched my cheeks

like Victorian woman style.

- I feel fresh faced.

- I feel like yours blended pretty well

so it just looks like, it looks like you might

not even have blush on necessarily.

- It definitely is not a high impact blush.

As the little illustration is, just a little like hm.

- Yeah, like hmm.

- I'm not mad at it.

- I'm more mad at myself than I am at this.

- I think it's super interesting and enlightening

just to see like what trends are trendy over there

as opposed to like the makeup trends

that are trendy over here.

- It's all very soft and dewy and shimmery.

In America, it's really like contoured,

sharp liner, sharp lip.

- And it shows you how the standards of beauty

really do change a ton.

- A couple of the items popped on my skin a little

bit more than I thought it would so that was cool.

- So Korean makeup?

Thumbs up? Thumbs down?

- Thumbs up.

- Just as hard as American makeup.

- Lady tested, lady approved.

- And that's why they call it Ladylike.