Our word of the day is “Top Line”. The top line refers to a company's gross sales

or revenues. Therefore, when people comment on a company's "top-line growth", they are

making reference to an increase in gross sales or revenues.

For example, a company would be experiencing top-line growth if a new advertising campaign

caused a 15% increase in sales for its widgets, which resulted in an increase of $2 million

to the revenue. Bottom-line growth would occur in a situation where a company found a new

supplier for raw materials that result in a cost savings of $4 million.

Top Line is Gross Revenues; that is, every single dollar that comes in the door from

the sale of your product or services. Bottom Line is Net Profit; the final amount of profit

or loss you end up with after paying all your expenses