many different tools tactics and strategies and new social media channels

coming on almost every week it's hard to know where to even start and that's when

today is over so we're gonna cover three fundamental digital marketing basics you so

can build profitable and high converting digital marketing campaigns

Hello and welcome, my name is Adam Erhart and you're watching the modern marketing show we take

different marketing tactics tools tips and strategies and break them down into

bite size actual clips that you can use to immediately take your business to the

next level digital marketing is often made to sound overly confusing but it

doesn't need to be the simple truth is that digital marketing is just

wait for it

marketing but done digitally deep I know but while there are a lot of similarities

between traditional and digital marketing there are also some key

differences that can mean the difference between winning campaign that makes you

money and a losing campaign gets you nowhere

Step one isn't all that different between traditional and digital marketing before

you do anything you first need to identify and clearly define your target

market and who it is that you're trying to reach this is crucial because your

target market will dictate how you advertise where you advertise and what

you advertised as an example you're gonna want to use a very different

message to market to a 63 year old grandmother who likes gardening and

lives in Oregon and you are to a 22 year old male is a recent college grad likes

CrossFit and lives in Florida wil to these markets are likely to respond to

completely different images messages and they likely hang out in different places

online clearly defining them first allows you to target them better he sees

you time and money by not marketing to people who are unlikely to care about

what you're offering when you buy defied your target market and find who they are

what they like and where they hang out on line it's time to move to step 2

which is to create content that looks native to the platform it's on YouTube

content is really just fancy talk for saying content that looks like it

belongs there this means taking a look at how others are using whatever

platform you want to be using and then leverage and create content that feels

like it fits their now there's an important note here whatever content you

create whether it's an advertisement and article opposed or an image you want to

walk a fine line between sitting in and standing out this way to describe this

is that you want your content to stand out but for the right reasons not

because it looks like it doesn't belong there a few examples of media content

that fits in with standing out would be taking great unique product or brand

pictures for Instagram

writing compelling and thought-provoking articles on LinkedIn keeping your

Facebook as friendly social and human in keeping your tweets on Twitter short and

engaging and at all times be sure to deliver a clear and consistent brand

message to your results get compounded over time one of my favorite things

about digital marketing is the ability to track how your campaign is performing

unlike with traditional marketing we're not really sure how many people saw your

message or if they did anything about it with digital marketing you can measure

everything in fact there's almost too much information so I can be easy to get

overloaded and overwhelmed which is why almost always suggest simplifying it as

much as possible which usually allows us to narrow it down to one key metric to

watch a measure so if your goal is to get people to see your message the

measurement recalled impressions which is how many times you had shown and if

your goal is to get more clicks to your website landing page or shopping cart

and watching measure and measure called Qwikster website and if your main goal

is to have people take a certain action online then watch whatever metric best

the lines with that whether it's conversions calls clicks or key

pageviews the best way to start is to just pick one and then measure how

things are performing you can find ways to tweak an improvement over time so

thanks so much for watching if you enjoyed this episode be sure to

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section below

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now I'll catch you next time on the modern marketing show