- Oh that is very cool.

(audience applause)

- The picture looks amazing.

- This is iPhone ten.

It is the biggest leap forward since the original iPhone.

(laughter)

- Now, unlocking it is as easy as looking at it

and swiping up.

And, you know, let's try that again.

Raise it, look at it,

again, raise it, look at it,

again, raise it, look at it,

- This is bad.

(crickets)

- Let's uh go to backup here.

(clapping)

- Fuck!

- Animojis track more than 50 facial muscle movements.

You can pick from a dozen different animated emojis,

to share and express whatever you want to express

to your family and friends.

(applause)

- What in the name of fuck is that?

- Now we've been working on one with Snapchat

and I'd like to show it to you now.

I'm gonna launch in, you see it built a mesh of my face.

- He's fun.

- And uh, you know, the demo's interactive.

- And now I can just select a mask.

(applause)

- I like it.

- That's a fucking lie.

- Yeah.

- We also let you manipulate these in full screen.

You can audition your favorites

and there's some really great ones like the kitty cat,

he's so expressive,

the happy puppy, check out the physics in the ears.

We've got a chicken

(clucks)

and the unicorn, mythical creature,

favorite of the startup (blowing lips)

- Okay.

(blowing lips)

(audience laughter)

(upbeat music)