Subtitles section Play video Print subtitles IT'S MY PLEASURE TO IT'S MY PLEASURE TO INTRODUCE THE EXECUTIVE VICE INTRODUCE THE EXECUTIVE VICE PRESIDENT OF THE A.I. AND PRESIDENT OF THE A.I. AND RESEARCH TEAM AT MICROSOFT, DR. RESEARCH TEAM AT MICROSOFT, DR. HARRY SHUM. HARRY SHUM. [ APPLAUSE ] [ APPLAUSE ] >> THANK YOU VERY MUCH. >> THANK YOU VERY MUCH. HELLO, EVERYONE. HELLO, EVERYONE. GOOD AFTERNOON. GOOD AFTERNOON. THANK YOU FOR JOINING US TODAY THANK YOU FOR JOINING US TODAY HERE IN SAN FRANCISCO. HERE IN SAN FRANCISCO. EXACTLY A YEAR AGO AT SAN EXACTLY A YEAR AGO AT SAN FRANCISCO, WE INTRODUCED THE NEW FRANCISCO, WE INTRODUCED THE NEW DIVISION OF MICROSOFT CALLED THE DIVISION OF MICROSOFT CALLED THE MICROSOFT A.I. AND RESEARCH. MICROSOFT A.I. AND RESEARCH. AND WE ACTUALLY HAVE THE MISSION AND WE ACTUALLY HAVE THE MISSION TO DEMOCRATIZE A.I. FOR TO DEMOCRATIZE A.I. FOR EVERYONE. EVERYONE. SO IT HAS BEEN A VERY EXCITING SO IT HAS BEEN A VERY EXCITING YEAR IN -- YEAR. YEAR IN -- YEAR. 2017 HAS BEEN DELIVERED TO BE AN 2017 HAS BEEN DELIVERED TO BE AN EXCITING YEAR. EXCITING YEAR. SO I'M HERE TO SHARE SOME OF THE SO I'M HERE TO SHARE SOME OF THE PROGRESS WITH YOU, I APPRECIATE PROGRESS WITH YOU, I APPRECIATE THIS OPPORTUNITY TO SHOW YOU THIS OPPORTUNITY TO SHOW YOU ESPECIALLY SOME VERY PRACTICAL ESPECIALLY SOME VERY PRACTICAL WAYS THAT A.I. IS HELPING WAYS THAT A.I. IS HELPING EVERYONE TO IMPROVE OUR LIVES. EVERYONE TO IMPROVE OUR LIVES. EVERYONE IS TALKING ABOUT A.I. EVERYONE IS TALKING ABOUT A.I. NOWADAYS, BUT A.I. IS REALLY NOT NOWADAYS, BUT A.I. IS REALLY NOT NEW. NEW. A.I. IS SOMETHING, REALLY THE A.I. IS SOMETHING, REALLY THE ULTIMATE GOAL THAT IN THE MINDS ULTIMATE GOAL THAT IN THE MINDS PEOPLE LIKE ALAN TOURING, THOSE PEOPLE LIKE ALAN TOURING, THOSE PEOPLE IMAGINE THAT SOMEDAY IF PEOPLE IMAGINE THAT SOMEDAY IF WE HAVE THIS UNBELIEVABLE WE HAVE THIS UNBELIEVABLE COMPUTING POWER, WHAT COULD WE COMPUTING POWER, WHAT COULD WE DEALER. DEALER. THE FIRST THING ALAN TOURING THE FIRST THING ALAN TOURING REALIZED IMAGINING DOING A.I. IS REALIZED IMAGINING DOING A.I. IS MIMICKING HUMG REALIZED IMAGINING DOING A.I. IS MIMICKING HUMAN INTELLIGENCE. MIMICKING HUMAN INTELLIGENCE. AND MICROSOFT, OUR VERY OWN BILL AND MICROSOFT, OUR VERY OWN BILL GATES, WHEN HE CREATED MICROSOFT GATES, WHEN HE CREATED MICROSOFT RESEARCH 26 YEARS AGO, HE RESEARCH 26 YEARS AGO, HE IMAGINED THAT SOMEDAY COMPUTERS IMAGINED THAT SOMEDAY COMPUTERS COULD SEE, HEAR, TALK, AND COULD SEE, HEAR, TALK, AND UNDERSTAND WHA COULD SEE, HEAR, TALK, AND UNDERSTAND WHUMAN BEINGS. UNDERSTAND WHUMAN BEINGS. THAT'S A.I. THAT'S A.I. AND A.I. IS HAPPENING NOW FAST. AND A.I. IS HAPPENING NOW FAST. YOU KNOW, WHY IS THAT? YOU KNOW, WHY IS THAT? TO ME IT'S THREE FORCES CONVERG YOU KNOW, WHY IS THAT? TO ME IT'S THREE FORCES CON TO ME IT'S THREE FORCES CON CONVERGING TO MAKE THIS HAPPEN. CONVERGING TO MAKE THIS HAPPEN. IT'S THE BIG BETA. IT'S THE BIG BETA. I'M ALWAYS AWARE -- WHETHER IT'S I'M ALWAYS AWARE -- WHETHER IT'S IoT AND EVERYTHING, AND MASSIVE COMPUTING POWER WITH THE CLOUD. COMPUTING POWER WITH THE CLOUD. MOST RECENTLY THE BREAKTHROUGH MOST RECENTLY THE BREAKTHROUGH ALGORITHMS LIKE DEEP LEARNING ALGORITHMS LIKE DEEP LEARNING THAT MOVED A.I. FROM THE LAST TO THAT MOVED A.I. FROM THE LAST TO THE MAINSTREAM. THE MAINSTREAM. TODAY WE'LL TALK ABOUT THE TODAY WE'LL TALK ABOUT THE EVERYDAY A.I. EVERYDAY A.I. A.I. IS AVAILABLE TO EVERYONE A.I. IS AVAILABLE TO EVERYONE EVERYWHERE, AND WHATEVER YOU DO EVERYWHERE, AND WHATEVER YOU DO IN YOUR PERSONAL AND THE IN YOUR PERSONAL AND THE PROFESSIONAL LIFE. PROFESSIONAL LIFE. SO HOW A.I.'S GOING TO HELP. SO HOW A.I.'S GOING TO HELP. BUT IN MANY WAYS, IF YOU READ BUT IN MANY WAYS, IF YOU READ THE PRESS, A.I. HAS GOTTEN A BAD THE PRESS, A.I. HAS GOTTEN A BAD REPUTATION BECAUSE MUCH OF THE REPUTATION BECAUSE MUCH OF THE A.I. DISCUSSION IS ABOUT HUMANS A.I. DISCUSSION IS ABOUT HUMANS VERSUS MACHINES. VERSUS MACHINES. BUT NOT ENOUGH ABOUT A.I. BUT NOT ENOUGH ABOUT A.I. POSSIBILITIES. POSSIBILITIES. WE KNOW A.I. WILL TRANSFORM WE KNOW A.I. WILL TRANSFORM EVERY BUSINESS, HELP IN EVERY EVERY BUSINESS, HELP IN EVERY LIFE, AND POTENTIALLY SOLVE SOME LIFE, AND POTENTIALLY SOLVE SOME SOCIETAL CHALLENGES THAT WE ALL SOCIETAL CHALLENGES THAT WE ALL FACE. FACE. YOU MIGHT ASK THAT, THAT'S YOU MIGHT ASK THAT, THAT'S GREAT, BUT WHAT ABOUT MICROSOFT GREAT, BUT WHAT ABOUT MICROSOFT A.I.? A.I.? WE BELIEVE THAT A.I. COMES DOWN WE BELIEVE THAT A.I. COMES DOWN TO ONE THING -- PEOPLE. TO ONE THING -- PEOPLE. A.I. WILL AMPLIFY HUMAN A.I. WILL AMPLIFY HUMAN INGENUITY MAKING PEOPLE THE INGENUITY MAKING PEOPLE THE HEROES AND DRIVING A HEALTHY HEROES AND DRIVING A HEALTHY CONNECTION BETWEEN HUMANS AND CONNECTION BETWEEN HUMANS AND THE MACHINES. THE MACHINES. THAT'S WHAT WE BELIEVE AT THAT'S WHAT WE BELIEVE AT MICROSOFT. MICROSOFT. AFTER ALL, THAT'S REALLY ABOUT AFTER ALL, THAT'S REALLY ABOUT MICROSOFT'S MISSION THAT IS MICROSOFT'S MISSION THAT IS EMPOWER EVERY PERSON AND EVERY EMPOWER EVERY PERSON AND EVERY ORGANIZATION ON THE PLANET TO ORGANIZATION ON THE PLANET TO ACHIEVE MORE. ACHIEVE MORE. NOW I WOULD EVEN ADD WITH A.I. NOW I WOULD EVEN ADD WITH A.I. IT'S A POWERFUL MISSION. IT'S A POWERFUL MISSION. NOT TOO LONG AGO, SATYA SHARED NOT TOO LONG AGO, SATYA SHARED OUR WORLD VIEW, THAT IS THE OUR WORLD VIEW, THAT IS THE INTELLIGENT CLOUD AND THE INTELLIGENT CLOUD AND THE INTELLIGENT EDGE INFUSED BY A.I. INTELLIGENT EDGE INFUSED BY A.I. IN A WAY IT'S ABOUT COMPUTING IN A WAY IT'S ABOUT COMPUTING AND INTELLIGENCE FINALLY AND INTELLIGENCE FINALLY HAPPENING WITH P.C AND INTELLIGENCE FINALLY HAPPENING WITH P. KRMP AND INTELLIGENCE FINALLY HAPPENING WITH P. KC. PHONES, AD AND INTELLIGENCE FINALLY HAPPENING WITH P. KC. PHONES, A HAPPENING WITH P. KC. PHONES, A THE IoT DEVICES. THE IoT DEVICES. IMAGINE THAT YOU WALK INTO ANY IMAGINE THAT YOU WALK INTO ANY ROOM, YOU KNOW, YOU WALK TO YOUR ROOM, YOU KNOW, YOU WALK TO YOUR SPEAKER, YOU WALK TO A SCREEN. SPEAKER, YOU WALK TO A SCREEN. YOU DON'T REALIZE THOSE THINGS YOU DON'T REALIZE THOSE THINGS ARE HAPPENING, EXISTING IN THE ARE HAPPENING, EXISTING IN THE ROOM. ROOM. THEN YOU CAN ALREADY, YOU KNOW, THEN YOU CAN ALREADY, YOU KNOW, TALK TO CORTANA TO GET THINGS TALK TO CORTANA TO GET THINGS DONE. DONE. YOU KNOW, MAYBE ACROSS THE ROOM YOU KNOW, MAYBE ACROSS THE ROOM WITH THE HELP OF THE VIEW OF THE WITH THE HELP OF THE VIEW OF THE -- WITHOUT THE VIEW OF THE -- WITHOUT THE VIEW OF THE CAMERAS AND SPEAKERS. CAMERAS AND SPEAKERS. OUR GOAL IS TO HELP EVERYONE OUR GOAL IS TO HELP EVERYONE EVERYWHERE AND THAT TAKE EVERYWHERE AND THAT TAKE ADVANTAGE OF A.I. EVERY DAY. ADVANTAGE OF A.I. EVERY DAY. THAT'S EXACTLY WHY SATYA AND I THAT'S EXACTLY WHY SATYA AND I CREATED IT, OUR A.I. IN THE CREATED IT, OUR A.I. IN THE RESEARCH DIVISION, AND A LITTLE RESEARCH DIVISION, AND A LITTLE OVER A YEAR AGO. OVER A YEAR AGO. IT HAS BEEN AN EXCITING YEAR AND IT HAS BEEN AN EXCITING YEAR AND WITH RESEARCHERS AND ENGINEERS WITH RESEARCHERS AND ENGINEERS WORKING TOGETHER CLOSELY, WE'RE WORKING TOGETHER CLOSELY, WE'RE MAKING GREATER PROGRESS, IN MAKING GREATER PROGRESS, IN PARTICULAR WE'RE LEVERAGING PARTICULAR WE'RE LEVERAGING TALENT AND TECHNOLOGY COMING OUT TALENT AND TECHNOLOGY COMING OUT OF OUR MICROSOFT RESEARCH LABS OF OUR MICROSOFT RESEARCH LABS BY ACCELERATING THE CYCLE FROM BY ACCELERATING THE CYCLE FROM RESEARCH TO THE PRODUCT. RESEARCH TO THE PRODUCT. TAKE A QUICK LOOK AT THE VIDEO TAKE A QUICK LOOK AT THE VIDEO ABOUT SOME EXCITING THINGS THAT ABOUT SOME EXCITING THINGS THAT WE HAVE BEEN DOING LAST YEAR. WE HAVE BEEN DOING LAST YEAR. [ NO AUDIO ] [ NO AUDIO ] HOW WE HELP PEOPLE WITHOUT HOW WE HELP PEOPLE WITHOUT VOICES, HOW THEY CAN COMMUNICATE VOICES, HOW THEY CAN COMMUNICATE WITHOUT A.I. WITHOUT A.I. CLEARLY I COULD USE SOME HELP CLEARLY I COULD USE SOME HELP HERE, TOO. HERE, TOO. YEAH. YEAH. >> IN THE MIDDLE OF OUR PRODUCTS >> IN THE MIDDLE OF OUR PRODUCTS INTO THE HANDS -- INTO THE HANDS -- ♪ ♪ >> IT'S GREAT TO SEE IDEAS AND >> IT'S GREAT TO SEE IDEAS AND TECHNOLOGIES THAT HAVE COME TECHNOLOGIES THAT HAVE COME SMACK IN THE MIDDLE OF OUR SMACK IN THE MIDDLE OF OUR PRODUCTS AND INTO THE HANDS OF PRODUCTS AND INTO THE HANDS OF OUR USERS. OUR USERS. >> YOU HAVE LUNCH WITH TONY AT >> YOU HAVE LUNCH WITH TONY AT C.J.'S FROM 12:30 TO 1:30 P.M. C.J.'S FROM 12:30 TO 1:30 P.M. >> IT'S CHANGING THE WAY THAT WE >> IT'S CHANGING THE WAY THAT WE WORK WITH THE LAND, AND IT'S WORK WITH THE LAND, AND IT'S CHANGING THE WAY THE LAND WORKS CHANGING THE WAY THE LAND WORKS FOR US. FOR US. >> TALK AND LOOK IS NOT >> TALK AND LOOK IS NOT ELIGIBLE. ELIGIBLE. HOLD STEADY. HOLD STEADY. LEASE AGREEMENT. ♪ >> HEY, CORTANA? >> HEY, CORTANA? WHAT'S MY SCHEDULE TODAY? WHAT'S MY SCHEDULE TODAY? >> A.I. IS GOING TO CHANGE >> A.I. IS GOING TO CHANGE EVERYDAY LIFE. EVERYDAY LIFE. OUR GOAL IS THAT WE MAKE IT A OUR GOAL IS THAT WE MAKE IT A LOT BETTER FOR PEOPLE. LOT BETTER FOR PEOPLE. ♪ ♪ >> THIS IS, OF COURSE, A SMALL >> THIS IS, OF COURSE, A SMALL SAMPLE OF SO MANY THINGS SAMPLE OF SO MANY THINGS HAPPENING IN MICROSOFT WITH A.I. HAPPENING IN MICROSOFT WITH A.I. AND R. AND R. I WANT TO EXPLAIN THE AREAS THAT I WANT TO EXPLAIN THE AREAS THAT WE ACTUALLY MAKE INVESTMENTS. WE ACTUALLY MAKE INVESTMENTS. THERE ARE FIVE THINGS WE DO WITH THERE ARE FIVE THINGS WE DO WITH MICROSOFT A.I. AND R. MICROSOFT A.I. AND R. AND WE STARTED WITH MICROSOFT AND WE STARTED WITH MICROSOFT RESEARCH. RESEARCH. THERE WAS A LOT OF THERE WAS A LOT OF GROUNDBREAKING A.I. TECHNOLOGY GROUNDBREAKING A.I. TECHNOLOGY THERE THAT WOULD BUILD A LOT OF THERE THAT WOULD BUILD A LOT OF A.I. PRODUCTS. A.I. PRODUCTS. LIKE PRODUCTS LIKE BING AND LIKE PRODUCTS LIKE BING AND CORTANA HELPING YOU WITH CORTANA HELPING YOU WITH EVERYDAY LIFE. EVERYDAY LIFE. AND INFUSING A.I. INTO ALL AND INFUSING A.I. INTO ALL MICROSOFT PRODUCTS, YOU KNOW, MICROSOFT PRODUCTS, YOU KNOW, WITH WINDOWS OFFICE AND MANY WITH WINDOWS OFFICE AND MANY OTHERS. OTHERS. AND THE PLATFORMS IS TRULY A AND THE PLATFORMS IS TRULY A CLOUD IN THE A.I. PLATFORM THAT CLOUD IN THE A.I. PLATFORM THAT CAN HELP MICROSOFT DEVELOPERS TO CAN HELP MICROSOFT DEVELOPERS TO REVIEW THEIR A.I. APPLICATIONS. REVIEW THEIR A.I. APPLICATIONS. AND WE ALSO SEE INCDIBLE AND WE ALSO SEE INCDIBLE OPPORTUNITIES THERE WITH A.I. OPPORTUNITIES THERE WITH A.I. SOLUTIONS. SOLUTIONS. PRACTICALLY EVERY VERTICAL PRACTICALLY EVERY VERTICAL INDUSTRY WILL BE DISRUPTED, INDUSTRY WILL BE DISRUPTED, WHETHER IT'S HEALTH CARE OR WHETHER IT'S HEALTH CARE OR TRANSPORTATION. TRANSPORTATION. AND EVERY HORIZONTAL BUSINESSES AND EVERY HORIZONTAL BUSINESSES PROCESS, WHETHER MARKETING, PROCESS, WHETHER MARKETING, SALES, CUSTOMER SUPPORT, WILL BE SALES, CUSTOMER SUPPORT, WILL BE DISRUPTED BY A.I. DISRUPTED BY A.I. WE'LL SEE INCREDIBLE WE'LL SEE INCREDIBLE OPPORTUNITIES THERE. OPPORTUNITIES THERE. LET ME FIRST OF ALL SHOW YOU A LET ME FIRST OF ALL SHOW YOU A FEW HIGHLIGHTS OF THE COOLEST FEW HIGHLIGHTS OF THE COOLEST TECHNOLOGY WE'VE DEVELOPED FROM TECHNOLOGY WE'VE DEVELOPED FROM MICROSOFT RESEARCH, GETTING INTO MICROSOFT RESEARCH, GETTING INTO THE REAL PRODUCTS. THE REAL PRODUCTS. THE FIRST EXAMPLE I WANT TO TALK THE FIRST EXAMPLE I WANT TO TALK ABOUT IS ON SPEECH RECOGNITION. ABOUT IS ON SPEECH RECOGNITION. JUST A FEW MONTHS AGO, WE JUST A FEW MONTHS AGO, WE ANNOUNCED THAT FOR THE FIRST ANNOUNCED THAT FOR THE FIRST TIME EVER WE HAVE THE SPEECH TIME EVER WE HAVE THE SPEECH RECOGNITION SYSTEM THAT MATCHES RECOGNITION SYSTEM THAT MATCHES A HUMAN PARITY IN TERMS OF HUMAN A HUMAN PARITY IN TERMS OF HUMAN ERROR RATE. ERROR RATE. THERE'S BEEN A DATA SET IN THE THERE'S BEEN A DATA SET IN THE UNITED STATES CALLED A UNITED STATES CALLED A SWITCHBOARD DATA SET THAT WAS SWITCHBOARD DATA SET THAT WAS INITIALLY SET UP 25 YEARS AGO. INITIALLY SET UP 25 YEARS AGO. THE HUMAN ERROR RATE IS AROUND THE HUMAN ERROR RATE IS AROUND 5.1%. 5.1%. I'M NOT EVEN TALKING ABOUT I'M NOT EVEN TALKING ABOUT ORDINARY HUMANS. ORDINARY HUMANS. I'M TALKING ABOUT THE I'M TALKING ABOUT THE PROFESSIONALS WHO DO TRANSCRIPT. PROFESSIONALS WHO DO TRANSCRIPT. YOU KNOW, WAYS WITH MASSIVE YOU KNOW, WAYS WITH MASSIVE COMPUTING POWER AND THE COMPUTING POWER AND THE BRILLIANCE OF OUR RESEARCH WITH BRILLIANCE OF OUR RESEARCH WITH HUMAN PARITY OF 5.1%. HUMAN PARITY OF 5.1%. IN THE SECOND AREA I WANT TO IN THE SECOND AREA I WANT TO TALK TO YOU IS MACHINE READING TALK TO YOU IS MACHINE READING COMPREHENSION, OUR NATURAL COMPREHENSION, OUR NATURAL LANGUAGE UNDERSTANDING. LANGUAGE UNDERSTANDING. LAST YEAR WE ACQUIRED THIS DEEP LAST YEAR WE ACQUIRED THIS DEEP LEARNING COMPANY CALLED MALUBA. LEARNING COMPANY CALLED MALUBA. THEY DO AMAZING WORK. THEY DO AMAZING WORK. THE READING AND WRITING AND THE READING AND WRITING AND MACHINE READING COMPREHENSION. MACHINE READING COMPREHENSION. YOU WILL SEE MORE ON THE MALUBA YOU WILL SEE MORE ON THE MALUBA TECHNOLOGIES GET INTO THE TECHNOLOGIES GET INTO THE MICROSOFT PRODUCTS IN OFFICE AND MICROSOFT PRODUCTS IN OFFICE AND BING AND OTHER PLACES. BING AND OTHER PLACES. THE THIRD AREA IS SCHEDULE THE THIRD AREA IS SCHEDULE MACHINE TRANSLATION. MACHINE TRANSLATION. WE HAVE BEEN DOING MACHINE WE HAVE BEEN DOING MACHINE TRANSLATION FOR A LONG TIME IN TRANSLATION FOR A LONG TIME IN OUR RESEARCH LABS. OUR RESEARCH LABS. BUT NOW YOU CAN GET THE MACHINE BUT NOW YOU CAN GET THE MACHINE TRANSLATION IN MANY, MANY TRANSLATION IN MANY, MANY PRODUCTS. PRODUCTS. A FEW YEARS AGO, WE SHIPPED THE A FEW YEARS AGO, WE SHIPPED THE MACHINE TRANSLATION. MACHINE TRANSLATION. WE SHIPPED A MICROSOFT WE SHIPPED A MICROSOFT TRANSLATOR IN iOS LAST YEAR AND TRANSLATOR IN iOS LAST YEAR AND MOBILE APPS. MOBILE APPS. AND MONTHS AGO, IT WAS GREA MOBILE APPS. AND MONTHS AGO, IT WAS GR-- WE E AND MONTHS AGO, IT WAS GR-- WE E SHIPPING MACHINE TRANSLATOR IN SHIPPING MACHINE TRANSLATOR IN FLAGSHIP PHONES LIKE MAY 10. FLAGSHIP PHONES LIKE MAY 10. CLEARLY THAT WITH ALL THIS CLEARLY THAT WITH ALL THIS COMPARISON DATA WE SEE THAT WE COMPARISON DATA WE SEE THAT WE NOW HAVE THE MOST ACCURATE NOW HAVE THE MOST ACCURATE MACHINE TRANSLATOR OF ANY MOBILE MACHINE TRANSLATOR OF ANY MOBILE PHONES TODAY. PHONES TODAY. THOSE ARE THE EXCITING THINGS, THOSE ARE THE EXCITING THINGS, YOU KNOW, IN -- YOU RESEARCH YOU KNOW, IN -- YOU RESEARCH WITH THE TECHNOLOGY AND MOVING WITH THE TECHNOLOGY AND MOVING TO MAINSTREAM PRODUCTS. TO MAINSTREAM PRODUCTS. I WANT TO TALK ABOUT A.I. AS I WANT TO TALK ABOUT A.I. AS WELL AND IF ALL THE DEVELOPERS WELL AND IF ALL THE DEVELOPERS COULD USE ALL THOSE COOL COULD USE ALL THOSE COOL TECHNOLOGY THAT WE HAVE IN TECHNOLOGY THAT WE HAVE IN MICROSOFT AND FROM OUR LABS, MICROSOFT AND FROM OUR LABS, WHAT IF WE MAKE THEM AVAILABLE WHAT IF WE MAKE THEM AVAILABLE ESPECIALLY THROUGH OUR CLOUD ESPECIALLY THROUGH OUR CLOUD PLATFORM. PLATFORM. WE ACTUALLY HAVE ONE OF THE MOST WE ACTUALLY HAVE ONE OF THE MOST COMPREHENSIVE CLOUD PLUS A.I. COMPREHENSIVE CLOUD PLUS A.I. PLATFORMS ON THE MARKET. PLATFORMS ON THE MARKET. THERE ARE REALLY THREE PIECES THERE ARE REALLY THREE PIECES THAT I WANTED YOU TO UNDERSTAND THAT I WANTED YOU TO UNDERSTAND AS WE TALK ABOUT A.I. PLATFORMS. AS WE TALK ABOUT A.I. PLATFORMS. THESE ARE SERVICES THAT WE CAN THESE ARE SERVICES THAT WE CAN OFFER AND INFRASTRUCTURE, A.I. OFFER AND INFRASTRUCTURE, A.I. ON DATA AND A.I. COMPUTE. ON DATA AND A.I. COMPUTE. AND ALSO TOOLS LIKE VISUAL AND ALSO TOOLS LIKE VISUAL STUDIO TOOLS, VISUAL STUDIO STUDIO TOOLS, VISUAL STUDIO TOOLS FOR A.I. THAT WE RECENTLY TOOLS FOR A.I. THAT WE RECENTLY SHIPPED, AND WITH LIMITED TIME SHIPPED, AND WITH LIMITED TIME I'M GOING TO MAKE A DEEP DIVE I'M GOING TO MAKE A DEEP DIVE INTO SOME OF THE SERVICES THAT INTO SOME OF THE SERVICES THAT WE ARE ALREADY SHIPPING. WE ARE ALREADY SHIPPING. FIRST OF ALL, I'D LIKE TO SHARE FIRST OF ALL, I'D LIKE TO SHARE THAT MORE THAN 760,000 THAT MORE THAN 760,000 DEVELOPERS ARE ALREADY USING DEVELOPERS ARE ALREADY USING MICROSOFT COGNITIVE SERVICES. MICROSOFT COGNITIVE SERVICES. THIS IS TO SET UP WEB APIs, THIS IS TO SET UP WEB APIs, DEVELOPERS CAN TAKE THEM AND DEVELOPERS CAN TAKE THEM AND INTO THEIR OWN APPLICATIONS. INTO THEIR OWN APPLICATIONS. IT'S GREAT TO SEE THE MIX OF THE IT'S GREAT TO SEE THE MIX OF THE HEALTH CARES AND HOW THEY USE HEALTH CARES AND HOW THEY USE MICROSOFT COGNITIVE SERVICES. MICROSOFT COGNITIVE SERVICES. AND WE WANT TO HELP EVERY AND WE WANT TO HELP EVERY DEVELOPER TO BECOME AN A.I. DEVELOPER TO BECOME AN A.I. DEVELOPER. DEVELOPER. AT MICROSOFT, WE USE COGNITIVE AT MICROSOFT, WE USE COGNITIVE SERVICES, TOO, TO CREATE A SERVICES, TOO, TO CREATE A UNIQUE USER EXPERIENCE. UNIQUE USER EXPERIENCE. ONE OF MY FAVORITES IS THIS APP ONE OF MY FAVORITES IS THIS APP CALLED THE SEEING A.I. CALLED THE SEEING A.I. WE LAUNCHED IT IN JULY. WE LAUNCHED IT IN JULY. IT'S AN APP USING COMPUTER IT'S AN APP USING COMPUTER VISION A.I. TECHNOLOGY TO HELP VISION A.I. TECHNOLOGY TO HELP THE BLIND AND THE VISUALLY THE BLIND AND THE VISUALLY IMPAIRED. IMPAIRED. AND IT'S AMAZING TO SEE THAT AND IT'S AMAZING TO SEE THAT MORE THAN 100,000 DOWNLOADS MORE THAN 100,000 DOWNLOADS ALREADY HAPPENED. ALREADY HAPPENED. IT HAS A READING OF 4.8. IT HAS A READING OF 4.8. IT'S TOUCHING TO ME HOW WE CAN IT'S TOUCHING TO ME HOW WE CAN ACTUALLY CREATE APPS THAT PEOPLE ACTUALLY CREATE APPS THAT PEOPLE AGREE ON, AND THERE'S BEEN GREAT AGREE ON, AND THERE'S BEEN GREAT RESPONSE FROM THE COMMUNITY. RESPONSE FROM THE COMMUNITY. TODAY WE HAVE MORE GREAT TODAY WE HAVE MORE GREAT FEATURES FOR THE SEEING A.I. APP FEATURES FOR THE SEEING A.I. APP SUCH AS CURRENCY RECOGNITION, SUCH AS CURRENCY RECOGNITION, LIE DETECTION. LIE DETECTION. I ENCOURAGE YOU TO TAKE TIME I ENCOURAGE YOU TO TAKE TIME AFTER THIS AND STOP BY THE AFTER THIS AND STOP BY THE BOOTHS AND CHECK OUT, AND YOU BOOTHS AND CHECK OUT, AND YOU WILL LEARN THE DESIGN QUESTIONS WILL LEARN THE DESIGN QUESTIONS THERE, HOW YOU CAN EVEN TAKE THE THERE, HOW YOU CAN EVEN TAKE THE TECHNOLOGY TO HELP PEOPLE WHO TECHNOLOGY TO HELP PEOPLE WHO COULDN'T SEE VERY WELL. COULDN'T SEE VERY WELL. MAKES YOU THINK ABOUT THE DESIGN MAKES YOU THINK ABOUT THE DESIGN VERY DIFFERENTLY, LIKE USING VERY DIFFERENTLY, LIKE USING DIFFERENT MODALITIES TO HELP. DIFFERENT MODALITIES TO HELP. THIS IS JUST ONE EXAMPLE. THIS IS JUST ONE EXAMPLE. THE OTHER THING WE FEEL GOOD THE OTHER THING WE FEEL GOOD ABOUT, WE KNOW IT'S HELPFUL TO ABOUT, WE KNOW IT'S HELPFUL TO DEVELOPERS IS THAT AMONG ALL DEVELOPERS IS THAT AMONG ALL THOSE APIs WE ALREADY SHIPPED, THOSE APIs WE ALREADY SHIPPED, ONE IS CALLED LANGUAGE ONE IS CALLED LANGUAGE UNDERSTANDING SERVICE. UNDERSTANDING SERVICE. THAT IS REALLY, REALLY GETTING THAT IS REALLY, REALLY GETTING VERY, VERY POPULAR. VERY, VERY POPULAR. THE CUSTOMERS LIKE IT, DIXON, THE CUSTOMERS LIKE IT, DIXON, SABRE, HUMANE DIRECT. SABRE, HUMANE DIRECT. WE APPRECIATE THEIR HELP GIVING WE APPRECIATE THEIR HELP GIVING US THE FEEDBACK AND HELPING US US THE FEEDBACK AND HELPING US TO GET TO CERTAIN QUALITY TODAY. TO GET TO CERTAIN QUALITY TODAY. I'M HAPPY TO ANNOUNCE THAT G.A. I'M HAPPY TO ANNOUNCE THAT G.A. IS GENERALLY AVAILABLE. IS GENERALLY AVAILABLE. IT'S VERY, VERY EXCITING. IT'S VERY, VERY EXCITING. ANOTHER THING I WANT TO TALK ANOTHER THING I WANT TO TALK ABOUT HELPING DEVELOPERS IS WITH ABOUT HELPING DEVELOPERS IS WITH AZURE SERVICES. AZURE SERVICES. YOU KNOW, MANY, MANY COMPANIES, YOU KNOW, MANY, MANY COMPANIES, YOU KNOW, COMPANIES LIKE YOU KNOW, COMPANIES LIKE PROGRESSIVE, UNILEVER, YOU KNOW, PROGRESSIVE, UNILEVER, YOU KNOW, THEY WANT TO BE THE BOTS AND THEY WANT TO BE THE BOTS AND APPS TO INTERACT WITH THE APPS TO INTERACT WITH THE CUSTOMERS, WITH EMPLOYEES, MUCH CUSTOMERS, WITH EMPLOYEES, MUCH LIKE WE TALK JUST LIKE HUMANS. LIKE WE TALK JUST LIKE HUMANS. AND WE OFFER AZURE SERVICE. AND WE OFFER AZURE SERVICE. AND NOT ONLY TO HELP CREATE THE AND NOT ONLY TO HELP CREATE THE BOTS, BUT ALSO HELP YOU TO BOTS, BUT ALSO HELP YOU TO DEPLOY THE BOTS AND ALSO HELP DEPLOY THE BOTS AND ALSO HELP YOU TO RUN THE BOTS. YOU TO RUN THE BOTS. WE ALREADY HAVE 240,000 WE ALREADY HAVE 240,000 DEVELOPERS USING AZURE BOT DEVELOPERS USING AZURE BOT SERVICES EVEN IN THE PREVIEW SERVICES EVEN IN THE PREVIEW FORMAT. FORMAT. TODAY WE'RE ANNOUNCING THAT IT'S TODAY WE'RE ANNOUNCING THAT IT'S G.A. NOW, SO IT'S VERY EXCITING. G.A. NOW, SO IT'S VERY EXCITING. OF COURSE, AS WE DEVELOP A.I., OF COURSE, AS WE DEVELOP A.I., WE HAVE TO DRIVE THE CONNECTION WE HAVE TO DRIVE THE CONNECTION WITH THE A.I. COMMUNITY. WITH THE A.I. COMMUNITY. AND TO DEMOCRATIZE A.I. IS NOT AND TO DEMOCRATIZE A.I. IS NOT JUST ONE COMPANY'S JUST ONE COMPANY'S RESPONSIBILITY. RESPONSIBILITY. IT IT IS REALLY THE WHOLE IT IT IS REALLY THE WHOLE COMMUNITY'S RESPONSIBILITY. COMMUNITY'S RESPONSIBILITY. I GIVE A FEW EXAMPLES HERE WHAT I GIVE A FEW EXAMPLES HERE WHAT WE HAVE BEEN DOING AT MICROSOFT. WE HAVE BEEN DOING AT MICROSOFT. THE FIRST EXAMPLE IS THE THE FIRST EXAMPLE IS THE INTERMETE MEDEATE PRESENTATION, INTERMETE MEDEATE PRESENTATION, ONYX. ONYX. AN OPEN NETWORK PROJECT THAT WAS AN OPEN NETWORK PROJECT THAT WAS SPOTTED WITH FACEBOOK IN SPOTTED WITH FACEBOOK IN SEPTEMBER. SEPTEMBER. IT'S REALLY AN OPEN-SOURCE IT'S REALLY AN OPEN-SOURCE FORMAT THAT ENABLES THOSE A.I. FORMAT THAT ENABLES THOSE A.I. FRAMEWORKS TO INTEROPERATE WITH FRAMEWORKS TO INTEROPERATE WITH EACH OTHER. EACH OTHER. EXAMPLE NUMBER ONE. EXAMPLE NUMBER ONE. THE SECOND EXAMPLE IS WHAT WE THE SECOND EXAMPLE IS WHAT WE HAVE BEEN DOING WITH AMAZON. HAVE BEEN DOING WITH AMAZON. IT IS AN A.I. -- THE FREE IT IS AN A.I. -- THE FREE NETWORK INTERFACE, YOU KNOW. NETWORK INTERFACE, YOU KNOW. THERE ARE SO MANY A.I. THERE ARE SO MANY A.I. FRAMEWORKS OUT THERE, AND WE FRAMEWORKS OUT THERE, AND WE DON'T WANT DEVELOPERS TO BE DON'T WANT DEVELOPERS TO BE CONFUSED. CONFUSED. WE CAN CHANGE ANY OF THE WE CAN CHANGE ANY OF THE FRAMEWORK AND GET HELP FROM FRAMEWORK AND GET HELP FROM AMAZON AND MICROSOFT TO START AMAZON AND MICROSOFT TO START WITH THIS TO BYPASS ALL THE WITH THIS TO BYPASS ALL THE COMPLEXITY WITHOUT SEPARATING COMPLEXITY WITHOUT SEPARATING ANY OF THE SPEECH. ANY OF THE SPEECH. THE THIRD EXAMPLE IS THAT WE THE THIRD EXAMPLE IS THAT WE HAVE BEEN MAKING A LOT OF HAVE BEEN MAKING A LOT OF INVESTMENTS WITH MICROSOFT INVESTMENTS WITH MICROSOFT VENTURE IN BOTH LEADING A.I. VENTURE IN BOTH LEADING A.I. COMPANIES, EMERGING COMPANIES COMPANIES, EMERGING COMPANIES THERE. THERE. SOME GREAT EXAMPLES I SHOW HERE SOME GREAT EXAMPLES I SHOW HERE LIKE A.I., THE BANZAI AND LIKE A.I., THE BANZAI AND DETECT, THOSE ARE EXCITING DETECT, THOSE ARE EXCITING ACTIVITIES THAT WE DO. ACTIVITIES THAT WE DO. ANOTHER THING I WANT TO SHARE ANOTHER THING I WANT TO SHARE WITH YOU IS THAT WE SEE THE WITH YOU IS THAT WE SEE THE VERTICAL SOLUTIONS AND -- VERTICAL SOLUTIONS AND -- THEY'RE VERY, VERY EXCITING. THEY'RE VERY, VERY EXCITING. AND ONE EXAMPLE, WE PUSH HARD AT AND ONE EXAMPLE, WE PUSH HARD AT MICROSOFT TOGETHER WITH OUR MICROSOFT TOGETHER WITH OUR PARTNERS. PARTNERS. THAT IS THE BUSINESS A.I. THAT IS THE BUSINESS A.I. SOLUTIONS FOR CUSTOMER SERVICES. SOLUTIONS FOR CUSTOMER SERVICES. I'M SURE AT SOME POINT OF YOUR I'M SURE AT SOME POINT OF YOUR LIFE YOU USE CUSTOMER SERVICES LIFE YOU USE CUSTOMER SERVICES AND TYPICALLY, YOU KNOW, YOU USE AND TYPICALLY, YOU KNOW, YOU USE CUSTOMER SERVICES, YOU SPEND A CUSTOMER SERVICES, YOU SPEND A LOT OF TIME, YOU KNOW, AND YOU LOT OF TIME, YOU KNOW, AND YOU STILL GET FRUSTRATED. STILL GET FRUSTRATED. THIS IS WHERE A.I. CAN REALLY THIS IS WHERE A.I. CAN REALLY COME IN TO HELP. COME IN TO HELP. IMAGINE YOU HAVE A VIRTUAL AGENT IMAGINE YOU HAVE A VIRTUAL AGENT AND AGING ASSISTANTS AND THE AND AGING ASSISTANTS AND THE MANAGEMENT TOOL TO BRING THIS MANAGEMENT TOOL TO BRING THIS TOGETHER. TOGETHER. WEE GREAT PARTNERS LIKE H.P. AND WEE GREAT PARTNERS LIKE H.P. AND MACY'S AND AUSTRALIAN MACY'S AND AUSTRALIAN GOVERNMENT'S DEPARTMENT OF HUMAN GOVERNMENT'S DEPARTMENT OF HUMAN SERVICES WORKING WITH US TO SERVICES WORKING WITH US TO DELIVER THOSE FANTASTIC DELIVER THOSE FANTASTIC SOLUTIONS. SOLUTIONS. THOSE ARE EXCITING THINGS THAT THOSE ARE EXCITING THINGS THAT WE HAVE BEEN DOING AT MICROSOFT WE HAVE BEEN DOING AT MICROSOFT A.I. AND R. A.I. AND R. BUT TODAY I WANT TO FOCUS ON BUT TODAY I WANT TO FOCUS ON EVERYDAY A.I. EVERYDAY A.I. I WANT TO TALK ABOUT WHAT ARE I WANT TO TALK ABOUT WHAT ARE THE PRACTICAL WAYS -- WHAT ARE THE PRACTICAL WAYS -- WHAT ARE THE PRODUCTS THAT WE ALREADY ARE THE PRODUCTS THAT WE ALREADY ARE SHIPPING WITH NEW AND COOL A.I. SHIPPING WITH NEW AND COOL A.I. FEATURES TO HELP EVERYONE EVERY FEATURES TO HELP EVERYONE EVERY DAY. DAY. SO LET ME START WITH ONE OF SO LET ME START WITH ONE OF THOSE MOST PERVASIVE FORMS OF THOSE MOST PERVASIVE FORMS OF A.I. CALLED THE SEARCH. A.I. CALLED THE SEARCH. YOU MIGHT SAY, WELL, WHAT'S NEW YOU MIGHT SAY, WELL, WHAT'S NEW IN SEARCH? IN SEARCH? I HAVE BEEN USING SEARCH FOR A I HAVE BEEN USING SEARCH FOR A LONG TIME. LONG TIME. I WOULD ARGUE THAT SEARCH HAS I WOULD ARGUE THAT SEARCH HAS MOVED ON, IS NO LONGER JUST TEN MOVED ON, IS NO LONGER JUST TEN BLUE LINKS. BLUE LINKS. NOW SEARCH CAN BE SO POWERFUL NOW SEARCH CAN BE SO POWERFUL WITH THE CONCEPTS, WITH WITH THE CONCEPTS, WITH DIALOGUES WITH MANY MORE THINGS. DIALOGUES WITH MANY MORE THINGS. AND MICROSOFT WE HAVE VIEWED AND MICROSOFT WE HAVE VIEWED BING BEYOND JUST A SEARCH BING BEYOND JUST A SEARCH ENGINE. ENGINE. BING HAS HELPED TO BUILD THE BING HAS HELPED TO BUILD THE MICROSOFT CLOUD SERVICES WITH MICROSOFT CLOUD SERVICES WITH ALL THE STRUCTURE. ALL THE STRUCTURE. AND IT'S BECOME THE FOUNDATION AND IT'S BECOME THE FOUNDATION FOR A.I. FOR OUR COMPANY. FOR A.I. FOR OUR COMPANY. AND WE MIGHT BE MUCH BIGGER THAN AND WE MIGHT BE MUCH BIGGER THAN YOU EVEN THINK ABOUT. YOU EVEN THINK ABOUT. AND WE LAUNCHED THE BING IN YEAR AND WE LAUNCHED THE BING IN YEAR 2007. 2007. AND IT'S NOW POWERING OVER AND IT'S NOW POWERING OVER ONE-THIRD OF THE P.C. SEARCH WEB ONE-THIRD OF THE P.C. SEARCH WEB TRAFFIC IN THE UNITED STATES AND TRAFFIC IN THE UNITED STATES AND CONTINUES TO GROW IN THE U.S. CONTINUES TO GROW IN THE U.S. AND WORLDWIDE. AND WORLDWIDE. IT ALSO POWERS SOME EXPERIENCES IT ALSO POWERS SOME EXPERIENCES FOR MANY OF OUR PARTNERS FOR MANY OF OUR PARTNERS INCLUDING YAHOO!, NOW WITH INCLUDING YAHOO!, NOW WITH VERIZON, L.L., AND AMTRAK, AND VERIZON, L.L., AND AMTRAK, AND THE MULTILINGUAL ABILITY OF THE MULTILINGUAL ABILITY OF TWEETER AND APPLE'S RESEARCH. TWEETER AND APPLE'S RESEARCH. WE HAVE DEVELOPED FUNDAMENTAL WE HAVE DEVELOPED FUNDAMENTAL A.I. TECHNOLOGIES ESPECIALLY IN A.I. TECHNOLOGIES ESPECIALLY IN NATURAL UNDERSTANDING. NATURAL UNDERSTANDING. THIS IS REALLY A LOT OF THINGS THIS IS REALLY A LOT OF THINGS THAT WE CAN DEPEND ON FOR THE THAT WE CAN DEPEND ON FOR THE FUTURE A.I. DEVELOPMENT. FUTURE A.I. DEVELOPMENT. TODAY I'M VERY, VERY EXCITED TO TODAY I'M VERY, VERY EXCITED TO INTRODUCE THREE NEW INTELLIGENT INTRODUCE THREE NEW INTELLIGENT SEARCH CAPABILITIES THAT WE ARE SEARCH CAPABILITIES THAT WE ARE SHIPPING IMMEDIATELY WITH BING. SHIPPING IMMEDIATELY WITH BING. FIRST THING IS WHAT WE CALL THE FIRST THING IS WHAT WE CALL THE INTELLIGENT ANSWERS. INTELLIGENT ANSWERS. THAT UTILIZES THE MACHINE THAT UTILIZES THE MACHINE COMPANY WITH MULTIPLE QUESTIONS, COMPANY WITH MULTIPLE QUESTIONS, SNIPPETS OF MULTIPLE ANSWERS SNIPPETS OF MULTIPLE ANSWERS ACROSS MULTIPLE SOURCES AND ACROSS MULTIPLE SOURCES AND TRANSLATES DATA INTO TRANSLATES DATA INTO EASY-TO-UNDERSTAND CONCEPTS. EASY-TO-UNDERSTAND CONCEPTS. NOT ONLY DO YOU SEE MORE OF THE NOT ONLY DO YOU SEE MORE OF THE MODEL'S ANSWERS POPPING UP, THE MODEL'S ANSWERS POPPING UP, THE POPUP SEARCH PAGE FROM BING, BUT POPUP SEARCH PAGE FROM BING, BUT YOU WILL GET A LOT MORE YOU WILL GET A LOT MORE PERSPECTIVE, AS WELL. PERSPECTIVE, AS WELL. SECOND, INTELLIGENT IMAGE SECOND, INTELLIGENT IMAGE SEARCH. SEARCH. THAT ENABLES YOU TO SEARCH IMAGE THAT ENABLES YOU TO SEARCH IMAGE WITHIN THE IMAGES BY LEVERAGING WITHIN THE IMAGES BY LEVERAGING RECOGNITION. RECOGNITION. THAT'S ANOTHER COOL WAY TO FIND THAT'S ANOTHER COOL WAY TO FIND WHAT YOU ARE REALLY LOOKING FOR. WHAT YOU ARE REALLY LOOKING FOR. THE THIRD NEW FEATURE ABOUT THE THE THIRD NEW FEATURE ABOUT THE NEW INTELLIGENT SEARCH IN BING NEW INTELLIGENT SEARCH IN BING IS WHAT I CALL THE IS WHAT I CALL THE CONVERSATIONAL SEARCH. CONVERSATIONAL SEARCH. THAT REALLY PROVIDES INTELLIGENT THAT REALLY PROVIDES INTELLIGENT SUGGESTIONS TO HELP YOU TO FIND SUGGESTIONS TO HELP YOU TO FIND WHAT YOU ARE REALLY LOOKING FOR. WHAT YOU ARE REALLY LOOKING FOR. VERY OFTEN WE UNDERSTAND THAT WE VERY OFTEN WE UNDERSTAND THAT WE WANT TO SEARCH FOR SOMETHING, WANT TO SEARCH FOR SOMETHING, BUT IT'S HARD TO EXPRESS. BUT IT'S HARD TO EXPRESS. WHAT IF WE TURN THE EXPERIENCE WHAT IF WE TURN THE EXPERIENCE INTO MORE A DIALOGUE? INTO MORE A DIALOGUE? THAT'S THE THIRD THING CALLED A THAT'S THE THIRD THING CALLED A CONVERSATIONAL SEARCH. CONVERSATIONAL SEARCH. PLEASE WELCOME CHRISTINA BARED PLEASE WELCOME CHRISTINA BARED FROM THE BING TEAM. FROM THE BING TEAM. CHRISTINA? CHRISTINA? >> THANKS, HARRY. >> THANKS, HARRY. [ APPLAUSE ] [ APPLAUSE ] >> AT THE CENTER OF A.I. IS >> AT THE CENTER OF A.I. IS DATA. DATA. IT POWERS EVERYTHING. IT POWERS EVERYTHING. AT MICROSOFT WE HAVE WORLD AT MICROSOFT WE HAVE WORLD KNOWLEDGE WITH BING AND WORK KNOWLEDGE WITH BING AND WORK KNOWLEDGE WITH THE REST OF THE KNOWLEDGE WITH THE REST OF THE MICROSOFT GRAPH. MICROSOFT GRAPH. REALLY THE MAGIC HAPPENS WHEN REALLY THE MAGIC HAPPENS WHEN YOU MAKE SENSE OF ALL OF THIS YOU MAKE SENSE OF ALL OF THIS INFORMATION. INFORMATION. WE'VE EVOLVED FROM SIMPLE WE'VE EVOLVED FROM SIMPLE SEARCHES AND KEY WORD MATCHING SEARCHES AND KEY WORD MATCHING TO USE ADVANCE A.I. TECHNIQUES TO USE ADVANCE A.I. TECHNIQUES LIKE MACHINE READING LIKE MACHINE READING COMPREHENSION THAT USES DEEP COMPREHENSION THAT USES DEEP LEARNING TO UNDERSTAND THE LEARNING TO UNDERSTAND THE MEANING BEHIND WORDS. MEANING BEHIND WORDS. WE ALSO NEED REALLY POWERFUL WE ALSO NEED REALLY POWERFUL HARDWARE IN ORDER TO PROCESS THE HARDWARE IN ORDER TO PROCESS THE MODELS LIKE DEEP NEURONETWORKS. MODELS LIKE DEEP NEURONETWORKS. WE'VE PARTNERED WITH INTEL TO WE'VE PARTNERED WITH INTEL TO PAIR AGILITY AND PERFORMANCE PAIR AGILITY AND PERFORMANCE WITH CHIPS THAT ALLOW US TO READ WITH CHIPS THAT ALLOW US TO READ AND UNDERSTAND BILLIONS OF AND UNDERSTAND BILLIONS OF DOCUMENTS IN MILLISECONDS. DOCUMENTS IN MILLISECONDS. SO HOW DOES THIS APPLY TO YOUR SO HOW DOES THIS APPLY TO YOUR EVERY DAY? EVERY DAY? TODAY I'M GOING TO SHOW HOW A.I. TODAY I'M GOING TO SHOW HOW A.I. ENABLES INTELLIGENT SEARCH IN A ENABLES INTELLIGENT SEARCH IN A FEW WAYS. FEW WAYS. ONE WITH INTELLIGENT ANSWERS, ONE WITH INTELLIGENT ANSWERS, BING FOR BUSINESS, INTELLIGENT BING FOR BUSINESS, INTELLIGENT IMAGE SEARCH, AND A NEW SEARCH IMAGE SEARCH, AND A NEW SEARCH PARADIGM THAT IS FOR MORE PARADIGM THAT IS FOR MORE CONVERSATIONAL SEARCH. CONVERSATIONAL SEARCH. LET'S START WITH SOMETHING LET'S START WITH SOMETHING RATHER MUNDANE LIKE FINDING A RATHER MUNDANE LIKE FINDING A MOVIE TO WATCH FOR THE HOLIDAYS. MOVIE TO WATCH FOR THE HOLIDAYS. INSTEAD OF A SIMPLE KEYWORD INSTEAD OF A SIMPLE KEYWORD SEARCH, I'LL USING SOMETHING SEARCH, I'LL USING SOMETHING LIKE MOVIES DIRECTED BY LIKE MOVIES DIRECTED BY SPIELBERG STARRING TOM HANKS. SPIELBERG STARRING TOM HANKS. LET'S USE TOM HANKS. LET'S USE TOM HANKS. THIS ANSWER IS SPECIFIC TO MY THIS ANSWER IS SPECIFIC TO MY QUERY. QUERY. IT FILTERED OUT TV SHOWS AND IT FILTERED OUT TV SHOWS AND PARTNERSHIPS, BUT IT INCLUDED A PARTNERSHIPS, BUT IT INCLUDED A MOVIE THEY'RE DOING TOGETHER IN MOVIE THEY'RE DOING TOGETHER IN JANUARY. JANUARY. WITH BING'S VAST UNDERSTANDING WITH BING'S VAST UNDERSTANDING OF THE WORLD, PEOPLE, AND OF THE WORLD, PEOPLE, AND ENTITIES AND HOW THEY RELATE TO ENTITIES AND HOW THEY RELATE TO EACH OTHER, A.I. ENABLES US TO EACH OTHER, A.I. ENABLES US TO POWER MORE RICH AND COMPLETE POWER MORE RICH AND COMPLETE ANSWERS. ANSWERS. SAY I'M DOING RESEARCH ON SAY I'M DOING RESEARCH ON SOMETHING A BIT MORE SOMETHING A BIT MORE CONTROVERSIAL. CONTROVERSIAL. I'M A VEGAN, AND I TAKE A LOT OF I'M A VEGAN, AND I TAKE A LOT OF FLACK FROM MY FAMILY FOR BEING FLACK FROM MY FAMILY FOR BEING AN ANNOYING KALE PUSHER. AN ANNOYING KALE PUSHER. I WANT TO BE PREPARED FOR THE I WANT TO BE PREPARED FOR THE INEVITABLE HOLIDAY TABLE DEBATE INEVITABLE HOLIDAY TABLE DEBATE WITH MY COUSIN. WITH MY COUSIN. SO I'M GOING TO DO A SEARCH FOR SO I'M GOING TO DO A SEARCH FOR FACTS ABOUT KALE. FACTS ABOUT KALE. THIS RESULT HERE IS A THIS RESULT HERE IS A MULTISOURCE ANSWER. MULTISOURCE ANSWER. BING USES A.I. TO BRING TOGETHER BING USES A.I. TO BRING TOGETHER INFORMATION FROM MULTIPLE INFORMATION FROM MULTIPLE DIFFERENT WEBSITES INTO ONE DIFFERENT WEBSITES INTO ONE PLACE. PLACE. AND AT MICROSOFT, WE BELIEVE AND AT MICROSOFT, WE BELIEVE IT'S IMPORTANT TO UNDERSTAND IT'S IMPORTANT TO UNDERSTAND WHERE INFORMATION COMES FROM. WHERE INFORMATION COMES FROM. SO ALTHOUGH WE PROVIDE QUICK SO ALTHOUGH WE PROVIDE QUICK ACCESS AND LINKS TO CONTENT, ACCESS AND LINKS TO CONTENT, WE'RE ALSO CAREFUL TO MAKE SURE WE'RE ALSO CAREFUL TO MAKE SURE WE ALSO INCLUDE SOURCES. WE ALSO INCLUDE SOURCES. THIS WAY I CAN FEEL CONFIDENT THIS WAY I CAN FEEL CONFIDENT ABOUT MY ADVOCACY OF KALE. ABOUT MY ADVOCACY OF KALE. IF I WANT TO BE SUPER PREPARED IF I WANT TO BE SUPER PREPARED AND UNDERSTAND BOTH SIDES OF AN AND UNDERSTAND BOTH SIDES OF AN ISSUE -- BECAUSE WE DON'T LIVE ISSUE -- BECAUSE WE DON'T LIVE IN A WORLD OF ABSOLUTES -- I CAN IN A WORLD OF ABSOLUTES -- I CAN DO A QUERY LIKE -- ALSO USING DO A QUERY LIKE -- ALSO USING NATURAL LANGUAGE LIKE IS KALE NATURAL LANGUAGE LIKE IS KALE GOOD FOR YOU? GOOD FOR YOU? THIS IS A MULTIPERSPECTIVE THIS IS A MULTIPERSPECTIVE ANSWER. ANSWER. BING SHOWS ALTERNATE VIEWPOINTS BING SHOWS ALTERNATE VIEWPOINTS SO YOU CAN UNDERSTAND BOTH SIDES SO YOU CAN UNDERSTAND BOTH SIDES OF AN ISSUE. OF AN ISSUE. ON ONE SIDE I HAVE PRO-KALE. ON ONE SIDE I HAVE PRO-KALE. AND ON THE OTHER SIDE I HAVE A AND ON THE OTHER SIDE I HAVE A CAUTIONARY TALE OF WHY TOO MUCH CAUTIONARY TALE OF WHY TOO MUCH KALE IS BAD SO THAT I DON'T HAVE KALE IS BAD SO THAT I DON'T HAVE TO LIVE IN A BUBBLE WHERE TO LIVE IN A BUBBLE WHERE EVERYTHING ABOUT KALE IS EVERYTHING ABOUT KALE IS AMAZING. AMAZING. IF I REALLY WANT TO EMBRACE THIS IF I REALLY WANT TO EMBRACE THIS KALE-LOVING LIFESTYLE, I SHOULD KALE-LOVING LIFESTYLE, I SHOULD PROBABLY TAKE UP YOGA OR PROBABLY TAKE UP YOGA OR PILATES. PILATES. I DON'T ACTUALLY REALLY KNOW THE I DON'T ACTUALLY REALLY KNOW THE DIFFERENCE BETWEEN THEM. DIFFERENCE BETWEEN THEM. SO IF I DO A SEARCH FOR SO IF I DO A SEARCH FOR DIFFERENCE BETWEEN YOGA AND DIFFERENCE BETWEEN YOGA AND PILATES, I GET THIS COMPARISON PILATES, I GET THIS COMPARISON ANSWER -- BING HAS TAKEN ANSWER -- BING HAS TAKEN COMPARISONS, A FEATURE TYPICALLY COMPARISONS, A FEATURE TYPICALLY FOUND IN PRODUCT OR FOUND IN PRODUCT OR SHOPPING-BASED SCENARIOS, AND SHOPPING-BASED SCENARIOS, AND HAVE EXPANDED IT TO A WIDER HAVE EXPANDED IT TO A WIDER QUERY SET. QUERY SET. WE USE MACHINE READING WE USE MACHINE READING COMPREHENSION TO READ THE WEB COMPREHENSION TO READ THE WEB AND UNDERSTAND ENTITIES AND AND UNDERSTAND ENTITIES AND THEIR ASPECTS IN ORDER TO THEIR ASPECTS IN ORDER TO COMPARE DIFFERENCES BETWEEN COMPARE DIFFERENCES BETWEEN ITEMS. ITEMS. SO YOGA SEEMS LIKE IT'S MORE MY SO YOGA SEEMS LIKE IT'S MORE MY JAM. JAM. SO LET'S GO AHEAD AND PICK THAT. SO LET'S GO AHEAD AND PICK THAT. AND I'VE HEARD A LOT ABOUT YOGA AND I'VE HEARD A LOT ABOUT YOGA RETREATS IN COSTA RICA. RETREATS IN COSTA RICA. SO -- I DON'T ACTUALLY HAVE A SO -- I DON'T ACTUALLY HAVE A SENSE FOR HOW BIG IS COSTA RICA? SENSE FOR HOW BIG IS COSTA RICA? THIS IS A RELATIONAL ANSWER. THIS IS A RELATIONAL ANSWER. IN ADDITION TO SHOWING THE IN ADDITION TO SHOWING THE ACTUAL SQUARE MILES, I'M ALSO ACTUAL SQUARE MILES, I'M ALSO TOLD IT'S ABOUT TWICE THE SIZE TOLD IT'S ABOUT TWICE THE SIZE OF MASSACHUSETTS WHICH IS OF MASSACHUSETTS WHICH IS INCIDENTALLY MY HOME STATE. INCIDENTALLY MY HOME STATE. SO I GO A GOOD SENSE OF WHAT SO I GO A GOOD SENSE OF WHAT THAT MEANS. THAT MEANS. BING HAS TAKEN -- USED A.I. AND BING HAS TAKEN -- USED A.I. AND ADDED PERSPECTIVE TO ADDED PERSPECTIVE TO INFORMATION. INFORMATION. NOT ONLY ARE WE USING A.I. TO NOT ONLY ARE WE USING A.I. TO SEACH ACROSS THE BILLIONS OF SEACH ACROSS THE BILLIONS OF DOCUMENTS IN THE WEB, WE'RE ALSO DOCUMENTS IN THE WEB, WE'RE ALSO USING A.I. TO MAKE INFORMATION USING A.I. TO MAKE INFORMATION MORE UNDERSTANDABLE. MORE UNDERSTANDABLE. BECAUSE WHILE THE ENGINEER IN ME BECAUSE WHILE THE ENGINEER IN ME GEEKS OUT ON ALL OF THIS DATA, GEEKS OUT ON ALL OF THIS DATA, THE DESIGNER IN ME KNOWS THAT THE DESIGNER IN ME KNOWS THAT REAL USER DELIGHT COMES FROM REAL USER DELIGHT COMES FROM MAKING DATA MAKE SENSE. MAKING DATA MAKE SENSE. ALL OF THESE NEW EXPERIENCES, ALL OF THESE NEW EXPERIENCES, MULTIPLE SOURCES, MULTIPLE MULTIPLE SOURCES, MULTIPLE PERSPECTIVES, COMPARISONS, AND PERSPECTIVES, COMPARISONS, AND RELATIONAL ANSWERS, THEY ALL RELATIONAL ANSWERS, THEY ALL MAKE UP WHAT WE CALL INTELLIGENT MAKE UP WHAT WE CALL INTELLIGENT ANSWERS. ANSWERS. SO ALL OF THESE EVERYDAY A.I. SO ALL OF THESE EVERYDAY A.I. CAPABILITIES ARE AWESOME. CAPABILITIES ARE AWESOME. BUT WHAT IF WE COULD APPLY THEM BUT WHAT IF WE COULD APPLY THEM TO THE CONTEXT OF WORK? TO THE CONTEXT OF WORK? THAT'S EXACTLY WHAT WE'VE DONE THAT'S EXACTLY WHAT WE'VE DONE FOR BING FOR BUSINESS. FOR BING FOR BUSINESS. LET'S GO TO THE BING HOME PAGE. LET'S GO TO THE BING HOME PAGE. BECAUSE I'M SIGNED IN WITH MY BECAUSE I'M SIGNED IN WITH MY MICROSOFT WORK ACCOUNT, AT THE MICROSOFT WORK ACCOUNT, AT THE BOTTOM OF MY HOME PAGE, I CAN BOTTOM OF MY HOME PAGE, I CAN SEE INDUSTRY-RELATED NEWS. SEE INDUSTRY-RELATED NEWS. AND THAT'S RELEVANT TO ME, A AND THAT'S RELEVANT TO ME, A PERSON IN TECH. PERSON IN TECH. AND BEYOND THIS PERSONALIZATION, AND BEYOND THIS PERSONALIZATION, LET ME SHOW WHAT THE MICROSOFT LET ME SHOW WHAT THE MICROSOFT GRAPH AND A.I. IS DO FOR A GRAPH AND A.I. IS DO FOR A WORKPLACE PRODUCTIVITY. WORKPLACE PRODUCTIVITY. I HAVE A MICROSOFT HOLIDAY PARTY I HAVE A MICROSOFT HOLIDAY PARTY COMING UP, AND THE FABULOUS COMING UP, AND THE FABULOUS HARRY SHUM IS MY EXECUTIVE VICE HARRY SHUM IS MY EXECUTIVE VICE PRESIDENT. PRESIDENT. SO BECAUSE I'M SIGNED IN, AND SO BECAUSE I'M SIGNED IN, AND BUSINESS ENABLED, I TYPE IN BUSINESS ENABLED, I TYPE IN HARRY'S ORG, AND NOTE THAT I'M HARRY'S ORG, AND NOTE THAT I'M NOT USING HIS LAST NAME. NOT USING HIS LAST NAME. IT STILL PROVIDES THE ORG CHART IT STILL PROVIDES THE ORG CHART FOR THE RIGHT HARRY EVEN THOUGH FOR THE RIGHT HARRY EVEN THOUGH THERE ARE A LOT OF GREAT HARRYs THERE ARE A LOT OF GREAT HARRYs THAT WORK AT MICROSOFT. THAT WORK AT MICROSOFT. ALSO, WEB RESULTS RELATED TO THE ALSO, WEB RESULTS RELATED TO THE QUERY HARRY'S ORG. QUERY HARRY'S ORG. BING FOR BUSINESS BRINGS BING FOR BUSINESS BRINGS TOGETHER THE BEST OF CORPORATE TOGETHER THE BEST OF CORPORATE INTERNET SEARCH WITH BEST OF WEB INTERNET SEARCH WITH BEST OF WEB SEARCH ALL INTO ONE EXPERIENCE. SEARCH ALL INTO ONE EXPERIENCE. SO IF I DO SOMETHING A LITTLE SO IF I DO SOMETHING A LITTLE BIT MORE COMPLICATED LIKE HOW BIT MORE COMPLICATED LIKE HOW HOW MUCH VACATION DO I GET? HOW MUCH VACATION DO I GET? BECAUSE OF THE FPCA CHIP, I GET BECAUSE OF THE FPCA CHIP, I GET ANSWERS IN MILLISECONDS. ANSWERS IN MILLISECONDS. IF SOMETHING'S SUPER OBSCURE, I IF SOMETHING'S SUPER OBSCURE, I CAN SEARCH FOR "CAN I HIRE MY CAN SEARCH FOR "CAN I HIRE MY COUSIN" CAN SEARCH FOR "CAN I HIRE MY COUSIN." COUSIN." AND MACHINE READING POWERS THIS AND MACHINE READING POWERS THIS ANSWER. ANSWER. WHAT YOU NOTICE IS THAT COUSIN WHAT YOU NOTICE IS THAT COUSIN ISN'T EVEN MENTIONED IN THE ISN'T EVEN MENTIONED IN THE PASSAGE. PASSAGE. THAT'S BECAUSE BING KNOWS THAT THAT'S BECAUSE BING KNOWS THAT COWS SINCE A FAMILY MEMBER AND COWS SINCE A FAMILY MEMBER AND UNDERSTANDS -- COUSIN IS A UNDERSTANDS -- COUSIN IS A FAMILY MEMBER AND UNDERSTANDS FAMILY MEMBER AND UNDERSTANDS THE MEANING BEHIND WORDS TO GET THE MEANING BEHIND WORDS TO GET ME THE RIGHT ANSWER -- NOT THAT ME THE RIGHT ANSWER -- NOT THAT I WOULD HIRE MY KALE-HATING I WOULD HIRE MY KALE-HATING COUSIN ANYWAY. COUSIN ANYWAY. FOR THIS HOLIDAY PARTY, I'M ALSO FOR THIS HOLIDAY PARTY, I'M ALSO GOING TO WANT TO FIND SOMETHING GOING TO WANT TO FIND SOMETHING FESTIVE TO WEAR. FESTIVE TO WEAR. IT IS A WORK EVENT. IT IS A WORK EVENT. I'LL SEARCH FOR WORK APPROPRIATE I'LL SEARCH FOR WORK APPROPRIATE HOLIDAY COCKTAIL DRESS. HOLIDAY COCKTAIL DRESS. I'M GOING TO GO TO IMAGE, OUR I'M GOING TO GO TO IMAGE, OUR IMAGE VERTICAL. IMAGE VERTICAL. AND THEN THIS ONE LOOKS AND THEN THIS ONE LOOKS APPROPRIATELY FESTIVE. APPROPRIATELY FESTIVE. BING IMAGE USES A.I. TECHNIQUE BING IMAGE USES A.I. TECHNIQUE TO FIND DRESSES THAT LOOK LIKE TO FIND DRESSES THAT LOOK LIKE THIS WITH DIRECT LINKS TO BUY. THIS WITH DIRECT LINKS TO BUY. SO I CAN LOOK AROUND AND DO SO I CAN LOOK AROUND AND DO PRICE COMPARISONS. PRICE COMPARISONS. THE OTHER THING IT DOES IS OUR THE OTHER THING IT DOES IS OUR OBJECT DETECTION ALLOWS ME TO OBJECT DETECTION ALLOWS ME TO RESCOPE THIS QUERY ON JUST THIS RESCOPE THIS QUERY ON JUST THIS NECKLACE SO NOW I CAN FIND NECKLACE SO NOW I CAN FIND NECKLACES THAT LOOK SIMILAR TO NECKLACES THAT LOOK SIMILAR TO ONE IN THIS PHOTO, AGAIN WITH ONE IN THIS PHOTO, AGAIN WITH DIRECT LINKS TO BUY. DIRECT LINKS TO BUY. BING IS AN INTELLIGENT SEARCH BING IS AN INTELLIGENT SEARCH THAT SAVES TIME AND MONEY. THAT SAVES TIME AND MONEY. OKAY. OKAY. IN ADDITION TO INTELLIGENT IN ADDITION TO INTELLIGENT ANSWERS, BING FOR BUSINESS, AND ANSWERS, BING FOR BUSINESS, AND INTELLIGENT IMAGE SEARCH, WE'RE INTELLIGENT IMAGE SEARCH, WE'RE ALSO USING A.I. TO MAKE THE ALSO USING A.I. TO MAKE THE SEARCH BOX ITSELF MORE SEARCH BOX ITSELF MORE CONVERSATIONAL WITH AN CONVERSATIONAL WITH AN INTERACTIVE GUIDED SEARCH INTERACTIVE GUIDED SEARCH EXPERIENCE. EXPERIENCE. WE HEAR A LOT FROM CUSTOMERS WE HEAR A LOT FROM CUSTOMERS THAT THEY WISH SEARCH COULD JUST THAT THEY WISH SEARCH COULD JUST COMPLETE THEIR SENTENCES. COMPLETE THEIR SENTENCES. IF I DO A VAGUE SEARCH LIKE I'M IF I DO A VAGUE SEARCH LIKE I'M FEELING STRESSED WHICH MAY OR FEELING STRESSED WHICH MAY OR MAY NOT BE BECAUSE OF THE DEMO, MAY NOT BE BECAUSE OF THE DEMO, I GET THIS GUIDED WEB -- SEARCH I GET THIS GUIDED WEB -- SEARCH FRIENDS. FRIENDS. THE WEB RESULTS YOU EXPECT FROM THE WEB RESULTS YOU EXPECT FROM A SEARCH ENGINE, I GET OUR A SEARCH ENGINE, I GET OUR ANSWERS. ANSWERS. BUT THEN UP TOP, WHAT YOU'LL SEE BUT THEN UP TOP, WHAT YOU'LL SEE HERE IS THAT IT PROMPTS FOR HERE IS THAT IT PROMPTS FOR ADDITIONAL QUERY REFINEMENTS. ADDITIONAL QUERY REFINEMENTS. I CAN GO THROUGH AND PICK STRESS I CAN GO THROUGH AND PICK STRESS MANAGEMENT AND THEN BREATHING MANAGEMENT AND THEN BREATHING EXERCISES, AND THEN I CAN ALSO EXERCISES, AND THEN I CAN ALSO KIND OF EXPAND TO SEE MY KIND OF EXPAND TO SEE MY PREVIOUS RESULTS. PREVIOUS RESULTS. WHAT'S DIFFERENT HERE IS THAT WHAT'S DIFFERENT HERE IS THAT SEARCH IS BUILDING UPON THE LAST SEARCH IS BUILDING UPON THE LAST SEARCH. SEARCH. SO IT'S LITTLE BIT MORE SO IT'S LITTLE BIT MORE CONVERSATIONAL, MORE CONVERSATIONAL, MORE PERSONALIZED. PERSONALIZED. WE'RE ABLE TO DO WITH THIS, GET WE'RE ABLE TO DO WITH THIS, GET YOU BETTER ANSWERS FASTER. YOU BETTER ANSWERS FASTER. THIS IS A NEW SEARCH PARADIGM. THIS IS A NEW SEARCH PARADIGM. OUR EXPERTISE IN CONVERSATIONAL OUR EXPERTISE IN CONVERSATIONAL A.I. WITH OUR BOTS ARE BROUGHT A.I. WITH OUR BOTS ARE BROUGHT TOGETHER WITH OUR VAST DATA, TOGETHER WITH OUR VAST DATA, ENABLES BING TO CREATE A NEW ENABLES BING TO CREATE A NEW INTERACTIVE SEARCH EXPERIENCE INTERACTIVE SEARCH EXPERIENCE THAT GETS YOU BETTER ANSWERS THAT GETS YOU BETTER ANSWERS FASTER. FASTER. IF I DO ANOTHER EXAMPLE FOR -- IF I DO ANOTHER EXAMPLE FOR -- LET'S SEE, SEATTLE VERSE, I'M LET'S SEE, SEATTLE VERSE, I'M PROMPTED FOR POPULAR RIVALRIES. PROMPTED FOR POPULAR RIVALRIES. I'M GOING TO SELECT THE RAMS I'M GOING TO SELECT THE RAMS HERE. HERE. HERE YOU'LL SEE AN ANSWER OF AN HERE YOU'LL SEE AN ANSWER OF AN UPCOMING GAME ON THE 17th. UPCOMING GAME ON THE 17th. IN ADDITION TO WEB LINKS AND IN ADDITION TO WEB LINKS AND THIS AWESOME ANSWER, I CAN ALSO THIS AWESOME ANSWER, I CAN ALSO SEE WHO BING PREDICTS TO WIN. SEE WHO BING PREDICTS TO WIN. WE'RE PREDICTING THE RAMS WILL WE'RE PREDICTING THE RAMS WILL WIN BY 51%. WIN BY 51%. BING USES SEARCH, SOCIAL, AND BING USES SEARCH, SOCIAL, AND OTHER RELEVANT DATA SIGNALS IN OTHER RELEVANT DATA SIGNALS IN ORDER TO MAKE PREDICTIONS ON ORDER TO MAKE PREDICTIONS ON SPORTS, REALITY TV SHOWS, AND SPORTS, REALITY TV SHOWS, AND MORE. MORE. IF I DO ANOTHER REALLY AMBIGUOUS IF I DO ANOTHER REALLY AMBIGUOUS SEARCH LIKE SET DEFAULT, WITHOUT SEARCH LIKE SET DEFAULT, WITHOUT ANY CONTEXT OF WHAT DEFAULT I'M ANY CONTEXT OF WHAT DEFAULT I'M TRYING TO SET, I'M PROMPTED WITH TRYING TO SET, I'M PROMPTED WITH VERY POPULAR THINGS THAT PEOPLE VERY POPULAR THINGS THAT PEOPLE ARE SET TO VOTE FOR. ARE SET TO VOTE FOR. CONVERSATIONAL SEARCH USES CONVERSATIONAL SEARCH USES LARGE-SCALE MACHINE LEARNING. LARGE-SCALE MACHINE LEARNING. THIS EXPERIENCE IS ONLY GOING TO THIS EXPERIENCE IS ONLY GOING TO GET BETTER OVER TIME. GET BETTER OVER TIME. A.I. LEARNS FROM USER A.I. LEARNS FROM USER ENGAGEMENT, SO WE'RE REALLY ENGAGEMENT, SO WE'RE REALLY EXCITED FOR THE FUTURE OF EXCITED FOR THE FUTURE OF CONVERSATIONAL SEARCH. CONVERSATIONAL SEARCH. WHAT I'VE SHOWN YOU TODAY, WHAT I'VE SHOWN YOU TODAY, INTERCEPT ANSWERS, BING -- INTERCEPT ANSWERS, BING -- INTELLIGENT ANSWERS, BING FOR INTELLIGENT ANSWERS, BING FOR BUSINESS, INTELLIGENT IMAGE BUSINESS, INTELLIGENT IMAGE SEARCH, AND A NEW CONVERSATIONAL SEARCH, AND A NEW CONVERSATIONAL GUIDED SEARCH IS JUST A SMALL GUIDED SEARCH IS JUST A SMALL SAMPLING OF HOW WE ARE USING SAMPLING OF HOW WE ARE USING A.I. TO CREATE INTELLIGENT A.I. TO CREATE INTELLIGENT SEARCH. SEARCH. ALL OF THESE EXPERIENCES ARE ALL OF THESE EXPERIENCES ARE EITHER LIVE TODAY OR STARTING TO EITHER LIVE TODAY OR STARTING TO ROLL OUT TODAY. ROLL OUT TODAY. THANK YOU. THANK YOU. AND LET ME TURN IT BACK OVER TO AND LET ME TURN IT BACK OVER TO HARRY. HARRY. [ APPLAUSE ] [ APPLAUSE ] >> THANK YOU VERY MUCH, >> THANK YOU VERY MUCH, CHRISTINA. CHRISTINA. I HOPE YOU LIKE THOSE DEMOS. I HOPE YOU LIKE THOSE DEMOS. YOU MAY NOT REALIZE THIS -- YOU MAY NOT REALIZE THIS -- PEOPLE REALLY UNDERESTIMATE HOW PEOPLE REALLY UNDERESTIMATE HOW MUCH TIME THEY SPEND SEARCHING MUCH TIME THEY SPEND SEARCHING FOR THE RIGHT INFORMATION. FOR THE RIGHT INFORMATION. EVEN MORE SO, HOW MUCH TIME THEY EVEN MORE SO, HOW MUCH TIME THEY ACTUALLY CONTINUE TO SEARCH FOR ACTUALLY CONTINUE TO SEARCH FOR WHETHER THIS IS THE RIGHT WHETHER THIS IS THE RIGHT INFORMATION. INFORMATION. THIS IS WHERE NATURAL LANGUAGE, THIS IS WHERE NATURAL LANGUAGE, MACHINE UNDERSTANDING LANGUAGE MACHINE UNDERSTANDING LANGUAGE COMPREHENSION IS SO IMPORTANT, COMPREHENSION IS SO IMPORTANT, AND IT'S DOING THE WORK FOR YOU. AND IT'S DOING THE WORK FOR YOU. AND THERE'S ANOTHER THING THAT'S AND THERE'S ANOTHER THING THAT'S IMPORTANT IS THAT YOU ALSO WANT IMPORTANT IS THAT YOU ALSO WANT TO KNOW THAT AS PEOPLE TALK TO KNOW THAT AS PEOPLE TALK ABOUT THIS KIND OF INFORMATION, ABOUT THIS KIND OF INFORMATION, WHERE IS THE CONVERSATION, TO WHERE IS THE CONVERSATION, TO ADD CREDIBILITY TO ALL THIS KIND ADD CREDIBILITY TO ALL THIS KIND OF INTERESTING -- ALL THESE KIND OF INTERESTING -- ALL THESE KIND OF INTERESTING TOPICS. OF INTERESTING TOPICS. GONE ARE THE DAYS OF THE ENDLESS GONE ARE THE DAYS OF THE ENDLESS LINKS. LINKS. TODAY'S SEARCH IS ABOUT THE REAL TODAY'S SEARCH IS ABOUT THE REAL ANSWERS, YOU KNOW, REAL ANSWERS, YOU KNOW, REAL PERSPECTIVES AND THE REAL PERSPECTIVES AND THE REAL CONVERSATIONS. CONVERSATIONS. THAT'S WHY I'M EXCITED TO THAT'S WHY I'M EXCITED TO ANNOUNCE A NEW PARTNERSHIP WITH ANNOUNCE A NEW PARTNERSHIP WITH REDDIT. REDDIT. WE'RE WORKING TO BRING WE'RE WORKING TO BRING CONVERSATION AND ANSWERS TO BING CONVERSATION AND ANSWERS TO BING AND TO BRING BING ENTITIES TO AND TO BRING BING ENTITIES TO REDDIT. REDDIT. TO TALK ABOUT THOSE UNIQUE TO TALK ABOUT THOSE UNIQUE APPLICATIONS OF A.I. AT THE APPLICATIONS OF A.I. AT THE INTERSECTION OF SOCIAL NEWS AND INTERSECTION OF SOCIAL NEWS AND CONVERSATIONS AND THE SEARCH, CONVERSATIONS AND THE SEARCH, LET ME WELCOME ALEXIS OHANIAN, LET ME WELCOME ALEXIS OHANIAN, CO-FOUNDER OF REDDIT. CO-FOUNDER OF REDDIT. ALEXISE? ALEXISE? >> THANK YOU VERY MUCH, HARRY, >> THANK YOU VERY MUCH, HARRY, HOW YOU DOING? HOW YOU DOING? GOOD TO BE HERE. GOOD TO BE HERE. HELLO, EVERYONE, GOOD DAY. HELLO, EVERYONE, GOOD DAY. THERE IS PRETTY EXCITING. THERE IS PRETTY EXCITING. IF YOU CAN BELIEVE IT, BEFORE IF YOU CAN BELIEVE IT, BEFORE REDDIT WAS THE FRONT PAGE OF THE REDDIT WAS THE FRONT PAGE OF THE INTERNET, IT WAS A FUN LITTLE INTERNET, IT WAS A FUN LITTLE PROJECT THAT MY COLLEGE BUDDY PROJECT THAT MY COLLEGE BUDDY AND I WERE STARTING IN A SMALL, AND I WERE STARTING IN A SMALL, LITTLE APARTMENT IN REDFORD, LITTLE APARTMENT IN REDFORD, MASSACHUSETTS. MASSACHUSETTS. THIS IS BACK IN 2005. THIS IS BACK IN 2005. WE JUST GRADUATED. WE JUST GRADUATED. WE HAD NO IDEA WHAT WE WERE WE HAD NO IDEA WHAT WE WERE DOING. DOING. BUT WE KNEW ENOUGH AND HAD BUT WE KNEW ENOUGH AND HAD PEOPLE WHO BELIEVED IN US ENOUGH PEOPLE WHO BELIEVED IN US ENOUGH TO TAKE A CHANCE. TO TAKE A CHANCE. AND REDDIT TODAY NOW HAS AND REDDIT TODAY NOW HAS HUNDREDS OF MILLIONS OF USERS, HUNDREDS OF MILLIONS OF USERS, 340 MILLION MONTHLY ACTIVE 340 MILLION MONTHLY ACTIVE USERS, AND ABOUT TWO YEARS AGO, USERS, AND ABOUT TWO YEARS AGO, MY CO-FOUNDER AND CEO STEVE CAME MY CO-FOUNDER AND CEO STEVE CAME BACK AND WAS INSTRUMENTAL IN BACK AND WAS INSTRUMENTAL IN BRINGING HIM BACK TO GET THE BRINGING HIM BACK TO GET THE COMPANY RESET AND TO START DOING COMPANY RESET AND TO START DOING A LOT OF THE THINGS THAT A LOT OF THE THINGS THAT BASICALLY WE WISHED WE HAD DONE BASICALLY WE WISHED WE HAD DONE MAYBE A DECADE AGO. MAYBE A DECADE AGO. IT WAS SOLD IN 2006 TO CONDENAST IT WAS SOLD IN 2006 TO CONDENAST AND HAS BEEN SHIPPING A TON OF AND HAS BEEN SHIPPING A TON OF CODE AND BUILDING PARTNERSHIPS CODE AND BUILDING PARTNERSHIPS AND A TEAM, INCLUDING A AND A TEAM, INCLUDING A FORMIDABLE B.D. TEAM, A COUPLE FORMIDABLE B.D. TEAM, A COUPLE OF WHOM ARE HERE, WHO BASICALLY OF WHOM ARE HERE, WHO BASICALLY TOOK A CHANCE ON US A COUPLE OF TOOK A CHANCE ON US A COUPLE OF YEARS AGO BECAUSE THERE WAS NO YEARS AGO BECAUSE THERE WAS NO B.D. PROCESS, AND SAID WE WANT B.D. PROCESS, AND SAID WE WANT TO BE A PART OF THIS. TO BE A PART OF THIS. WE SEE THE POTENTIAL, AND WHAT WE SEE THE POTENTIAL, AND WHAT YOU'RE SEEING TODAY WITH THE YOU'RE SEEING TODAY WITH THE PARTNERSHIP WITH MICROSOFT IS PARTNERSHIP WITH MICROSOFT IS ACTUALLY A REALLY GOOD EXAMPLE ACTUALLY A REALLY GOOD EXAMPLE OF HOW FAR WE'VE COME IN A SHORT OF HOW FAR WE'VE COME IN A SHORT TIME. TIME. WHILE REDDIT THE WEBSITE IS 12 WHILE REDDIT THE WEBSITE IS 12 YEARS OLD, REDDIT, INC., IS ONLY YEARS OLD, REDDIT, INC., IS ONLY TWO, THREE YEARS OLD. TWO, THREE YEARS OLD. WE'RE PROUD TO BE ANNOUNCING WE'RE PROUD TO BE ANNOUNCING THIS PARTNERSHIP HERE WITH THIS PARTNERSHIP HERE WITH MICROSOFT AND BING TODAY. MICROSOFT AND BING TODAY. SO GIVING YOU A LITTLE BIT OF SO GIVING YOU A LITTLE BIT OF THE BACK STORY. THE BACK STORY. TOLD YOU ABOUT MYSELF. TOLD YOU ABOUT MYSELF. I'M CO-FOUNDER OF REDDIT. I'M CO-FOUNDER OF REDDIT. AND YOU KNOW, I'VE NEVER REALLY AND YOU KNOW, I'VE NEVER REALLY UNDERSTOOD THE SCALE OF REDDIT UNDERSTOOD THE SCALE OF REDDIT WHEN I KNOW SOUNDS CRAZY. WHEN I KNOW SOUNDS CRAZY. I'M A CO-FOUNDER, ONE OF THE I'M A CO-FOUNDER, ONE OF THE ORIGINAL USERS. ORIGINAL USERS. BUT I NEVER REALLY UNDERSTOOD BUT I NEVER REALLY UNDERSTOOD THE SCALE OF REDDIT UNTIL THIS THE SCALE OF REDDIT UNTIL THIS PARTNERSHIP BECAUSE WHEN YOU'RE PARTNERSHIP BECAUSE WHEN YOU'RE IN THE MIDDLE OF IT ALL, IT'S IN THE MIDDLE OF IT ALL, IT'S HARD TO UNDERSTAND THE NUMBERS HARD TO UNDERSTAND THE NUMBERS BEHIND HOW MANY CONVERSATIONS BEHIND HOW MANY CONVERSATIONS AND COMMUNITIES EXIST ON THE AND COMMUNITIES EXIST ON THE REDDIT PLATFORM. REDDIT PLATFORM. AND LOOK, IF I CAN'T NAVIGATE IT AND LOOK, IF I CAN'T NAVIGATE IT OR GROCK IT, THEN HEAVEN HELP OR GROCK IT, THEN HEAVEN HELP EVERYONE ELSE. EVERYONE ELSE. AND SO THE LAST 2.5, 3 YEARS AND SO THE LAST 2.5, 3 YEARS HAVE REALLY BEEN A CAUSE FOR US HAVE REALLY BEEN A CAUSE FOR US TO MAKE REDDIT MORE ACCESSIBLE TO MAKE REDDIT MORE ACCESSIBLE TO THE MASSES. TO THE MASSES. IF YOU HAVEN'T USED THE REDDIT IF YOU HAVEN'T USED THE REDDIT APP, I ENCOURAGE YOU TO DO SO. APP, I ENCOURAGE YOU TO DO SO. IT'S ONLY A YEAR OLD, IF YOU CAN IT'S ONLY A YEAR OLD, IF YOU CAN BELIEVE IT. BELIEVE IT. MY WIFE TAKES CREDIT FOR HAVING MY WIFE TAKES CREDIT FOR HAVING SPARKED IT BECAUSE ONE OF OUR SPARKED IT BECAUSE ONE OF OUR FIRST CONVERSATIONS WAS HER FIRST CONVERSATIONS WAS HER CONFESSING TO ME SHE HAD NO IDEA CONFESSING TO ME SHE HAD NO IDEA WHAT REDDIT WAS. WHAT REDDIT WAS. IMMEDIATELY DOING A SEARCH ON IMMEDIATELY DOING A SEARCH ON HER PHONE, NOT FINDING AN APP, HER PHONE, NOT FINDING AN APP, AND THINKING I WAS A LIAR. AND THINKING I WAS A LIAR. BUT THAT'S THE WORLD WE LIVE IN BUT THAT'S THE WORLD WE LIVE IN TODAY. TODAY. WE LOOK UP APP FIRST. WE LOOK UP APP FIRST. REDDIT DIDN'T HAVE A MOBILE REDDIT DIDN'T HAVE A MOBILE PRESENCE, DIDN'T EVEN HAVE A PRESENCE, DIDN'T EVEN HAVE A WEBSITE, NOW WE DO. WEBSITE, NOW WE DO. IT'S BEAUTIFUL. IT'S BEAUTIFUL. THE DESKTOP WHICH YOU MAY HAVE THE DESKTOP WHICH YOU MAY HAVE SEEN UNVEILED AT SUMMIT IS ALSO SEEN UNVEILED AT SUMMIT IS ALSO GETTING A REDESIGN. GETTING A REDESIGN. IT WILL LOOK BEAUTIFUL. IT WILL LOOK BEAUTIFUL. IT WILL LOOK MODERN. IT WILL LOOK MODERN. EVERY ONE OF THESE IS A STEP IN EVERY ONE OF THESE IS A STEP IN GETTING GREAT CONTINENTY FRONT GETTING GREAT CONTINENTY FRONT OF AS MANY PEOPLE AS POSSIBLE AS OF AS MANY PEOPLE AS POSSIBLE AS SUCCESSFULLY AS POSSIBLE. SUCCESSFULLY AS POSSIBLE. AND THE PARTNERSHIP WITH BING IS AND THE PARTNERSHIP WITH BING IS HELPING US DO THAT ON A WHOLE HELPING US DO THAT ON A WHOLE OTHER LEVEL. OTHER LEVEL. 330 MILLION ACTIVE MONTHLY USERS 330 MILLION ACTIVE MONTHLY USERS REDDIT. REDDIT. 10.7 MILLION POST SUBMISSIONS 10.7 MILLION POST SUBMISSIONS PER MONTH. PER MONTH. IT'S A VERY ACTIVE USER BASE. IT'S A VERY ACTIVE USER BASE. 2.8 MILLION COMMENTS PER DAY. 2.8 MILLION COMMENTS PER DAY. REDDIT IS THE ONE SOCIAL NETWORK REDDIT IS THE ONE SOCIAL NETWORK THAT IS NOT ANTI-SOCIAL. THAT IS NOT ANTI-SOCIAL. IT'S THE ONE PLACE WHERE YOU'LL IT'S THE ONE PLACE WHERE YOU'LL ACTUALLY READ THE COMMENTS FIRST ACTUALLY READ THE COMMENTS FIRST BEFORE LOOKING AT THE CONTENT BEFORE LOOKING AT THE CONTENT BECAUSE THEY PROVIDE SO MUCH BECAUSE THEY PROVIDE SO MUCH VALUE. VALUE. THE REASON THOSE COMMENTS THE REASON THOSE COMMENTS PROVIDE SO MUCH VALUE IS BECAUSE PROVIDE SO MUCH VALUE IS BECAUSE THE HUNDREDS OF MILLIONS OF THE HUNDREDS OF MILLIONS OF USERS LIKE PROBABLY MANY OF YOU USERS LIKE PROBABLY MANY OF YOU ALL UP VOTE THE GOOD ONES, DOWN ALL UP VOTE THE GOOD ONES, DOWN VOTE THE BAD ONES, AND A VOTE THE BAD ONES, AND A BRILLIANT ALGORITHM STEVE CAME BRILLIANT ALGORITHM STEVE CAME UP WITH SAYS AS A BRILLIANT UP WITH SAYS AS A BRILLIANT 21-YEAR-OLD SORTS THE GOOD ONES 21-YEAR-OLD SORTS THE GOOD ONES FROM THE BAD. FROM THE BAD. HOW MANY IN THE ROOM ARE HOW MANY IN THE ROOM ARE REDDITERS? REDDITERS? IT'S OKAY IF YOU'RE USING IT IT'S OKAY IF YOU'RE USING IT NOW, IT'S OKAY. NOW, IT'S OKAY. I WON'T TAKE IT PERSONALLY. I WON'T TAKE IT PERSONALLY. THANK YOU FOR BEING SO BRAVE AS THANK YOU FOR BEING SO BRAVE AS YOU'RE WILLING TO OUT YOURSELVES YOU'RE WILLING TO OUT YOURSELVES AS THE LEAST PRODUCTIVE PEOPLE AS THE LEAST PRODUCTIVE PEOPLE IN THIS ROOM. IN THIS ROOM. THAT IS IMPRESSIVE. THAT IS IMPRESSIVE. OVER 138,000 ACTIVE COMMUNITIES OVER 138,000 ACTIVE COMMUNITIES FOR WHATEVER YOUR PASSION, FOR WHATEVER YOUR PASSION, WHATEVER YOUR LOVE, WHETHER IT WHATEVER YOUR LOVE, WHETHER IT IS THE SEATTLE SEAHAWKS OR IS THE SEATTLE SEAHAWKS OR WHETHER IT IS SNEAKERS, WHETHER IT IS SNEAKERS, HOPEFULLY THERE'S A FEW HOPEFULLY THERE'S A FEW SNEAKER-ETTES HERE WHO SNEAKER-ETTES HERE WHO APPRECIATE THE OFF-WHITES I'M APPRECIATE THE OFF-WHITES I'M WEARING NOW. WEARING NOW. THESE ARE THE COMMUNITIES WHOSE THESE ARE THE COMMUNITIES WHOSE OPINIONS WE CARE ABOUT. OPINIONS WE CARE ABOUT. I DON'T CARE WHAT MY FRIENDS I DON'T CARE WHAT MY FRIENDS FROM COLLEGE THINK ABOUT SHOES FROM COLLEGE THINK ABOUT SHOES BECAUSE THEY HAVE TERRIBLE BECAUSE THEY HAVE TERRIBLE TASTE. TASTE. I CARE ABOUT WHAT THIS COMMUNITY I CARE ABOUT WHAT THIS COMMUNITY OF PEOPLE, THIS PEER GROUP THAT OF PEOPLE, THIS PEER GROUP THAT I CARE ABOUT, HINKS. I CARE ABOUT, HINKS. AND ISN'T THAT HOW WE HUMANS AND ISN'T THAT HOW WE HUMANS HAVE WORKED ALL ALONG? HAVE WORKED ALL ALONG? PEOPLE COME TO REDDIT TO SEE PEOPLE COME TO REDDIT TO SEE THIS BREADTH OF COMMUNITIES TO THIS BREADTH OF COMMUNITIES TO GET ADVICE, FEEDBACK, A BETTER GET ADVICE, FEEDBACK, A BETTER UNDERSTANDING OF THEIR WORLD AND UNDERSTANDING OF THEIR WORLD AND THINGS THEY CARE ABOUT. THINGS THEY CARE ABOUT. WHETHER THEY ARE SHOPPING FOR WHETHER THEY ARE SHOPPING FOR BEARD CARE PRODUCTS -- YES, BEARD CARE PRODUCTS -- YES, THERE ARE A NUMBER OF BEARD CARE THERE ARE A NUMBER OF BEARD CARE COMMUNITIES -- IF YOU DON'T LIKE COMMUNITIES -- IF YOU DON'T LIKE BEARDS, THAT'S FINE. BEARDS, THAT'S FINE. THEY'LL GROW ON YOU. THEY'LL GROW ON YOU. OKAY, ALL RIGHT. OKAY, ALL RIGHT. THAT'S FINE. THAT'S FINE. MAYBE YOU'RE A NEW PARENT LIKE I MAYBE YOU'RE A NEW PARENT LIKE I WAS AND REALLY WORRIED BECAUSE WAS AND REALLY WORRIED BECAUSE EVERY PARENT EVERY PHOTO I KNOW EVERY PARENT EVERY PHOTO I KNOW PUTS ON THE INTERNET IS PERFEC PUTS ON THE INTERNET IS PERFEC AND PRISTINE BECAUSE THAT'S THE AND PRISTINE BECAUSE THAT'S THE IMAGE WE WANT TO SHOW TO THE IMAGE WE WANT TO SHOW TO THE WORLD. WORLD. WHEN YOUR KID'S SCREAMING AT WHEN YOUR KID'S SCREAMING AT 4:00 A.M., YOU'RE NOT THINKING 4:00 A.M., YOU'RE NOT THINKING LET ME TAKE A SELFIE, YOU'RE LET ME TAKE A SELFIE, YOU'RE THINKING I NEED SOMEONE TO COMES THINKING I NEED SOMEONE TO COMES RATE WITH. RATE WITH. AND THE COMMUNITY ON REDDIT WAS AND THE COMMUNITY ON REDDIT WAS PERFECT FOR ME. PERFECT FOR ME. WHETHER YOU NEED SKIN CARE WHETHER YOU NEED SKIN CARE ADVICE, RXSKINCAREADDICTION ADVICE, RXSKINCAREADDICTION WOULD HAVE HELPED ME IN MY TEEN WOULD HAVE HELPED ME IN MY TEEN YEARS. YEARS. THERE WAS NO PLACE TO GO FOR THERE WAS NO PLACE TO GO FOR STUFF BECAUSE THESE ARE STUFF BECAUSE THESE ARE CONVERSATIONS PEOPLE CAN ONLY CONVERSATIONS PEOPLE CAN ONLY HAVE ON A PLATFORM LIKE REDDIT HAVE ON A PLATFORM LIKE REDDIT WITH THAT SCALE. WITH THAT SCALE. THE INFORMATION IS SITTING THE INFORMATION IS SITTING THERE. THERE. SO ENGAGING, WE AVERAGE ABOUT 12 SO ENGAGING, WE AVERAGE ABOUT 12 MINUTES PER SESSION.- SO ENGAGING, WE AVERAGE ABOUT 12 THIS ES PER SESSION.- SO ENGAGING, WE AVERAGE ABOUT 12 THIS IS PER SESSION.- SO ENGAGING, WE AVERAGE ABOUT 12 THIS IS HIGHLYSSION.- SO ENGAGING, WE AVERAGE ABOUT 12 THIS IS HIGHLY SION.- SO ENGAGING, WE AVERAGE ABOUT 12 THIS IS HIGHLY ENGAGED. THIS IS HIGHLY ENGAGED. BUT AS LONG AS IT IS JUST ON BUT AS LONG AS IT IS JUST ON REDDIT, WE KNOW WE'RE MISSING REDDIT, WE KNOW WE'RE MISSING OUT ON A BROADER AUDIENCE THAT OUT ON A BROADER AUDIENCE THAT WE KNW CAN BENEFIT FROM IT. WE KNW CAN BENEFIT FROM IT. HOW DO WE FIND PARTNERS THAT CAN HOW DO WE FIND PARTNERS THAT CAN GET US TO A MASSIVE AUDIENCE AND GET US TO A MASSIVE AUDIENCE AND MAINSTREAM REACH? MAINSTREAM REACH? BING, THERE YOU GO. BING, THERE YOU GO. THE PARTNERSHIP WITH MICROSOFT THE PARTNERSHIP WITH MICROSOFT IS JUST THE BEGINNING. IS JUST THE BEGINNING. WE'VE GOT THREE BIG THINGS WE'VE GOT THREE BIG THINGS AROUND THE INTELLIGENT SEARCH AROUND THE INTELLIGENT SEARCH EXPERIENCE THAT WE'RE UNVEILING EXPERIENCE THAT WE'RE UNVEILING TODAY. TODAY. AS I'VE TOLD EVERYONE HERE, THIS AS I'VE TOLD EVERYONE HERE, THIS IS JUST THE START. IS JUST THE START. THREE BIG THINGS THAT WILL THREE BIG THINGS THAT WILL INTEGRATE REDDIT CONTENT MORE INTEGRATE REDDIT CONTENT MORE DIRECTLY, MORE BEAUTIFULLY MORE DIRECTLY, MORE BEAUTIFULLY MORE HELPFULLY INTO BIG SEARCH HELPFULLY INTO BIG SEARCH RESULTS. RESULTS. THE FIRST OF WHICH ASK MY THE FIRST OF WHICH ASK MY ANYTHINGS. ANYTHINGS. THIS BRAND IS PROBABLY AS WELL THIS BRAND IS PROBABLY AS WELL KNOWN AS REDDIT ITSELF. KNOWN AS REDDIT ITSELF. MANY PLATFORMS HAVE TRIED TO MANY PLATFORMS HAVE TRIED TO COPY THE MODEL, BUT THEY'VE ALL COPY THE MODEL, BUT THEY'VE ALL FAILED. FAILED. THE MAGIC IS IN THE CONTEXT. THE MAGIC IS IN THE CONTEXT. A CROWD-SOURCED Q&A ON ITS A CROWD-SOURCED Q&A ON ITS SURFACE DOESN'T SEEM REALLY SURFACE DOESN'T SEEM REALLY INTERESTING UNTIL YOU PUT IT IN INTERESTING UNTIL YOU PUT IT IN THE CONTEXT OF A COMMUNITY. THE CONTEXT OF A COMMUNITY. AND UNTIL YOU SEE THE SCIENCE AND UNTIL YOU SEE THE SCIENCE COMMUNITY TALK TO AN EXPERT LIKE COMMUNITY TALK TO AN EXPERT LIKE JANE GOODALL AND ASK THEIR MOST JANE GOODALL AND ASK THEIR MOST BRILLIANT QUESTIONS. BRILLIANT QUESTIONS. THEY DON'T HAVE TO BE THEY DON'T HAVE TO BE CELEBRITIES. CELEBRITIES. ONE OF THE MOST POPULAR AMAs OF ONE OF THE MOST POPULAR AMAs OF ALL TIME WAS A VACUUM REPAIRMAN. ALL TIME WAS A VACUUM REPAIRMAN. HE CAME BACK ON RECENTLY. HE CAME BACK ON RECENTLY. HE'S NOW A VACUUM REPAIR HE'S NOW A VACUUM REPAIR MANAGER. MANAGER. HE GOT A PROMOTION IN THE LAST HE GOT A PROMOTION IN THE LAST THREE YEARS. THREE YEARS. THAT'S NOT A JOKE. THAT'S NOT A JOKE. I'M SERIOUS. I'M SERIOUS. AND IT MAY BE IN NO SMALL PART AND IT MAY BE IN NO SMALL PART THANKS TO THE REDDIT AMA. THANKS TO THE REDDIT AMA. HE SPENT 24 HOURS ANSWERING HE SPENT 24 HOURS ANSWERING EVERY QUESTION A PERSON COULD EVERY QUESTION A PERSON COULD POST ABOUT A VACUUM. POST ABOUT A VACUUM. AND BELIEVE ME, THERE ARE A LOT AND BELIEVE ME, THERE ARE A LOT OF FASCINATING QUESTIONS ABOUT OF FASCINATING QUESTIONS ABOUT VACUUMS FROM WHAT'S THE WEIRDEST VACUUMS FROM WHAT'S THE WEIRDEST THING YOU'VE FOUND TO I HAVE THING YOU'VE FOUND TO I HAVE THIS PARTICULAR MODEL AND IT THIS PARTICULAR MODEL AND IT MAKES THIS WHIR-WHIR-WHIR NOISE MAKES THIS WHIR-WHIR-WHIR NOISE EVERY 30 SECONDS. EVERY 30 SECONDS. THESE ARE CONVERSATIONS YOU THESE ARE CONVERSATIONS YOU WON'T FIND ANYWHERE ELSE BUT ARE WON'T FIND ANYWHERE ELSE BUT ARE VALUABLE AND NUANCED AND VALUABLE AND NUANCED AND SPECIAL, AND WE KNOW THAT THERE SPECIAL, AND WE KNOW THAT THERE ARE PEOPLE, WHETHER THEY KNOW IT ARE PEOPLE, WHETHER THEY KNOW IT OR NOT, WHO HAVE SEARCHING FOR OR NOT, WHO HAVE SEARCHING FOR THIS EVER EVERYDAY ON BING, BUT THIS EVER EVERYDAY ON BING, BUT NOW WE'RE PROVIDING A NOW WE'RE PROVIDING A WORLD-CLASS EXPERIENCE TO FIND WORLD-CLASS EXPERIENCE TO FIND IT. IT. REDDIT CONTENT ITSELF AS WELL AS REDDIT CONTENT ITSELF AS WELL AS THE RESPONSES AROUND A BING THE RESPONSES AROUND A BING USER'S QUESTION. USER'S QUESTION. THIS IS FUN. THIS IS FUN. WE'RE SEEING MORE AND MORE WE'RE SEEING MORE AND MORE QUERIES NOW PHRASED AS QUERIES NOW PHRASED AS QUESTIONS. QUESTIONS. PART OF THAT'S THE RISE OF PART OF THAT'S THE RISE OF VOICE. VOICE. PART OF THAT IS THE FACT THAT PART OF THAT IS THE FACT THAT LIKE WE'RE GETTING USED TO LIKE WE'RE GETTING USED TO TALKING TO THE ROBOT AND TALKING TO THE ROBOT AND EXPECTING A GOOD ANSWER. EXPECTING A GOOD ANSWER. THE CHALLENGE IS THERE'S A LOT THE CHALLENGE IS THERE'S A LOT OF NUANCE WHEN YOU'RE ASKING OF NUANCE WHEN YOU'RE ASKING OPEN-ENDED QUESTIONS. OPEN-ENDED QUESTIONS. REDDIT IS THE LARGEST DATA SET REDDIT IS THE LARGEST DATA SET IN THE ENGLISH-SPEAKING WORLDS IN THE ENGLISH-SPEAKING WORLDS OF VETTED -- WORLD OF VETTED, OF VETTED -- WORLD OF VETTED, NUANCED RESPONSES. NUANCED RESPONSES. THE GREATEST NFL PLAY IS A VERY THE GREATEST NFL PLAY IS A VERY DIFFERENT ANSWER DEPENDING ON DIFFERENT ANSWER DEPENDING ON WHETHER YOU'RE ASKING IT IN NEW WHETHER YOU'RE ASKING IT IN NEW ENGLAND OR IN SEATTLE. ENGLAND OR IN SEATTLE. THE NFL FANS KNOW WHO WHAT I'M THE NFL FANS KNOW WHO WHAT I'M TALKING ABOUT. TALKING ABOUT. SO WHAT IS SO, SO IMPORTANT HERE SO WHAT IS SO, SO IMPORTANT HERE IS THAT WE HAVE THIS DATA SET -- IS THAT WE HAVE THIS DATA SET -- WE'VE HAD IT ACTUALLY FOR A LONG WE'VE HAD IT ACTUALLY FOR A LONG TIME, AND IT GETS BIGGER AND TIME, AND IT GETS BIGGER AND BIGGER EVERY DAY. BIGGER EVERY DAY. BUT WE OURSELVES ARE STILL BUT WE OURSELVES ARE STILL BUILDING A DATA TEAM INSIDE BUILDING A DATA TEAM INSIDE REDDIT TO UNDERSTAND THE THINGS REDDIT TO UNDERSTAND THE THINGS WE NEEDED TO KNOW ABOUT. WE NEEDED TO KNOW ABOUT. WE NEEDED PARTNERS TO DO THE WE NEEDED PARTNERS TO DO THE HEAVY LIFTING AROUND DATA HEAVY LIFTING AROUND DATA INTELLIGENCE, AND IT CAME BACK INTELLIGENCE, AND IT CAME BACK TO MICROSOFT. TO MICROSOFT. THE THIRD THING, MAKING REDDIT THE THIRD THING, MAKING REDDIT KMURNT THE THIRD THING, MAKING REDDIT KMU KMU COMMUNITIES AND THEIR TOP COMMUNITIES AND THEIR TOP CONTENT, SUB-REDDITS, MORE CONTENT, SUB-REDDITS, MORE ACCESSIBLE TO A USER WHO RUNS ACCESSIBLE TO A USER WHO RUNS THE BING REQUIRY, FINDS RESULTS, THE BING REQUIRY, FINDS RESULTS, AND WHETHER THEY'RE LIKING FOR AND WHETHER THEY'RE LIKING FOR CUTE ANIMAL -- THEY'RE LOOKING CUTE ANIMAL -- THEY'RE LOOKING FOR CUTE ANIMAL PHOTOS OR A FOR CUTE ANIMAL PHOTOS OR A RECIPE, THEY FIND A VISUAL LOOK RECIPE, THEY FIND A VISUAL LOOK INTO THE COMMUNITY. INTO THE COMMUNITY. WE HAVE SO MANY PEOPLE WHO VISIT WE HAVE SO MANY PEOPLE WHO VISIT REDDIT WHO MAY NOT EVEN BE FULLY REDDIT WHO MAY NOT EVEN BE FULLY AWARE OF HOW MUCH IS BENEATH THE AWARE OF HOW MUCH IS BENEATH THE SURFACE. SURFACE. HAVING SEARCH RESULTS BE OBVIOUS HAVING SEARCH RESULTS BE OBVIOUS AND BEAUTIFUL AND VISUAL IS ONE AND BEAUTIFUL AND VISUAL IS ONE MORE STEP TO GETTING THEM AWARE MORE STEP TO GETTING THEM AWARE OF IT. OF IT. WE WANTED TO HELP PEOPLE FIND WE WANTED TO HELP PEOPLE FIND GREAT CONTENT ON REDDIT. GREAT CONTENT ON REDDIT. BING HAS BEEN A GREAT PARTNER IN BING HAS BEEN A GREAT PARTNER IN DOING THIS. DOING THIS. AMAs ARE SUCH -- THEY WERE SUCH AMAs ARE SUCH -- THEY WERE SUCH LOW-HANGING FRUITS. LOW-HANGING FRUITS. ONE OF THE THINGS THAT'S NEVER ONE OF THE THINGS THAT'S NEVER BEEN DONE BEFORE THAT WE'RE BEEN DONE BEFORE THAT WE'RE THRILLED TO BE ANNOUNCING HERE, THRILLED TO BE ANNOUNCING HERE, IS NOW FOR THE FIRST TIME IN IS NOW FOR THE FIRST TIME IN BING SEARCH RESULTS, YOU WILL BING SEARCH RESULTS, YOU WILL SEE UPCOMING AMAINGS. SEE UPCOMING AMAINGS. THIS SEEMS OBVIOUS, BUT IT'S THIS SEEMS OBVIOUS, BUT IT'S SOMETHING WE'VE NEVER DONE SOMETHING WE'VE NEVER DONE BEFORE. BEFORE. A COMMON COMPLAINT WE HEAR FROM A COMMON COMPLAINT WE HEAR FROM PEOPLE IS OH, MY GOODNESS, HOW PEOPLE IS OH, MY GOODNESS, HOW DID I MISS FILL IN THE BLANK WAS DID I MISS FILL IN THE BLANK WAS DOING THIS AMA? DOING THIS AMA? IT'S TOUGH. IT'S TOUGH. IF YOU DON'T KNOW IN ADVANCE, IF YOU DON'T KNOW IN ADVANCE, MAYBE YOU FIND OUT WHILE IT'S MAYBE YOU FIND OUT WHILE IT'S GOING ON, OR MAYBE YOU READ GOING ON, OR MAYBE YOU READ ABOUT IT A DAY LATER ON YOUR ABOUT IT A DAY LATER ON YOUR FRIEND'S FACEBOOK PAGE, MAYBE FRIEND'S FACEBOOK PAGE, MAYBE YOU READ ABOUT IT A WEEKBUZZFEE. YOU READ ABOUT IT A WEEKBUZZFEE. ONE WAY OR ANOTHER, YOU WISH YOU ONE WAY OR ANOTHER, YOU WISH YOU HAD KNOWN IN ADVANCE. HAD KNOWN IN ADVANCE. IT'S EXCITING. IT'S EXCITING. WE CAN HAVE THIS AS PARITY OF WE CAN HAVE THIS AS PARITY OF THE SEARCH RESULTS. THE SEARCH RESULTS. LEAH REMINI HAS DONE A COUPLE OF LEAH REMINI HAS DONE A COUPLE OF AMAs AROUND HER DOCUMENTARY ON AMAs AROUND HER DOCUMENTARY ON A&E AROUND SCIENTOLOGY. A&E AROUND SCIENTOLOGY. HERE'S AN EXAMPLE, "Q&A WITH HERE'S AN EXAMPLE, "Q&A WITH LEAH REMINI," UPCOMING DATE AND LEAH REMINI," UPCOMING DATE AND TIME. TIME. SOMEONE PULLS A QUERY BECAUSE SOMEONE PULLS A QUERY BECAUSE THEY HEARD SOMETHING ABOUT HER THEY HEARD SOMETHING ABOUT HER OR HER SERIES, THEY KNOW THIS OR HER SERIES, THEY KNOW THIS EVENT IS HAPPENING, THEY CAN SET EVENT IS HAPPENING, THEY CAN SET THE ALARM AND DO WHAT THEY NEED THE ALARM AND DO WHAT THEY NEED TO DO TO MAKE SURE THEY'RE PART TO DO TO MAKE SURE THEY'RE PART OF THIS MOMENT. OF THIS MOMENT. THIS IS A TRANSFORMATIVE THING THIS IS A TRANSFORMATIVE THING FOR US. FOR US. WE HAVE SO MANY PEOPLE WHO FIND WE HAVE SO MANY PEOPLE WHO FIND THEIR GATEWAYS TO REDDIT THROUGH THEIR GATEWAYS TO REDDIT THROUGH THESE AMAs, BECAUSE IF YOU THESE AMAs, BECAUSE IF YOU HAVEN'T HEARD OF REDDIT, YOU'VE HAVEN'T HEARD OF REDDIT, YOU'VE HEARD OF THAT CELEBRITY OR HEARD OF THAT CELEBRITY OR INFLUENCER OR MAYBE YOU ALSO OWN INFLUENCER OR MAYBE YOU ALSO OWN A VACUUM THAT YOU WANT TO LEARN A VACUUM THAT YOU WANT TO LEARN FROM AND HEAR FROM, AND THIS FROM AND HEAR FROM, AND THIS BECOMES A GREAT GATEWAY. BECOMES A GREAT GATEWAY. THIS IS AN EXAMPLE OF A PAST THIS IS AN EXAMPLE OF A PAST AMA, IN CASE YOU'RE TRYING TO AMA, IN CASE YOU'RE TRYING TO SET YOUR CALENDAR, IT'S NOT SET YOUR CALENDAR, IT'S NOT GOING TO WORK BECAUSE IT WAS GOING TO WORK BECAUSE IT WAS NOVEMBER 29th. NOVEMBER 29th. BUT THAT'S HOW IT WILL LOOK. BUT THAT'S HOW IT WILL LOOK. THERE'S THE LEVELING UP OF HOW THERE'S THE LEVELING UP OF HOW PAST AMAs LOOKED. PAST AMAs LOOKED. JANE GOODALL DID AN AMAZING JOB JANE GOODALL DID AN AMAZING JOB ON REDDIT GETTING ASKED ON REDDIT GETTING ASKED QUESTIONS THAT ARE THE BEST OF QUESTIONS THAT ARE THE BEST OF AN AUDIENCE THAT IS VERY AN AUDIENCE THAT IS VERY INTERESTED IN SCIENCE. INTERESTED IN SCIENCE. YOU COULD CUT THIS A BUNCH OF YOU COULD CUT THIS A BUNCH OF WAYS. WAYS. WE SAY AMAs HAPPENING ACROSS THE WE SAY AMAs HAPPENING ACROSS THE DIFFERENT COMMUNITIES ON REDDIT. DIFFERENT COMMUNITIES ON REDDIT. THE QUESTIONS SHE'LL GET ARE THE QUESTIONS SHE'LL GET ARE DIFFERENT, MORE NUANCED, THAN DIFFERENT, MORE NUANCED, THAN THE QUESTIONS SHE GETS FROM THE THE QUESTIONS SHE GETS FROM THE ENVIRONMENT COMMUNITY WHICH ARE ENVIRONMENT COMMUNITY WHICH ARE DIFFERENT FROM THE QUESTIONS SHE DIFFERENT FROM THE QUESTIONS SHE MIGHT GET FROM THE 2X MIGHT GET FROM THE 2X CHROMOSOMES COMMUNITY WHICH ARE CHROMOSOMES COMMUNITY WHICH ARE DIFFERENT FROM THE QUESTIONS SHE DIFFERENT FROM THE QUESTIONS SHE MIGHT GET FROM THE ET CETERA, ET MIGHT GET FROM THE ET CETERA, ET CETERA COMMUNITIES. CETERA COMMUNITIES. BING CAN HANDLE ALL OF THIS. BING CAN HANDLE ALL OF THIS. AND THROUGH ROBOTS THAT I DON'T AND THROUGH ROBOTS THAT I DON'T UNDERSTAND AND CERTAINLY WOULD UNDERSTAND AND CERTAINLY WOULD NOT CHALLENGE IN A GAME OF NOT CHALLENGE IN A GAME OF CHESS, FIGURE OUT WHAT THE BEST CHESS, FIGURE OUT WHAT THE BEST RESULTS SHOULD BE AND PRESENT RESULTS SHOULD BE AND PRESENT THEM IN A WYE THAT'S DIGESTIBLE THEM IN A WYE THAT'S DIGESTIBLE AND -- IN A WAY THAT'S AND -- IN A WAY THAT'S DIGESTIBLE AND ACCESSIBLE FOR DIGESTIBLE AND ACCESSIBLE FOR USERS. USERS. THE TOP COMMENT, TOP RESPONSE. THE TOP COMMENT, TOP RESPONSE. BELIEVE ME, I'VE HEARD A FEW BELIEVE ME, I'VE HEARD A FEW TIMES AT THAT CURRENT DESKTOP TIMES AT THAT CURRENT DESKTOP VERSION OF REDDIT IS HARD TO VERSION OF REDDIT IS HARD TO GROCK AT FIRST GLANCE. GROCK AT FIRST GLANCE. THESE BEAUTIFUL RESULTS LET THESE BEAUTIFUL RESULTS LET SOMEONE RUNNING A QUERY FIND THE SOMEONE RUNNING A QUERY FIND THE BING CONTENT, DIVE IN INSTANTLY, BING CONTENT, DIVE IN INSTANTLY, AND SEE THE BEST OF WHAT THE AND SEE THE BEST OF WHAT THE RIDITY COMMUNITY HAS TO OFFER -- RIDITY COMMUNITY HAS TO OFFER -- REDDIT COMMUNITY HAS TO OFFER REDDIT COMMUNITY HAS TO OFFER AND WHAT JANE GOODALL AND THE AND WHAT JANE GOODALL AND THE EXPERTS HAVE TO OFFER. EXPERTS HAVE TO OFFER. THESE ARE THE BEST AMAs OF ALL THESE ARE THE BEST AMAs OF ALL TIME. TIME. I ADMIT, I MISS GOOD HALF OF I ADMIT, I MISS GOOD HALF OF THESE. THESE. IT'S BEEN A BUSY YEAR. IT'S BEEN A BUSY YEAR. NOW THEY EXIST WITH BEAUTIFUL NOW THEY EXIST WITH BEAUTIFUL THUMBNAILS UP TOP FOR ANYONE TO THUMBNAILS UP TOP FOR ANYONE TO SEE. SEE. THIS IS MORE ACCESSIBILITY INTO THIS IS MORE ACCESSIBILITY INTO THE RICH CONTENT WE KNOW IS THE RICH CONTENT WE KNOW IS THERE BUT ISN'T ALWAYS THE MOST THERE BUT ISN'T ALWAYS THE MOST SUCCESSFUL. SUCCESSFUL. THIS IS PART OF A BIGGER THIS IS PART OF A BIGGER ROLLOUT. ROLLOUT. THAT AIR SELL WILL CONTINUE TO THAT AIR SELL WILL CONTINUE TO -- CAROUSEL WILL CONTINUE TO -- CAROUSEL WILL CONTINUE TO UPDATE. UPDATE. WE'LL CONTINUE TO SEE THE BEST WE'LL CONTINUE TO SEE THE BEST OF THESE Q&A RESULTS, REDDIT OF THESE Q&A RESULTS, REDDIT CONVERSATIONS THAT BUBBLE UP TO CONVERSATIONS THAT BUBBLE UP TO THE TOP. THE TOP. SO CONVERSATIONS ARE SO CONVERSATIONS ARE INTERESTING. INTERESTING. LIKE I SAID, REDDIT'S THE ONE LIKE I SAID, REDDIT'S THE ONE PLACE WHERE CONVERSATION HAPPENS PLACE WHERE CONVERSATION HAPPENS ON LINE AND WHERE THE BEST STUFF ON LINE AND WHERE THE BEST STUFF AS DETERMINED BY THAT COMMUNITY AS DETERMINED BY THAT COMMUNITY BUBBLES UP. BUBBLES UP. THIS HAS BEEN FUN FOR ME BECAUSE THIS HAS BEEN FUN FOR ME BECAUSE I'VE REVISITED MOMENTS AND TIMES I'VE REVISITED MOMENTS AND TIMES IN MY LIFE THAT I DIDN'T I THINK IN MY LIFE THAT I DIDN'T I THINK I WOULD EVER AGAIN THANKS TO I WOULD EVER AGAIN THANKS TO REDDIT. REDDIT. WE HAVE MILLIONS OF USERS ACROSS WE HAVE MILLIONS OF USERS ACROSS 100,000-PLUS COMMUNITIES. 100,000-PLUS COMMUNITIES. THEY UNDERSTAND NUANCE BECAUSE THEY UNDERSTAND NUANCE BECAUSE IT'S A HUMAN ANSWERING THE IT'S A HUMAN ANSWERING THE QUESTIONS AND ASKING IT. QUESTIONS AND ASKING IT. THIS IS GREAT DATA FOR THE BING THIS IS GREAT DATA FOR THE BING TEAM TO LEARN WHAT REALLY THE TEAM TO LEARN WHAT REALLY THE BEST ANSWERS ARE FOR QUESTIONS BEST ANSWERS ARE FOR QUESTIONS THAT MIGHT NOT BE THE EASIEST THAT MIGHT NOT BE THE EASIEST FOR A ROBOT. FOR A ROBOT. FOR INSTANCE, HOW ACCURATE IS FOR INSTANCE, HOW ACCURATE IS HBO'S "BAND OF BROTHERS"? HBO'S "BAND OF BROTHERS"? THIS WAS TOTALLY SERENDIPITOUS. THIS WAS TOTALLY SERENDIPITOUS. WHEN THE TEAM PRESENTED THIS, I WHEN THE TEAM PRESENTED THIS, I GOT EXCITED. GOT EXCITED. "BAND OF BROTHERS" WAS THE SHOW "BAND OF BROTHERS" WAS THE SHOW THAT STEVE AND I WOULD BINGE ON THAT STEVE AND I WOULD BINGE ON WHILE WE WERE BUILDING REDDIT. WHILE WE WERE BUILDING REDDIT. AND WE'D AT THE END OF A LONG AND WE'D AT THE END OF A LONG DAY, WE'D GET ON TOP OF THE ROOF DAY, WE'D GET ON TOP OF THE ROOF IN SOMERVILLE AND CRACK OPEN A IN SOMERVILLE AND CRACK OPEN A COUPLE OF BEERS AND WATCH "BAND COUPLE OF BEERS AND WATCH "BAND OF BROTHERS." OF BROTHERS." WE OBSESSED OVER THE SERIES. WE OBSESSED OVER THE SERIES. IT'S A REALLY WELL-DONE SERIES. IT'S A REALLY WELL-DONE SERIES. I WAS A HISTORY MAJOR, BELIEVE I WAS A HISTORY MAJOR, BELIEVE IT OR NOT. IT OR NOT. I STUDIED EUROPEAN DEGREE. I STUDIED EUROPEAN DEGREE. WITH THE DEGREE, I STILL HAD WITH THE DEGREE, I STILL HAD QUESTIONS WATCHING THIS. QUESTIONS WATCHING THIS. AND WHEN I DIVE ON TO THE ASK AND WHEN I DIVE ON TO THE ASK HISTORIANS COMMUNITY ON REDDIT, HISTORIANS COMMUNITY ON REDDIT, I ACTUALLY HAVE A WINDOW INTO I ACTUALLY HAVE A WINDOW INTO THE VERY BEST HISTORIANS, THE VERY BEST HISTORIANS, HISTORY STUDENTS, MAYBE ARMCHAIR HISTORY STUDENTS, MAYBE ARMCHAIR HISTORIANS IMAGINABLE BECAUSE HISTORIANS IMAGINABLE BECAUSE THIS COMMUNITY ACTUALLY THIS COMMUNITY ACTUALLY SELF-CURATES. SELF-CURATES. THEY REQUIRE CITATION FOR POSTS. THEY REQUIRE CITATION FOR POSTS. AND THEY CAN PROVIDE A REALLY AND THEY CAN PROVIDE A REALLY VALUABLE INSIGHT ON A SUBJECT VALUABLE INSIGHT ON A SUBJECT MATTER THAT HAS SHADES OF MATTER THAT HAS SHADES OF NUANCE. NUANCE. A QUESTION LIKE HOW ACCURATE IS A QUESTION LIKE HOW ACCURATE IS "BAND OF BROTHERS" IS NOT A "BAND OF BROTHERS" IS NOT A SIMPLE, BINARY YES, RIGHT? SIMPLE, BINARY YES, RIGHT? IT'S, WELL, YEAH, IN A LOT OF IT'S, WELL, YEAH, IN A LOT OF WAYS IT IS. WAYS IT IS. HERE'S WHAT THEY GOT RIGHT, HERE'S WHAT THEY GOT RIGHT, HERE'S WHAT THEY GOT WRONG, HERE HERE'S WHAT THEY GOT WRONG, HERE ARE THINGS THAT ARE DISPUTED, ARE THINGS THAT ARE DISPUTED, AND HERE ARE TWO POINTS OF VIEW. AND HERE ARE TWO POINTS OF VIEW. AS HUMANS, WE LOVE THIS -- AS HUMANS, WE LOVE THIS -- ESPECIALLY IF YOU LIKE HISTORY. ESPECIALLY IF YOU LIKE HISTORY. WE GET TO DIG INTO THIS BECAUSE WE GET TO DIG INTO THIS BECAUSE THERE ARE DIFFERENT THERE ARE DIFFERENT PERSPECTIVES. PERSPECTIVES. ROBOTS DON'T WORK SO WELL WITH ROBOTS DON'T WORK SO WELL WITH THE NUANCE UNLESS THEY HAVE THIS THE NUANCE UNLESS THEY HAVE THIS DATA. DATA. NOW WE'RE SEEING RESULTS THAT NOW WE'RE SEEING RESULTS THAT ARE HELPFUL AND VALUABLE. ARE HELPFUL AND VALUABLE. YOU SEE TRENDING COMMENTS. YOU SEE TRENDING COMMENTS. LOOK, IT'S LIKE I AM TRANSPORTED LOOK, IT'S LIKE I AM TRANSPORTED BACK TO THOSE HISTORY CLASSES IN BACK TO THOSE HISTORY CLASSES IN SCHOOL WITH THE VERY BEST IDEAS SCHOOL WITH THE VERY BEST IDEAS BEING VOTED UP. BEING VOTED UP. WE'RE SEEING THE SAME THING EVEN WE'RE SEEING THE SAME THING EVEN AROUND THINGS THAT MAY SEEM AROUND THINGS THAT MAY SEEM OBVIOUS LIKE WHY MY POT ISN'T OBVIOUS LIKE WHY MY POT ISN'T BOILING WITH WATER. BOILING WITH WATER. NOW LOOK, I KNOW IF YOU WATCH NOW LOOK, I KNOW IF YOU WATCH IT, TECHNICAL AT THE'S NOT IT, TECHNICAL AT THE'S NOT SUPPOSED. SUPPOSED. TO -- TECHNICALLY IT'S NOT TO -- TECHNICALLY IT'S NOT SUPPOSED. SUPPOSED. TO TURNS OUT THAT'S SCIENTIFIC TO TURNS OUT THAT'S SCIENTIFIC FACT. FACT. IF YOU HAVE TRIED, LIKE I HAVE, IF YOU HAVE TRIED, LIKE I HAVE, TO BOIL ONE OF THOSE HUGE -- I TO BOIL ONE OF THOSE HUGE -- I WAS DOING A CRAWFISH BOIMP YOU WAS DOING A CRAWFISH BOIMP YOU NAIL WITH WATER AND PUT IT ON NAIL WITH WATER AND PUT IT ON HIGH, AND YOU WILL FIND IT TAKES HIGH, AND YOU WILL FIND IT TAKES A REALLY LONG TIME. A REALLY LONG TIME. THERE WAS A COMMUNITY OF PEOPLE THERE WAS A COMMUNITY OF PEOPLE FRUSTRATED, WONDERING, AND FRUSTRATED, WONDERING, AND ASKING BING FOR AN ANSWER TO ASKING BING FOR AN ANSWER TO THIS. THIS. NOW THEY CAN GET REALLY HELPFUL NOW THEY CAN GET REALLY HELPFUL RESULTS. RESULTS. THEY CAN GET UNDERSTANDING FROM THEY CAN GET UNDERSTANDING FROM A CHEMIST'S POINT OF VIEW AND A CHEMIST'S POINT OF VIEW AND FROM A CHEF'S POINT OF VIEW AND FROM A CHEF'S POINT OF VIEW AND MAYBE TRICKS TO HELP SOLVE THAT MAYBE TRICKS TO HELP SOLVE THAT LITTLE BOILING PROBLEM. LITTLE BOILING PROBLEM. THIS IS ALL ABOUT PRESENTING THIS IS ALL ABOUT PRESENTING THAT GREAT CONTENT IN A MUCH THAT GREAT CONTENT IN A MUCH MORE ACCESSIBLE WAY TO BING MORE ACCESSIBLE WAY TO BING USERS WHO MAY OR MAY NOT EVEN BE USERS WHO MAY OR MAY NOT EVEN BE AWARE OF REDDIT WHEN THEY'RE AWARE OF REDDIT WHEN THEY'RE RUNNING THE QUERY BECAUSE WE RUNNING THE QUERY BECAUSE WE KNOW THE CONTENT IS RAUBL RUNNING THE QUERY BECAUSE WE KNOW THE CONTENT IS RAVALUABLE. KNOW THE CONTENT IS RAVALUABLE. WE SEE THIS AS A WINDOW INTO, WE SEE THIS AS A WINDOW INTO, FRANKLY, HELP PEOPLE DISCOVER FRANKLY, HELP PEOPLE DISCOVER COMMUNITIES THEY DIDN'T EVEN COMMUNITIES THEY DIDN'T EVEN KNOW THEY WANTED TO BE A PART KNOW THEY WANTED TO BE A PART OF. OF. THEY DIDN'T EACH KNOW THEY WERE THEY DIDN'T EACH KNOW THEY WERE INTO. INTO. -- THEY DIDN'T EVEN KNOW THEY -- THEY DIDN'T EVEN KNOW THEY WERE INTO. WERE INTO. 130,000 COMMUNITIES MEANS A TON 130,000 COMMUNITIES MEANS A TON OF OPPORTUNITIES FOR YOU TO FIND OF OPPORTUNITIES FOR YOU TO FIND THINGS YOU LOVE ON REDDIT. THINGS YOU LOVE ON REDDIT. IT'S ABOUT CUTE ANIMALS IT'S ABOUT CUTE ANIMALS SOMETIMES. SOMETIMES. THIS IS A WINDOW INTO THE AWW THIS IS A WINDOW INTO THE AWW COMMUNITY, ONE OF OUR LARGEST, COMMUNITY, ONE OF OUR LARGEST, FEATURING PHOTOS OF CATS, DOGS, FEATURING PHOTOS OF CATS, DOGS, AND OTHER ANIMALS. AND OTHER ANIMALS. NOW WITH THIS WONDERFUL NOW WITH THIS WONDERFUL FIRST-CLASS TREATMENT, WHEN YOU FIRST-CLASS TREATMENT, WHEN YOU SEE THE RESULTS, YOU SEE A SEE THE RESULTS, YOU SEE A WINDOW IN. WINDOW IN. YOU SEE THE VOTES, YOU SEE THE YOU SEE THE VOTES, YOU SEE THE COMMENTS, YOU SEE BEAUTIFUL COMMENTS, YOU SEE BEAUTIFUL THUMBNAILS. THUMBNAILS. YOU ARE INVITED INTO A COMMUNITY YOU ARE INVITED INTO A COMMUNITY NOW IN A WAY THAT IS PROBABLY NOW IN A WAY THAT IS PROBABLY NEW TO A LOT OF INTERNET USERS. NEW TO A LOT OF INTERNET USERS. WE'RE SO USED TO A ONE-WAY WE'RE SO USED TO A ONE-WAY CONVERSATION. CONVERSATION. NOW WE'RE EXPOSING THEM TO THE NOW WE'RE EXPOSING THEM TO THE MAGIC OF REAL CONVERSATION ON MAGIC OF REAL CONVERSATION ON REDDIT. REDDIT. MAYBE YOU WOULD HAVE GOTTEN MAYBE YOU WOULD HAVE GOTTEN CONFUSED OTHERWISE. CONFUSED OTHERWISE. DATA IS BEAUTIFUL. DATA IS BEAUTIFUL. ON THE SURFACE SEEMS LIKE A ON THE SURFACE SEEMS LIKE A COMMUNITY ALL ABOUT SAYING HOW COMMUNITY ALL ABOUT SAYING HOW ATTRACTIVE THE ANDROID FROM ATTRACTIVE THE ANDROID FROM "STAR TREK" IS, AND YOU GRAMMAR "STAR TREK" IS, AND YOU GRAMMAR AFICIONADOS KNOW IT'S ARE AFICIONADOS KNOW IT'S ARE BEAUTIFUL BUT WE'RE NOT GOING TO BEAUTIFUL BUT WE'RE NOT GOING TO KNIT PICK. KNIT PICK. IT'S THE LARGEST COMMUNITY OF IT'S THE LARGEST COMMUNITY OF DATA VISUALIZATION AND STATS DATA VISUALIZATION AND STATS FANS. FANS. ALL THEY DO IS SHARE DATA SETS ALL THEY DO IS SHARE DATA SETS AND VISUALIZATIONS ALL THE TIME. AND VISUALIZATIONS ALL THE TIME. A FABULOUS COMMUNITY. A FABULOUS COMMUNITY. NOW IT'S SHOWING UP IN CONTEXT NOW IT'S SHOWING UP IN CONTEXT IN A BEAUTIFUL WAY TO SEE WHAT IN A BEAUTIFUL WAY TO SEE WHAT THE TRENDING ASPECTS AND THE TRENDING ASPECTS AND TRENDING DISCUSSIONS ARE ON THE TRENDING DISCUSSIONS ARE ON THE COMMUNITY AND DIRECTLY LINK TO COMMUNITY AND DIRECTLY LINK TO REDDIT POSTS. REDDIT POSTS. LIKE I SAID, THIS IS MUTUALLY LIKE I SAID, THIS IS MUTUALLY BENEFICIAL. BENEFICIAL. IT'S HELPING BRING A WHOLE NEW IT'S HELPING BRING A WHOLE NEW EVEN BROADER SWATH OF INTERNET EVEN BROADER SWATH OF INTERNET USERS ON TO REDDIT IN A USEFUL, USERS ON TO REDDIT IN A USEFUL, ACCESSIBLE, BEAUTIFUL WAY, AND ACCESSIBLE, BEAUTIFUL WAY, AND THEN IT'S GOING TO POWER BING THEN IT'S GOING TO POWER BING SEARCH RESULTS SO THOSE TON GET SEARCH RESULTS SO THOSE TON GET BETTER OVER TIME USING DATA THAT BETTER OVER TIME USING DATA THAT ONLY REDDIT HAS. ONLY REDDIT HAS. AND THAT'S THANKS TO A LOT OF AND THAT'S THANKS TO A LOT OF YOU, THANKS TO YOUR COMMENTS AND YOU, THANKS TO YOUR COMMENTS AND UP VOTES. UP VOTES. WE KNOW THIS, SO WE CAN SHARE IT WE KNOW THIS, SO WE CAN SHARE IT AND MAKE PLATFORMS BETTER AS A AND MAKE PLATFORMS BETTER AS A RESULT. RESULT. LIKE I SAID FROM JUMP THIS IS LIKE I SAID FROM JUMP THIS IS JUST THE START, REDDIT MAY BE 12 JUST THE START, REDDIT MAY BE 12 YEARS OLD ON THE INTERNET, BUT YEARS OLD ON THE INTERNET, BUT IT'S REALLY ONLY A FEW YEARS OLD IT'S REALLY ONLY A FEW YEARS OLD AS A BUSINESS. AS A BUSINESS. THE GROWTH AND THE GREAT, GREAT THE GROWTH AND THE GREAT, GREAT SUCCESS WE'VE HAD IN THE LAST SUCCESS WE'VE HAD IN THE LAST FEW YEARS IS JUST THE BEGINNING. FEW YEARS IS JUST THE BEGINNING. THIS PARTNERSHIP IS LIKE A CROWN THIS PARTNERSHIP IS LIKE A CROWN JEWEL FOR US. JEWEL FOR US. WE KNOW WE STILL HAVE A LOT OF WE KNOW WE STILL HAVE A LOT OF WORK TO DO, AND WE HAVE BIG WORK TO DO, AND WE HAVE BIG AMBITIONS. AMBITIONS. THIS SCRATCHES THE SURFACE ON THIS SCRATCHES THE SURFACE ON OUR RELATIONSHIP WITH MICROSOFT OUR RELATIONSHIP WITH MICROSOFT A.I. AND REDDIT DATA. A.I. AND REDDIT DATA. WE'RE ALSO LAUNCHING TODAY HERE WE'RE ALSO LAUNCHING TODAY HERE POWER BI. POWER BI. I'VE HAD TO TALK TO CMOs ALL I'VE HAD TO TALK TO CMOs ALL OVER, FORTUNE 100 COMPANIES, WHO OVER, FORTUNE 100 COMPANIES, WHO HAVE BEEN ASKING FOR A CRYSTAL HAVE BEEN ASKING FOR A CRYSTAL BALL. BALL. WOULDN'T WE ALL LIKE THAT, TO BE WOULDN'T WE ALL LIKE THAT, TO BE ABLE TO GET IN FRONT OF THE ABLE TO GET IN FRONT OF THE WATER COOLER WHERE THE WATER COOLER WHERE THE CONVERSATIONS, THE REAL CONVERSATIONS, THE REAL CONVERSATIONS ARE HAPPENING CONVERSATIONS ARE HAPPENING AMONG THE PEOPLE WHO WE CARE AMONG THE PEOPLE WHO WE CARE MOST ABOUT, ABOUT THE THINGS WE MOST ABOUT, ABOUT THE THINGS WE CARE MOST ABOUT. CARE MOST ABOUT. AND REDDIT IS THE PLACE. AND REDDIT IS THE PLACE. WHETHER YOU WANT TO KNOW WHAT WHETHER YOU WANT TO KNOW WHAT THE TRENDING SNEAKERS ARE BEFORE THE TRENDING SNEAKERS ARE BEFORE ANYONE ELSE -- I'VE HAD ANYONE ELSE -- I'VE HAD COUNTLESS PEOPLE COME UP TO ME COUNTLESS PEOPLE COME UP TO ME AND JUST THANK ME. AND JUST THANK ME. I'VE ASKED THEM WHY, AND THEY I'VE ASKED THEM WHY, AND THEY SAID R/BITCOIN. SAID R/BITCOIN. I CAN ONLY IMAGINE IT'S BECAUSE I CAN ONLY IMAGINE IT'S BECAUSE SIX YEARS AGO THEY WERE ON THAT SIX YEARS AGO THEY WERE ON THAT COMMUNITY SEEING THE INERTIA, COMMUNITY SEEING THE INERTIA, THE TRACTION, BUYING AT AVERAGE THE TRACTION, BUYING AT AVERAGE SHARE OF BITCOIN AT A WAY SHARE OF BITCOIN AT A WAY CHEAPER PRICE THAN IT IS TODAY CHEAPER PRICE THAN IT IS TODAY AND HAVE BENEFITED TREMENDOUSLY. AND HAVE BENEFITED TREMENDOUSLY. WHETHER YOU WANT TO KNOW THE WHETHER YOU WANT TO KNOW THE KRENDS FOR CRYPTO CURRENCY OR KRENDS FOR CRYPTO CURRENCY OR WHAT MAKE-UP PEOPLE ARE HOT FOR, WHAT MAKE-UP PEOPLE ARE HOT FOR, YOU WILL FIND IT ON REDDIT YOU WILL FIND IT ON REDDIT FIRST. FIRST. HISTORICALLY, IT'S BEEN HARD. HISTORICALLY, IT'S BEEN HARD. YOU HAD TO SPEND LOTS OF TIMES YOU HAD TO SPEND LOTS OF TIMES ON THE COMMUNITY, BEING ON THE ON THE COMMUNITY, BEING ON THE PLATFORM. PLATFORM. THANKS TO THIS, WE HAVE THE THANKS TO THIS, WE HAVE THE BUSINESS INTELLIGENCE MODELS TO BUSINESS INTELLIGENCE MODELS TO DO THE WORK FOR YOU. DO THE WORK FOR YOU. THE ROBOTS ARE DOING THE HARD THE ROBOTS ARE DOING THE HARD STUFF. STUFF. THE TRENDS THAT YOU WANT TO THE TRENDS THAT YOU WANT TO TRACK, THE KEYWORDS THAT YOU TRACK, THE KEYWORDS THAT YOU WANT TO FOLLOW, ANY OF THE BRAND WANT TO FOLLOW, ANY OF THE BRAND INSIGHTS YOU WANT TO MONITOR, INSIGHTS YOU WANT TO MONITOR, WE'RE LETTING THE ROBOTS DO THAT WE'RE LETTING THE ROBOTS DO THAT WORK. WORK. WE WANT ALL OF THESE PEOPLE TO WE WANT ALL OF THESE PEOPLE TO GET THIS DATA SO THAT WE CAN GET THIS DATA SO THAT WE CAN GIVE THEM A CRYSTAL BALL. GIVE THEM A CRYSTAL BALL. TURNS OUT IT'S BEEN ON REDDIT TURNS OUT IT'S BEEN ON REDDIT FOR A WHILE. FOR A WHILE. WE'RE GRATEFUL NOW TO HAVE WE'RE GRATEFUL NOW TO HAVE MICROSOFT TO HELP US BRING IT TO MICROSOFT TO HELP US BRING IT TO LIFE, TO HELP US BUILD THE LIFE, TO HELP US BUILD THE CRYSTAL BALL. CRYSTAL BALL. AND WE WERE LUCKY, TOO. AND WE WERE LUCKY, TOO. ALEX RICKAMINI AND NORM CADORI, ALEX RICKAMINI AND NORM CADORI, HEAD OF BUSINESS PARTNERSHIPS, HEAD OF BUSINESS PARTNERSHIPS, ARE HERE. ARE HERE. WE HAVE A COOL BOOTH AROUND THE WE HAVE A COOL BOOTH AROUND THE CORNER. CORNER. YOU CAN TALK TO THEM, ASK YOU CAN TALK TO THEM, ASK ANYTHING REGARDING POWER BI OR ANYTHING REGARDING POWER BI OR ANY OF THE STUFF WE'VE ANNOUNCED ANY OF THE STUFF WE'VE ANNOUNCED TO. TO. AGAIN, I CAN'T STRESS ENOUGH AGAIN, I CAN'T STRESS ENOUGH THIS IS JUST THE START. THIS IS JUST THE START. AND THIS HAS BEEN AN EXCITING AND THIS HAS BEEN AN EXCITING TWO, THREE YEARS SINCE COMING TWO, THREE YEARS SINCE COMING BACK. BACK. THE NEXT TWO OR THREE WILL BE THE NEXT TWO OR THREE WILL BE EVEN MORE AMAZING. EVEN MORE AMAZING. I'M GRATEFUL TO MICROSOFT FOR I'M GRATEFUL TO MICROSOFT FOR HELPING BE SUCH WONDERFUL HELPING BE SUCH WONDERFUL PARTNERS IN THIS JOURNEY. PARTNERS IN THIS JOURNEY. THANK YOU. THANK YOU. [ APPLAUSE ] [ APPLAUSE ] >> IT'S AN EXCITING PARTNERSHIP. >> IT'S AN EXCITING PARTNERSHIP. I COULDN'T THINK ABOUT IT ANY I COULDN'T THINK ABOUT IT ANY BETTER IN PARTNERSHIPS, IMAGINE BETTER IN PARTNERSHIPS, IMAGINE WHAT WE CAN DO TOGETHER WITH 330 WHAT WE CAN DO TOGETHER WITH 330 MILLION REDDIT USERS AND THE 450 MILLION REDDIT USERS AND THE 450 MILLION BING USERS WORLDWIDE. MILLION BING USERS WORLDWIDE. IT'S AMAZING THAT WE CAN REALLY IT'S AMAZING THAT WE CAN REALLY USE A.I. TO TRANSFORM NOT ONLY USE A.I. TO TRANSFORM NOT ONLY THE SEARCH EXPERIENCE BUT ALSO THE SEARCH EXPERIENCE BUT ALSO THE WEB COMMUNITY CAN ALL WORK THE WEB COMMUNITY CAN ALL WORK TOGETHER. TOGETHER. I HOPE YOU WILL HAVE A CHANCE TO I HOPE YOU WILL HAVE A CHANCE TO REALLY TRY THIS NEW BING REALLY TRY THIS NEW BING EXPERIENCE WITH ALL THE EXPERIENCE WITH ALL THE INTELLIGENCE ANSWERS AND INTELLIGENCE ANSWERS AND PERSPECTIVES AND CONVERSATIONS. PERSPECTIVES AND CONVERSATIONS. THIS IS A NEW NORM, AS YOU THINK THIS IS A NEW NORM, AS YOU THINK ABOUT THE NEW USER SEARCH ABOUT THE NEW USER SEARCH EXPERIENCE. EXPERIENCE. I WANT TO SWITCH GEARS A LITTLE I WANT TO SWITCH GEARS A LITTLE BIT. BIT. TALKING ABOUT ANOTHER PLACE TALKING ABOUT ANOTHER PLACE WHERE INTELLIGENCE WILL COME UP. WHERE INTELLIGENCE WILL COME UP. THAT IS REALLY INTELLIGENT THAT IS REALLY INTELLIGENT DIGITAL ASSISTANCE, CORE TAN AMP DIGITAL ASSISTANCE, CORE TAN AMP I'M SURE BY -- CORTANA. I'M SURE BY -- CORTANA. I'M SURE BY NOW YOU HAVE HEARD I'M SURE BY NOW YOU HAVE HEARD OF INTELLIGENT ASSISTANTS OF INTELLIGENT ASSISTANTS POPPING UP FROM MANY, MANY POPPING UP FROM MANY, MANY COMPANIES. COMPANIES. YOU DEFINITELY HAVE A QUESTION YOU DEFINITELY HAVE A QUESTION ABOUT WHAT'S SO UNIQUE ABOUT THE ABOUT WHAT'S SO UNIQUE ABOUT THE MICROSOFT CORTANA. MICROSOFT CORTANA. I TELL YOU TWO THINGS ABOUT THE I TELL YOU TWO THINGS ABOUT THE MICROSOFT CORTANA THAT'S REALLY MICROSOFT CORTANA THAT'S REALLY UNIQUE. UNIQUE. NUMBER ONE, CORTANA IS REALLY NUMBER ONE, CORTANA IS REALLY DESIGNED FOR YOU TO GO ACROSS DESIGNED FOR YOU TO GO ACROSS YOUR WORK AND LIFE. YOUR WORK AND LIFE. AS YOU CAN IMAGINE THAT, THE AS YOU CAN IMAGINE THAT, THE LINES BETWEEN WORK AND LIFE ARE LINES BETWEEN WORK AND LIFE ARE BLURRY. BLURRY. THINK ABOUT THAT. THINK ABOUT THAT. THE E-MAIL ACCOUNTS THAT YOU USE THE E-MAIL ACCOUNTS THAT YOU USE AT HOME AND WORK. AT HOME AND WORK. THIS IS WHY WE DESIGNED CORTANA THIS IS WHY WE DESIGNED CORTANA TO BECOME THE BEST ASSISTANT TO TO BECOME THE BEST ASSISTANT TO GET THINGS DONE, WHETHER YOU'RE GET THINGS DONE, WHETHER YOU'RE AT HOME, AT WORK,OR ON TH GET THINGS DONE, WHETHER YOU'RE AT HOME, AT WORK,OR O OR ON THEO GET THINGS DONE, WHETHER YOU'RE AT HOME, AT WORK,OR O OR ON THE. AT HOME, AT WORK,OR O OR ON THE. AND CORTANA WILL HELP YOU FIND AND CORTANA WILL HELP YOU FIND THE EMAILS AND REMIND YOU YOUR THE EMAILS AND REMIND YOU YOUR COMMITMENTS YOU MAY OR MAY NOT COMMITMENTS YOU MAY OR MAY NOT HAVE ALREADY FORGOTTEN. HAVE ALREADY FORGOTTEN. AND IT WILL SHARE MEETING TIMES AND IT WILL SHARE MEETING TIMES ON SHARED ACCOUNTS. ON SHARED ACCOUNTS. THIS IS WHY WE HAVE ACTUALLY NOW THIS IS WHY WE HAVE ACTUALLY NOW THE SUPPORT TO REALLY HAVE -- THE SUPPORT TO REALLY HAVE -- HELP YOU TO WORK ACROSS HELP YOU TO WORK ACROSS DIFFERENT E-MAIL SYSTEMS. DIFFERENT E-MAIL SYSTEMS. SO WE ACTUALLY NOW CAN WORK, YOU SO WE ACTUALLY NOW CAN WORK, YOU KNOW, AT -- LOOK AT, YOU KNOW, KNOW, AT -- LOOK AT, YOU KNOW, GMAIL SUPPORT FOR CALENDAR AND GMAIL SUPPORT FOR CALENDAR AND E-MAIL SO CORTANA CAN HELP YOU E-MAIL SO CORTANA CAN HELP YOU GET ACROSS MULTIPLE E-MAIL GET ACROSS MULTIPLE E-MAIL SYSTEMS. SYSTEMS. I'M VERY HAPPY TO ANNOUNCE THAT I'M VERY HAPPY TO ANNOUNCE THAT WE HAVE THIS ABILITY TODAY. WE HAVE THIS ABILITY TODAY. YOU KNOW, IN CORTANA, YOU WILL YOU KNOW, IN CORTANA, YOU WILL SEE A DEMO SOON. SEE A DEMO SOON. THE SECOND THING UNIQUE ABOUT THE SECOND THING UNIQUE ABOUT CORTANA I WANT TO SHARE THAT CORTANA I WANT TO SHARE THAT IT'S NOT REALLY ABOUT OUR OWN IT'S NOT REALLY ABOUT OUR OWN CORTANA DEVICES ONLY. CORTANA DEVICES ONLY. WE WANT TO BRING CORTANA TO AS WE WANT TO BRING CORTANA TO AS MANY DEVICES AS POSSIBLE. MANY DEVICES AS POSSIBLE. AND WE, FOR EXAMPLE, LAUNCHED AND WE, FOR EXAMPLE, LAUNCHED THIS SPEAKER RECENTLY WITH A THIS SPEAKER RECENTLY WITH A BEAUTIFUL VOICE QUALITY AND ALL BEAUTIFUL VOICE QUALITY AND ALL THE DIGITAL ASSISTANT QUALITY THE DIGITAL ASSISTANT QUALITY AND EASY EXPERIENCE. AND EASY EXPERIENCE. AND WE ALSO ANNOUNCED THE AND WE ALSO ANNOUNCED THE PARTNERSHIP BETWEEN CORTANA AND PARTNERSHIP BETWEEN CORTANA AND ALEXA WITH AMAZON. ALEXA WITH AMAZON. BECAUSE WE ACTUALLY BELIEVE THAT BECAUSE WE ACTUALLY BELIEVE THAT IT'S IMPORTANT THAT WE OFFER IN IT'S IMPORTANT THAT WE OFFER IN A UNIQUE USER EXPERIENCE A A UNIQUE USER EXPERIENCE A INTEREST CROSS WORK IN THE LIFE INTEREST CROSS WORK IN THE LIFE ON DIFFERENT DEVICES. ON DIFFERENT DEVICES. THAT'S NOT ALL. THAT'S NOT ALL. WE ALSO WANT TO SHOW WHAT IS WE ALSO WANT TO SHOW WHAT IS MICROSOFT'S OWN WINDOWS AND MICROSOFT'S OWN WINDOWS AND OFFICE AND OTHERS AND ALL THE OFFICE AND OTHERS AND ALL THE iOS APPLICATIONS BEING ON THE iOS APPLICATIONS BEING ON THE PLATFORMS. PLATFORMS. THERE IS WHY I'M EXCITED TO THERE IS WHY I'M EXCITED TO ANNOUNCE TWO NEW MOBILE LAWN ANNOUNCE TWO NEW MOBILE LAWN CHAIRS ON THE PLATFORM. CHAIRS ON THE PLATFORM. OUR OWN MICROSOFT LAUNCHER AND OUR OWN MICROSOFT LAUNCHER AND CHEETAH MOBILE, YOU KNOW, THEY CHEETAH MOBILE, YOU KNOW, THEY ACTUALLY HAVE ONE OF THOSE TOP ACTUALLY HAVE ONE OF THOSE TOP PRODUCTIVITY LAUNCHERS IN ENJOY PRODUCTIVITY LAUNCHERS IN ENJOY GOOGLE PLAY STORE. GOOGLE PLAY STORE. AND THE CHEETAH MOBILE'S AND THE CHEETAH MOBILE'S LAUNCHER WILL BE AVAILABLE LAUNCHER WILL BE AVAILABLE IMMEDIATELY WITH OUR CORTANA IMMEDIATELY WITH OUR CORTANA EMBEDDED, AND THE MICROSOFT EMBEDDED, AND THE MICROSOFT LAUNCHER WILL HAVE CORTANA LAUNCHER WILL HAVE CORTANA CAPABILITY IN A COUPLE OF CAPABILITY IN A COUPLE OF MONTHS. MONTHS. THIS INTEGRATION WITH CORTANA IS THIS INTEGRATION WITH CORTANA IS REALLY -- WE DO THAT TO HELP REALLY -- WE DO THAT TO HELP PEOPLE ACROSS MULTIPLE PEOPLE ACROSS MULTIPLE PLATFORMS. PLATFORMS. IT'S REALLY COMING BACK TO MY IT'S REALLY COMING BACK TO MY EARLY POINT -- YOU THINK ABOUT EARLY POINT -- YOU THINK ABOUT WORKING AND THE LINES WHERE YOU WORKING AND THE LINES WHERE YOU NEED THE ASSISTANT. NEED THE ASSISTANT. THIS IS REALLY OUR COMMITMENT TO THIS IS REALLY OUR COMMITMENT TO HELP PEOPLE TO GET THINGS DONE HELP PEOPLE TO GET THINGS DONE EVEN FASTER. EVEN FASTER. ONE THING I WANT TO REMIND ONE THING I WANT TO REMIND EVERYONE IS THAT AS WE DESIGN EVERYONE IS THAT AS WE DESIGN THOSE DIGITAL ASSISTANTS LIKE THOSE DIGITAL ASSISTANTS LIKE CORTANA, IT'S REALLY ABOUT THE CORTANA, IT'S REALLY ABOUT THE CONVERSATIONAL A.I. CONVERSATIONAL A.I. IT'S REALLY NOT JUST ABOUT YOU IT'S REALLY NOT JUST ABOUT YOU HAVE ONE QUESTION AND YOU GET AN HAVE ONE QUESTION AND YOU GET AN ANSWER, THEN YOU GET OUT OF ANSWER, THEN YOU GET OUT OF THERE. THERE. IT'S REALLY ENCOURAGING YOU TO IT'S REALLY ENCOURAGING YOU TO GET INTO THE DIALOGUE. GET INTO THE DIALOGUE. I'LL INVITE CHRISTINA TO COME UP I'LL INVITE CHRISTINA TO COME UP AND SHOW THE INTERESTING CORTANA AND SHOW THE INTERESTING CORTANA DEMOS. DEMOS. CHRISTINA? CHRISTINA? >> THANKS, HARRY. >> THANKS, HARRY. FIRST AND FOREMOST, CORTANA IS A FIRST AND FOREMOST, CORTANA IS A FANTASTIC WORKPLACE PRODUCTIVITY FANTASTIC WORKPLACE PRODUCTIVITY ASSISTANT. ASSISTANT. IT CAN HELP WITH THINGS THAT IT CAN HELP WITH THINGS THAT NORMALLY TAKE A LOT OF TIME AND NORMALLY TAKE A LOT OF TIME AND A LOT OF STEPS. A LOT OF STEPS. ONE EXAMPLE IS FINDING TIME WITH ONE EXAMPLE IS FINDING TIME WITH MY VERY BUSY VP JODI. MY VERY BUSY VP JODI. HEY, CORTANA, SET UP A MEETING HEY, CORTANA, SET UP A MEETING CALLED F.Y. '18 GOALS WITH JORDI CALLED F.Y. '18 GOALS WITH JORDI RIVAS. RIVAS. >> LOOKS LIKE YOU AND JORDI ARE >> LOOKS LIKE YOU AND JORDI ARE BOTH FREE AT 9:30 A.M. ON BOTH FREE AT 9:30 A.M. ON JANUARY 8th. JANUARY 8th. WHEN WOULD YOU LIKE TO MEET? WHEN WOULD YOU LIKE TO MEET? >> 9:30 A.M. ON JANUARY 8th. >> 9:30 A.M. ON JANUARY 8th. >> OKAY, I'VE SCHEDULED '18 >> OKAY, I'VE SCHEDULED '18 GOALS FOR YOU AND JORDI AT 9:30 GOALS FOR YOU AND JORDI AT 9:30 A.M. ON MONDAY, JANUARY 8th. A.M. ON MONDAY, JANUARY 8th. IS THAT RIGHT? IS THAT RIGHT? >> YES. >> YES. >> GOT IT. >> GOT IT. JANUARY -- I TOLD YOU HE WAS JANUARY -- I TOLD YOU HE WAS BUSY. BUSY. BEFORE TODAY I WOULD HAVE WASTED BEFORE TODAY I WOULD HAVE WASTED A LOT OF TIME GOING BACK AND A LOT OF TIME GOING BACK AND FORTH TRYING TO FIGURE OUT WHEN FORTH TRYING TO FIGURE OUT WHEN WE WERE BOTH FREE. WE WERE BOTH FREE. NOW WITH CORTANA BECAUSE IT NOW WITH CORTANA BECAUSE IT UNDERSTANDS MY CALENDAR AND UNDERSTANDS MY CALENDAR AND JORDI'S CALENDAR, IT CAN SUGGEST JORDI'S CALENDAR, IT CAN SUGGEST THE TIME THAT'S BEST FOR BOTH OF THE TIME THAT'S BEST FOR BOTH OF US. US. BEYOND A PURE WORKPLACE BEYOND A PURE WORKPLACE PRODUCTIVITY ASSISTANT, WE ALL PRODUCTIVITY ASSISTANT, WE ALL KNOW, AS HARRY SAID, THAT THE KNOW, AS HARRY SAID, THAT THE LINE BETWEEN WARNING AND HOME, LINE BETWEEN WARNING AND HOME, THEY'RE BLURRING MORE AND MORE THEY'RE BLURRING MORE AND MORE EACH DAY. EACH DAY. THE REAL VALUE IN CORTANA IS THE REAL VALUE IN CORTANA IS MOVING ACROSS DEVICES AND MOVING ACROSS DEVICES AND DIFFERENT ASPECTS OF OUR LIVES. DIFFERENT ASPECTS OF OUR LIVES. IT'S DIFFICULT TO SCHEDULE A IT'S DIFFICULT TO SCHEDULE A WORK TRIP IF YOU DON'T KNOW WORK TRIP IF YOU DON'T KNOW WHAT'S ON YOUR PERSONAL WHAT'S ON YOUR PERSONAL CALENDAR. CALENDAR. WE ALL KNOW THAT SOMETIMES THE WE ALL KNOW THAT SOMETIMES THE MOST URGENT E-MAIL YOU RECEIVE MOST URGENT E-MAIL YOU RECEIVE DURING A WORKDAY IS FROM A DURING A WORKDAY IS FROM A FAMILY MEMBER OR FRIEND. FAMILY MEMBER OR FRIEND. CORTANA SUMMARIZES ACROSS YOUR CORTANA SUMMARIZES ACROSS YOUR DIFFERENT E-MAIL ACCOUNTS. DIFFERENT E-MAIL ACCOUNTS. HEY, CORTANA, WHAT NEW E-MAILS HEY, CORTANA, WHAT NEW E-MAILS DO I HAVE? DO I HAVE? >> YOU'VE GOT SIX NEW EMAILS IN >> YOU'VE GOT SIX NEW EMAILS IN THE LAST HOUR. THE LAST HOUR. ONE FROM ADAM KIRK MARKED ONE FROM ADAM KIRK MARKED IMPORTANT. IMPORTANT. THREE FROM ANNA WILLIAMS AND TWO THREE FROM ANNA WILLIAMS AND TWO FROM JORDI RIBAS. FROM JORDI RIBAS. WHICH CENTER DO YOU WANT TO HEAR WHICH CENTER DO YOU WANT TO HEAR MORE ABOUT? MORE ABOUT? >> ADAM, PLEASE. >> ADAM, PLEASE. >> ADAM KIRK E-MAILED YOU ABOUT >> ADAM KIRK E-MAILED YOU ABOUT CIRQUE DREAMS HOLIDAYS, MARKED CIRQUE DREAMS HOLIDAYS, MARKED IMPORTANT WANT WANT TO HEAR IT? IMPORTANT WANT WANT TO HEAR IT? >> YES, PLEASE. >> YES, PLEASE. >> IT SAYS, "DON'T FORGET TO BY >> IT SAYS, "DON'T FORGET TO BY CIRQUE TICKETS FOR YOUR PARENTS' CIRQUE TICKETS FOR YOUR PARENTS' VISIT. VISIT. WHAT DO YOU THINK ABOUT A WHAT DO YOU THINK ABOUT A FRIDAY? FRIDAY? XO, ME." XO, ME." WHAT SHOULD I DO WITH THIS? WHAT SHOULD I DO WITH THIS? REPLY OR NOTHING? REPLY OR NOTHING? >> NOTHING. >> NOTHING. >> ALL RIGHT. >> ALL RIGHT. WE ARE ALL REALLY BUSY PEOPLE. WE ARE ALL REALLY BUSY PEOPLE. BECAUSE CORTANA BLENDS WORK AND BECAUSE CORTANA BLENDS WORK AND PERSONAL LIFE, I CAN TAKE CARE PERSONAL LIFE, I CAN TAKE CARE OF THINGS AS THEY COME UP. OF THINGS AS THEY COME UP. OF COURSE, I COULD SET A OF COURSE, I COULD SET A REMINDER AND TAKE CARE OF THIS REMINDER AND TAKE CARE OF THIS LATER, BUT THERE IS NO TIME LIKE LATER, BUT THERE IS NO TIME LIKE THE PRESENT. THE PRESENT. PROBLEM IS I DON'T EXACTLY KNOW PROBLEM IS I DON'T EXACTLY KNOW WHEN MY PARENTS ARE COMING TO WHEN MY PARENTS ARE COMING TO TOWN. TOWN. HEY, CORTANA, FIND MOM AND DAD HEY, CORTANA, FIND MOM AND DAD ON MY CALENDAR. ON MY CALENDAR. >> YOU HAVE MOM AND DAD VISITING >> YOU HAVE MOM AND DAD VISITING AT SEATTLE FROM WEDNESDAY, AT SEATTLE FROM WEDNESDAY, DECEMBER 20th, TO WEDNESDAY, DECEMBER 20th, TO WEDNESDAY, DECEMBER 27th. DECEMBER 27th. >> OKAY. >> OKAY. BECAUSE CORTANA IS ABOUT HELPING BECAUSE CORTANA IS ABOUT HELPING YOU WHEREVER YOU ARE, IT YOU WHEREVER YOU ARE, IT SUPPORTS INTEGRATION ACROSS SUPPORTS INTEGRATION ACROSS CALENDARS WITH OFFICE 365, CALENDARS WITH OFFICE 365, OUTLOOK, AND NEW EVEN GMAIL. OUTLOOK, AND NEW EVEN GMAIL. HEY, CORTANA, HELP ME FIND HEY, CORTANA, HELP ME FIND TICKETS TO CIRQUE DREAMS TICKETS TO CIRQUE DREAMS HOLIDAYS IN SEATTLE ON DECEMBER HOLIDAYS IN SEATTLE ON DECEMBER 22nd. 22nd. >> I HAVE THREE SKILLS THAT CAN >> I HAVE THREE SKILLS THAT CAN HELP YOU -- TICKET MASTER, GIG HELP YOU -- TICKET MASTER, GIG SEEKER, AND STUB HUB. SEEKER, AND STUB HUB. WHICH DO YOU WANT TO USE? WHICH DO YOU WANT TO USE? >> TICKET MASTER, PLEASE. >> TICKET MASTER, PLEASE. >> OKAY. >> OKAY. OPENING TICKET MASTER. OPENING TICKET MASTER. I FOUND "CIRQUE DREAMS HOLIDAYS" I FOUND "CIRQUE DREAMS HOLIDAYS" IN DECEMBER ON THE 22nd. IN DECEMBER ON THE 22nd. TICKETS ARE $40 TO $80. TICKETS ARE $40 TO $80. DO YOU WANT TO PICK YOUR SEATS DO YOU WANT TO PICK YOUR SEATS OR BUY THE BEST SEATS AVAILABLE? OR BUY THE BEST SEATS AVAILABLE? >> BEST SEAT AVAILABLE, PLEASE. >> BEST SEAT AVAILABLE, PLEASE. >> OKAY. >> OKAY. HOW MANY SEATS DO YOU NEED? HOW MANY SEATS DO YOU NEED? >> FOUR, PLEASE. >> FOUR, PLEASE. >> OKAY. >> OKAY. I FOUND FOUR SEATS ROW D, SEATS I FOUND FOUR SEATS ROW D, SEATS SIX TO NINE. SIX TO NINE. SOUND GOOD? SOUND GOOD? >> YES. >> YES. >> OKAY. >> OKAY. I HAVE FOUR DREAMS FOR "CIRQUE I HAVE FOUR DREAMS FOR "CIRQUE DREAMS HOLLANDAISE" AT THE DREAMS HOLLANDAISE" AT THE PARAMOUNT THEATER IN SEATTLE ON PARAMOUNT THEATER IN SEATTLE ON FRIDAY, DECEMBER 22nd, AT 7:30 FRIDAY, DECEMBER 22nd, AT 7:30 P.M. P.M. THE TOTAL COMES OUT TO $394. THE TOTAL COMES OUT TO $394. SAY "CONFIRM" TO PURCHASE. SAY "CONFIRM" TO PURCHASE. >> CONFIRM. >> CONFIRM. >> OKAY. >> OKAY. YOU'RE ALL SET S >> OKAY. YOU'RE ALL SET . YOU'RE ALL SET . WOULD YOU LIKE ME TO ADD THIS TO WOULD YOU LIKE ME TO ADD THIS TO YOUR CALENDAR? YOUR CALENDAR? >> YES. >> YES. PLEASE ALSO INVITE ADAM. PLEASE ALSO INVITE ADAM. >> OKAY. >> OKAY. I'VE SENT THIS EVENT TO ADAM I'VE SENT THIS EVENT TO ADAM KIRK AND ADDED IT TO YOUR KIRK AND ADDED IT TO YOUR CALENDAR. CALENDAR. >> THANK YOU FOR LETTING ME GET >> THANK YOU FOR LETTING ME GET THAT TAKEN CARE OF. THAT TAKEN CARE OF. NOW LET ME WALK YOU THROUGH THE NOW LET ME WALK YOU THROUGH THE COOL THINGS THAT JUST HAPPENED COOL THINGS THAT JUST HAPPENED HERE. HERE. INSTEAD OF ME NEEDING WHICH INSTEAD OF ME NEEDING WHICH SPECIFIC SKILL TO ASK FOR, SPECIFIC SKILL TO ASK FOR, CORTANA USED SKILL SUGGESTION TO CORTANA USED SKILL SUGGESTION TO CONNECT ME TO BEST PLACE TO BUY CONNECT ME TO BEST PLACE TO BUY TICKETS. TICKETS. AND THEN CONNECTED ME TO THAT AND THEN CONNECTED ME TO THAT THIRD-PARTY SKILL. THIRD-PARTY SKILL. AND BECAUSE OF MY -- I HAVE AND BECAUSE OF MY -- I HAVE CREDIT CARD WITH TICKET MASTER, CREDIT CARD WITH TICKET MASTER, MY PURCHASE PROCESS WAS A MY PURCHASE PROCESS WAS A BREEZE. BREEZE. CORTANA USED SKILL TRAINING CORTANA USED SKILL TRAINING WHICH UNDERSTANDS MY -- SKILL WHICH UNDERSTANDS MY -- SKILL CHAINING WHICH UNDERSTANDS MY CHAINING WHICH UNDERSTANDS MY OVERALL CONTENT TO USE THE NEXT OVERALL CONTENT TO USE THE NEXT MOST-RELEVANT SKILL. MOST-RELEVANT SKILL. IN THIS CASE, IT WAS ADDING AN IN THIS CASE, IT WAS ADDING AN EVENT TO MY CALENDAR. EVENT TO MY CALENDAR. HOW GREAT WAS THAT? HOW GREAT WAS THAT? USING MY VOICE, CORTANA WAS ABLE USING MY VOICE, CORTANA WAS ABLE TO HELP ME BE SUPER PRODUCTIVE TO HELP ME BE SUPER PRODUCTIVE IN WORK AND AT HOME, ALL OF THIS IN WORK AND AT HOME, ALL OF THIS DONE HANDS FREE. DONE HANDS FREE. THIS CALENDAR FEATURE IS THIS CALENDAR FEATURE IS AVAILABLE NOW. AVAILABLE NOW. THE NEXT GENERATION OF OUR THE NEXT GENERATION OF OUR CORTANA SKILLS KIT IS ALSO CORTANA SKILLS KIT IS ALSO AVAILABLE TODAY. AVAILABLE TODAY. AND THEN E-MAIL FEATURES THE AND THEN E-MAIL FEATURES THE DEMO TODAY WILL BE AVAILABLE DEMO TODAY WILL BE AVAILABLE NEXT MONTH. NEXT MONTH. OF COURSE, CORTANA CAN HELP YOU OF COURSE, CORTANA CAN HELP YOU IN MORE PLACES THAN JUST THIS IN MORE PLACES THAN JUST THIS GREAT SPEAKER. GREAT SPEAKER. HERE'S A QUICK LOOK IN ALL -- HERE'S A QUICK LOOK IN ALL -- SOME OF THE PLACES THAT CORTANA SOME OF THE PLACES THAT CORTANA CAN HELP YOU BE MORE PRODUCTIVE CAN HELP YOU BE MORE PRODUCTIVE AND GET THINGS DONE ACROSS AND GET THINGS DONE ACROSS WINDOWS, EDGE, SKYPE, AND THE WINDOWS, EDGE, SKYPE, AND THE NEW MOBILE LAUNCHERS. NEW MOBILE LAUNCHERS. >> HEY, CORTANA, PLAY MY DANCE >> HEY, CORTANA, PLAY MY DANCE MIX. MIX. ♪ >> I BOOKED YOUR WORKOUT FOR >> I BOOKED YOUR WORKOUT FOR 6:00 P.M. TONIGHT. 6:00 P.M. TONIGHT. CAN I GET YOU A RIDE? CAN I GET YOU A RIDE? HEY, CORTANA, WHAT'S NEXT? HEY, CORTANA, WHAT'S NEXT? >> IT'S REALLY AMAZING TO SEE >> IT'S REALLY AMAZING TO SEE HOW CORTANA HAS EVOLVED INTO HOW CORTANA HAS EVOLVED INTO REALLY POWERFUL IN THE DIGITAL REALLY POWERFUL IN THE DIGITAL ASSISTANT. ASSISTANT. I'VE BEEN THINKING A LOT WITH I'VE BEEN THINKING A LOT WITH MICROSOFT HOW TO DESIGN A MICROSOFT HOW TO DESIGN A CONVERSATIONAL A.I. SYSTEM. CONVERSATIONAL A.I. SYSTEM. CORTANA IS JUST ONE OF THEM. CORTANA IS JUST ONE OF THEM. ANOTHER ONE I WANT TO BRING YOUR ANOTHER ONE I WANT TO BRING YOUR ATTENTION TO IS CHAT BOTS. ATTENTION TO IS CHAT BOTS. WE ACTUALLY SHIPPED THE FIRST TO WE ACTUALLY SHIPPED THE FIRST TO CHINA 3.5 YEARS AGO. CHINA 3.5 YEARS AGO. NOW SHE HAS ABOUT 100 MILLION NOW SHE HAS ABOUT 100 MILLION USERS IN CHINA AND TALKING TO USERS IN CHINA AND TALKING TO HER AVERAGE LIKE 23 TURNS. HER AVERAGE LIKE 23 TURNS. AND SHE'S ACTUALLY VERY, VERY AND SHE'S ACTUALLY VERY, VERY TALENTED. TALENTED. YOU KNOW, IN CHINA, SHE'S EVEN YOU KNOW, IN CHINA, SHE'S EVEN HOSTING A MORNING NEWS PROGRAM HOSTING A MORNING NEWS PROGRAM IN SHANGHAI WITH OVER 800 IN SHANGHAI WITH OVER 800 MILLION VIEWERSHIP. MILLION VIEWERSHIP. SHE RECENTLY ACTUALLY SHE RECENTLY ACTUALLY DEMONSTRATED HER ABILITY TO DEMONSTRATED HER ABILITY TO WRITE POEMS. WRITE POEMS. SHE PUBLISHED A POETRY BOOK. SHE PUBLISHED A POETRY BOOK. HELPED THE CHINESE USERS TO HELPED THE CHINESE USERS TO WRITE OVER TWO MILLION POEMS WRITE OVER TWO MILLION POEMS JUST SO THAT YOU UNDERSTAND THE JUST SO THAT YOU UNDERSTAND THE SCALE, THE POEMS. SCALE, THE POEMS. THAT'S MORE THAN ALL THE POEMS THAT'S MORE THAN ALL THE POEMS EVER PUBLISHED IN THE HISTORY OF EVER PUBLISHED IN THE HISTORY OF CHINA. CHINA. THAT'S ONLY IN CHINA. THAT'S ONLY IN CHINA. IN JAPAN, A YEAR LATER WE IN JAPAN, A YEAR LATER WE LAUNCHED THE CHAT BOT ARENA. LAUNCHED THE CHAT BOT ARENA. AND IT'S MORE POPULAR IN JAPAN. AND IT'S MORE POPULAR IN JAPAN. 25% OF JAPANESE POPULATION HAVE 25% OF JAPANESE POPULATION HAVE ALREADY IT IN JAPAN, AND SHE'S ALREADY IT IN JAPAN, AND SHE'S POWERING A CHAT BOT FOR POWERING A CHAT BOT FOR NINTENDO'S POKEMON. NINTENDO'S POKEMON. SO -- AND OF COURSE HERE IN THE SO -- AND OF COURSE HERE IN THE UNITED STATES AS SOME OF YOU UNITED STATES AS SOME OF YOU MIGHT REMEMBER, EXACTLY A YEAR MIGHT REMEMBER, EXACTLY A YEAR AGO, WE CELEBRATED THE ARRIVAL AGO, WE CELEBRATED THE ARRIVAL OF ZOE, OUR OWN CHAT BOT HERE IN OF ZOE, OUR OWN CHAT BOT HERE IN THE U.S. THE U.S. IN JUST A YEAR, I'M HAPPY TO IN JUST A YEAR, I'M HAPPY TO TELL YOU THAT NOW SHE HAS OVER A TELL YOU THAT NOW SHE HAS OVER A MILLION USERS. MILLION USERS. JUST LIKE THE ARENA, ZOE HAS JUST LIKE THE ARENA, ZOE HAS DEVELOPED SEVERAL A.I.-DRIVEN DEVELOPED SEVERAL A.I.-DRIVEN SENSORS LIKE VOICE RECOGNITION, SENSORS LIKE VOICE RECOGNITION, IMAGE RECOGNITION, AND THE IMAGE RECOGNITION, AND THE SOCIAL COMMENTING, AND THE SOCIAL COMMENTING, AND THE NATURAL LANGUAGE UNDERSTANDING. NATURAL LANGUAGE UNDERSTANDING. PEOPLE CAN NOW RHYME WITH ZOE, PEOPLE CAN NOW RHYME WITH ZOE, RAP AT HER, AND IT'S AMAZING. RAP AT HER, AND IT'S AMAZING. OR CHALLENGE HER FOR A GAME OF OR CHALLENGE HER FOR A GAME OF EXPLODING HEATHENS OR EVEN EXPLODING HEATHENS OR EVEN INTERACT WITH HER NEWEST FRIEND, INTERACT WITH HER NEWEST FRIEND, A POPULAR YOUTUBER. A POPULAR YOUTUBER. AMAZING THINGS YOU CAN DO WITH AMAZING THINGS YOU CAN DO WITH CHAT BOTS. CHAT BOTS. YOU MIGHT WONDER WHY PAY SO MUCH YOU MIGHT WONDER WHY PAY SO MUCH ATTENTION TO CHAT BOTS. ATTENTION TO CHAT BOTS. LET ME SAY THAT CHIT CHAT IS LET ME SAY THAT CHIT CHAT IS CHARACTERISTIC OF HUMAN BEINGS. CHARACTERISTIC OF HUMAN BEINGS. GO HOME AND THINK ABOUT THIS. GO HOME AND THINK ABOUT THIS. MOST BOTS ARE INTELLIGENT AGENTS MOST BOTS ARE INTELLIGENT AGENTS TODAY LIKE SERIAL CORTANA, FOCUS TODAY LIKE SERIAL CORTANA, FOCUS ON TACIT COMPLETING OR I.Q., GET ON TACIT COMPLETING OR I.Q., GET THINGS DONE WITHIN THE SKILL THINGS DONE WITHIN THE SKILL TRAINING LIKE WHAT WE SAW FROM TRAINING LIKE WHAT WE SAW FROM CHRISTINA'S DEMO. CHRISTINA'S DEMO. FABULOUS. FABULOUS. IT'S HELPING GET THINGS DONE. IT'S HELPING GET THINGS DONE. BUT IT IS THE EMOTIONAL BUT IT IS THE EMOTIONAL INTELLIGENCE OR THE E.Q. THAT INTELLIGENCE OR THE E.Q. THAT ENABLES SUSTAINED CONVERSATIONS ENABLES SUSTAINED CONVERSATIONS OR DIALOGUES WHICH WILL BE OR DIALOGUES WHICH WILL BE CRITICAL TO TRULY UNDERSTAND THE CRITICAL TO TRULY UNDERSTAND THE HUMANE USERS. HUMANE USERS. SO BY ENGAGING WITH THE PEOPLE SO BY ENGAGING WITH THE PEOPLE AND ON A MUCH MORE SOCIAL AND AND ON A MUCH MORE SOCIAL AND PERSONAL LEVEL IN OUR CHAT BOTS, PERSONAL LEVEL IN OUR CHAT BOTS, DEVELOPING THE E.Q.s. DEVELOPING THE E.Q.s. SO LEARNING HOW TO REACT, SO LEARNING HOW TO REACT, RESPOND, AND BASED ON THE DATA RESPOND, AND BASED ON THE DATA THAT FROM THOSE INTERACTIONS. THAT FROM THOSE INTERACTIONS. WE CAN TAKE THOSE LEARNINGS AND WE CAN TAKE THOSE LEARNINGS AND APPLY THEM TO MANY OTHER APPLY THEM TO MANY OTHER PRODUCTS. PRODUCTS. OF COURSE IN MICROSOFT, NOT ONLY OF COURSE IN MICROSOFT, NOT ONLY WE DO THOSE CONVERSATIONAL A.I. WE DO THOSE CONVERSATIONAL A.I. PRODUCTS, YOU KNOW, WE ALSO MAKE PRODUCTS, YOU KNOW, WE ALSO MAKE SURE THAT OUR A.I. INVESTMENT SURE THAT OUR A.I. INVESTMENT WILL BE INFUSED INTO ALL WILL BE INFUSED INTO ALL MICROSOFT PRODUCTS AND SERVICES MICROSOFT PRODUCTS AND SERVICES THAT DRIVE DEEPER IN THE MORE THAT DRIVE DEEPER IN THE MORE PERSONAL EXPERIENCES. PERSONAL EXPERIENCES. THE FIRST PLACE WE START IS THE FIRST PLACE WE START IS WINDOWS. WINDOWS. WINDOWS IS ALREADY USING MACHINE WINDOWS IS ALREADY USING MACHINE LEARNING AND COMPUTER VISION, LEARNING AND COMPUTER VISION, FOR EXAMPLE, TO HELP PERSONALIZE FOR EXAMPLE, TO HELP PERSONALIZE YOUR PHOTOS AND VIDEOS. YOUR PHOTOS AND VIDEOS. IT'S REALLY AMAZING IF YOU THINK IT'S REALLY AMAZING IF YOU THINK ABOUT IT -- THE EXPLOSION OF ABOUT IT -- THE EXPLOSION OF DIGITAL PHOTOS. DIGITAL PHOTOS. ON AVERAGE FOR WINDOWS USER, ON AVERAGE FOR WINDOWS USER, EVERY YEAR THE USER WILL TAKE EVERY YEAR THE USER WILL TAKE 52,000 PHOTOS. 52,000 PHOTOS. THERE'S FLOW WAY YOU CAN KEEP -- THERE'S FLOW WAY YOU CAN KEEP -- THERE'S NO WAY YOU CAN KEEP THERE'S NO WAY YOU CAN KEEP TRACK OF SO MANY PHOTOS AND DO TRACK OF SO MANY PHOTOS AND DO SOMETHING WITH THE PHOTOS UNTIL SOMETHING WITH THE PHOTOS UNTIL NOW WITH THE HELP OF A.I. NOW WITH THE HELP OF A.I. LET'S ROLL THE VIDEO AND SHOW LET'S ROLL THE VIDEO AND SHOW WHAT WE HAVE BEEN DOING WITH WHAT WE HAVE BEEN DOING WITH WINDOWS PHOTO AND VIDEO. WINDOWS PHOTO AND VIDEO. ♪ ♪ >> TODAY WE CAPTURE MORE PHOTOS >> TODAY WE CAPTURE MORE PHOTOS AND VIDEOS THAN EVER BEFORE IN AND VIDEOS THAN EVER BEFORE IN HISTORY. HISTORY. AND WE ARE BUILDING A SUITE OF AND WE ARE BUILDING A SUITE OF A.I.-DRIVEN TOOLS WITHIN A.I.-DRIVEN TOOLS WITHIN MICROSOFT PHOTOS TO TRANSFORM MICROSOFT PHOTOS TO TRANSFORM THE WAY THE NEXT GENERATION OF THE WAY THE NEXT GENERATION OF WINDOWS USERS DREAMS, CAPTURES, WINDOWS USERS DREAMS, CAPTURES, AND EXPRESSES THEMSELVES. AND EXPRESSES THEMSELVES. THIS MONTH WE SHIPPED A NEW THIS MONTH WE SHIPPED A NEW SEARCH SYSTEM THAT USES MACHINE SEARCH SYSTEM THAT USES MACHINE LEARNING TO LET YOU FIND PEOPLE, LEARNING TO LET YOU FIND PEOPLE, PLACES, AND THINGS IN YOUR PLACES, AND THINGS IN YOUR PHOTOS. PHOTOS. TO TO GIVE YOU A STARTING POINT TO TO GIVE YOU A STARTING POINT FOR CREATING VIDEOS, WE'VE FOR CREATING VIDEOS, WE'VE CREATED SYSTEMS THAT CREATED SYSTEMS THAT AUTOMATICALLY GENERATE MOVIES AUTOMATICALLY GENERATE MOVIES FROM YOUR MEDIA. FROM YOUR MEDIA. SPECIAL EFFECTS ARE SOME OF THE SPECIAL EFFECTS ARE SOME OF THE MOST COVETED FEATURES BY THE MOST COVETED FEATURES BY THE GEN-Z AUDIENCE. GEN-Z AUDIENCE. WE ARE USING COMPUTER VISION AND WE ARE USING COMPUTER VISION AND A.I. TO TRACK OBJECTS IN YOUR A.I. TO TRACK OBJECTS IN YOUR VIDEOS. VIDEOS. JUST INK A DOODLE, ANKLE IT, AND JUST INK A DOODLE, ANKLE IT, AND WATCH IT FOLLOW SOMETHING -- WATCH IT FOLLOW SOMETHING -- ANCHOR IT, AND WATCH IT FOLLOW ANCHOR IT, AND WATCH IT FOLLOW SOMETHING IN PHOTO. SOMETHING IN PHOTO. WE'RE EXCITED TO BRING YOU WE'RE EXCITED TO BRING YOU DIGITAL EXPERIENCES WITH A.I. DIGITAL EXPERIENCES WITH A.I. COMING TO OVER 250 MILLION COMING TO OVER 250 MILLION DEVICES EVERY MONTH. DEVICES EVERY MONTH. >> EVERYTHING IS GOING TO BECOME >> EVERYTHING IS GOING TO BECOME MOTHER NATURE INTELLIGEN >> EVERYTHING IS GOING TO BECOME MOTHER NATUR MOTHER NATUR MORE INTELLIGENT. MORE INTELLIGENT. AS YOU THINK ABOUT MANAGING AS YOU THINK ABOUT MANAGING FILES, CREATING, ALL THOSE FILES, CREATING, ALL THOSE THINGS. THINGS. BUT REALLY THE BIGGEST A.I. BUT REALLY THE BIGGEST A.I. DELIVERY VEHICLE IN MICROSOFT IS DELIVERY VEHICLE IN MICROSOFT IS OFFICE 365. OFFICE 365. WITH I A -- WITH A TOTAL OF 150 WITH I A -- WITH A TOTAL OF 150 MILLION USERS, A.I. IS WORKING. MILLION USERS, A.I. IS WORKING. I'M GOING TO INVITE ROB UP TO I'M GOING TO INVITE ROB UP TO SHOW COOL FEATURES, WHAT WE DO SHOW COOL FEATURES, WHAT WE DO WITH A.I. AND OFFICE. WITH A.I. AND OFFICE. ROB? ROB? >> THANK YOU, HARRY. >> THANK YOU, HARRY. HI, EVERYBODY. HI, EVERYBODY. I'M ROB HOWARD. I'M ROB HOWARD. I WORK IN THE OFFICE PRODUCT I WORK IN THE OFFICE PRODUCT MARKETING TEAM. MARKETING TEAM. I'M EXCITED TO BE HERE TODAY TO I'M EXCITED TO BE HERE TODAY TO TALK TO YOU ABOUT THE TALK TO YOU ABOUT THE A.I.-POWERED TOOLS WE'RE ADDING A.I.-POWERED TOOLS WE'RE ADDING TO OFFICE TO HELP PEOPLE DO TO OFFICE TO HELP PEOPLE DO THEIR BEST WORK. THEIR BEST WORK. THE TRUTH IS WE'VE USED A.I. IN THE TRUTH IS WE'VE USED A.I. IN OFFICE FOR MANY YEARS. OFFICE FOR MANY YEARS. YOU CAN THINK OF FEATURES LIKE YOU CAN THINK OF FEATURES LIKE SPELLCHECK AND FLASH FILL AND SPELLCHECK AND FLASH FILL AND RECOMMENDED CHARTS THAT ARE A RECOMMENDED CHARTS THAT ARE A STANDARD PART OF THE OFFICE YOU STANDARD PART OF THE OFFICE YOU KNOW AND LOVE. KNOW AND LOVE. WITH THE ADVENT OF OFFICE 365, WITH THE ADVENT OF OFFICE 365, WHEN WE TOOK THE CLOUD AND WHEN WE TOOK THE CLOUD AND DEEPLY INTEGRATED IT WITH ALL DEEPLY INTEGRATED IT WITH ALL THE APPS ACROSS OFFICE, IT THE APPS ACROSS OFFICE, IT REALLY ACCELERATED OUR PROGRESS REALLY ACCELERATED OUR PROGRESS IN A.I. IN A.I. AS OFFICE 365 HAS GROWN, IT'S AS OFFICE 365 HAS GROWN, IT'S BECOME ONE OF THE BIGGEST BECOME ONE OF THE BIGGEST VEHICLES FOR DELIVERING A.I. VEHICLES FOR DELIVERING A.I. TECHNOLOGY TO REAL PEOPLE AND TECHNOLOGY TO REAL PEOPLE AND HELPING THEM GET REAL VALUE OUT HELPING THEM GET REAL VALUE OUT OF IT. OF IT. YOU'LL SEE HOW WE'RE USING WORLD YOU'LL SEE HOW WE'RE USING WORLD DATA, USER DATA, AND ESPECIALLY DATA, USER DATA, AND ESPECIALLY WORK DATA TO HELP SAVE PEOPLE WORK DATA TO HELP SAVE PEOPLE TIME, TO HELP THEM FOCUS ON TIME, TO HELP THEM FOCUS ON THINGS THAT MATTER MOST TO THEM THINGS THAT MATTER MOST TO THEM AND HELP THEM BE BETTER WRITERS AND HELP THEM BE BETTER WRITERS AND UNLOCK HIDDEN JITS SIGHT I AND HELP THEM BE BETTER WRITERS AND UNLOCK HIDDEN JITS SIGIN-- AND UNLOCK HIDDEN JITS SIGIN-- HIDDEN INSIGHTS IN DATA. HIDDEN INSIGHTS IN DATA. I'LL START BY SHOWING SOME OF MY I'LL START BY SHOWING SOME OF MY FAVORITE FEATURES, FEATURES THAT FAVORITE FEATURES, FEATURES THAT I USE EVERY DAY. I USE EVERY DAY. YOU MAY HAVE SEEN SOME, BUT LIKE YOU MAY HAVE SEEN SOME, BUT LIKE ANY GOOD A.I. THEY'VE GOTTEN ANY GOOD A.I. THEY'VE GOTTEN BETTER AS MORE PEOPLE HAVE USED BETTER AS MORE PEOPLE HAVE USED THEM. THEM. I WANT TO SHARE THE LATEST. I WANT TO SHARE THE LATEST. THEN I'M GOING TO SHOW YOUR NO I WANT TO SHARE THE LATEST. THEN I'M GOING TO SHOW YOUR NEW THEN I'M GOING TO SHOW YOUR NEW WAYS WE'RE BRINGING A.I. TO WAYS WE'RE BRINGING A.I. TO OFFICES IN THE NEXT MONTHS. OFFICES IN THE NEXT MONTHS. THIS IS PART OF MY OFFICE 365 THIS IS PART OF MY OFFICE 365 SUBSCRIPTION. SUBSCRIPTION. I'M WORKING ON A PRESENTATION I'M WORKING ON A PRESENTATION FOR THE CONTOSO QUAD 8 COPTER FOR THE CONTOSO QUAD 8 COPTER PORTFOLIO. PORTFOLIO. I SPENT MOST OF MY CAREER AS AN I SPENT MOST OF MY CAREER AS AN ENGINEER. ENGINEER. ACTUALLY BUILDING IMPACTFUL ACTUALLY BUILDING IMPACTFUL PRESENTATIONS TAKES MORE TIME PRESENTATIONS TAKES MORE TIME AND EFFORT THAN I'D LIKE. AND EFFORT THAN I'D LIKE. AND JUST A SECOND, COME BACK UP, AND JUST A SECOND, COME BACK UP, BUILDING IMPACTFUL PRESENTATIONS BUILDING IMPACTFUL PRESENTATIONS TAKES TIME, EFFORT, AND FRANKLY, TAKES TIME, EFFORT, AND FRANKLY, DESIGN SKILLS THAT I JUST DON'T DESIGN SKILLS THAT I JUST DON'T HAVE. HAVE. LUCKILY THAT'S WHERE DESIGNER LUCKILY THAT'S WHERE DESIGNER COMES IN. COMES IN. DESIGNER LETS ME FOCUS ON THE DESIGNER LETS ME FOCUS ON THE CONTENT OF THE PRESENTATION, AND CONTENT OF THE PRESENTATION, AND IT TAKES CARE OF CREATING A IT TAKES CARE OF CREATING A BEAUTIFUL REPRESENTATION OF MY BEAUTIFUL REPRESENTATION OF MY IDEAS SO THAT'S AS IMPACTFUL ON IDEAS SO THAT'S AS IMPACTFUL ON MY AUDIENCE AS POSSIBLE. MY AUDIENCE AS POSSIBLE. I'M GOING TO START ON THE TITLE I'M GOING TO START ON THE TITLE SIDE. SIDE. YOU SEE IT'S BORING, BUT I HAVE YOU SEE IT'S BORING, BUT I HAVE A FEW IMAGES THAT CAN SPRUCE IT A FEW IMAGES THAT CAN SPRUCE IT UP. UP. I'M GOING TO DROP THEM INTO THE I'M GOING TO DROP THEM INTO THE SLIDE. SLIDE. NORMALLY I'D START REARRANGING NORMALLY I'D START REARRANGING THEM, CROPPING THEM, RESIZING THEM, CROPPING THEM, RESIZING THEM TO CREATE A LAYOUT THAT I THEM TO CREATE A LAYOUT THAT I WAS HAPPY WITH. WAS HAPPY WITH. DESIGNER IS ALWAYS WORKING FOR DESIGNER IS ALWAYS WORKING FOR ME IN THE BACKGROUND. ME IN THE BACKGROUND. WHEN I ADD THAT CONTENT TO THE WHEN I ADD THAT CONTENT TO THE SLIDE, IT AUTOMATICALLY POPS UP SLIDE, IT AUTOMATICALLY POPS UP FOR ME WITH ADVICE ON HOW TO LAY FOR ME WITH ADVICE ON HOW TO LAY THEM OUT. THEM OUT. AND AS I CLICK THROUGH THEM, AND AS I CLICK THROUGH THEM, YOU'LL SEE IT'S CREATING THESE YOU'LL SEE IT'S CREATING THESE BEAUTIFUL DESIGNS THAT ARE BEAUTIFUL DESIGNS THAT ARE FEATURING THE CONTENT I'VE ADDED FEATURING THE CONTENT I'VE ADDED TO THE SLIDE. TO THE SLIDE. IT SEEMS SIMPLE BECAUSE CORTANA IT SEEMS SIMPLE BECAUSE CORTANA MADE IT THAT WAY. MADE IT THAT WAY. THINGS GOING ON LIKE SALIENT THINGS GOING ON LIKE SALIENT RECOGNITION AND COLOR ANALYSIS. RECOGNITION AND COLOR ANALYSIS. YOU'LL SEE THAT EVEN AS IT'S YOU'LL SEE THAT EVEN AS IT'S CROPPING AND RE-SIZING IMAGES TO CROPPING AND RE-SIZING IMAGES TO BUILD A BEAUTIFUL LAYOUT, IT BUILD A BEAUTIFUL LAYOUT, IT UNDERSTANDS THAT THE HAND AND UNDERSTANDS THAT THE HAND AND QUAD COCKPITO UNDERSTANDS THAT THE HAND AND QUAD COCKPIT O UNDERSTANDS THAT THE HAND AND QUAD COCKPIT COP -- QUAD COPTO UNDERSTANDS THAT THE HAND AND QUAD COCKPIT COP -- QUAD COPTPER UNDERSTANDS THAT THE HAND AND QUAD COCKPIT COP -- QUAD COPTPE QUAD COCKPIT COP -- QUAD COPTPE ARE THE CENTER OF THE CENTER OF ARE THE CENTER OF THE CENTER OF THE IMAGE. THE IMAGE. IT FOUND THE BLUES IN THE SKY IT FOUND THE BLUES IN THE SKY AND WATER, IT'S ABLE TO ECHO AND WATER, IT'S ABLE TO ECHO THOSE IN THE SLIDE THROUGH COLOR THOSE IN THE SLIDE THROUGH COLOR ANALYSIS. ANALYSIS. IF I GO TO THE NEXT SLIDES, IF I GO TO THE NEXT SLIDES, YOU'LL SEE I HAVE A PRETTY LONG YOU'LL SEE I HAVE A PRETTY LONG IMAGE HERE WITH A LOT GOING ON. IMAGE HERE WITH A LOT GOING ON. DIFFERENT FACES, A JACKET. DIFFERENT FACES, A JACKET. IT WOULD BE EASY TO TAKE JUST IT WOULD BE EASY TO TAKE JUST THE CENTER OR LEFT SIDE. THE CENTER OR LEFT SIDE. IT'S ACTUALLY ABLE TO RECOGNIZE IT'S ACTUALLY ABLE TO RECOGNIZE THE ONE IN-FOCUS FACE IN THE THE ONE IN-FOCUS FACE IN THE IMAGE -- AND AS I PAGE THROUGH, IMAGE -- AND AS I PAGE THROUGH, YOU SEE IT'S MAKING THE FACE THE YOU SEE IT'S MAKING THE FACE THE HERO OF THAT IMAGE. HERO OF THAT IMAGE. I TOLD YOU THESE WERE GETTING I TOLD YOU THESE WERE GETTING SMARTER. SMARTER. ONE OF THE TWLAS DESIGNER IS ONE OF THE TWLAS DESIGNER IS GETTING -- WAYS THAT DESIGNER IS GETTING -- WAYS THAT DESIGNER IS GETTING SMARTER, IT CAN DEAL GETTING SMARTER, IT CAN DEAL WITH MORE CONTENT. WITH MORE CONTENT. NOT JUST IMAGES BUT TEXT. NOT JUST IMAGES BUT TEXT. YOU'LL SEE A SET OF DEVELOPMENT YOU'LL SEE A SET OF DEVELOPMENT MILESTONES. MILESTONES. THE DESIGNERS IS USING NATURAL THE DESIGNERS IS USING NATURAL LANGUAGE PROCESSING TO LANGUAGE PROCESSING TO UNDERSTAND THAT THIS IS ACTUALLY UNDERSTAND THAT THIS IS ACTUALLY A TIMELINE, A SERIES OF MONTHS. A TIMELINE, A SERIES OF MONTHS. IT'S ABLE TO CREATE A BEAUTIFUL IT'S ABLE TO CREATE A BEAUTIFUL REPRESENTATION OF THAT TIMELINE REPRESENTATION OF THAT TIMELINE THAT MAKES THE MILESTONES POP THAT MAKES THE MILESTONES POP FOR MY AUDIENCE. FOR MY AUDIENCE. OR I CAN GO TO THE NEXT SLIDE OR I CAN GO TO THE NEXT SLIDE WITH A SEQUENCE OF STEPS. WITH A SEQUENCE OF STEPS. DESIGNER RECOGNIZE THAT'S AND DESIGNER RECOGNIZE THAT'S AND LETS ME CREATE A DIAGRAM THAT LETS ME CREATE A DIAGRAM THAT CLEARLY OUTLINES THE FLOW. CLEARLY OUTLINES THE FLOW. IT'S EVEN ABLE TO DO THINGS LIKE IT'S EVEN ABLE TO DO THINGS LIKE PULL OUT THE VERBS FROM THESE PULL OUT THE VERBS FROM THESE STEPS AND USE THEM A A QUICK STEPS AND USE THEM A A QUICK HEADER. HEADER. -- USE THEM AS A QUICK HEADER. -- USE THEM AS A QUICK HEADER. IN SECONDS, I'VE USED A.I. TO IN SECONDS, I'VE USED A.I. TO CREATE A MORE IMPACTFUL CREATE A MORE IMPACTFUL PRESENTATION IN POWERPOINT. PRESENTATION IN POWERPOINT. NOW WE'LL SWITCH TO WORD AND SEE NOW WE'LL SWITCH TO WORD AND SEE THREE MORE OF MY FAVORITE POWER THREE MORE OF MY FAVORITE POWER FEATURES ALREADY IN OFFICE. FEATURES ALREADY IN OFFICE. WE'RE GOING TO START WITH WE'RE GOING TO START WITH ANOTHER A.I.-POWERED ASSISTANT ANOTHER A.I.-POWERED ASSISTANT EDITOR. EDITOR. NOW EDITOR GOES WAY BEYOND THE NOW EDITOR GOES WAY BEYOND THE SPELLING AND GRAMMAR CHECKING SPELLING AND GRAMMAR CHECKING THAT YOU'RE USED TO. THAT YOU'RE USED TO. IT TAKES INTO ACCOUNT MACHINE IT TAKES INTO ACCOUNT MACHINE LEARNING, NATURAL LANGUAGE LEARNING, NATURAL LANGUAGE PROCESSING, AND EXTENSIVE AND PROCESSING, AND EXTENSIVE AND ONGOING INPUT FROM HUMAN ONGOING INPUT FROM HUMAN LINGUISTS TO MAKE ME A BETTER LINGUISTS TO MAKE ME A BETTER WRITER. WRITER. IF I SCROLL DOWN, YOU'LL SEE A IF I SCROLL DOWN, YOU'LL SEE A BUNCH OF EXAMPLES OF GOLD DOTTED BUNCH OF EXAMPLES OF GOLD DOTTED UNDERLINES. UNDERLINES. AND IF I DRILL INTO THEM, YOU'LL AND IF I DRILL INTO THEM, YOU'LL SEE THAT EDITOR CAN CATCH SEE THAT EDITOR CAN CATCH EVERYTHING FROM OVERUSED CLICHES EVERYTHING FROM OVERUSED CLICHES LIKE "THINK OUTSIDE THE BOX" TO LIKE "THINK OUTSIDE THE BOX" TO JARGON LIKE "HEAD HUNTING." JARGON LIKE "HEAD HUNTING." AND EVEN POTENTIAL BIAS LIKE AND EVEN POTENTIAL BIAS LIKE "YOUNG BLOOD." "YOUNG BLOOD." AND FOR EACH OF THESE, IT NOT AND FOR EACH OF THESE, IT NOT ONLY DETECTS THE PROBLEM, BUT IT ONLY DETECTS THE PROBLEM, BUT IT SUGGESTS A SOLUTION LIKE MAYBE SUGGESTS A SOLUTION LIKE MAYBE USING NEW PEOPLE INSTEAD OF USING NEW PEOPLE INSTEAD OF YOUNG BLOOD. YOUNG BLOOD. IF I'M INTERESTED IN LEARNING IF I'M INTERESTED IN LEARNING MORE ABOUT THAT RECOMMENDATION, MORE ABOUT THAT RECOMMENDATION, I CAN DRILL IN TO SEE MORE AND I CAN DRILL IN TO SEE MORE AND GET DETAIL ABOUT ITS GET DETAIL ABOUT ITS RECOMMENDATION AS WELL AS OTHER RECOMMENDATION AS WELL AS OTHER EXAMPLES. EXAMPLES. I CAN CUSTOMIZE THE WAY EDITOR I CAN CUSTOMIZE THE WAY EDITOR WORKS. WORKS. IF I FEEL LIKE I WANT TO HOLD ON IF I FEEL LIKE I WANT TO HOLD ON TO MY VAGUE ADJECTIVES AND MY TO MY VAGUE ADJECTIVES AND MY OXFORD COMAS, I CAN DO THAT IN OXFORD COMAS, I CAN DO THAT IN ORDER TO PRESERVE MY PERSONAL ORDER TO PRESERVE MY PERSONAL STYLE. STYLE. WE'VE SEEN A COUPLE OF EXAMPLES WE'VE SEEN A COUPLE OF EXAMPLES OF HOW A.I. IS HELPING ME CREATE OF HOW A.I. IS HELPING ME CREATE BETTER WORK, BUT A.I. CAN ALSO BETTER WORK, BUT A.I. CAN ALSO HELP ME WORK MORE NATURALLY HELP ME WORK MORE NATURALLY ALONG THE WAY. ALONG THE WAY. ONE THING WE'VE SEEN PEOPLE DO A ONE THING WE'VE SEEN PEOPLE DO A LOT OF IS PRINT OFF DOCUMENTS LOT OF IS PRINT OFF DOCUMENTS LIKE THESE AND TAKE A PEN AND LIKE THESE AND TAKE A PEN AND WRITE COMMENTS IN THE MARGIN OR WRITE COMMENTS IN THE MARGIN OR MARK THEM UP WITH EDITS. MARK THEM UP WITH EDITS. AND THIS SOUNDS SILLY, BUT IT AND THIS SOUNDS SILLY, BUT IT SORT OF MAKES SENSE. SORT OF MAKES SENSE. IT FEELS MINORITY LEADER US SORT OF MAKES SENSE. IT FEELS MINORITY LEADER U-- IT IT FEELS MINORITY LEADER U-- IT FEELS NATURAL TO USE A PEN. FEELS NATURAL TO USE A PEN. USING A PEN ACTIVATES YOUR BRAIN USING A PEN ACTIVATES YOUR BRAIN MORE DEEPLY THAN USING A MORE DEEPLY THAN USING A KEYBOARD OR MOUSE. KEYBOARD OR MOUSE. WITH A.I. AND INK EDITOR IN WITH A.I. AND INK EDITOR IN WORD, WE CAN MAKE USING A WORD, WE CAN MAKE USING A DIGITAL PEN AND INK FEEL AS DIGITAL PEN AND INK FEEL AS NATURAL AS PAPER, JUST WITHOUT NATURAL AS PAPER, JUST WITHOUT ALL THE PRINTING AND SCANNING. ALL THE PRINTING AND SCANNING. SO I CAN DO THINGS LIKE CHOOSE A SO I CAN DO THINGS LIKE CHOOSE A RED PEN. RED PEN. OF COURSE, I CAN WRITE IN THE OF COURSE, I CAN WRITE IN THE MARGIN. MARGIN. BUT IN IS BETTER BECAUSE I CAN BUT IN IS BETTER BECAUSE I CAN MAKE EDITS LIKE STRIKING THROUGH MAKE EDITS LIKE STRIKING THROUGH A SENTENCE, AND THEY'RE A SENTENCE, AND THEY'RE EFFECTIVE IN THE DOCUMENT. EFFECTIVE IN THE DOCUMENT. I CAN CHANGE TO A HIGHLIGHT HER, I CAN CHANGE TO A HIGHLIGHT HER, AND INK EDITOR UNDERSTANDS I NO AND INK EDITOR UNDERSTANDS I NO LONGER WANT TO STRIKE SOMETHING LONGER WANT TO STRIKE SOMETHING OUT BUT ADD EMPHASIS TO IT. OUT BUT ADD EMPHASIS TO IT. AND I CAN USE GESTURES LIKE A AND I CAN USE GESTURES LIKE A CIRCLE OR A SCRIBBLE, AND INK CIRCLE OR A SCRIBBLE, AND INK EDIT UNDERSTANDS WHAT I EDIT UNDERSTANDS WHAT I INTENDED. INTENDED. I WANT TO ADD CONTENT TO THE I WANT TO ADD CONTENT TO THE DOCUMENT. DOCUMENT. YOU'LL SEE I NEED TO GET A YOU'LL SEE I NEED TO GET A PROJECT MILESTONE TABLE AND A PROJECT MILESTONE TABLE AND A FORECAST CHART. FORECAST CHART. I KNOW THAT THESE ARE THINGS MY I KNOW THAT THESE ARE THINGS MY COLLEAGUES WERE WORKING ON IN COLLEAGUES WERE WORKING ON IN OTHER DOCUMENTS. OTHER DOCUMENTS. NORMALLY WHAT I DO HERE IS I NORMALLY WHAT I DO HERE IS I LEAVE WORD, GO INTO A TOOL LIKE LEAVE WORD, GO INTO A TOOL LIKE OUTLOOK OR ONEDRIVE OR OUTLOOK OR ONEDRIVE OR SHAREPOINT TO SEARCH FOR SHAREPOINT TO SEARCH FOR INFORMATION, ONCE I FINALLY INFORMATION, ONCE I FINALLY FOUND THE DOCUMENT, I WOULD GO FOUND THE DOCUMENT, I WOULD GO DRILL THROUGH IT AND FIND THE DRILL THROUGH IT AND FIND THE TABLE THAT I NEEDED OR CHART I TABLE THAT I NEEDED OR CHART I WAS LOOKING FOR. WAS LOOKING FOR. I'D COPY THAT OUT, COME BACK TO I'D COPY THAT OUT, COME BACK TO WORD, AND I'D INSERT IT. WORD, AND I'D INSERT IT. THAT WOULD BREAK UP THE FLOW OF THAT WOULD BREAK UP THE FLOW OF MY WORK. MY WORK. WITH A NEW A.I.-POWERED FEATURE WITH A NEW A.I.-POWERED FEATURE IN WORD CALLED TAP, I CAN IN WORD CALLED TAP, I CAN DIRECTLY WITHIN THE FLOW OF MY DIRECTLY WITHIN THE FLOW OF MY WORK AND TOOL I'M USING TAKE WORK AND TOOL I'M USING TAKE ADVANTAGE OF ALL OF MY ADVANTAGE OF ALL OF MY ORGANIZATION'S KNOWLEDGE IN ORGANIZATION'S KNOWLEDGE IN ORDER TO FIND THE RIGHT CONTENT. ORDER TO FIND THE RIGHT CONTENT. YOU'LL SEE THAT IT CAN DO THINGS YOU'LL SEE THAT IT CAN DO THINGS NOW LIKE FILTER DOWN TO SPECIFIC NOW LIKE FILTER DOWN TO SPECIFIC CONTENT TYPE. CONTENT TYPE. I'M LOOKING FOR A MILESTONE I'M LOOKING FOR A MILESTONE TABLE. TABLE. I CAN CHOOSE TABLES. I CAN CHOOSE TABLES. THE FIRST THING -- FIRST LIST TO THE FIRST THING -- FIRST LIST TO COME UP IS THE FABRIC CAM CASE COME UP IS THE FABRIC CAM CASE STUDY WHERE I KNOW THE PROJECT STUDY WHERE I KNOW THE PROJECT MILESTONES ARE. MILESTONES ARE. WHEN I DRILL IN, YOU CAN SEE WHEN I DRILL IN, YOU CAN SEE IT'S NOT THE ENTIRE DOCUMENT. IT'S NOT THE ENTIRE DOCUMENT. IT'S BREAKING DOWN THE SPECIFIC IT'S BREAKING DOWN THE SPECIFIC ELEMENTS THAT I MIGHT WANT TO ELEMENTS THAT I MIGHT WANT TO REUSE. REUSE. AND HERE I SEE THE PROJECT AND HERE I SEE THE PROJECT MILESTONE TABLE THAT I CAN ADD MILESTONE TABLE THAT I CAN ADD WITH A SINGLE TAP. WITH A SINGLE TAP. AND BECAUSE IT'S STILL A AND BECAUSE IT'S STILL A FULL-FEATURED TABLE, I CAN STYLE FULL-FEATURED TABLE, I CAN STYLE IT TO LOOK GOOD IN THIS IT TO LOOK GOOD IN THIS DOCUMENT. DOCUMENT. NOW THIS CASH FLOW FORECAST NOW THIS CASH FLOW FORECAST CHART DIDN'T SHOW UP AS ONE OF CHART DIDN'T SHOW UP AS ONE OF THE TOP ITEMS. THE TOP ITEMS. THAT'S OKAY BECAUSE TAP IS THAT'S OKAY BECAUSE TAP IS ACTUALLY TIED INTO PERSONALIZED ACTUALLY TIED INTO PERSONALIZED SEARCH POWERED BY ONEDRIVE AND SEARCH POWERED BY ONEDRIVE AND SHAREPOINT SO THAT WHEN I TYPE SHAREPOINT SO THAT WHEN I TYPE IN FORECAST, I'M GOING TO GET IN FORECAST, I'M GOING TO GET RESULTS THAT I HAVE ACCESS TO RESULTS THAT I HAVE ACCESS TO AND ONES THAT ARE MOST AND ONES THAT ARE MOST MEANINGFUL AND RELEVANT TO ME. MEANINGFUL AND RELEVANT TO ME. YOU'LL SEE THAT THE CASH FLOW YOU'LL SEE THAT THE CASH FLOW FORECAST IS THE TOP ITEM HERE. FORECAST IS THE TOP ITEM HERE. I CAN DRILL IN AND FIND THE I CAN DRILL IN AND FIND THE CHART, ADD TO MY DOCUMENT. CHART, ADD TO MY DOCUMENT. AND BECAUSE IT'S A FULL FEATURED AND BECAUSE IT'S A FULL FEATURED CHART INSIDE A WORD, I CAN DO CHART INSIDE A WORD, I CAN DO THINGS LIKE ADD A TREND LINE, THINGS LIKE ADD A TREND LINE, AGAIN WITHOUT HAVING TO LEAVE AGAIN WITHOUT HAVING TO LEAVE THE FLOW OF MY WORK. THE FLOW OF MY WORK. I'M SHOWING YOU MY FOUR FAVORITE I'M SHOWING YOU MY FOUR FAVORITE A.I. POWER FEATURES ALREADY IN A.I. POWER FEATURES ALREADY IN OFFICE. OFFICE. I'M GOING TO SWITCH TO WHAT'S I'M GOING TO SWITCH TO WHAT'S COMING NEXT. COMING NEXT. WE'RE GOING TO START INSIDE OF WE'RE GOING TO START INSIDE OF EXCEL. EXCEL. IF THERE'S ONE THING WE'VE IF THERE'S ONE THING WE'VE LEARNED FROM WORK IN A.I., IT'S LEARNED FROM WORK IN A.I., IT'S THAT DATA'S AN INCREDIBLY THAT DATA'S AN INCREDIBLY VALUABLE RESOURCE. VALUABLE RESOURCE. WITH HUNDREDS OF PEOPLE USING WITH HUNDREDS OF PEOPLE USING EXCEL, THERE'S A LOT OF DATA IN EXCEL, THERE'S A LOT OF DATA IN EXCEL SPREADSHEETS. EXCEL SPREADSHEETS. A LOT OF THE DATA LOOKS LIKE A LOT OF THE DATA LOOKS LIKE THIS -- A SIMPLE TABLE, BUT THIS -- A SIMPLE TABLE, BUT THERE'S COLUMNS, TEAMS, CATEGORY THERE'S COLUMNS, TEAMS, CATEGORY LINE ITEMS. LINE ITEMS. AND I DON'T LOOKING AT IT GET A AND I DON'T LOOKING AT IT GET A SENSE OF HOW THIS WORKS, WHAT SENSE OF HOW THIS WORKS, WHAT ARE THE TRENDS, WHAT ARE THE ARE THE TRENDS, WHAT ARE THE WAYS THAT THESE DIFFERENT WAYS THAT THESE DIFFERENT CATEGORIES AND COLUMNS AFFECT CATEGORIES AND COLUMNS AFFECT THE VALUES? THE VALUES? AND I COULD, OF COURSE, USE ALL AND I COULD, OF COURSE, USE ALL THE TOOLS IN EXCEL TO CREATE THE TOOLS IN EXCEL TO CREATE CHARTS AND PIVOT TABLES TO CHARTS AND PIVOT TABLES TO ANALYZE IT IN A LOT OF WAYS, ANALYZE IT IN A LOT OF WAYS, THAT WOULD TAKE ME A LOT OF TIME THAT WOULD TAKE ME A LOT OF TIME EVEN AS AN EXCEL EXPERT. EVEN AS AN EXCEL EXPERT. BUT WITHIN SIGHTS WHICH IS BUT WITHIN SIGHTS WHICH IS COMING TO OFFICE INSIDERS THIS COMING TO OFFICE INSIDERS THIS MONTH, I HAVE AN A.I.-POWERED MONTH, I HAVE AN A.I.-POWERED ASSISTANTS THAT WILL DO ALL THE ASSISTANTS THAT WILL DO ALL THE LEGWORK FOR ME. LEGWORK FOR ME. I CAN RUN INSIGHTS ON THIS I CAN RUN INSIGHTS ON THIS PARTICULAR DATA SET AND REALLY PARTICULAR DATA SET AND REALLY QUICKLY GET A SENSE OF HOW IT QUICKLY GET A SENSE OF HOW IT WORKS. WORKS. I CAN SEE THINGS LIKE SPEND I CAN SEE THINGS LIKE SPEND INCREASE OVER TIME. INCREASE OVER TIME. I CAN SEE THAT IF I BREAK DOWN I CAN SEE THAT IF I BREAK DOWN THIS DATA BY TYPE, PAYROLL HAS A THIS DATA BY TYPE, PAYROLL HAS A SIGNIFICANTLY HIGHER SPEND THAN SIGNIFICANTLY HIGHER SPEND THAN ANYTHING ELSE. ANYTHING ELSE. IF I DRILL INTO MORE INSIGHTS, I IF I DRILL INTO MORE INSIGHTS, I CAN SEE DEEPER THINGS LIKE IF I CAN SEE DEEPER THINGS LIKE IF I ISOLATE JUST STOCK COMPENSATION, ISOLATE JUST STOCK COMPENSATION, I CAN SEE A SIGNIFICANT OUTLIER. I CAN SEE A SIGNIFICANT OUTLIER. I MIGHT WANT TO DRILL INTO THAT I MIGHT WANT TO DRILL INTO THAT FURTHER. FURTHER. I'M GOING TO HIT INSERT CHART. I'M GOING TO HIT INSERT CHART. AND IT WILL CREATE A PIVOT TABLE AND IT WILL CREATE A PIVOT TABLE IN EXCEL TIED TO THE DATA IN EXCEL TIED TO THE DATA SHOWING THIS EXACT INSIGHT. SHOWING THIS EXACT INSIGHT. I CAN MOUSE OVER HERE AND SEE I CAN MOUSE OVER HERE AND SEE THE OUTLIER OCCURRED ON THE OUTLIER OCCURRED ON SEPTEMBER, 2013. SEPTEMBER, 2013. BUT I WANT TO UNDERSTAND THE BUT I WANT TO UNDERSTAND THE SOURCE, SO I CAN USE EXCEL'S SOURCE, SO I CAN USE EXCEL'S FUNCTIONALITY IN PIVOT TABLES TO FUNCTIONALITY IN PIVOT TABLES TO BREAK IT DOWN BY TEAM. BREAK IT DOWN BY TEAM. MMD I CAN FIND THAT THE MMD I CAN FIND THAT THE ENGINEERING TEAM IS RESPONSIBLE ENGINEERING TEAM IS RESPONSIBLE FOR OUTLIER AND GO AND FOR OUTLIER AND GO AND INVESTIGATE FURTHER. INVESTIGATE FURTHER. IN JUST A FEW SECONDS, I WAS IN JUST A FEW SECONDS, I WAS ABLE TO UNDERSTAND THE DATA SET ABLE TO UNDERSTAND THE DATA SET AND FIND KEY INSIGHTS THAT I MAY AND FIND KEY INSIGHTS THAT I MAY WANT TO INVESTIGATE FURTHER. WANT TO INVESTIGATE FURTHER. NOW WE'RE GOING TO SWITCH GEARS NOW WE'RE GOING TO SWITCH GEARS TO THINGS THAT ARE BLEEDING TO THINGS THAT ARE BLEEDING EDGE. EDGE. IN FACT, SO BLEEDING EDGE THAT IN FACT, SO BLEEDING EDGE THAT I'M GOING TO CONNECT TO A I'M GOING TO CONNECT TO A MACHINE IN DUBLIN TO SHOW IT TO MACHINE IN DUBLIN TO SHOW IT TO YOU. YOU. EARLIER WE SAW HOW IN TAP I CAN EARLIER WE SAW HOW IN TAP I CAN USE ORGANIZATIONAL KNOWLEDGE IN USE ORGANIZATIONAL KNOWLEDGE IN ORDER TO MORE QUICKLY ACCESS ORDER TO MORE QUICKLY ACCESS WHAT I NEED AND INCORPORATE IT WHAT I NEED AND INCORPORATE IT INTO MY OWN WORK. INTO MY OWN WORK. NOW WE'RE GOING TO SEE HOW WORD NOW WE'RE GOING TO SEE HOW WORD ON LINE CAN CONNECT TO THAT IN ON LINE CAN CONNECT TO THAT IN ORDER TO HELP YOU UNDERSTAND ORDER TO HELP YOU UNDERSTAND YOUR COMPANY BETTER. YOUR COMPANY BETTER. THAT ORGANIZATIONAL KNOWLEDGE THAT ORGANIZATIONAL KNOWLEDGE CAN BE A BARRIER IN ADDITION TO CAN BE A BARRIER IN ADDITION TO A HELP. A HELP. I KNOW AT COMPANIES LIKE I KNOW AT COMPANIES LIKE MICROSOFT, LIKE PROBABLY EVERY MICROSOFT, LIKE PROBABLY EVERY LARGE COMPANI, IT CAN SOMETIMES LARGE COMPANI, IT CAN SOMETIMES FEEL LIKE WE HAVE OUR OWN FEEL LIKE WE HAVE OUR OWN LANGUAGE ESPECIALLY WHEN IT LANGUAGE ESPECIALLY WHEN IT COMES TO ACRONYMS. COMES TO ACRONYMS. WHEN YOU MOVE TEAMS OR WORK WITH WHEN YOU MOVE TEAMS OR WORK WITH DIFFERENT GROUPS, IT CAN A DIFFERENT GROUPS, IT CAN A BARRIER TO UNDERSTANDING. BARRIER TO UNDERSTANDING. WE'RE CONNECTING WORD ON LINE WE'RE CONNECTING WORD ON LINE DEEPLY TO THE MICROSOFT GRAPH DEEPLY TO THE MICROSOFT GRAPH AND WORK KNOWLEDGE THAT I HAVE. AND WORK KNOWLEDGE THAT I HAVE. WHEN I OPEN A DOCUMENT, WORD WHEN I OPEN A DOCUMENT, WORD ONLINE CAN USE THAT KNOWLEDGE ONLINE CAN USE THAT KNOWLEDGE PULLING FROM EMAILS I HAVE PULLING FROM EMAILS I HAVE ACCESS TO AND DOCUMENTS I HAVE ACCESS TO AND DOCUMENTS I HAVE ACCESS TO TO AUTOMATICALLY ACCESS TO TO AUTOMATICALLY IDENTIFY ACRONYMS IN THE IDENTIFY ACRONYMS IN THE DOCUMENT. DOCUMENT. AND THEN WITHIN THE TOOL I'M AND THEN WITHIN THE TOOL I'M USING, IDENTIFY THEM FOR ME SO I USING, IDENTIFY THEM FOR ME SO I CAN SEE AI&R IS ARTIFICIAL CAN SEE AI&R IS ARTIFICIAL INTELLIGENCE AND RESEARCH, OR INTELLIGENCE AND RESEARCH, OR SEE THAT NPS MEANS NET PROMOTER SEE THAT NPS MEANS NET PROMOTER SCORE. SCORE. IT FOUND IT FROM FILES I HAVE IT FOUND IT FROM FILES I HAVE ACCESS TO IN MY ORGANIZATION. ACCESS TO IN MY ORGANIZATION. IF I HAVE ONE THAT I STILL DON'T IF I HAVE ONE THAT I STILL DON'T UNDERSTAND, I SEE BPO MEANS UNDERSTAND, I SEE BPO MEANS BUSINESS PLANNING OPERATIONS, BUSINESS PLANNING OPERATIONS, BUT WHAT EXACTLY IS THAT? BUT WHAT EXACTLY IS THAT? I CAN SEE THE SOURCE OF THE I CAN SEE THE SOURCE OF THE INFORMATION AND GET AN EXCERPT INFORMATION AND GET AN EXCERPT TO UNDERSTAND THAT BUSINESS TO UNDERSTAND THAT BUSINESS PLANNING AND OPERATIONS IS A PLANNING AND OPERATIONS IS A TEAM AT MICROSOFT. TEAM AT MICROSOFT. NOW I'M GOING TO SHOW MY LAST NOW I'M GOING TO SHOW MY LAST TWO DEMOS, AND THEY'RE BOTH IN TWO DEMOS, AND THEY'RE BOTH IN OUTLOOK. OUTLOOK. OUTLOOK AND RECENT FEATURES LIKE OUTLOOK AND RECENT FEATURES LIKE FOCUS INBOX HAS DONE A LOT OF FOCUS INBOX HAS DONE A LOT OF WORK TO HELP ME SPEND LESS TIME WORK TO HELP ME SPEND LESS TIME MANAGING MY INBOX AND MORE TIME MANAGING MY INBOX AND MORE TIME FOCUSING ON WHAT MATTERS TO ME. FOCUSING ON WHAT MATTERS TO ME. AND SOON, OUTLOOK'S GOING TO AND SOON, OUTLOOK'S GOING TO HELP ME DO THAT WITHIN AN HELP ME DO THAT WITHIN AN E-MAIL. E-MAIL. IF I OPEN UP THIS E-MAIL HERE, IF I OPEN UP THIS E-MAIL HERE, YOU'LL SEE IT'S GOT A LOT OF YOU'LL SEE IT'S GOT A LOT OF TEXT, BUT WE'RE ACTUALLY GOING TEXT, BUT WE'RE ACTUALLY GOING TO USE NATURAL LANGUAGE TO USE NATURAL LANGUAGE PROCESSING TO IDENTIFY THE PROCESSING TO IDENTIFY THE ACTION ITEMS IN THIS TEXT ACTION ITEMS IN THIS TEXT AUTOMATICALLY. AUTOMATICALLY. OPEN UP THE E-MAIL. OPEN UP THE E-MAIL. I'VE GOT A QUICK VIDEO I CAN I'VE GOT A QUICK VIDEO I CAN SHOW. SHOW. LIKE I TOLD YOU, THIS IS LIKE I TOLD YOU, THIS IS BLEEDING EDGE STUFF THAT'S BLEEDING EDGE STUFF THAT'S COMING SOON. COMING SOON. THERE WE GO. THERE WE GO. IT POPPED IN. IT POPPED IN. SORRY ABOUT THAT. SORRY ABOUT THAT. YOU SEE THAT AS I'M LOOKING YOU SEE THAT AS I'M LOOKING THROUGH THE E-MAIL, WE'RE USING THROUGH THE E-MAIL, WE'RE USING NATURAL LANGUAGE PROCESSING ON NATURAL LANGUAGE PROCESSING ON THE E-MAIL TO IDENTIFY THE THE E-MAIL TO IDENTIFY THE ACTION ITEMS IN IT ACTION ITEMS IN IT AUTOMATICALLY. AUTOMATICALLY. YOU SEE THE UNDERLINES UNDER YOU SEE THE UNDERLINES UNDER "DID YOU SEE THE MESSAGE THE "DID YOU SEE THE MESSAGE THE PARTNER SENT OUT." PARTNER SENT OUT." IT'S PROVIDING SUGGESTED IT'S PROVIDING SUGGESTED RESPONSES. RESPONSES. THESE AREN'T CANNED, NOT JUST THESE AREN'T CANNED, NOT JUST YES, NO, MAYBE. YES, NO, MAYBE. IT SAID, DID YOU SEE THE UPDATE IT SAID, DID YOU SEE THE UPDATE THE PARTNER SENT US, AND THE PARTNER SENT US, AND RESPONSES ARE THINGS LIKE, YEAH, RESPONSES ARE THINGS LIKE, YEAH, I SAW IT, OR NO, WHAT WAS IT. I SAW IT, OR NO, WHAT WAS IT. IT'S TAILORED TO THE SPECIFIC IT'S TAILORED TO THE SPECIFIC ACTION ITEM. ACTION ITEM. WHEN I SAY, NO, WHAT WAS IT, WHEN I SAY, NO, WHAT WAS IT, OUTLOOK AUTOMATICALLY CREATES A OUTLOOK AUTOMATICALLY CREATES A REPLY, IT QUOTES THAT ACTION REPLY, IT QUOTES THAT ACTION ITEM, AND INSERTS MY REPLY ITEM, AND INSERTS MY REPLY DIRECTLY IN LINE. DIRECTLY IN LINE. AND I CAN DO THAT THROUGHOUT THE AND I CAN DO THAT THROUGHOUT THE ENTIRE E-MAIL RESPONDING TO EACH ENTIRE E-MAIL RESPONDING TO EACH OF THESE ACTION ITEMS SO I CAN OF THESE ACTION ITEMS SO I CAN REALLY QUICKLY MAKE SURE I'M REALLY QUICKLY MAKE SURE I'M COVERING THE ACTION ITEMS AND COVERING THE ACTION ITEMS AND RESPOND TO THEM EVEN ON THE GO. RESPOND TO THEM EVEN ON THE GO. THE LAST FEATURE I WANT TO SHOW THE LAST FEATURE I WANT TO SHOW IS IN OUTLOOK MOBILE. IS IN OUTLOOK MOBILE. AND I HAVE A FEELING THAT THIS AND I HAVE A FEELING THAT THIS FEATURE WAS BUILT EXACTLY FOR FEATURE WAS BUILT EXACTLY FOR ME. ME. ANYBODY WHO WORKS WITH YOU WILL ANYBODY WHO WORKS WITH YOU WILL TELL ME THAT I AM A PERT PET -- TELL ME THAT I AM A PERT PET -- PERPETUALLY LATE PERSON. PERPETUALLY LATE PERSON. I HAVE A TENDENCY TO SCHEDULE I HAVE A TENDENCY TO SCHEDULE MEETINGS BACK TO BACK. MEETINGS BACK TO BACK. I DON'T TAKE INTO ACCOUNT HOW I DON'T TAKE INTO ACCOUNT HOW MUCH TIME IT WILL TAKE TO TRAVEL MUCH TIME IT WILL TAKE TO TRAVEL BETWEEN THEM. BETWEEN THEM. IT OFTEN HAPPENS THAT BY THE IT OFTEN HAPPENS THAT BY THE TIME THE OUTLOOK REMINDER SHOWS TIME THE OUTLOOK REMINDER SHOWS UP TO TELL ME I NEED TO BE THERE UP TO TELL ME I NEED TO BE THERE IN 15 MINUTES, IT IS GOING TO IN 15 MINUTES, IT IS GOING TO TAKE ME WAY TOO LONG TO GET TAKE ME WAY TOO LONG TO GET ACROSS TOWN. ACROSS TOWN. LUCKILY, OUTLOOK AND CORTANA LUCKILY, OUTLOOK AND CORTANA WILL SOON SOLVE THAT PROBLEM FOR WILL SOON SOLVE THAT PROBLEM FOR ME. ME. YOU SEE THAT CORTANA IS GIVING YOU SEE THAT CORTANA IS GIVING ME A NOTIFICATION THAT I NEED TO ME A NOTIFICATION THAT I NEED TO LEAVE BY 5:05 TO ARRIVE ON TIME LEAVE BY 5:05 TO ARRIVE ON TIME FOR DINNER WITH FRIENDS. FOR DINNER WITH FRIENDS. IT'S TELLING ME IT'S GOING TO IT'S TELLING ME IT'S GOING TO TAKE 24 MINUTES TO GET TO THE TAKE 24 MINUTES TO GET TO THE LAKE HOUSE BASED ON MY CURRENT LAKE HOUSE BASED ON MY CURRENT LOCATION AND CURRENT TRAFFIC LOCATION AND CURRENT TRAFFIC CONDITIONS. CONDITIONS. SO I KNOW I'M NOT LATE. SO I KNOW I'M NOT LATE. I CAN EVEN FORCE TOUCH INTO THE I CAN EVEN FORCE TOUCH INTO THE NOTIFICATION SO I CAN SEE A NOTIFICATION SO I CAN SEE A ROUTE TO THE DESTINATION THAT ROUTE TO THE DESTINATION THAT WE'RE GOING TO AND DEEP LINK WE'RE GOING TO AND DEEP LINK INTO MY FAVORITE MAPPING INTO MY FAVORITE MAPPING APPLICATIONS TO GET DIRECTIONS. APPLICATIONS TO GET DIRECTIONS. SEE THAT WAS A QUICK LAP AROUND SEE THAT WAS A QUICK LAP AROUND ALL OF THE A.I.-INFUSED FEATURES ALL OF THE A.I.-INFUSED FEATURES IN OFFICE, BUT REALLY THAT'S IN OFFICE, BUT REALLY THAT'S JUST A DROP IN THE BUCKET. JUST A DROP IN THE BUCKET. WE'VE BEEN HARD AT WORK ADDING WE'VE BEEN HARD AT WORK ADDING A.I. TO OFFICE FOR YEARS, AND A.I. TO OFFICE FOR YEARS, AND THERE ARE LITERALLY DOZENS OF THERE ARE LITERALLY DOZENS OF FEATURES THAT ARE A.I. POWERED. FEATURES THAT ARE A.I. POWERED. YOU'LL SEE THINGS LIKE QUICK YOU'LL SEE THINGS LIKE QUICK STARTER AND RESEARCHER. STARTER AND RESEARCHER. YOU'LL SEE THINGS LIKE MY YOU'LL SEE THINGS LIKE MY ANALYTICS, INK TO MATH, INK TO ANALYTICS, INK TO MATH, INK TO SHAPE. SHAPE. ONE OF MOO SHAPE. ONE OF MOY FAVORITE, MATH ONE OF MOY FAVORITE, MATH ASSISTANTS. ASSISTANTS. AT THE BOOTH WE'LL TELL YOU ALL AT THE BOOTH WE'LL TELL YOU ALL ABOUT THE FULL STORY OF OFFICE ABOUT THE FULL STORY OF OFFICE AND A.I. AND A.I. SO THANK YOU VERY MUCH. SO THANK YOU VERY MUCH. [ APPLAUSE ] [ APPLAUSE ] >> THANK YOU VERY MUCH, ROB. >> THANK YOU VERY MUCH, ROB. JUST A LOT OF VERY EXCITING, YOU JUST A LOT OF VERY EXCITING, YOU KNOW, A.I. FEATURES THAT WE, YOU KNOW, A.I. FEATURES THAT WE, YOU KNOW, ALREADY INFUSED INTO MY KNOW, ALREADY INFUSED INTO MY MICROSOFT PRODUCTS LIKE OFFICE MICROSOFT PRODUCTS LIKE OFFICE 365. 365. AT MICROSOFT WE ALSO WANT TO AT MICROSOFT WE ALSO WANT TO MAKE SURE THAT WE CAN OFFER THIS MAKE SURE THAT WE CAN OFFER THIS KIND OF INCREDIBLE A.I. KIND OF INCREDIBLE A.I. EXPERIENCES TO DEVELOPERS AND EXPERIENCES TO DEVELOPERS AND PARTNERS. PARTNERS. HOW CAN WE HELP THEM TO VIEW THE HOW CAN WE HELP THEM TO VIEW THE JUST AS EXCITING A.I. JUST AS EXCITING A.I. APPLICATIONS? APPLICATIONS? I TALKED EARLY ABOUT A.I. I TALKED EARLY ABOUT A.I. PLATFORMS AND OTHER THINGS H. I PLATFORMS AND OTHER THINGS H. I ALSO WANT TO MENTION THAT IN A ALSO WANT TO MENTION THAT IN A KEY TO MAKING GREATER A.I. APPS KEY TO MAKING GREATER A.I. APPS IS THE DATA. IS THE DATA. THAT'S WHERE MICROSOFT IS IN A THAT'S WHERE MICROSOFT IS IN A UNIQUE POSITION TO OFFER OUR UNIQUE POSITION TO OFFER OUR PART INCREASE AND DEVELOPERS -- PART INCREASE AND DEVELOPERS -- PARTNERS AND DEVELOP FORCE HELP PARTNERS AND DEVELOP FORCE HELP DEBUT A.I. APPLICATIONS BY DEBUT A.I. APPLICATIONS BY PROVIDING THEM MICROSOFT GRAPHS. PROVIDING THEM MICROSOFT GRAPHS. IT INCLUDES A GRAPH LIKE WHAT IT INCLUDES A GRAPH LIKE WHAT YOU CAN GET FROM BING AND YOU CAN GET FROM BING AND LINKEDIN, AND ALSO WORK LINKEDIN, AND ALSO WORK KNOWLEDGE GRAPH FROM OFFICE 365 KNOWLEDGE GRAPH FROM OFFICE 365 DYNAMICS. DYNAMICS. IMAGINE ALL OF OUR CUSTOMERS AND IMAGINE ALL OF OUR CUSTOMERS AND PARTNERS, THEY CAN COMBINE PARTNERS, THEY CAN COMBINE MICROSOFT GRAPHS WITH THEIR OWN MICROSOFT GRAPHS WITH THEIR OWN BUSINESS DATA AND KNOWLEDGE BUSINESS DATA AND KNOWLEDGE ABOUT THEIR OWN USERS. ABOUT THEIR OWN USERS. TO BUILD APPLICATIONS FOR TO BUILD APPLICATIONS FOR CUSTOMERS, EMPLOYEES, AND THEIR CUSTOMERS, EMPLOYEES, AND THEIR BUSINESS. BUSINESS. WE ARE VERY, VERY EXCITED ABOUT WE ARE VERY, VERY EXCITED ABOUT THE OPPORTUNITIES THERE THAT WE THE OPPORTUNITIES THERE THAT WE CAN WORK TOGETHER. CAN WORK TOGETHER. AT MICROSOFT WE HAVE WORKED LONG AT MICROSOFT WE HAVE WORKED LONG AND HARD TO BRING MANY GRAPHS AND HARD TO BRING MANY GRAPHS TOGETHER, CONTAINED WITHIN A TOGETHER, CONTAINED WITHIN A COMPLIANCE BOUNDARY. COMPLIANCE BOUNDARY. THAT ACTUALLY CONFORMS TO OUR THAT ACTUALLY CONFORMS TO OUR PRIVACY COMPLIANCE AND ALSO DATA PRIVACY COMPLIANCE AND ALSO DATA POLICIES. POLICIES. THAT'S VERY, VERY IMPORTANT TO THAT'S VERY, VERY IMPORTANT TO ENTERPRISES. ENTERPRISES. THOSE INVESTMENTS REALLY THOSE INVESTMENTS REALLY UNDERSCORE WHAT WE HAVE BEEN UNDERSCORE WHAT WE HAVE BEEN DOING IN THE MICROSOFT A.I. DOING IN THE MICROSOFT A.I. AND RESEARCH, FIVE THINGS AND RESEARCH, FIVE THINGS ACTUALLY I TALKED TO YOU. ACTUALLY I TALKED TO YOU. I JUST WANT TO FINISH MY I JUST WANT TO FINISH MY PRESENTATION BY MENTIONING SOME PRESENTATION BY MENTIONING SOME ALSO IMPORTANT AND EXCITING ALSO IMPORTANT AND EXCITING TOPICS NOWADAYS AS PEOPLE TALK TOPICS NOWADAYS AS PEOPLE TALK ABOUT A.I. DEVELOPMENT IN ABOUT A.I. DEVELOPMENT IN PARTNERSHIP, IN SOCIETY, AND PARTNERSHIP, IN SOCIETY, AND ALSO IN ETHICS. ALSO IN ETHICS. AS WE EMBRACE THIS A.I. FUND AS WE EMBRACE THIS A.I. FUND HERE, WE HAVE TO ACKNOWLEDGE HERE, WE HAVE TO ACKNOWLEDGE THAT, YOU KNOW, CONCERNS ABOUT THAT, YOU KNOW, CONCERNS ABOUT A.I. DO EXIST. A.I. DO EXIST. AND IT'S ACTUALLY IMPORTANT THAT AND IT'S ACTUALLY IMPORTANT THAT WE HAVE SOME UNIVERSAL DESIGN WE HAVE SOME UNIVERSAL DESIGN PRINCIPLES AND VALUES THAT HELP PRINCIPLES AND VALUES THAT HELP GUIDE OUR THINKING, OUR DESIGN GUIDE OUR THINKING, OUR DESIGN AND DEVELOPMENT. AND DEVELOPMENT. WE TAKE IN THE ETHICAL APPROACH WE TAKE IN THE ETHICAL APPROACH TO A.I. DESIGN SERIOUSLY. TO A.I. DESIGN SERIOUSLY. OUR PRINCIPLED APPROACH IS OUR PRINCIPLED APPROACH IS CRITICAL CONDITION, AND WE DO CRITICAL CONDITION, AND WE DO THIS THOUGHTFULLY AND IN A THIS THOUGHTFULLY AND IN A TRUSTWORTHY WAY, BOTH INSIDE TRUSTWORTHY WAY, BOTH INSIDE MICROSOFT AND ALSO OUTSIDE. MICROSOFT AND ALSO OUTSIDE. INTERNALLY WE HAVE ORGANIZED AN INTERNALLY WE HAVE ORGANIZED AN ADVISORY COMMITTEE THAT HELPS ADVISORY COMMITTEE THAT HELPS ENSURE THE ADHERENCE THE ENSURE THE ADHERENCE THE PRINCIPLES IN OUR OWN A.I. PRINCIPLES IN OUR OWN A.I. DEVELOPMENT. DEVELOPMENT. AND EXTERNALLY, WE RECOGNIZE AND EXTERNALLY, WE RECOGNIZE THAT WE CANNOT DO THAT ALONE. THAT WE CANNOT DO THAT ALONE. WE CO-FOUNDED THE PARTNERSHIP ON WE CO-FOUNDED THE PARTNERSHIP ON A.I. JUST OVER A YEAR AGO. A.I. JUST OVER A YEAR AGO. THIS SAY NONPROFIT ORGANIZATION THIS SAY NONPROFIT ORGANIZATION WHERE YOU SEE MANY LEADING TECH WHERE YOU SEE MANY LEADING TECH COMPANIES AND ACADEMIA, CIVIL COMPANIES AND ACADEMIA, CIVIL SOCIETIES, AND MANY, MANY SOCIETIES, AND MANY, MANY NONPROFIT ORGANIZATIONS WHO NONPROFIT ORGANIZATIONS WHO ACTUALLY CARE ABOUT THE FUTURE ACTUALLY CARE ABOUT THE FUTURE OF A.I. DEVELOPMENTS. OF A.I. DEVELOPMENTS. THIS IS SET UP TO STUDY, FORM THIS IS SET UP TO STUDY, FORM LATE, AND SHARE THE BEST LATE, AND SHARE THE BEST PRACTICES ON A.I. ON OFFICE. PRACTICES ON A.I. ON OFFICE. WE BELIEVE WE NEED TO GIVE BACK WE BELIEVE WE NEED TO GIVE BACK AS WE DEVELOP A.I. AS WE DEVELOP A.I. I'D LIKE TO TAKE THIS I'D LIKE TO TAKE THIS OPPORTUNITY TO THANK A OPPORTUNITY TO THANK A REPRESENTATIVE THE A.I. FOR REPRESENTATIVE THE A.I. FOR EARTH PROGRAM. EARTH PROGRAM. THEY ARE HERE TODAY. THEY ARE HERE TODAY. I ENCOURAGE YOU STOP BY THEIR I ENCOURAGE YOU STOP BY THEIR BOOTHS TO TALK TO THEM, WHAT BOOTHS TO TALK TO THEM, WHAT THEY DO FOR OUR SOCIETY. THEY DO FOR OUR SOCIETY. FINALLY I WOULD SAY AS A FIRST FINALLY I WOULD SAY AS A FIRST GENERATION TO LEAD WITH A.I., WE GENERATION TO LEAD WITH A.I., WE PLAY A VERY UNIQUE ROLE IN PLAY A VERY UNIQUE ROLE IN SHAPING THE FUTURE. SHAPING THE FUTURE. AS WE WILL DO SO, THAT IS AS WE WILL DO SO, THAT IS ACTUALLY THOUGHTFUL. ACTUALLY THOUGHTFUL. THAT IS REALLY OUR NUMBER-ONE THAT IS REALLY OUR NUMBER-ONE FOCUS IN MICROSOFT. FOCUS IN MICROSOFT. SO THERE'S HAY LO FOCUS IN MICROSOFT. SO THERE'S HAYA LOT WE DON'T KN SO THERE'S HAYA LOT WE DON'T KN ABOUT A.I.'S IMPACT YET. ABOUT A.I.'S IMPACT YET. WHAT WE DO KNOW IS THAT A.I. HAS WHAT WE DO KNOW IS THAT A.I. HAS A LOT OF POTENTIAL TO REALLY A LOT OF POTENTIAL TO REALLY IMPROVE LIVES, AND IT'S IMPROVE LIVES, AND IT'S HPPENING NOW. HPPENING NOW. LET ME SHARE A STORY ABOUT HOW LET ME SHARE A STORY ABOUT HOW A.I. HAS GIVEN VOICES TO THOSE A.I. HAS GIVEN VOICES TO THOSE WHO OTHERWISE WOULD HAVE HAD WHO OTHERWISE WOULD HAVE HAD NONE. NONE. >> A COMMUNICATION APP FOR >> A COMMUNICATION APP FOR PEOPLE WHO ARE NONVERBAL, AND IS PEOPLE WHO ARE NONVERBAL, AND IS SUPPORTS THEM IN EXPRESSING SUPPORTS THEM IN EXPRESSING THEMSELVES. THEMSELVES. >> MY DAUGHTER HAS AUTISM. >> MY DAUGHTER HAS AUTISM. I FIND IT DIFFICULT TO I FIND IT DIFFICULT TO COMMUNICATE, AND HE CAN GET COMMUNICATE, AND HE CAN GET UPSET IF HE CAN'T MAKE HIMSELF UPSET IF HE CAN'T MAKE HIMSELF UNDERSTOOD. UNDERSTOOD. I TOOK WHAT WE USED AT HOME WITH I TOOK WHAT WE USED AT HOME WITH SYMBOLS THAT MY MOM WOULD PRINT SYMBOLS THAT MY MOM WOULD PRINT OUT, LAMINATE, CUT OUT, AND PUT OUT, LAMINATE, CUT OUT, AND PUT THEM INTO FOLDERS, AND I JUST THEM INTO FOLDERS, AND I JUST THOUGHT I COULD MAKE THAT EASIER THOUGHT I COULD MAKE THAT EASIER IF WE DID IT ON A APP AND MORE IF WE DID IT ON A APP AND MORE FUN FOR ROWAN BECAUSE HE LOVES FUN FOR ROWAN BECAUSE HE LOVES TECHNOLOGY. TECHNOLOGY. >> THE UNDERLYING A.I. >> THE UNDERLYING A.I. TECHNOLOGY WHICH IS USED IS THE TECHNOLOGY WHICH IS USED IS THE SAME TECHNOLOGY WHICH POWERS THE SAME TECHNOLOGY WHICH POWERS THE SWIFT AUNG SAN SUU KYIBOARD. SWIFT AUNG SAN SUU KYIBOARD. WE USE A.I. TECHNOLOGY TO BE WE USE A.I. TECHNOLOGY TO BE ABLE TO LEARN FROM THE USER'S ABLE TO LEARN FROM THE USER'S BEHAVIOR, TO SEE WHAT THEY
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