I skate to where the puck is going to be

not where it has been

And we've always tried to do that at Apple

This is iMac, the whole thing is translucent

you can see into it, it's so cool

This amazing little device holds a thousand songs

and it goes right in my pocket

An iPod, a phone, and an internet communicator

are you getting it?

Good morning, what can I help you?

Yes, I'd like to order 4,000 lattes to go please

No, just kidding, wrong number, thank you

It's in Apple's DNA

that technology alone is not enough

It's technology married with liberal arts

married with the humanities

that yields us a result that makes our hearts sing