I'm here to answer the all important question:

我在這裡要解答所有重要的問題

Why is sex so damn good?

為甚麼性愛感覺如此美好？

If you're laughing, you know what I mean.

如果你笑了表示你懂我的意思

Now, before we get to that answer,

在我們講那個答案之前

let me tell you about Chris Hosmer.

讓我告訴你關於 Chris Hosmer 這號人物

Chris is a great friend of mine from my university days,

Chris 是我大學時一個很好的朋友

but secretly, I hate him.

但我私底下很討厭他

Here's why. Back in university, we had a quick project

理由是在大學時我們有一個小的專案

to design some solar-powered clocks.

要設計一些利用太陽能驅動的時鐘

Here's my clock.

這是我的時鐘

It uses something called the dwarf sunflower,

利用一種叫做矮種向日葵做的

which grows to about 12 inches in height.

矮種向日葵大概 12 英吋高

Now, as you know, sunflowers

你也知道向日葵

track the sun during the course of the day.

會追隨著太陽的方向

So in the morning, you see which direction the sunflower is facing,

所以早晨時，你看向日葵朝著哪個方向

and you mark it on the blank area in the base.

就在底座空白處作記號

At noon, you mark the changed position of the sunflower,

正午時，記下向日葵改變的方向

and in the evening again, and that's your clock.

同樣地，傍晚時也一樣，這就是你的時鐘

Now, I know my clock doesn't tell you the exact time,

我知道我的時鐘無法告訴你精確的時間

but it does give you a general idea using a flower.

但它利用花來告訴你一個大方向

So, in my completely unbiased, subjective opinion,

所以以我毫無偏見、主觀的立場

it's brilliant.

我覺得這棒極了

However, here's Chris' clock.

可是呢，這是Chris 的時鐘

It's five magnifying glasses with a shot glass under each one.

用了五個放大鏡，每個放大鏡下方都放了一個烈酒杯

In each shot glass is a different scented oil.

每個烈酒杯裡有不同的香氛精油

In the morning, the sunlight will shine down

早晨時，陽光會照射在

on the first magnifying glass,

第一個放大鏡上

focusing a beam of light on the shot glass underneath.

光束會聚焦在下方的小玻璃杯

This will warm up the scented oil inside,

溫熱玻璃杯裡的香氛精油

and a particular smell will be emitted.

然後某種特定的香氣就會散發出來

A couple of hours later, the sun will shine

兩小時後，陽光會照射在

on the next magnifying glass, and a different smell will be emitted.

下一個放大鏡上，另一種香氣就會散發出來

So during the course of the day, five different smells

一天下來，五種不同的香氣

are dispersed throughout that environment.

在整個空間裡瀰漫

Anyone living in that house can tell the time

每個居住在那裡的人

just by the smell.

就可以依據香氣的不同來判斷時間

You can see why I hate Chris.

你知道為何我這麼討厭 Chris 了吧

I thought my idea was pretty good,

我以為我的點子已經很棒了

but his idea is genius,

可是 Chris 的簡直是天才

and at the time, I knew his idea was better than mine,

當時我知道他的點子比我的好

but I just couldn't explain why.

但我就是無法解釋箇中原由

One thing you have to know about me is I hate to lose.

你們要知道我是個不服輸的人

This problem's been bugging me for well over a decade.

這個問題困擾著我超過十年

All right, let's get back to the question of why sex is so good.

好吧，讓我們回到性愛為何如此美好這個問題

Many years after the solar powered clocks project,

在太陽能驅動時鐘專案的多年後

a young lady I knew suggested maybe sex is so good

有個我認識的年輕女性說

because of the five senses.

性愛之所以如此美好，也許是因為五感

And when she said this, I had an epiphany.

因為她的話，我有一種頓悟的感覺

So I decided to evaluate different experiences I had in my life

我決定以五感的角度

from the point of view of the five senses.

來分析評估我生活中的各種經驗

To do this, I devised something called the five senses graph.

為此，我發明了五感圖表

Along the y-axis, you have a scale from zero to 10,

Y 軸的數值範圍從 0 到 10

and along the x-axis, you have, of course, the five senses.

X 軸就是五種不同的感官感受

Anytime I had a memorable experience in my life,

每當我有難忘的生活經歷

I would record it on this graph like a five senses diary.

我就會標記在圖表上，像是個五感日記

Here's a quick video to show you how it works.

這裡有個說明使用方法的短片

(Video) Jinsop Lee: Hey, my name's Jinsop,

Jinsop Lee︰「嗨，我是 Jinsop，

and today, I'm going to show you what riding motorbikes

今天我要和你分享

is like from the point of view of the five senses. Hey!

以五感的角度去了解騎重機的感覺」

Bike designer: This is [unclear], custom bike designer.

重機設計者︰「我是（不清楚），客製重型機車的設計師」

(Motorcyle revving)

（引擎聲響）

[Sound]

（聽覺）

[Touch]

（觸覺）

[Sight]

（視覺）

[Smell]

（嗅覺）

[Taste]

（味覺）

JL: And that's how the five senses graph works.

Jinsop Lee︰「這就是五感圖表作用的方式」

Now, for a period of three years, I gathered data,

我花了三年的時間蒐集資料

not just me but also some of my friends,

不只我在蒐集，還有我的一些朋友們

and I used to teach in university, so I forced my --

我曾經在大學裡任教，所以我強迫...

I mean, I asked my students to do this as well.

我是說，我請我的學生也這麼做

So here are some other results.

這就是我們蒐集的結果

The first is for instant noodles.

第一個，速食麵

Now obviously, taste and smell are quite high,

顯然地，味覺與嗅覺的等級都相當高

but notice sound is at three.

但聽覺只有3

Many people told me a big part

很多人告訴我，吃速食麵的聽覺經驗

of the noodle-eating experience is the slurping noise.

大部分是吸麵的噪音

You know. (Slurps)

你知道的（吸食麵條的聲音）

Needless to say, I no longer dine with these people.

不用說，我再也不跟那些人一起吃飯

Okay, next, clubbing.

好，下一個，跑趴

Okay, here what I found interesting was

這是我發現有趣的地方

that taste is at four, and many respondents told me

跑趴味覺是 4，很多受訪者告訴我

it's because of the taste of drinks,

那是酒精性飲料的味覺感受

but also, in some cases, kissing is a big part of the clubbing experience.

但是，就某些情況而言，接吻也佔了跑趴經驗的一大部分

These people I still do hang out with.

我仍和這些受訪者們一起玩

All right, and smoking.

好吧，那麼吸煙呢

Here I found touch is at [six], and one of the reasons

我發現吸煙的觸覺感受是 6，原因之一

is that smokers told me the sensation of holding a cigarette

是吸煙者告訴我說，拿著煙，

and bringing it up to your lips is a big part of the smoking experience,

把煙送上雙唇間，是吸煙時的重點

which shows, it's kind of scary to think

那表示，感覺有點駭人地，

how well cigarettes are designed by the manufacturers.

香煙製造商把香煙設計的多麼的好啊

Okay. Now, what would the perfect experience

好吧，這些完美經驗

look like on the five senses graph?

在五感圖表上是如何呈現的呢？

It would, of course, be a horizontal line along the top.

如果可以，它當然是條位在頂端的水平線

Now you can see, not even as intense an experience

但你可以看到，即使是強烈的騎重機經驗

as riding a motorbike comes close.

都無法達到五感都位居頂端的水平線

In fact, in the years that I gathered data,

事實上，在我蒐集資料的那些年

only one experience came close to being the perfect one.

只有一種經歷可以最接近完美的五感經驗

That is, of course, sex. Great sex.

那就是性愛，絕佳的性愛

Respondents said that great sex

受訪者說絕佳的性愛

hits all of the five senses at an extreme level.

衝擊所有的五官感受到極端的程度

Here I'll quote one of my students who said,

在此我要引用我學生所言︰

"Sex is so good, it's good even when it's bad."

「性愛如此美好，就算不愉悅的性愛也是美好的」

So the five senses theory does help explain

所以五感理論的確解釋了

why sex is so good.

為何性愛如此美好

Now in the middle of all this five senses work,

現在在我做的這個五官感受的工作中

I suddenly remembered the solar-powered clocks project

我突然想起了

from my youth.

年輕時做的太陽能驅動時鐘專案

And I realized this theory also explains why Chris' clock

我發現，五感理論也說明了

is so much better than mine.

為何 Chris 設計的時鐘比我的還好

You see, my clock only focuses on sight,

你看，我設計的時鐘主要針對視覺

and a little bit of touch.

還有一點點觸覺

Here's Chris' clock.

但 Chris 的時鐘

It's the first clock ever that uses smell to tell the time.

卻是前所未有地讓人「嗅」到時間

In fact, in terms of the five senses,

事實上，基於五種感官感受

Chris' clock is a revolution.

Chris 的時鐘是一種革命

And that's what this theory taught me about my field.

而那正是在我的領域裡，這個理論教我的東西

You see, up till now, us designers,

你看看現在我們這些設計師

we've mainly focused on making things look very pretty,

我們大多專注在讓東西看起來很好看

and a little bit of touch,

再加上一些觸感

which means we've ignored the other three senses.

那也就是說，我們忽略其他三種感官的感受

Chris' clock shows us that even raising just one

Chris 的時鐘告訴我們，藉由提昇任一個感官的感受

of those other senses can make for a brilliant product.

我們就可以創造出傑出的作品

So what if we started using the five senses theory

那假設我們開始把五感設計理論

in all of our designs?

融入我們所有的設計當中呢？

Here's three quick ideas I came up with.

接下來是我想出的三個點子

This is an iron, you know, for your clothes,

這是熨斗，燙衣服用的熨斗

to which I added a spraying mechanism,

我添加了一個噴氣功能

so you fill up the vial with your favorite scent,

你會在蒸水瓶裡添加你喜歡的香氣

and your clothes will smell nicer,

然後你燙過的衣服就聞更好聞

but hopefully it should also make

且同時你在熨燙衣服的過程

the ironing experience more enjoyable.

也會是個很享受的經驗

We could call this "the perfumator."

我們就稱之為「香味製造器」

All right, next.

好，下一個

So I brush my teeth twice a day,

我一天刷兩次牙

and what if we had a toothbrush

如果，我有個嚐起來

that tastes like candy,

像糖果的牙刷呢？

and when the taste of candy ran out,

然後當它再也沒有糖果的甜味時

you'd know it's time to change your toothbrush?

就表示該換牙刷了？

Finally, I have a thing for the keys on a flute or a clarinet.

最後，我對長笛或黑管的按鍵有特殊的喜好

It's not just the way they look, but I love the way they feel

它不僅好看，我更愛那按下它的觸感

when you press down on them.

它不僅好看，我更愛那按下它的觸感

Now, I don't play the flute or the clarinet,

我現在不再吹奏長笛或黑管了

so I decided to combine these keys with an instrument I do play:

所以我決定把那按鍵與我每天都會按的器具結合

the television remote control.

電視遙控器

Now, when we look at these three ideas together,

好了，綜合以上三個例子

you'll notice that the five senses theory

你會發現五感理論

doesn't only change the way we use these products

不僅改變我們使用產品的方式

but also the way they look.

也改變了產品的外觀

So in conclusion, I've found the five senses theory

結論是，我發現五感理論

to be a very useful tool in evaluating

對於分析我生活中各式各樣的經驗

different experiences in my life,

是非常有用的工具

and then taking those best experiences

並且希望把我最好的經驗融入我的設計當中

and hopefully incorporating them into my designs.

並且希望把我最好的經驗融入我的設計當中

Now, I realize the five senses isn't the only thing

現在我明瞭五個感官的感受

that makes life interesting.

不僅增添生活的趣味

There's also the six emotions

還有六種情緒

and that elusive x-factor.

和那難以預料的不確定因素

Maybe that could be the topic of my next talk.

這也許會成為我下一個演講的主題

Until then, please have fun

在那之前，請盡情

using the five senses in your own lives

把五感融入你的生活

and your own designs.

和你的設計當中

Oh, one last thing before I leave.

喔，在我結束之前還有最後一件事

Here's the experience you all had while listening

這是你們聽 TED 演講時的經驗

to the TED Talks.

這是你們聽 TED 演講時的經驗

However, it would be better if we could boost up

然而，如果我們能增加像嗅覺和味覺

a couple of the other senses like smell and taste.

這兩種感官經驗那會更好

And the best way to do that is with

要達到這一點的最佳妙方就是

free candy.

免費的糖果

You guys ready?

準備好了嗎？

All right.

好的

(Applause)

（掌聲）