HERE.

AT TODAY'S KEYNOTE IN CUPERTINO, APPLE VALIDATED MANY OF THE RUMORS SWIRLING AROUND A NEW,

DIVERSIFIED LINE OF IPHONES TO SUIT DIFFERENT BUDGETS, PERFORMANCE NEEDS AND YES...COLOR

PREFERENECES.

THE DEVICES ANNOUNCED TODAY WERE THE IPHONE 5C AND THE IPHONE 5S, BOTH OF WHICH WILL RUN

IOS 7, WHICH WE FIRST HEARD ABOUT IN JUNE.

AND IOS7 ISN'T STRICLY EYE CANDY, APPLE WANTS YOU TO KNOW. IN ADDITION TO ALL THE PRETTY

COLORS, YOU'LL ALSO SEE A NEW **SINGLE-SWIPE CONTROL PANEL AND NOTIFICATIONS CENTER...IMPROVED

SEARCH **... NEW RINGTONES AND DEFAULT TEXT TONES...AND A SMARTER SIRI! ALSO IMPROVED

IS APPLE'S PHOTO APP, WHICH ARE NOW CATEGORIZED INTO "MOMENTS". THEY'VE ALSO ADDED AIRDROP

PHOTO SHARING, AND NUMEROUS OTHER IMPROVEMENTS INCLUDING ITUNES RADIO.

** IOS7 WILL BE AVAILABLE - FOR FREE - ON SEPTEMBER 18.

BUT WE ALREADY KNEW ABOUT MOST OF THIS...ONTO THE PHONES THEMSELVES.

AND GUESS WHAT? THE IPHONE 5 IS GOING AWAY - WON'T BE SOLD ANYMORE IN APPLE STORES. TAKING

ITS PLACE ARE ONE HIGH END AND ONE LOWER END MODEL.

THE LATTER IS THE 5C, PRICED AT 99 BUCKS FOR 16GIG, AND 199 FOR 32 GIGS, BOTH WITH **A

TWO YEAR CONTRACT. WHAT IS IT? SPECS WISE, The iPhone 5C **HAS A 4-INCH RETINA DISPLAY,

IS POWERED BY AN A6 CHIP, will INCLUDE 4G LTE support and it will have a Lightning cable,

AS WELL AS an 8-megapixel iSight camera with a five-element lens. WHAT ELSE? LOTS AND LOST

OF COLOR OPTIONS, WHICH INCLUDE THAT BEAUTIFULLY PLASTIC FRAME AND A BUNCH OF APPLE-MADE CASES

TO CHOOSE FROM.

APPLE MAKES IT PRETTY CLEAR THAT THE 5C IS INTENDED FOR EMERGING MARKETS OR THOSE JUST

GETTING STARTED IN THE APPLE ECOSYSTEM.

BUT THEN THERE'S THE 5S. AGAIN, PRETTY, IF MORE SOPHISTICATED METALLIC COLORS, INCLUDING

**THE RUMORED GOLD, AND ONE CALLED "SPACE GREY".

AS FOR THE INSIDE OF THE DEVICE, APPLE TOUTED SIGNIFICANT PERFORMANCE IMPROVEMENTS, WHICH

INCLUDES **THE A7 - A 64 BIT CHIP, AND WHAT THEY CALL "DESKTOP-CLASS ARCHITECTURE" - ALL

TOLD, THEY SAY THE 5S IS UP TO TWICE AS FAST AS THE PRIOR GEN WITH TWICE THE GRAPHICS PERFORMANCE,

SHOWING THESE NEW BENCHMARKS WITH SOME GAMEPLAY **FROM INFINITY BLADE.

THERE'S ALSO SOMETHING NEW CALLED THE M7, WHICH IS A DEDICATED CHIP TO MEASURE MOTION

DATA, ACCELEROMETER, GYROSCOPE AND COMPASS - EVERYTHING YOU NEED FOR FITNESS TRACKING.

WHICH COULD HINT AT FUTURE DEVELOPMENTS FOR APPLE.

ALSO NEW ARE SOME BIG IMPROVEMENTS TO THE CAMERA, INCLUDING A 120 FRAME PER SECOND SLO-MO

MODE, BURST MODE - **THAT TAKES UP TO 10 FRAMES PER SECOND, AUTO IMAGE STABILIZATION, BETTER

IMAGE PROCESSING AND A COLOR-CHANGING FLASH - ALL ADDING UP TO WHAT APPLE IS CALLING "SLR

QUALITY" PHOTO OPTIONS IN YOUR NEW 5S PHONE.

LAST BUT NOT LEAST, THERE'S THAT FINGERPRINT SENSOR WE HEARD SO MUCH ABOUT.

CALLED TOUCHID, THIS IS A 500PPI SENSOR BUILT RIGHT INTO THE HOME BUTTON OF YOUR PHONE.

IT TAKES THE PLACE OF THE PASSWORD, ELIMINATING NUMBER CODES IN FAVOR OF ONE TOUCH ACCESS

TO YOUR PHONE AND EVERYTHING THAT'S IN IT. IT CAN ALSO BE USED TO AUTHENTICATE YOUR ITUNES

PURCHASES. ANSWERING TO UNDERSTANDABLE SENSITIVITY ABOUT FINGERPRINT PROCESSING, APPLE POINTED

OUT THAT TOUCHID INFO WON'T BE STORED ANYWHERE ONLINE, ONLY LOCALLY ON THE PHONE.

THE IPHONE 5S IS PRICED AT $199 FOR 16 GIG, $299 FOR 32G, AND $399 FOR 64GIG, ALL WITH

CONTRACT. BOTH PHONES WILL GO ON SALE SEPTEMBER 20.

FOR MORE APPLE DETAILS AND ANALYSIS, CHECK OUT THE REST OF OUR COVERAGE AT REVISION3.COM/APPLE

WILL YOU BE BUYING EITHER OF THE NEW IPHONES? LET US KNOW YOUR REACTION IN THE COMMENTS

AND DONT FORGET TO SUBSCRIBE. FOR TFN THIS IS ANNIE.

WILL YOU BE BUYING EITHER OF THE NEW IPHONES? LET US KNOW YOUR REACTION ON TWITTER AT TECHFEED

UNDERSCORE NEWS OR ON FACEBOOK AT TECHFEED TV. FOR TFN THIS IS ANNIE.