we surround ourselves with objects that we use only for a limited time.

The resources which are extracted from planet Earth to make these objects

are used once or twice and then dumped.

Yet, the resources on our planet are non-renewable and finite,

except for rainfall, sunlight, biomass, animals, and people.

And our global commons have become waste dumps.

Within 60 years, we have filled the oceans with millions of low-tech plastic objects

and space with thousands of high-tech objects.

So, the present industrial economy is not compatible

with the natural resources and waste dumps available on planet Earth.

More of the same is no business model for success.

We need to create higher standards of living

from a more intelligent resource use.

More from less.

I have an idea how to do it.

Circularity.

♪ (dramatic music) ♪

It's great, you'll love it.

Circularity.

That is how nature works.

Water, biomass, CO2, seasons.

Nature works in cycles.