and life you love.

You know, today we're talking about a tiny little tweak in your language that has the

power to double your conversions.

That's right!

Double.

Uh!

Double up.

Uh!

Uh!

Well, alrighty then.

Now, look.

Whether you run a business, a nonprofit, or you just want to be more effective in getting

people to say yes, I think you're going to find this fascinating.

Dr. Robert Cialdini, author of the classic book on persuasion called Influence, studied

the donations process at the American Cancer Society.

He found that the number one game-changer in gaining more donations was one tiny language

tweak.

Let's have a look.

Which one of these might make you more likely to donate.

"Would you be willing to help by giving a donation?"

Or, "Would you be willing to help by giving a donation?

Every penny will help."

Now, check this out.

Research showed that people who were asked the second version were almost twice as likely

to make a donation.

While only 28% gave money with the first call to action, 50% donated when the call to action

included that one extra sentence.

"Every penny will help."

So, let's break this down.

You see, when you give people a small, easy action to take, it can double their chances

of saying yes.

That's right, double.

Uh!

Double up.

Uh!

Uh!

By adding a simple sentence, you're creating what's known as a minimum viable action, the

smallest possible action someone could take to create the change you want.

Now, obviously, this doesn't just work for nonprofits.

In fact, you've probably been offered a minimum viable action at your favorite stores.

Here's an example.

So, a few weeks ago, I was at the Container Store because I KonMaried the crap out of

my closet.

#sparkjoy!

So, when I was checking out, they asked me if I was a member of POP, their Perfectly

Organized Perks program.

I said, "I am not."

They said, "Oh, it is so easy.

All we need is your phone number and you will get an extra 15% off."

I was like, "Oh!

Okay!

Saving money's like making money.

Here is my phone number.

I want to be a Popper, like yesterday!"

And look, this isn't just about business, either.

I mean, you can use this same strategy to double your chances of getting yes even in

your own head.

That's right, I said double.

Uh!

Double up.

Uh!

Uh!

Anyway.

For example, if you've made a commitment to exercise more, which of these internal scripts

is more likely to get you moving?

"I need to work out today," or, "I need to work out today.

A five minute dance break is better than nothing."

Now, I don't know about you, but I am way more likely to get moving with that 2nd option.

In fact, I'm probably double as likely.

You guys, I said double!

Uh!

Double up.

Uh!

Uh!

Okay.

That's the last one.

I swear.

I double swear.

Yeah!

Yeah!

Yeah!

Okay, enough, enough, enough.

Let's land the plane on this tweetable.

"If you want to inspire someone to act, suggest the smallest action possible."

Now, I would love to hear from you.

Is there something in your business that you'd like to get more people to say yes to?

Or a personal change that you'd like to make?

How can you use this idea of a minimum viable action to make it happen?

What's that small sentence that you can add to your request to make it simple and easy

and doable?

I want to see your exact wording in the comments below.

Now, as always, the best conversations happen over at MarieForleo.com, so head on over there

and leave a comment now.

Once you're there, be sure to subscribe to our email list, and become an MF Insider.

You'll get instant access to a powerful audio training called, "How to Get Anything You

Want."

And some exclusive content, special giveaways, and personal updates from me that I just don't

share anywhere else.

Stay on your game and keep going for your dreams because the world needs that very special

gift that only you have.

Thank you so much for watching, and I'll catch you next time on MarieTV.

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I don't know how many times in my life I'll have a bunch of men in gold hot pants for

me, but I really want to take advantage of today.

Oh boy!

All right!

Wow, these have amazing bass.

I feel like I'm yelling at everybody.