and the people who live in the town.

My name is Cole Sprouse, and I play a character

called Jughead Jones.

Jughead's like really film noir in this sort of,

sardonic, sarcastic, schemy, a little more toned down,

a little more creepy kind of Jughead.

He's a thinker and you can tell and he spends a lot

of time in the diner, I can say that.

What are you working on?

My novel.

He's a budding writer.

He's definitely watching what's going on in Riverdale

from an objective point of view that probably not

too many people have.

I don't think Jughead believes anything until

the facts are given to him.

He's a sleuth.

Jughead is inherently adverse to authority figures,

and characters who think they deserve a lot.

He's the guy that will play devil's advocate in a group

and poke and prod to see if someone's actually

telling the truth or not.

I don't think he cares enough about how people view him

to really ally himself with anyone without offending

them a little bit.

- Come here you little.

- Shut the hell up, Reggie.

- I'm kind of terrified I lost my best friend tonight.

- Whatever happened, just talk to her.

Go a long way.

Would've gone a long way with me.

Archie had done a real wrong to Jughead,

and they're clearly great friends, and I think that

that's something that they're going to be dealing with

in oncoming episodes undoubtedly.

They're at a really critical point where the show kicks off.

Small town life in Riverdale is about to get a little

more interesting and whether it's in a good or a bad way

is going to be seen.

(orchestral music)