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  • - Let's start with the name of the label, 88rising.

  • What is the meaning behind the name

  • and how did it all originate?

  • Joji, do you want to take that?

  • - Yeah.

  • I think, I originally thought it stood for

  • double infinity.

  • - [Sway] Okay.

  • 'Cause, I thought, 'cause I can't read, or anything.

  • So I thought it was that for the longest time,

  • and then it was like, oh no, it's...

  • What is it, double...

  • - [Rich] Double happiness.

  • - It's double happiness, but it's the lucky number

  • in Asian countries.

  • - Yeah.

  • - As a Asian, I knew that, but I just,

  • it flew over my head.

  • - Okay.

  • You don't want to comment on that name? (laughing)

  • - You feel me, I'm just, I'm a guest

  • in the house of Asia.

  • - Oh my God!

  • - [Rich] You're part of us.

  • - You feel me?

  • - Get outta here!

  • - No, you're Asiatic, you're Asiatic.

  • - I'm Asiatic, you feel me?

  • - [Sway] Yeah, there you go.

  • - Asiatic.

  • - Shout out to the Asian homies bringing me off to the turf.

  • - You're honorary, bro.

  • - Honorary?

  • - Honorary.

  • - I don't wanna be honorary, I wanna--

  • - Oh, you wanna just be straight up?

  • - I'ma just be African American.

  • - Oh, I got you, okay.

  • - I'ma run my blackness, you heard?

  • - We're just making music.

  • - Just making music.

  • - Art, it's just art.

  • - It's art, but I do think it's dope

  • because it just shows how much representation this

  • music has, it's not just African American, or Latino,

  • you know, Asian participation is important, right?

  • And you guys are representing, waving that flag.

  • - [Joji] Yep.

  • - Take a lot of pride in that?

  • - I definitely do.

  • Yeah, it's crazy.

  • 'Cause back in the day, when I was in Indonesia,

  • I didn't know anybody that was like,

  • big in the mainstream and you know,

  • people from Indonesia that made it in the

  • mainstream, or even people in Asia.

  • So I didn't really have people to look up to.

  • Knowing that we do that for some people is pretty crazy.

  • - That's dope.

  • Head in the Clouds, the festival, is coming up in September.

  • Are you guys hands on with this?

  • This is your first one.

  • - This is our, I mean,

  • we've thrown a lot of shows before.

  • And we've brought on enough artists to the point where

  • it might as well have been a festival.

  • - [Sway] Okay.

  • - And we love bringing in people,

  • so it was just like, we all got together,

  • and we're just like, let's just do a full festival.

  • - Okay, and so, Rich Brian, you just brought this to mind

  • 'cause everybody, you got The Father Project,

  • that you put out.

  • - [August] Yeah.

  • - Right, In Tongues that you put out, right?

  • - Mm-hmm (affirmative).

  • - And you got The Amen Project, that you put out.

  • - Uh-huh (affirmative).

  • - So everybody's put out individual projects.

  • Is there any competition?

  • Is it like, competitive between you guys?

  • Friendly competition?

  • - No, man, these guys can't compete with me.

  • (trio laughing)

  • - No, it's like ...

  • - [Joji] Everyone's different.

  • - Yeah, everyone's like, just on different lanes,

  • so it's like, if somebody releases a song or a project,

  • and it does really well, then everybody's doing well.

  • - [Sway] Uh-huh (affirmative).

  • - [August] Absolutely.

  • - So you guys collaborated all together.

  • How did the process happen?

  • Who triggered that?

  • - Who triggered it was Sean, Anders, Josh,

  • all the big homies at the label, you know what I'm saying?

  • It ended up being like, okay, let's get

  • in studio for a week, and just try some stuff.

  • And it turned into six weeks,

  • and we were there for dang near 24 hours,

  • and just trapping out beats, and ideas,

  • and concept bouncing off everything.

  • And it just became a real, real, family setting

  • where we just were so happy to get in that studio

  • and work together.

  • - Yeah, that was like, the first time I've ever been

  • comfortable in a studio.

  • 'Cause before that, I was kinda weirded out about it,

  • 'cause I used to start just making music at home,

  • by myself, but then ...

  • Like when we did that, I would just like collaborating

  • with people, and I was like, damn, this is not bad at all,

  • this is actually nice.

  • - Okay, that's what's up, man.

  • The Midsummer Madness video is really crazy.

  • Tell me about the concept of the video.

  • How did this come to be?

  • - It was honestly, it kinda started with ...

  • 'Cause we were on tour, me and Joji,

  • and the rest of 88rising, we were on tour in Asia.

  • And then we just had somebody with us on the road,

  • just shooting random videos.

  • And then we'd feel like all those videos

  • compiled together would really fit with the song

  • because it's kinda like, a fun summer song.

  • And then we actually did a one day shoot in Malibu,

  • with all of us, it was in a house at like ...

  • There was like, a pool and (bleep).

  • - Yeah, it was one big party.

  • It was a real party.

  • - It's a real party?

  • So that scene, is that you pulling your nipples?

  • I just saw--

  • - Yeah, that was me.

  • - Is that something you guys do?

  • Is that how you greet each other?

  • - [August] No, bro, we (mumbles).

- Let's start with the name of the label, 88rising.

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