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  • (Applause)

  • (Music playing)

  • >> FEMALE SPEAKER: Don't stay up too late.

  • >> MALE SPEAKER: Come on.

  • >> MALE SPEAKER: All right.

  • >> MALE SPEAKER: Yes.

  • >> MALE SPEAKER: Woo.

  • This is good.

  • (Music playing)

  • (Applause)

  • >> TIM COOK: Wow.

  • Thank you.

  • Thank you.

  • Thank you.

  • Thank you.

  • Good morning.

  • And welcome to WWDC 2019.

  • (Applause)

  • It is so great to be here with you today in San Jose.

  • We are so inspired by the millions of incredible

  • Apple Developers around the world.

  • Your dreams and your passion and dedication to

  • fulfill those dreams comes across so clearly in the

  • apps that you create, apps that enrich the lives of

  • millions of people around the world.

  • You make the world a better place and that is

  • why we are here this morning.

  • So, welcome to WWDC.

  • (Applause)

  • WWDC is more vibrant than ever with attendees from

  • more countries and more first-time attendees than ever.

  • In fact, for most of you in the audience this

  • morning, this is your first WWDC, so, welcome.

  • (Applause)

  • Apple makes - Apple makes the best products in the

  • world, products that integrate world class

  • hardware with world class software and a growing

  • collection of world class services to deliver

  • experiences unlike anyone else out there.

  • In March, we held an event to talk about our services

  • and introduce you to some brand-new Apple services.

  • We launched Apple News+ which offers a beautifully

  • designed experience for more than 300 popular

  • magazines, digital publications and newspapers.

  • There is no service out there quite like this.

  • I love it.

  • And if you haven't tried it, I encourage you to do so.

  • (Applause)

  • We also announced Apple Arcade, the world's first

  • game subscription service for mobile desktop and

  • living room featuring over 100 new games from some of

  • the most innovative game developers in the world.

  • Apple Arcade will be available later this year.

  • And we introduced Apple Card which will completely

  • reinvent the credit card experience.

  • Apple Card will be available this summer.

  • And we announced Apple TV+ which is a new home for

  • the world's most creative storytellers.

  • Now, while the service doesn't launch until fall,

  • we thought it would be really fun this morning to

  • share with you a sneak peek of just one of our

  • upcoming show from Ron Moore, the executive

  • producer behind Battle Star Galactica and Star Trek.

  • With his new series, Ron wanted to take us on a

  • journey in which the space race was a little

  • different than you might remember it.

  • And it has never ended.

  • So, let's take a first look at For All Mankind.

  • (Applause)

  • (Music playing)

  • >> MALE SPEAKER: I believe that this nation should

  • commit itself to landing a man on the moon and

  • returning him safely to the earth.

  • >> MALE SPEAKER: After thousands of years gazing

  • up in the heavens and dreaming of this day, a

  • man is about to set foot on the moon.

  • >> MALE SPEAKER: Across the world, people wait

  • with bated breath.

  • >> MALE SPEAKER: Ladies and gentlemen,

  • this is a live signal.

  • There he is.

  • The shock across the nation at this event

  • is just indescribable.

  • The Soviet cosmonaut has become the first to set

  • foot on the moon.

  • >> MALE SPEAKER: I thought it was about being first.

  • It turns out the stakes are much bigger than that.

  • >> MALE SPEAKER: Get back to work.

  • >> MALE SPEAKER: We are still in this thing.

  • >> MALE SPEAKER: Change of plans, gentlemen.

  • There is water on the moon.

  • This race will be ours to fight for and to win.

  • And we are not stopping there.

  • Moon Lab.

  • >> MALE SPEAKER: We need to accelerate the base.

  • >> MALE SPEAKER: You are going to be

  • an astronaut candidate?

  • >> FEMALE SPEAKER: No, I'm going to be an astronaut.

  • >> MALE SPEAKER: We will go to Mars, Saturn, the

  • stars, the galaxy.

  • >> MALE SPEAKER: Drifting right.

  • Watch it.

  • >> MALE SPEAKER: Eagle, this is Houston.

  • Do you copy?

  • >> MALE SPEAKER: This is not the end of the race.

  • We must keep our eyes to the future.

  • >> Three, two -

  • (Applause)

  • >> TIM COOK: Wasn't that great?

  • I've gotten an early look at the entire season and I

  • loved it, and I think you are going to too.

  • We can't wait to show you this series and our other

  • original shows coming up this fall.

  • Now, Apple TV+ will be available on the Apple TV

  • app which is across all of your screens including

  • your Smart TVs.

  • And, of course, the best way to enjoy this content

  • is with AppleTV 4K which offers an immersive

  • cinematic experience delivering the highest

  • picture quality of any streaming device out there.

  • Apple TV is powered by tvOS, and tvOS is just one of the

  • software platforms that we are here to talk about today.

  • So, let's get going.

  • (Applause)

  • I'm excited to share with you this morning how we

  • are going to make tvOS even more entertaining

  • and more personal.

  • We completely redesigned the Home screen, making

  • Apple TV come to life from the moment that you turn

  • it on with full screen previews of the best TV

  • shows and newly released movies.

  • Apple TV is designed to be used for the whole family,

  • but we wanted to make it even more personal.

  • Today, the Up Next list has a mix of shows for

  • everyone in the home, but when you sit down to watch

  • TV, you want to see the shows that you love.

  • So, we are introducing multiuser support for tvOS.

  • (Applause)

  • Now, everyone in the home gets their own Up Next

  • list plus personalized recommendations for new

  • shows and movies to enjoy.

  • Now, and it's easy to switch between family

  • members using the all new Control Center.

  • It works just like you would expect it to.

  • TvOS also delivers Apple Music with over 50 million

  • songs and curated music video play lists.

  • And now, with multiuser support, everyone in the

  • home gets their own personalized music experience.

  • You are going to be able to see lyrics to your

  • favorite songs in sync with the music.

  • This is really cool.

  • (Applause)

  • This is the best music experience on television.

  • Now, Apple Arcade is also going to look amazing on

  • the AppleTV 4K this fall.

  • Playing great games like Ocean Horn 2, of course,

  • is even better with great game controllers so we are

  • extending support to two of the best and most

  • popular game controllers available.

  • Xbox 1S.

  • (Applause)

  • Yes.

  • And PlayStation DualShock 4.

  • (Applause)

  • Yeah.

  • I think there is a few PlayStation fans out there.

  • Finally, let's talk about our beautiful screensavers.

  • We have already captured some of the most stunning

  • locations around the globe and even some from outer

  • space through our collaboration with the

  • International Space Station.

  • This year, we are going under the sea.

  • Oh, it's awesome.

  • (Applause)

  • We've partnered with BBC Natural History unit to

  • shoot beautiful 4K HDR footage, taking you to

  • places that few people have ever experienced before.

  • So, that's the new tvOS.

  • More personal and more entertaining than ever.

  • (Applause)

  • Now, let's talk about Apple Watch.

  • (Applause)

  • Yeah.

  • Apple Watch is the number one watch in the world.

  • It keeps you connected to the people and information

  • you care about just by raising your wrist.

  • It tracks your workouts and motivates you to stay

  • active throughout the day.

  • And with new breakthrough features like fall

  • detection, heart notifications and ACG, the

  • Apple Watch has truly become an intelligent

  • guardian for your health.

  • For so many of us, the Apple Watch has become an

  • essential part of our daily life.

  • Today, we are going to take another leap forward

  • with the watchOS to bring new experiences to Apple

  • Watch while enhancing the ones that you already love.

  • To tell you all about it, I would like to invite

  • Kevin Lynch to the stage.

  • Kevin.

  • (Applause)

  • >> KEVIN LYNCH: Thank you, Tim.

  • Good morning.

  • So excited to be here.

  • We're thrilled at how Watch is making such a

  • difference in so many people's lives.

  • This is driving us to make Watch even more powerful

  • and more personal for you.

  • Let's start with Watch faces.

  • Now, these are something you interact with most

  • every day and we have more Watch faces this year

  • since the very first Apple Watch.

  • (Applause)

  • From simply beautiful to richly detailed, let's

  • take a look at a few of these.

  • First, we have the gradient face which is

  • smoothly animating with the time.

  • Then we have this large Numerals face showing the

  • current hour in multiple languages and the very

  • modern digital face showing you a great look

  • in multiple colors and then the California dial,

  • classic design for a Watch face.

  • Now, many of these faces you can add more

  • information to, such as adding rich complications

  • here right on the California dial.

  • Then we have the solar face.

  • This visualizes the sun's 24-hour path around the

  • dial and you can see it changing during the day or

  • as you rotate the Digital Crown.

  • These are just beautiful.

  • (Applause)

  • Now, across all of the Watch faces, we are

  • introducing taptic chimes.

  • And when enabled, on the hour, you will feel a

  • silent taptic on your wrist and if sound is on,

  • you will hear an audible chime like this.

  • Yes, that's a bird song.

  • It's actually a robin captured at Apple Park.

  • I mean, it was recorded in Apple Park.

  • (Laughter)

  • The robins are okay.

  • (Applause)

  • Now, let's talk about apps.

  • Now, these are designed for quick interactions on Watch.

  • First, we are bringing more Apple apps to Watch.

  • The new Audiobooks app to let you listen to Apple Books and

  • Voice Memos so you can easily record your thoughts.

  • (Applause)

  • And calculator.

  • (Applause)

  • And check this out; it also includes the ability

  • to do tip calculations, including the ability to

  • split the bill with friends.

  • (Applause)

  • Now, we are also giving developers great new tools

  • and APIs to build great apps for Apple Watch.

  • And we are now making it possible to create apps

  • that run independently on the Watch, no longer

  • requiring a companion iPhone app.

  • (Applause)

  • And now you can get extended time to access

  • sensor data and complete sessions like physical

  • therapy with Kya or brushing your teeth with

  • Colgate or meditating with Calm.

  • And watchOS 6 now enables the streaming audio API so

  • you can go with just your Watch and you can

  • stream great content like Podcasts, music,

  • live sports games.

  • So, with new developer tools and a new native UI

  • framework coming this year, we are enabling a

  • whole new generation of apps for Watch.

  • Now, to make it easier for you to discover these apps,

  • we are excited to bring the App Store to Apple Watch.

  • (Applause)

  • You can browse apps curated by our editorial

  • team or find favorite apps like Head Space or Carrot

  • Weather or Streaks, the Nike Run Club.

  • You can search the full App Store using dictation

  • or scribble or just asking Siri.

  • And you can view product pages to see information

  • like the app description, reviews, screenshots.

  • And finally, you can purchase and install an

  • app directly on your Watch.

  • (Applause)

  • So, discovering and using apps at Apple Watch is

  • going to be better than ever with the App Store

  • and these really great developer tools.

  • Now, we are also adding new health and fitness

  • capabilities and to tell you about some of these, I

  • would like to invite to the stage Dr. Sumbul Desai,

  • our VP of Health, to the stage.

  • Sumbul?

  • (Applause)

  • >> SUMBUL DESAI: Thanks, Kevin.

  • Apple Watch is an amazing health and fitness

  • partner, and in watchOS 6 we are adding even more

  • features to empower you to better manage your health

  • starting with activity.

  • Being physically active is one of the most important

  • things you can do for your health.

  • If it were a prescription, it would actually be one

  • of the most prescribed medicines in the world.

  • The Activity app on Apple Watch already motivates

  • you to stay active.

  • It also lets you know how active you are every

  • single day, but knowing how active you are over

  • the long-term is just as important.

  • It gives you a sense of your overall fitness.

  • So, in watchOS 6 we are introducing Activity Trends.

  • (Applause)

  • For nine key metrics it will compare your progress

  • over the last 90 days with the last 365.

  • If the trends show that you are maintaining or

  • improving, you will see an arrow pointing up, and

  • that's great; keep doing what you are doing.

  • But if you are trending downward, we will give you

  • simple coaching to get you back on track.

  • You will see trends for familiar metrics like

  • move, exercise, and stand, but you will also see

  • trends for some new metrics like your workout

  • walking pace, flights of stairs climbed or even

  • your cardio fitness level.

  • Activity Trends will provide you with a more

  • complete picture of what you can do to stay active

  • and even more importantly, give you the motivation

  • you need for long-term success.

  • (Applause)

  • Now, let's talk about your hearing health.

  • Your hearing is a precious asset.

  • Think about the sounds that surround you every

  • day, hearing a friend's laughter, listening to

  • your favorite song.

  • Protecting your hearing is critical to living your

  • everyday life and maintaining your

  • independence as you age.

  • Since hearing loss is often so gradual, it's

  • important to know when the sounds around you are loud

  • enough to impact your hearing.

  • Like when you are in the middle of a construction

  • zone, at a sporting event or playing your music

  • really loud to drown out your singing voice.

  • I do that all of the time.

  • The new Noise app uses the microphone to detect

  • decibel levels and can notify you if it's reached

  • a level that could impact your hearing over time.

  • Because the Watch is always on your wrist, it's in a

  • great position to monitor your environmental noise.

  • If you tap the Noise app, you will get more detail

  • and you can use the complication to check with

  • just the raise of a wrist.

  • It's an easy way to protect your hearing health.

  • And, of course, this feature was designed with

  • privacy in mind.

  • It only periodically samples and does not

  • record or save any audio.

  • (Applause)

  • We think the Noise app is really going to make

  • a big impact.

  • Now, there is one more new feature in health and

  • fitness and all of the women out there, pay close

  • attention because this one is for you.

  • Cycle Tracking.

  • (Applause)

  • Knowing more about your menstrual cycle gives you

  • a window into your health, from simply ensuring that

  • you are prepared, to understanding your

  • personal patterns and regularities.

  • As a physician, I know that understanding what's

  • normal for you is critical in making informed

  • clinical decisions and can really enrich

  • conversations with your doctor.

  • So, in watchOS 6, the Cycle Tracking app gives

  • you a simple, discreet ways to visualize your

  • cycle right on your wrist and it's really easy to use.

  • You can log key aspects of your period and fertility,

  • including symptoms, and you can be notified when

  • it's about to begin.

  • You can also choose to receive a fertile window

  • prediction so you are better informed.

  • This feature is available on Apple Watch and because

  • we wanted to make this available to hundreds of

  • millions of women around the world, Cycle Tracking

  • is also available without a Watch in the Health app and iOS.

  • (Applause)

  • Yes, for everybody to use.

  • (Applause)

  • You can use it on your iPhone to do all of those

  • same functions that can be done on Watch.

  • We are so excited to bring more focus to this

  • incredibly important aspect of women's health.

  • Now, back to Kevin.

  • (Applause)

  • >> KEVIN LYNCH: Thank you, Sumbul.

  • So, the Health app is the best way to see all of

  • your health data in one place, and we have

  • redesigned it to be even more personal and

  • meaningful to you.

  • In the new summary view, you can see health

  • related notifications.

  • You'll see your favorites, the information you care

  • about most, as well as automatically generated

  • highlights so you can see your health data over time.

  • For example, if you are more active than you

  • usually are, how consistently you may have

  • been mindful this week, or how your heart rate

  • recovered after a recent workout.

  • Health is using machine learning on your iPhone to

  • determine which highlights might be most

  • interesting to you.

  • So, the new Health app is going to bring you even

  • more powerful perspective on your health.

  • Now, all of this health data is securely stored in

  • your iPhone or encrypted in iCloud, and since there

  • is nothing more private than your health

  • information, you control your data.

  • You can decide if you want to share particular health

  • data with selected apps, if you would like to share

  • anything at all.

  • Those are some of the great new features coming

  • to watchOS 6.

  • To give you a look at some of this running live,

  • please welcome to the stage, watchOS program

  • lead, Haley Allen.

  • (Applause)

  • >> HALEY ALLEN: Thanks so much, Kevin.

  • I have been loving watchOS 6 and I'm super excited to

  • have the opportunity to show it to you today.

  • Let's start with a few of my favorite faces.

  • This is the new modular compact face and now I can

  • have a large info graph complication alongside

  • a beautiful dial.

  • And there is even room in the corner for a couple of

  • my favorite rich complications like these

  • two new ones, wind and rain.

  • Let's tap customize and check out some of the options.

  • This is the new Noise complication which tells

  • me how loud it is in here.

  • It's pretty quiet.

  • Let's make some noise and see how this works.

  • (Applause)

  • Amazing.

  • Thank you.

  • That's great.

  • The next face I want to show you is one of our

  • most popular faces and this year we have made it

  • even cooler because you can customize it to our

  • all new monochrome style.

  • I love the simplicity of this two-tone look.

  • In the middle here is the Audiobooks complication and

  • I can just tap on it and resume right where I left off.

  • And the Now Playing controls on watchOS 6 are great,

  • showing me exactly what I need to see for that app.

  • In Audiobooks, I can tap here at the bottom and

  • find that chapter I want to listen to again.

  • It's never been easier to listen to great books on the go.

  • The last face I want to show you is the gradient face.

  • Kevin showed you how beautiful it looks full

  • screen and I can also customize it to add all of

  • my favorite rich complications.

  • I'm constantly multitasking.

  • With a busy job and a son at home sometimes I only

  • have a moment to capture a quick thought.

  • Let me tap on the Voice Memos complication in the

  • bottom right corner and do that now.

  • Remind Marcus that just because you are almost seven

  • does not mean you get to, quote, "Veto your bedtime."

  • Okay.

  • Now, I'm super excited to give you the first look at

  • the all new App Store.

  • With curated collections and apps, it's super easy

  • to discover and download great apps for the Watch.

  • Let's check out Chineasy.

  • I can just tap here to see ratings and screenshots.

  • And I can download it directly from my Watch.

  • It's super convenient.

  • Let me show you an app I have already downloaded,

  • the MLB app.

  • With the new audio streaming APIs in watchOS 6,

  • I can listen in to any live game no matter where I am.

  • Now, they aren't actually playing right now, but let

  • me just tap here and give you a preview of how this works.

  • >> MALE SPEAKER: Two, one, pitch coming.

  • A swing and high drive to right field.

  • Going back to the track, it's got a shot.

  • Right at the wall.

  • It is gone.

  • >> HALEY ALLEN: Yes, isn't that cool?

  • Come on.

  • (Applause)

  • All right.

  • Thanks so much.

  • Those are just a few highlights in watchOS 6.

  • I think you are going to love it.

  • Back to you, Kevin.

  • (Applause)

  • >> KEVIN LYNCH: Thank you, Haley.

  • That was really cool.

  • Now, there is so much more to watchOS 6, like

  • recognizing songs with Shazam built right in and

  • automatic software updates right on your Watch.

  • Now, lastly, we know how personalized you like to

  • make Watch from the Watch faces to the physical

  • bands, and we are introducing today some new

  • summer colors and an all-new Pride edition Watch band.

  • (Applause)

  • It matches perfectly with the new pride Watch face

  • on your Watch.

  • So, watchOS 6 is another large step forward for

  • Watch and it is really an honor for the team to be

  • crafting something so personal to all of you.

  • Thank you and back to Tim.

  • (Applause)

  • >> TIM COOK: Thank you, Kevin.

  • All of these great new features will make the Apple

  • Watch an even more indispensable part of your daily life.

  • Now, let's talk about iOS, the world's most powerful

  • mobile Operating System.

  • (Applause)

  • Last year, we delivered iOS 12 which is full of

  • amazing features from dynamic new AR experiences

  • and Memoji to screen time and faster performance,

  • and once again, iOS has the highest customer

  • satisfaction in the industry with an

  • incredible 97%.

  • This is unbelievable.

  • (Applause)

  • And as always, our adoption rate is industry

  • leading as well.

  • 85% of iOS customers are on the latest release.

  • And in fact, iOS 12 has been installed on more

  • systems than any version of iOS ever.

  • Now, that's in stark contrast to the latest

  • offering from those other guys which was released

  • before iOS 12; they only have 10% adoption.

  • (Applause)

  • Now, this high adoption rate is a huge benefit for

  • both users and developers.

  • Now, to tell you about the next major release of iOS,

  • I'd like to hand it over to Craig.

  • Craig.

  • (Applause)

  • >> CRAIG FEDERIGHI: Hello.

  • Thank you.

  • Thank you.

  • Okay.

  • I'd like to talk - all right, we've got a lot

  • to talk about this morning.

  • I'd like to talk about our next big release of iOS.

  • Now, when it came to naming this release, our

  • crack marketing team really surprised us this

  • year by demonstrating their ability to count

  • well into the double digits.

  • Yes, it's iOS 13.

  • (Applause)

  • Now, iOS 13 is a huge release packed with lots

  • of capabilities, but we know that nothing is more

  • important to our iPhone users than performance.

  • So, this year, we worked top to bottom in the

  • system, making everything faster that you do the most.

  • Things like unlocking with Face ID, now 30% faster.

  • (Applause)

  • Now, this one is cool.

  • We have changed the way that we are packaging apps

  • on the App Store, and when this rolls out in the fall

  • with iOS 13, you will see that your downloads are

  • now 50% smaller.

  • And updates, 60% smaller.

  • But what's - yes.

  • (Applause)

  • But what's really incredible is the effect

  • it has on app launch speed.

  • It's up to twice as fast in iOS 13.

  • (Applause)

  • Now, we were able to do this in a release packed

  • with new features and there is one that I think

  • is going to really resonate with some of you

  • here and I would like to introduce it to you now.

  • Let's take a look.

  • (Music playing)

  • (Applause)

  • That's right.

  • We are bringing Dark Mode to iOS.

  • (Applause)

  • I'd love to show it to you live now.

  • (Cheer)

  • All right.

  • (Laughter)

  • Okay.

  • Let's take our first live look at iOS.

  • Now, here it is in its traditional light

  • appearance with this gorgeous new wallpaper,

  • but now let's begin our descent into darkness.

  • (Laughter)

  • Look at that.

  • The gorgeous dark wallpaper and

  • notifications look great.

  • Let's take a look at our Widgets.

  • They look just awesome.

  • Let's take a look at some apps.

  • We will start with News.

  • Check it out with a gorgeous dark appearance,

  • so nice.

  • And your calendar, your daily events have never

  • looked so awesome with this really beautiful palette.

  • And Notes.

  • Look at this refined texture, it's really fantastic.

  • Let's take a trip into Messages.

  • You see how your images, your emoji, they all look

  • just fantastic.

  • And, of course, the keyboard, with an extra

  • refined new dark appearance and some new

  • tricks because now when you type, you can swipe.

  • (Applause)

  • Just like that.

  • It's really great.

  • Let's take a look at Photos.

  • Of course, it looks fantastic in Dark Mode.

  • Now, this is our Dark Mode Project Team at the

  • project kickoff.

  • You see it was happy times.

  • They did slowly begin their descent into darkness.

  • We take the details very seriously.

  • Let's take a look at our new share sheet.

  • It looks awesome in Dark Mode, but you notice in

  • the middle sharing suggestions intelligently

  • based on who you share with and who appears

  • in the photos.

  • You can share with just a tap.

  • It's so fast and easy.

  • And finally, music.

  • Your music looks great in Dark Mode.

  • It can go through some of my recent play back.

  • Of course, start playing some music here.

  • And now for the first time ever, time synced lyrics.

  • (Applause)

  • And that is a quick look at what's new with Dark

  • Mode in iOS 13.

  • (Applause)

  • So, great performance, intelligent sharing, the

  • new quick path keyboard and Dark Mode.

  • But, of course, there is much more to iOS 13,

  • starting with apps.

  • Let's start with Safari, Mail, and Notes.

  • Now, Safari has new options to quickly change

  • text sizing and has per website preferences.

  • Mail gets desktop class text formatting controls,

  • including support for rich fonts.

  • And Notes gets this beautiful new gallery

  • view, support for shared folders, and much more.

  • But where we really went deep is with Reminders.

  • We have completely reinvented the app,

  • rewriting it from the ground up to make it more

  • intelligent, intuitive and powerful and easier than

  • ever to create Reminders.

  • So, for instance, just type what you want and

  • Reminders will understand when and where to notify you.

  • Or you can use the new quick type bar; just tap

  • and enter things like location or even

  • attachments like photos.

  • With tasks, you can now associate to-dos with a

  • top-level reminder.

  • Now, smart lists, they help you keep track of

  • your most important items and, if you tag a person

  • in a reminder, well, next time you are in a Messages

  • conversation, you will automatically get a

  • notification letting them know that now is time to talk.

  • It's really handy.

  • Next, Maps.

  • Maps is with you everywhere you are from

  • work, home, or even on the go with CarPlay.

  • And our team continues its obsession with building

  • the best possible map.

  • Now, we have outfitted literally hundreds of

  • planes and cars with custom sensors and lidar

  • and driven over four million miles to rebuild

  • our map from the ground up, and the results

  • are really impressive.

  • Here is our old map and here is the new map.

  • (Applause)

  • It's just great.

  • Now, we expect to roll out this map across the entire

  • US by the end of this year and select other

  • countries next year.

  • But we didn't stop there.

  • There is much more to Maps, and to give you a

  • quick look at what's new, I would like to invite

  • Meg Frost, our Director of Product Design to the

  • stage for a quick demo.

  • Meg.

  • >> MEG FROST: All right.

  • All right.

  • Thank you.

  • I'm so happy to show you what's new in Apple Maps.

  • All right.

  • First, let's take a look at that new map.

  • As Craig said, we have been driving and flying

  • all across the United States, collecting land and aerial

  • data to add significant new detail to the map.

  • So, now roads and beaches, parks and buildings look great.

  • We have also added a couple of very useful new

  • features to our recently designed launch screen

  • like favorites, where I can add the places I go

  • every day for quick and easy access.

  • Now, I can just tap and go.

  • And with collections, this is where I can organize

  • all of my favorites or I can make lists of

  • favorites to share with friends, or I can finally

  • organize that next big trip.

  • Let's check out my SF spots collection.

  • Now, I have been checking out Chinatown.

  • You will notice in the upper right-hand corner,

  • there is a new binoculars button.

  • When I tap that, I get a brand-new look around window.

  • Yes, this is the right place to drop in, so I'm

  • going to go full screen.

  • With look around, I get a gorgeous, high

  • definition 3D view.

  • It's an awesome way to explore.

  • (Applause)

  • But this is my favorite part.

  • Turn your phone and hold on tight.

  • Smoothly move down the street.

  • (Applause)

  • Yep, I bet you haven't seen it look like that before.

  • I can tap on labels to learn more about new places.

  • Yes, I think I will check this one out later.

  • And those are just a few of the new features that

  • we will be bringing to Apple Maps.

  • Thanks, and back to you, Craig.

  • (Applause)

  • >> CRAIG FEDERIGHI: Thank you, Meg.

  • Now, we think Maps users are really going to love

  • favorites, collections and look around, but there is

  • much more to Maps, like junction view for China,

  • or the ability when you are en route to share an

  • up to date ETA with friends and family with

  • just a tap.

  • But what's most important is that Maps has been

  • designed to be private and secure.

  • We always protect your identity and activity, and

  • there is no need to flip a switch to ask Maps to

  • start respecting your privacy because at Apple,

  • we believe privacy is a fundamental human right

  • and we engineer it into everything we do.

  • This year, we are doing even more.

  • I want to focus on three big areas starting with location.

  • Sharing your location with a third-party app can

  • really enable some useful experiences, but we don't

  • expect to have that privilege used to track us,

  • and so this year we are building in even more protections.

  • Now, for the first time, you can share your

  • location to an app just once, and then require it

  • to ask you again next time it wants it.

  • (Applause)

  • And if you do choose to grant an app the ability

  • to continually monitor your location in the

  • background, we will give you reports so you will

  • know what they are up to.

  • Now, some apps try to work around these protections

  • by scanning for Bluetooth or Wi-Fi signals to infer

  • your location.

  • Well, we are shutting the door on that abuse as well.

  • (Applause)

  • Next, I want to turn to log in.

  • We have all seen buttons like this, asking us to

  • use a social account log in to get a more

  • personalized experience with an app.

  • Now, this can be convenient, but it also

  • can come at the cost of your privacy.

  • Your personal information sometimes gets shared

  • behind the scenes and these log ins can be used

  • to track you.

  • We wanted to solve this and many developers do too.

  • So, now we have the solution.

  • It's called sign in with Apple.

  • (Applause)

  • Sign in with Apple is the fast, easy way to sign in

  • without all of the tracking.

  • Its simple API allows the developer to put a sign in

  • with Apple button in their app.

  • You just tap it and you are authenticated with

  • Face ID on your device, logged in with a new

  • account without revealing any new personal information.

  • (Applause)

  • Now, some apps may want your name, and maybe even

  • an email to send you information when you are

  • outside the app.

  • Now, we do allow them to request this information,

  • but check this out; you can choose to share your

  • actual email address or you can choose to hide it,

  • and when you do, we will create a unique random

  • address that forwards to your real address.

  • (Applause)

  • Yeah.

  • A lot of love for random addresses here.

  • And that's good news because we give each app a

  • unique random address.

  • This means you can disable any one of them at any

  • time when you are tired of hearing from that app.

  • It's really great.

  • (Applause)

  • So, of course, this entire experience is meant to

  • help you have control over your data.

  • Now, this is available across all of our

  • platforms, and also on the Web.

  • Now, next I want to turn to HomeKit.

  • You know, our homes are such personal places,

  • places where we deserve to feel safe and secure.

  • So, HomeKit has been designed from the outset

  • to protect the privacy and security in your use of

  • home accessories.

  • And no accessory is more personal than security

  • cameras that film in and around your home.

  • Now, unfortunately, most home cameras today send

  • people's video up to the Cloud, so it can be

  • analyzed to tell the difference between maybe a

  • leaf blowing in the wind and someone at your door,

  • but unfortunately, this risks your privacy.

  • We have a new way; it's called HomeKit Secure Video.

  • Now, yes.

  • HomeKit Secure Video, in that case the video is

  • analyzed in your home on your resident iPad,

  • HomePod or Apple TV and then it is encrypted and

  • securely sent to iCloud where no one, not even

  • Apple, can see it.

  • (Applause)

  • Now, of course, you will be alerted if there is any

  • activity, and you will be able to review the recordings.

  • Now, storage for ten days of clips will be included

  • in your existing iCloud accounts and it won't

  • count against your storage.

  • Yeah.

  • Netatmo, Logitech and Eufy will be among the first to

  • provide these cameras with more to come.

  • Now, in addition to cameras, HomeKit supports

  • a wide variety of other accessories.

  • But many accessories don't just connect via HomeKit; they also

  • connect via the Internet and through your router.

  • Unfortunately, this can leave them open to attack

  • and we want to make sure that this can't happen.

  • And so, we are bringing HomeKit to routers.

  • Now, with HomeKit at the router, we will

  • automatically firewall off each of your accessories

  • so even if one were to be compromised, it wouldn't

  • be able to access your other devices or

  • compromise your personal information.

  • The first HomeKit enabled routers will be coming

  • from Linksys, Eero and Internet service providers

  • like Charter Spectrum.

  • (Applause)

  • Next up, Messages.

  • Now, we have all received messages like this, like

  • who is this guy?

  • Well, wouldn't it be better if you could see

  • something like this, or maybe even this?

  • Well, now you can because with iOS 13, you and the

  • people you message with will be able to share your

  • name and your photo, and even use Memoji or Animoji

  • to create a photo of yourself.

  • Now, this information is only shared when you

  • message with someone, so you are completely in

  • control of who sees your name and picture.

  • Now, since we are all going to be creating a lot

  • more Memoji, we wanted to make them even better at

  • reflecting our own personal style, so we've

  • added a huge amount of new options for makeup,

  • accessories and so much more.

  • I would like to have some experts give you a quick look.

  • >> DESI PERKINS: Hi guys.

  • I'm Desi Perkins.

  • >> PATRICK STARR: And I'm Patrick Starr.

  • >> DESI PERKINS: We're beauty influencers.

  • >> PATRICK STARR: From the internet.

  • Today, we're going to show you how to make a cute,

  • flirty Memoji look.

  • >> DESI PERKINS: Using all the new makeup and

  • accessories in iOS 13.

  • >> PATRICK STARR: Starting with eye shadow.

  • >> DESI PERKINS: This is my favorite eye shadow right now.

  • It's called Apple Fuchsia Number Six and it comes in

  • this really cute little toolbar.

  • >> PATRICK STARR: Close your eyes.

  • Let me see.

  • >> DESI PERKINS: Lipstick.

  • >> PATRICK STARR: Pink.

  • >> DESI PERKINS: Red.

  • >> PATRICK STARR: Purple.

  • >> DESI PERKINS: Violet.

  • >> PATRICK STARR: Blue.

  • >> DESI PERKINS: Oh, ash?

  • >> PATRICK STARR: Desi, you have to go Dark Mode.

  • Darker, darker.

  • >> DESI PERKINS: Piercings.

  • >> PATRICK STARR: Nose ring, brow ring, earring,

  • lip ring, tongue ring.

  • >> DESI PERKINS: You can customize your teeth and hair?

  • Oh, braces, gap tooth, missing tooth.

  • >> PATRICK STARR: A mini grill.

  • >> DESI PERKINS: Earrings, do you think this will be cool?

  • I'm allergic to fake jewelry.

  • >> PATRICK STARR: Okay, moving on, hair.

  • How about this?

  • >> DESI PERKINS: We have to screenshot these.

  • What else?

  • Hats.

  • >> PATRICK STARR: Hats.

  • >> DESI PERKINS: And glasses.

  • >> PATRICK STARR: Cute, cute, cute, cute, cute, cute.

  • What do we have here?

  • >> DESI PERKINS: Last but not least -

  • >> DESI PERKINS AND PATRICK STARR: AirPods.

  • >> PATRICK STARR: Everyone, these are our

  • finished looks.

  • >> DESI PERKINS: Thanks, Pat, for joining me.

  • >> PATRICK STARR: Oh, of course.

  • Thanks for joining me.

  • Don't forget to like and subscribe. Thanks.

  • >> DESI PERKINS: And Craig, I have a few tips for you.

  • Let's connect after the show.

  • (Applause)

  • >> CRAIG FEDERIGHI: So, I think that's given us all

  • a great deal to think about.

  • (Laughter)

  • Now, we are all going to have a lot of fun

  • personalizing our own Memoji and so we wanted to

  • give you even more ways to use them.

  • So, we are introducing something new.

  • It's called Memoji stickers.

  • (Applause)

  • Now, instead of expressing yourself like this with

  • emoji in your conversations, you can now

  • do it like this.

  • We automatically create a sticker pack for you for

  • each of your Memoji.

  • Now, of course, you can use them in Messages but

  • we have also incorporated them right alongside emoji

  • in the system keyboard so you can use them in apps

  • like Mail or your favorite other apps like WeChat.

  • And we have made these usable not just in more

  • apps but also on more devices because while

  • actually animating a Memoji puppet with your

  • face requires a device with a True Depth Camera

  • System, Memoji stickers and support for the Memoji

  • editor is now supported for all devices with an A9

  • chip or later.

  • Next.

  • (Applause)

  • Next, I want to turn to Camera and Photos where we

  • have given you great new ways to capture, edit, and

  • experience your photos.

  • Now, I'm going to start with Portrait Lighting

  • where we put the power of the studio right in your pocket.

  • In iOS 13, we are taking Portrait Lighting to

  • a new level.

  • And it starts with a brand-new effect we call

  • high key mono.

  • It looks just amazing.

  • Now, we are also extending Portrait Lighting so you

  • can adjust the intensity of the Lighting Effect

  • just like you could in a lighting studio by moving

  • the lights closer or farther away from your subject.

  • So, when you increase the intensity of the light,

  • it's like virtually moving the light closer.

  • This has the effect of smoothing skin,

  • brightening eyes and facial features.

  • Or you can pull it back for a subtle, more refined look.

  • And we adapt this effect uniquely to each style of

  • Portrait Lighting.

  • Next, I want to turn to photo editing.

  • We have a brand-new experience so that you

  • control every element of your photo.

  • You can see at a glance all of your settings, and

  • with just a tap and a drag, you can make adjustments.

  • It applies across all of our existing effects and

  • many more that are new to iOS 13.

  • But we are - yes.

  • (Applause)

  • But what's really cool is we are bringing all of

  • this to video for the first time.

  • (Applause)

  • Now - so now, for the first time, you can rotate a video.

  • How about it?

  • (Applause)

  • But, of course, much more.

  • You can apply filters and all of these effects.

  • It's just awesome.

  • But, you know, our biggest change this year is in the

  • way you can browse and experience your photos.

  • You know, we all have so many photos in our

  • library, so much great stuff in there, but it's

  • all often weighed down by pictures of receipts and

  • white boards and screenshots.

  • So, now we are using advanced machine learning

  • to remove duplicates and clutter and let you focus

  • on your best shots.

  • And we are taking these photos and we are

  • intelligently organizing them to create a sort of

  • diary of your life.

  • Using this, you will be amazed at how you discover

  • the moments in your life that matter to you the most.

  • Now, we do all of this inside a brand-new Photos tab.

  • And so, to show it to you, I would like to bring up

  • the leader of our photos app team, Justin Titi, to

  • give you a live demo.

  • Justin?

  • >> JUSTIN TITI: Thanks, Craig.

  • I'm so excited to show you guys the new Photos app.

  • Let's get started.

  • So, here we are in all photos.

  • It's got a new home right here in the Photos tab.

  • We have also given you more control over how you

  • can view all of your photos.

  • You can simply pinch to zoom out and see a bunch

  • of photos or you can zoom in and see more detail.

  • It is really fast and fluid.

  • Now, as you can see, I take a ton of photos of my

  • kids trying to capture that perfect moment.

  • Oftentimes my best shots get lost in the sea of images.

  • That's what days is for.

  • I just tap down here at the bottom.

  • You can see days is absolutely beautiful.

  • The clutter of the similar photos is gone.

  • I can just scroll and enjoy now.

  • So, Photos uses intelligence to create

  • these stunning layouts of my photos.

  • Every day looks great.

  • And you can see videos like this time lapse play

  • automatically for me, really bringing my library

  • back to life.

  • As do live photos help me relive those really fun moments.

  • And a simple trip to the farmer's market makes me

  • feel like a professional photographer.

  • So, days is simply the best way to browse your photos.

  • So, let's check out months.

  • I just tap and even moving between views is beautiful.

  • So, months organizes the most meaningful events in

  • my library by month.

  • So here is a trip I took to Tahoe, my kids' last

  • day of school, and my wife's birthday.

  • Now, this is a video we all take but we usually

  • forget to enjoy and now it's playing for me right here.

  • Really fun concert, and, of course, WWDC from last year;

  • these labs were a blast.

  • So, that's months.

  • It makes it really easy to browse the greatest hits

  • of your library in one view.

  • So, let's head over to years.

  • So, years gives me a high-level overview of my library.

  • What makes years really special is that it's

  • dynamic based on my context.

  • So today is WWDC and photos knows I go to WWDC

  • every year, so now it's showing me all of my WWDCs

  • from the past.

  • Go try it out.

  • It's awesome.

  • (Applause)

  • I can go all the way back - I can go all of the way

  • back to my first WWDC in 2011.

  • I was so excited to be at that keynote.

  • Now, years can do so much more.

  • What if today was my daughter's birthday?

  • Let me show you what that would look like.

  • So, years is totally transformed now and it's

  • all about my daughter.

  • As a proud dad, this brings me so much joy.

  • She's grown up so fast.

  • Her first bike, these fun times when every meal was

  • a mess, and this is her first smile.

  • And this video just brings that moment right back to

  • life for me.

  • I can just tap and I can relive that whole great day.

  • So that's the new Photos app.

  • We think you are really going to love it.

  • Back to you, Craig.

  • (Applause)

  • >> CRAIG FEDERIGHI: Thank you, Justin.

  • We are so excited to have you try this out.

  • When you experience it with your own photos, it's

  • a very meaningful experience.

  • So, that's Camera and Photos, and as you can

  • see, there is so much to experience in iOS 13.

  • And now, while much of our interaction with iPhone is

  • through touch, we also experience iOS in so

  • many other ways.

  • We use iOS when we are on the go with our AirPods,

  • when we gather around to listen to our favorite

  • music on HomePod.

  • And when we are on the road with CarPlay.

  • And, of course, tying together all of these

  • experiences is Siri.

  • So, to take you through what's new with AirPods,

  • HomePod, CarPlay, and Siri, I would like to

  • invite to the stage Stacey Lysik, our Senior Director

  • of OS Program Management to the program and to the stage.

  • Stacey.

  • (Applause)

  • >> STACEY LYSIK: Thanks, Craig.

  • Let's get started with AirPods where we have a

  • couple of great new features coming to iOS 13.

  • First, when you are wearing AirPods, Siri will

  • now be able to read your incoming messages to you

  • as soon as they arrive and you can instantly respond.

  • Let's take a quick peek and see how it works.

  • >> SIRI: Amy said, "Can you meet for coffee at 9:00 am?"

  • >> MALE SPEAKER: Tell her I'll be there.

  • >> SIRI: It's sent.

  • (Applause)

  • >> STACEY LYSIK: Just like that, Siri helps you stay

  • in the moment, whether the incoming notification

  • comes from the Messages app or any third-party

  • messaging app using SiriKit.

  • (Applause)

  • Another great new feature is audio sharing.

  • We have all had a time where we wanted to share a

  • movie or a song with a friend.

  • Now, you can, with just a tap.

  • (Applause)

  • Like everything AirPods, the experience is magical.

  • And when you get home, there is no better way to

  • keep the music going than with HomePod and its

  • incredible sound quality.

  • To make that transition seamless, we are bringing

  • Handoff to HomePod.

  • (Applause)

  • Now, when you walk through the door, just bring your

  • iPhone close to your HomePod to instantly hand

  • off your music, a Podcast or even a phone call.

  • And you can just take it with you when you leave

  • the exact same way.

  • (Applause)

  • Today, we are introducing Live Radio.

  • So, you can ask Siri to play stations from

  • iHeartRadio, Tune In, and Radio.com.

  • In fact, we have over 100,000 radio stations

  • from all around the world.

  • (Applause)

  • Now, HomePod can learn to recognize who in your

  • family is talking and personalize the response.

  • (Applause)

  • Of course, this is great with Apple Music so now

  • when you ask Siri to play you some music, it is

  • based on your taste and your play history and not

  • anyone else's, and the personalization extends

  • way beyond music to Messages, Reminders, Notes

  • and more.

  • So that's HomePod.

  • Next, let's shift gears to CarPlay.

  • CarPlay leads the industry in adoption with

  • availability more than 90% of cars sold here in the

  • US and 75% of cars sold globally.

  • This year, we have our biggest update to CarPlay

  • since the beginning.

  • It all starts with the CarPlay dashboard where

  • you can now have your music next to your maps

  • and you still have room for Siri smart

  • suggestions, like a garage door opener when you get

  • close to home or a view of your next calendar event.

  • You can see your whole day in the new Calendar app.

  • Music has been redesigned so your album art is front

  • and center and beautiful.

  • Siri stays out of the way so you don't lose sight of

  • what's on the display.

  • Siri has always been great for getting directions or

  • asking for some music and it now works with third

  • party apps like Pandora and Waze.

  • (Applause)

  • As you saw, Siri is with you across so much of what

  • we do on iOS, and last year Siri became even more

  • powerful with the introduction of Siri Shortcuts.

  • Shortcuts enable you to use your apps through Siri

  • and in the Shortcuts app, you can create your own

  • personalized multi-step Shortcut.

  • Now, on iOS 13, the app is built right in and it is

  • more powerful than ever.

  • It is now the one place you access all of your

  • Shortcuts, including ones you have added to Siri,

  • and we make it easier to get started with your

  • first multistep shortcut using a new feature called

  • suggested automations which take your habits and

  • personalize it to a template like heading home

  • or going to the gym.

  • Integral across all of these experiences is how Siri sounds.

  • When we first started with Siri's voice, we used

  • short clips of audio from actor recordings, but

  • sometimes when we put them together, it didn't always

  • sound as natural as we wanted it to be.

  • So, this year we have taken a huge step forward

  • using cutting edge Machine Learning called Neural

  • Text to Speech where for the first time ever, the

  • voice you hear is entirely generated by software.

  • As a result, it's more - it has more natural

  • cadence and better emphasis.

  • It's most noticeable when Siri is speaking longer or

  • more complex sentences.

  • Let's have a listen together starting with iOS 12.

  • >> SIRI: Absolute zero is the lowest limit of the

  • thermodynamic temperature scale, a state at which

  • the enthalpy and entropy of a cooled ideal gas

  • reach their minimum value taken as zero.

  • >> STACEY LYSIK: All right.

  • So, that's okay.

  • But now let's try iOS 13 with Neural Text to Speech.

  • >> SIRI: Absolute zero is the lowest limit of the

  • thermodynamic temperature scale, a state at which

  • the enthalpy and entropy of a cooled ideal gas

  • reach their minimum value taken as zero.

  • >> STACEY LYSIK: Way better.

  • Way better.

  • (Applause)

  • So, that's Siri along with AirPods, HomePod and CarPlay.

  • Thank you.

  • Back to you, Craig.

  • >> CRAIG FEDERIGHI: Thank you, Stacey.

  • So, that's our next big release of iOS, iOS 13,

  • and there is so much we didn't have time to talk

  • about, like the ability to deal with call spam by

  • sending unknown callers directly to voice mail.

  • Yes.

  • (Applause)

  • Or low data mode or for our enterprise customers,

  • the ability to single sign on to enterprise accounts

  • and have separate iCloud accounts for your personal

  • and work lives.

  • (Applause)

  • So, you may notice there has been one thing missing

  • from the iOS 13 story and that's iPad.

  • Yes.

  • (Applause)

  • Now, from the beginning, iPad has been built on the

  • technical foundations of iOS, so, of course, it

  • gets all of these great new features that we are

  • bringing to iPhone.

  • But over the years, iPad has also evolved into

  • something unique.

  • You know, with its giant canvas and powerful

  • features like slide over and split view, drag and

  • drop and Apple Pencil, iPad delivers an

  • experience that is truly distinct.

  • We have some big changes coming to iPad this year

  • and the time has come to recognize the platform in

  • a special way.

  • Let's take a look.

  • (Music)

  • (Applause)

  • >> CRAIG FEDERIGHI: That's right.

  • We are calling it iPad OS and I would like to give

  • you a first look.

  • So, let's take a look at iPad OS.

  • Swipe home and the first thing you notice is this

  • tighter grid of icons, letting you have more

  • tools at your disposal right on your Home screen.

  • But what I think is super cool is watch what happens

  • when I swipe over.

  • I can now pin my Widgets right on my Home screen.

  • (Applause)

  • It's gorgeous.

  • You get a lot of information at a glance.

  • Let's turn to multitasking.

  • Let's start with slide over.

  • Launch into Safari and let's just slide over from

  • the right-hand side of the screen.

  • You can see I have messages there right now.

  • Now, I can, of course, change the app I have

  • in slide over.

  • I can just pick up Reminders and drag it on over.

  • Now, I have Reminders in slide over so next time I

  • slide out, of course, there is Reminders.

  • But what if I want to get back to the last app?

  • Could we make that super easy?

  • The answer is yes.

  • I can just drag from the bottom and they fan out

  • just like that.

  • (Applause)

  • With just a tap, I can switch apps.

  • I can even just slide along the bottom to move

  • quickly between my apps in slide over.

  • It's really great.

  • Now, next, I would like to talk about Split View

  • because now we are bringing multiwindow

  • capabilities to apps on iPad.

  • For instance, I have a single note right here in

  • Notes, but what with I want to have two notes

  • side by side?

  • Well, now I can.

  • I can tap, drag, and now I have a split with two notes.

  • (Applause)

  • Now, I can use this across spaces as well, so here I

  • have two notes, but here I have a Pages document.

  • What if I have some notes I want to use while

  • working on my Pages document?

  • Well, I am just going to slide on over, pick up

  • another note, and I can just move back to my Pages

  • space and drop it over there.

  • Now, I have Pages right next to Notes.

  • Now that I have notes in all of these different spaces,

  • well, you can guess how I can find them, right?

  • I just bring up the dock, tap on Notes, and we have

  • app exposé now on iPad.

  • Here are all of my Notes spaces in one place.

  • Now, this just doesn't work for system apps.

  • It also works for third party apps as well.

  • So, in addition to Notes here and Pages, I can have

  • two Microsoft Word documents side by side.

  • I mean, that's enterprising right there.

  • (Laughter)

  • And it works great for some of the work flows in

  • apps like Mail.

  • So, for instance, let's say I want to reply to

  • this message from Phil.

  • Well, I can just of course start typing to Phil and

  • then I realize, you know, I would actually like to draw

  • on some of my other contents of my inbox for this reply.

  • I can drag that compose window off to the side

  • into Split View, even create a split so I can

  • see all of my messages.

  • I can tap through these other messages.

  • If I find an image I want to put to my message to

  • Phil, just tap, drag it out just like that, and

  • check this out; if there is a link I want to

  • preview, just tap and hold.

  • I get a preview of that web page.

  • That looks perfect for Phil.

  • Just drop it right in here just like that.

  • Better composing through multitasking on iPad.

  • And that's a quick look at the new Home screen and

  • new Multitasking in iPad OS.

  • (Applause)

  • But there is a lot more.

  • Let's start with Files.

  • Now, browsing in Files, of course, you have

  • icon view, list view.

  • Well, how about column view?

  • Great for digging through deep file hierarchies.

  • You get a great file preview right here and

  • quick actions for things like rotating documents -

  • images, making PDFs, and great rich metadata right

  • at the bottom.

  • Now, we are also improving the way that you can share files.

  • For instance, in iCloud Drive, we now support folder sharing.

  • (Applause)

  • And get this; we also have built in support for SMB

  • file sharing so you can share from your work PC,

  • home PC, right in the files.

  • Now, there is one more.

  • That's right, you can now plug in a thumb drive.

  • (Applause)

  • So, thumb drives, external disk drives and SD cards,

  • all show up right in the Files app, but now this

  • one is really great too.

  • Sometimes when you are working with a camera, you

  • would like to import directly into an app like

  • Light Room and now you can.

  • (Applause)

  • Of course, there is much, much more.

  • It's a huge year for Files this year, and it's also a

  • huge year for Safari.

  • You know, Safari is just the perfect device for

  • browsing the Internet.

  • It's like holding the web in your hands and this

  • year we are making Safari more capable than ever.

  • When you look at the Web today, it's often split

  • into kind of two big categories.

  • On the one hand, you have the mobile Web designed

  • for the small screen and mobile devices, and

  • desktop sites that are designed for large screens

  • like on your Mac.

  • And often, websites will serve up the wrong thing

  • for the iPad.

  • Well, no more because we are bringing desktop class

  • browsing to Safari on iPad.

  • (Applause)

  • Now, with this, Safari does all of the heavy

  • lifting, so instead of the mobile site, you will see

  • the desktop site but it will be sized perfectly

  • for the iPad display and have automatically

  • optimized for touch input.

  • Now, this also works great for apps like Google Docs,

  • Square Space and Word Press.

  • They all work great in Safari now and the desktop

  • class experience doesn't stop there.

  • We are also bringing a download manager to Safari.

  • (Applause)

  • Thirty new keyboard shortcuts and much, much more.

  • Next, I want to talk about fonts.

  • Now, we all know that fonts bring out the

  • personality of a project, and this year we are

  • giving you a new way to use custom fonts inside of

  • your favorite apps.

  • You will be able to download them right from

  • the App Store.

  • We are working with all of the major providers of fonts.

  • Next, we are taking a big leap forward in text

  • editing, making it even faster with the power of Multi Touch.

  • So, navigating long documents, you can now

  • grab the scroll indicator and jump anywhere in the

  • document instantly.

  • (Applause)

  • Now, moving the cursor is easier than ever.

  • Just pick it up, and drag it where you want it to go.

  • And selecting text, just put your finger down and

  • drag out a selection.

  • There is no need to double tap and no magnifying

  • glass getting in your way.

  • And yeah.

  • And when you have a selection, check this out,

  • you want to copy or cut, just a three-finger pinch

  • to copy, and a three-finger spread to

  • plop it right down.

  • This works across all sorts of apps.

  • (Applause)

  • And if you make a mistake, don't worry, just a

  • three-finger swipe to undo.

  • No more shaking that iPad.

  • (Applause)

  • Finally, I would like to talk about Apple Pencil.

  • Apple Pencil has quickly become an indispensable

  • tool for so many iPad users.

  • It's just perfect for marking up documents,

  • taking notes or doing illustration.

  • A critical part of that experience is the

  • incredible low latency of Apple Pencil.

  • You know, our goal was to have it just be

  • indistinguishable for making marks on a physical

  • piece of paper.

  • Now, Apple Pencil already leads the industry with a

  • record low twenty millisecond latency, but

  • we have been optimizing and advancing our

  • prediction algorithms and today we are bringing that

  • latency down to 9 milliseconds.

  • It's incredible.

  • (Applause)

  • Now, of course, an important part of your

  • experience using your Pencil is a great tool

  • palette and a great set of tools, and so now in iPad OS,

  • we have redesigned it and we are providing a

  • PencilKit developer API so third-party apps can have

  • the same great experience.

  • We have also made it a lot easier to markup anything

  • on any app.

  • You can just drag your pencil up from the corner

  • of the screen and just like that you are you

  • are in markup.

  • You can markup a screenshot or even an

  • entire document.

  • This works just great throughout the system.

  • Now, to show you Pencil in action, I would like to

  • invite up Toby Paterson, our Senior Director in

  • charge of the iPad system experience, to give you a demo.

  • Toby.

  • (Applause)

  • >> TOBY PATERSON: Thanks, Craig.

  • Okay.

  • Well, let's jump into Notes here and take a look

  • at the new text editing gestures.

  • It begins with a tap to place the cursor up there

  • at the top of the screen, and then to move the

  • cursor, we will just grab it with your finger, oops

  • - grab it with your finger, put it exactly

  • where you want it.

  • Now, for typing, there is the standard keyboard, of

  • course, but watch what happens when I pinch on it

  • with two fingers.

  • It shrinks down to a new compact layout and this is

  • really great for typing with one finger or your

  • thumb while you're holding your iPad.

  • (Applause)

  • I know.

  • I do this a lot.

  • And you can use quick path here.

  • Oops.

  • Just like that.

  • Now, to select text, just hold your finger on a

  • word, sorry.

  • Hold your finger on a word and just drag it out like

  • that and our new gestures make text editing a breeze.

  • It's a three-finger pinch, once to copy or twice in a

  • row to cut, and then a three finger drop gesture

  • to paste it into place like that.

  • Now to -

  • (Applause)

  • It's really easy.

  • Now, to undo your gestures, or to undo your

  • changes, I want to reassure you, you can

  • still shake your iPad if you want, but I do find

  • the three-finger swipe to the left a little bit easier.

  • I also want to note that these gestures are not

  • limited to text editing only.

  • They will work in any application that supports

  • copy/paste, undo and redo.

  • Okay.

  • Let's switch now and talk about the pencil.

  • So, you can see here at the tool palette with its

  • beautiful new design, the new tools, and now you can

  • drag it around the screen like this.

  • You can pin it to any edge of the screen, you

  • minimize it down in the bottom like that, and then

  • with a tap or a drag, open it back up again.

  • Now, of course, Notes has been tailor made to work

  • really well with the Pencil, but you can

  • actually use this to markup any application on

  • the - on your iPad.

  • Let's switch over to Safari here and I will

  • show you how this works.

  • So, Craig has put me in charge of the next

  • software offsite and I want to share an idea with him.

  • So, check this out.

  • Watch as I drag from the corner of the iPad with my

  • Pencil like this.

  • It takes you right into markup where you can see a

  • screenshot of exactly what you were looking at.

  • But many apps can now support a new full-page

  • capture mode which you select with this button at the top.

  • Here you can see the entire document that you

  • were looking at.

  • You can scroll through it or use the side bar on the

  • right to quickly navigate and as you would expect,

  • you can mark it up with your pencil just like this.

  • I will bet we've got a few Rush fans in the crowd

  • here today, I think.

  • (Applause)

  • Yes.

  • I think Craig would make a great Alex Lifeson.

  • Now, when you're done, just bring up the share

  • sheet and you can send it off right from here and

  • that's how you can easily markup anything on your iPad.

  • Back to you now, Craig.

  • Thank you.

  • (Applause)

  • >> CRAIG FEDERIGHI: Thank you, Toby.

  • Those are some great improvements to Apple

  • Pencil and so much more for iPad OS.

  • There are a ton of great new features that take

  • iPad OS to the next level.

  • Well, that's what I have for you now.

  • I'm going to hand it back to Tim.

  • Thank you so much.

  • (Applause)

  • >> TIM COOK: Thank you, Craig.

  • These are just blow away huge releases.

  • iPad OS built on the foundation of iOS takes

  • the distinctive experience of iPad even further.

  • In a powerful new version of iOS, iOS 13, we can't

  • wait for all of you to get your hands on these

  • great new releases.

  • Now, let's turn to the Mac.

  • (Applause)

  • We love the Mac and our customers do too.

  • In fact, the Mac is the number one in customer

  • satisfaction by far in the industry.

  • People use their Macs to create amazing things,

  • simply and powerfully.

  • We have the strongest Mac lineup we have ever had,

  • from the new MacBook Air all the way up to the

  • power house iMac Pro.

  • And for Mac users looking to really push the limits

  • of performance, there is one more spot in our

  • lineup that the team has been working really hard to fill.

  • (Applause)

  • Yes.

  • To create a product that will take Mac further than

  • it's ever gone before and I am so excited and

  • thrilled to show it to you now.

  • (Applause)

  • (Music)

  • (Applause)

  • >> TIM COOK: This is the new MacPro and it's incredible.

  • (Applause)

  • It has a truly gorgeous design and remarkable

  • performance to match.

  • It is the most powerful Mac we have ever created.

  • And to tell you all about it, I would like to invite

  • John Ternus to the stage.

  • John.

  • (Applause)

  • >> JOHN TERNUS: Thank you, Tim.

  • I am so excited to be able to tell you about this new MacPro.

  • Now, in designing this product, we wanted to

  • build an architecture that could meet the incredible

  • diversity of pro needs, a system that offers

  • virtually unlimited possibilities for customization.

  • And key to this is a simple and elegant

  • solution for accessing the internal components.

  • Now, inside you will find a stainless steel frame

  • that forms a strong internal structure for the

  • entire system and it provides a foundation for

  • modularity and flexibility.

  • The frame also incorporates stainless

  • steel handles.

  • They feel great in your hand and they make it easy

  • to move the system around.

  • All of the internal modules mount to this

  • frame which means users have 360-degree access to

  • easily configure components and every sub

  • system has been optimized for performance.

  • So, let's start with the processor.

  • Now, we have designed this new MacPro for our

  • customers who need the ultimate in CPU

  • performance for tasks like production rendering or

  • playing back hundreds of virtual instruments or

  • simulating an iOS app on multiple devices at once.

  • So, we are using a brand-new Intel Xeon

  • Processor and it has up to twenty-eight cores.

  • (Applause)

  • And to get every last ounce of performance out

  • of this processor, we are giving it over 300 watts

  • of power and a massive heat sink for cooling so this means

  • it can run fully unconstrained all of the time.

  • Now, we also have an extremely high-performance

  • memory architecture.

  • Six channels of super fast ECC memory in 12 DIMM

  • slots enable an incredible 1.5 terabytes of system memory.

  • (Applause)

  • Now, let's talk about expansion.

  • Many of our pro customers need to add things like

  • fiber channel or audio DPSs or SDI video to their

  • systems, so we are bringing PCI expansion

  • back to the Mac in a big way.

  • (Applause)

  • Because this new MacPro has eight internal PCI slots.

  • There are four double wide slots and three single

  • wide slots, and there is one additional half-length

  • slot that we populate with an I/O card.

  • Now, this I/O card has two Thunderbolt 3 ports, two

  • USB-A ports and an audio jack and there are also

  • two more Thunderbolt 3 ports conveniently located

  • on the top of the system.

  • And finally, the MacPro has two built-in 10

  • gigabit ethernet ports.

  • So, one of the most critical areas of

  • expansion is graphics.

  • Graphics performance is so important for tasks like

  • animating 3D film assets or compositing 8K scenes

  • or building complex 3D environments, but we

  • wanted to go beyond the typical graphics card

  • design so we've invented something completely new.

  • Now, it starts with an industry standard PCI

  • connector, so the slot maintains compatibility

  • with standard cards.

  • We have added a second connector that allows us

  • to integrate Thunderbolt throughout the entire system

  • and provide a tremendous amount of extra power.

  • In fact, at 500 watts, this module has the same

  • power capacity as the entire previous generation MacPro.

  • And instead of adding its own dedicated fan, we have

  • a huge heat sink that's quietly cooled by the

  • MacPro thermal system.

  • We call this the MacPro expansion module or MPX

  • for short, and using this architecture we are going

  • to offer multiple graphics options, starting with the

  • Radeon Pro 580X, a great all-around graphics card.

  • For a big upgrade in graphics performance, the

  • MacPro can be configured with AMD's Radeon Pro Vega II.

  • Vega II delivers 14 teraflops of graphics

  • compute and 32 gigabytes of memory with an insane

  • 1 terabyte per second of memory bandwidth.

  • But we didn't stop there because with the increased

  • head room of the MPX module, we can actually

  • use two Vega II GPUs for double the teraflops,

  • double the memory and double the memory bandwidth.

  • This is quite simply the world's most

  • powerful graphics card.

  • Now, these two GPUs are connected by the Infinity

  • Fabric Link which allows data transfer between them

  • at five times faster than the PCI BUS.

  • This is a really big deal for apps that are

  • optimized to take advantage of multiple GPUs.

  • And if all of this wasn't crazy enough, the MacPro

  • can be configured with two of these modules.

  • (Applause)

  • Enabling up to 56 teraflops and 128

  • gigabytes of high bandwidth memory.

  • This is an unbelievable amount of graphics compute

  • in a single workstation.

  • Now, we have also done something really special

  • for video editing.

  • One of the challenges in working with high quality

  • cameras is the need to convert the native files

  • into proxies for easier editing.

  • This is a time consuming and error prone process.

  • Being able to work directly with the native

  • formats would be a game changer in these high end

  • work flows so we have built a brand-new card

  • that we call Afterburner and it turns your MacPro

  • into a monster of a video editing machine.

  • Afterburner is a hardware accelerator card that is

  • built with an FPGA which is a programmable ASIC and

  • this ASIC is capable of processing 6 billion

  • pixels per second.

  • (Applause)

  • So, with this custom solution, we have achieved

  • an unprecedented level of performance for the ProRes

  • and ProRes RAW codecs.

  • The most powerful workstations in the world

  • today struggle to play back just one stream of 8K

  • video, but with Afterburner, the new

  • MacPro can play back an incredible three streams

  • of 8K Pro Res RAW.

  • (Applause)

  • Or 12 streams of 4K.

  • This is ground breaking performance and it means

  • we can finally say goodbye to proxy workflows.

  • Now, of course, all of this compute requires a

  • massive amount of power, and so we have given every

  • MacPro a 1.4 kilowatt power supply.

  • Of course, all of that power requires a

  • tremendously capable cooling system.

  • So, the MacPro has three enormous fans and one

  • blower that together can generate up to 300 cubic

  • feet per minute of air flow and it's very quiet.

  • In fact, when it's under your desk in typical load

  • conditions, it's as quiet as an iMac Pro.

  • To seal the thermal system, the beautiful

  • aluminum housing slides over the frame and latches into place.

  • And its unique three-dimensional vents

  • are actually machined on both the internal and

  • external surfaces.

  • The resulting lightweight lattice pattern maximizes

  • air flow while creating an extremely rigid structure.

  • And finally, optional wheels make it easy to

  • move the MacPro around your studio.

  • (Applause)

  • As you can see, utility and function define the

  • design of the new MacPro, and while the specs we

  • have been talking about are impressive, we have

  • really been focused on delivering real world

  • performance where it matters most.

  • To do that, we have been working closely with a

  • number of pro app developers.

  • This includes Adobe, Auto Desk, Serif and Blackmagic

  • who are all announcing support for the new MacPro today.

  • In fact, Blackmagic is seeing some amazing

  • performance gains.

  • With the Afterburner card doing the heavy lifting of

  • decoding video, they can tap into the CPU and GPUs

  • to add effects and coloring in real time on

  • native 8K content.

  • This is a work flow that has never been possible

  • before the new MacPro.

  • Side FX, Red, Epic and Avid are also

  • announcing support today.

  • (Applause)

  • Avid is taking advantage of the incredible

  • expansion capabilities of the MacPro to do something

  • never before possible in a single work station.

  • They are enabling support for up to six HDX cards.

  • This yields more I/O, increased voices and two

  • times the DSP processing than any other system can achieve.

  • 3D app developers like Unity, Pixar, Foundry and

  • Maxon are also announcing support.

  • Maxon is seeing 20% faster GPU render performance in

  • Cinema 4D than on a Windows work station maxed

  • out with three of the latest Nvidia Quadro cards.

  • We are really excited to announce that Maxon is

  • bringing their Redshift render engine to the Mac

  • optimized for Metal.

  • And finally -

  • (Applause)

  • There you go.

  • The folks at Otoy are already hard at work

  • building a version of Octane that is really

  • going to shine with the incredible GPU performance

  • of the new MacPro.

  • We are thrilled by the excitement and commitment

  • we are seeing from all of these great developers.

  • And, of course, our own internal app teams are

  • really excited about the MacPro as well.

  • So, now, I would like to bring up David Earl from

  • our Pro X marketing team to give you a firsthand

  • look at some of the amazing things you can do

  • in Logic and Final Cut on the new MacPro.

  • David?

  • (Applause)

  • >> DAVID EARL: Thanks, John.

  • I am thrilled to show you Logic Pro 10 running on

  • the new MacPro.

  • To get started, we are going to open up this

  • music score from a documentary we are working

  • on that was shot in Kenya.

  • What you see here is a Logic project and every

  • row is a track and every track represents an

  • individual musical instrument performance.

  • So, let's have a listen.

  • (Music)

  • Okay.

  • So, we wanted to have some fun and see just how far

  • we could push this powerful new Mac.

  • What you are looking at here is a brand-new

  • version of Logic and the theme of this release is

  • all about performance.

  • So, to show performance I'm going to use these

  • incredibly realistic sampler instrument libraries.

  • I use the libraries so that it sounds exactly

  • like a real orchestra when I create my parts.

  • So, let's add a 50 piece percussion ensemble

  • to the score.

  • And you know what, how about a 100-piece orchestra?

  • And how about another full orchestra just because,

  • you know, we can.

  • Now, many composers have to actually add a second

  • and third computer to be able to run these massive

  • orchestral libraries, but the new MacPro with CPU

  • power and RAM can do this all in a single unit.

  • So, of course, I'm going to need a lot more to

  • push this MacPro.

  • So, let's add a ton more tracks.

  • So, we have never seen this before in Logic.

  • I have got 300, 400, 500, we can now have a thousand

  • audio tracks and a thousand software

  • instruments in Logic.

  • (Applause)

  • That's four times the amount that we had in our

  • previous version of Logic, and, of course, with all

  • of this going on we have to check the CPU.

  • Opening the performance meter, that is 56 threads

  • across 28 cores with more tracks and plug-ins than

  • we have ever seen before in Logic.

  • The MacPro still has power to spare.

  • It's a monster for running Logic.

  • Okay.

  • Now, let's take this music score over to Final Cut.

  • It's the Soundtrack for this beautiful documentary

  • that was all shot and edited in HDR.

  • It follows Ami Vitale.

  • She is a world-renowned photo journalist on a

  • recent assignment to Kenya.

  • Now, what we see here, we have never seen before in a Mac.

  • This is 8K ProRes RAW playing back at full resolution.

  • Now, what makes 8K so amazing is that there are

  • over 33 million pixels in every frame which means it

  • looks great on a huge display like this, but it

  • includes enough resolution that we can crop in and

  • reframe for 4K projects and, you know, we can add

  • 8K effects in real-time like this animated title,

  • and I think I'm going to go in and add some

  • advanced color correction and lens flare without stopping.

  • I don't have to wait for it to render.

  • Now, so far we have been watching a single stream

  • of 8K ProRes RAW but this computer has Afterburner

  • installed which means we can push it even further

  • and we can have our single stream of 8K ProRes RAW,

  • add another stream of 8K and how about a third

  • stream 8K ProRes RAW running simultaneously.

  • That's 100 million pixels.

  • This has never been seen.

  • (Applause)

  • Never been seen before on any video editing software

  • on any computer.

  • The MacPro is an 8K power house and absolutely by

  • far the most powerful Mac that's ever been created

  • for professional film makers and musicians.

  • Thank you.

  • Back to you, John.

  • (Applause)

  • >> JOHN TERNUS: Thank you, David.

  • That performance is nuts.

  • So that is the new MacPro.

  • It is the most configurable, most

  • expandable and by far the most powerful Mac we have ever made.

  • But, of course, an extraordinary computer

  • deserves an extraordinary display, and to tell you

  • more about that, I would like to bring out Colleen

  • Novielli from the Mac Product Marketing Team.

  • Colleen?

  • (Applause)

  • >> COLLEEN NOVIELLI: Thank you, John.

  • Good morning.

  • Displays are incredibly important to our pro

  • customers because they play a vital role in

  • creating their life's best work.

  • Yet today, if you look at their wish list, there is

  • no single display that gives them every feature

  • they have asked for, and this one feature, High Dynamic Range

  • or HDR, it's increasingly requested because it's yet

  • to be delivered with pro level precision.

  • So, what is HDR?

  • HDR is a way to bring content to life by better

  • reflecting what the eye can see in the real world.

  • The eye sees the brightest specular highlights,

  • really dark blacks, vibrant, rich color and

  • all of the details in between.

  • Today, more and more devices can play HDR

  • content so more and more pros who create that

  • content, they need a great HDR display.

  • There is one class of displays.

  • It's commonly called reference monitors and

  • these do deliver true HDR along with these features,

  • but they are still missing these features and they

  • are incredibly expensive.

  • This one is $43,000.

  • So, our goal, it was simple.

  • Make a display that expertly delivers every

  • feature that pros have asked for.

  • Like the MacPro, the design is stunning and

  • every element is built for pros.

  • And it's the most incredible panel we

  • have ever made.

  • It's a 32-inch LCD display with over 20 million

  • pixels, and with 218 pixels per inch, it's a

  • 6K retina display.

  • (Applause)

  • It's the largest retina display we have ever made.

  • It's over 40% larger than the iMac 5K display,

  • giving pros even more room for their tools and their content.

  • It has P3 and true 10-bit color and reference modes built in.

  • All expertly calibrated at the factory.

  • And we keep that color accurate at a super wide

  • viewing angle by using a cutting-edge polarizer.

  • For contrast, that's twenty-five times better

  • than a typical LCD display.

  • (Applause)

  • It's awesome.

  • Now, the cover glass has our industry leading antireflective

  • coating, but for challenging lighting conditions,

  • we have created an innovative matte option.

  • So, most matte displays, they add a coating to the

  • glass and this coating, it scatters the light, but it also

  • adds unwanted haze and sparkle and it lowers the contrast.

  • So instead, we precisely etch the glass itself for

  • a nano texture surface and this means enhanced image

  • quality and contrast along with low reflectivity.

  • Next, we have delivered HDR at a level never seen before.

  • Now, for great HDR images, you need extreme

  • brightness right next to extreme contrast or deep

  • blacks, and this is incredibly hard to achieve.

  • So, we have designed a back-lighting system like

  • none other in the world.

  • First, a large array of blue LEDs generates

  • extreme brightness.

  • We calibrate every single LED on every single

  • display at the factory and then this feeds a massive

  • algorithm and then this modulates each LED based

  • on the content rapidly.

  • Then we use custom lenses and reflectors to actually

  • shape and precisely control the light.

  • Now, a typical thermal system would make this

  • impossible to achieve for more than a few minutes.

  • So, we did something amazing.

  • We designed the rear lattice pattern to act as

  • a heat sink and this doubles the surface area,

  • quietly extracting heat from each LED.

  • The results are incredible.

  • This display can maintain 1,000 nits of full screen

  • brightness indefinitely.

  • (Applause)

  • Forever.

  • And 1,600 nits peak.

  • And this is going to allow our pros to do things they

  • have been dreaming about.

  • So, for example, video editors can now work with

  • their HDR content exactly as it's intended and

  • photographers can now edit an amazing HDR image like

  • this for hours.

  • And that is not all.

  • Those images are going to have gorgeous, incredibly

  • nuanced contrast, an incredible one million to

  • one contrast ratio.

  • (Applause)

  • The images this display produces are truly stunning.

  • With these capabilities, we have taken this way

  • beyond High Dynamic Range.

  • This is extreme dynamic range or XDR, and so we

  • call this display the Pro Display XDR.

  • (Applause)

  • So now, we have delivered every feature on the pro wish list,

  • but there is more.

  • Thunderbolt 3 will provide seamless one cable connectivity.

  • So, with a 15-inch MacBook Pro, you can have a

  • stunning two display desktop setup or with the

  • new MacPro, you can connect an incredible six

  • displays with 6K resolution, 120 million pixels.

  • Yes.

  • (Applause)

  • Woo.

  • Yeah.

  • Woo.

  • That's right.

  • Now, there is one more feature that does not get

  • much attention on other displays and that's the

  • stand which is as pro as the display itself.

  • First, it has an amazing counter balancing arm that

  • makes the display feel virtually weightless.

  • It provides tilt and height adjustment and it

  • maintains the display's angle as it's raised or

  • it's lowered and it has rotation for Portrait Mode.

  • Yes.

  • (Applause)

  • And this is perfect for retouching photos,

  • designing a web page or writing code.

  • Yeah.

  • And it's removable.

  • It quickly detaches from the display to pack it up

  • and take it on location.

  • And finally, for pros with unique mounting

  • requirements, we have designed a base amount

  • adapter that attaches in a matter of seconds.

  • So, that's the new Pro Display XDR.

  • It's the only display in the industry that delivers

  • every feature on a pro's wish list and more.

  • And now, all pros can use the same display across

  • the work flow and have the same incredible XDR

  • viewing experience with all of the features they

  • need to create their life's best work, making

  • this the world's best Pro Display.

  • And now back to you, John.

  • (Applause)

  • >> JOHN TERNUS: Thanks, Colleen.

  • So that's the new MacPro and Pro Display XDR.

  • Groundbreaking in every way, they deliver

  • performance and capabilities that will

  • forever change pro workflows.

  • Now, the new MacPro is going to start with an

  • eight core Xeon processor, 32 gigabytes of memory,

  • Radeon Pro 580X and a 256 gigabyte SSD.

  • If you look at other systems configured with

  • comparable components, you will see they cost around $8,000.

  • The new MacPro will start at $5,999.

  • (Applause)

  • And it's going to be available this fall.

  • Now, we know a lot of customers who use the

  • MacPro really want to be able to rack mount them in

  • edit bays and machine rooms.

  • So, to support this, we are also going to have a

  • version optimized for rack deployment.

  • (Applause)

  • As for the Pro Display XDR, well, the reference

  • monitors that we talked about can cost tens of

  • thousands of dollars and still not match the feature set.

  • The Pro Display XDR will be $4,999 for the display itself.

  • And the nano texture version will be $5,999.

  • The VESA mount adapter will be $199 and

  • the pro stand, $999.

  • And like the MacPro, they will all be available in the fall.

  • So that is the new MacPro and Pro Display XDR.

  • Now, back to Tim.

  • >> TIM COOK: Thank you.

  • Thank you, John, and thank you Colleen.

  • We can't wait to get the new MacPro and the Pro

  • Display XDR into the hands of our pro users and see

  • all the great things they are going to create with them.

  • Now, powering the Mac experience is macOS, the

  • world's most advanced desktop Operating System.

  • (Applause)

  • The latest release of macOS is Mojave with

  • system-wide Dark Mode and new features for both

  • finder and desktop that were inspired by pro users

  • but designed for everyone.

  • It's been a huge hit with Mac customers.

  • The next release of macOS brings more exciting new

  • features to the Mac, and to tell you all about it,

  • I'd like to invite Craig back to the stage.

  • Craig.

  • (Applause)

  • >> CRAIG FEDERIGHI: Great to be back with all of you again.

  • So, for our next major release of macOS, we are

  • moving out of the desert into the beautiful waters

  • off the California coast, a place for sailing,

  • diving and so much more.

  • It's macOS Catalina.

  • (Applause)

  • Now, Catalina includes cool new features, some

  • really fresh new apps and some powerful technology

  • for Developers.

  • Let's take a look.

  • We begin with iTunes.

  • Now, iTunes started completely focused, rip,

  • mix, and burn songs on your Mac.

  • And then came the iTunes Music Store kicking off

  • the digital music revolution.

  • And then it took on Podcasts and it redefined radio.

  • And then video, introducing us to

  • on-demand movies and ad-free TV, and if that

  • weren't enough, it also handled all of your

  • syncing, making possible the first iPod and iPhones.

  • Well, now, customers love iTunes and everything it can do.

  • But if there is one thing we hear over and over,

  • it's can iTunes do even more?

  • I think it can.

  • Like how about Calendar in iTunes?

  • I mean, you could have all of your appointments and

  • your best tracks right in one app.

  • Could we take it further?

  • I think so.

  • How about Mail in iTunes?

  • (Applause)

  • And maybe Safari in iTunes?

  • And how are you going to switch between these apps?

  • Well, of course you will add a dock.

  • I think we've nailed it.

  • (Applause)

  • "Truth Be Told" our team had a better idea.

  • The future of Apple Music or iTunes at not one app

  • but three, Apple Music, Apple Podcasts and Apple TV.

  • (Applause)

  • Let's start with Apple Music because Apple Music

  • in Catalina is the best music app we have ever made.

  • With its singular focus on music, it's so simple, but

  • it has all of the powerful music features you expect

  • from iTunes all while being just blazingly fast.

  • It's the best place for Apple Music subscribers,

  • with personalized recommendations from a

  • catalog of over 50 million tracks.

  • And for those of you that use iTunes to sync, we

  • made that experience better as well because now

  • when you plug in your phone, this is what you see.

  • Nothing.

  • (Applause)

  • If you do want to sync, you can find it in the side

  • bar in finder; all of your sync options are right there.

  • (Applause)

  • And next, let's turn our attention to Podcast.

  • It brings a dedicated Podcast listening

  • experience to the Mac and it features all of the

  • great features you are used to in iOS, like

  • listen now where you can see new episodes and keep track

  • of your listening across all of your devices and it

  • has a great new feature and it has to do with search.

  • You know, sometimes you hear about something on

  • the radio maybe or a new podcast or something on

  • the news and you think oh, I want to hear more about

  • that, but you are not sure what show it was on or

  • even that it appeared in the title.

  • Well, now we use machine learning to index the

  • contents of the spoken content of Podcasts, so

  • now you can search that content and find the

  • Podcast with just a few clicks in the app.

  • It's great.

  • (Applause)

  • And finally, the Apple TV app, your new home for TV

  • and music on the Mac.

  • Now, you will love having access to Watch Now,

  • including all of your great channels like HBO

  • and Showtime, and it has all of your purchased

  • movies for iTunes as well, and they have never looked

  • or sounded better because now on recent Macs, we

  • have support for 4K HDR playback on the Mac with

  • HDR10 and Dolby Vision.

  • And Dolby Atmos playback as well so you will

  • experience amazing spatial audio rendered right out

  • of your MacBook's speakers.

  • So, that's Apple Music, Apple Podcasts and Apple

  • TV, and now I want to turn to something new.

  • We call it sidecar.

  • Yeah.

  • Now, Mac users love connecting their laptop to

  • an external display so they can spread out their

  • work, but often when they have to leave on the go,

  • they have to leave that display behind.

  • Well, no longer, because now you can use your iPad

  • as a second display for your Mac.

  • (Applause)

  • It's great.

  • You can spread out your work right across your

  • iPad, but, of course, some pro users like using these

  • dedicated tablets for precise input on their Mac.

  • Well, now with the iPad and Apple Pencil, you can

  • do that too.

  • It works both wired and wirelessly so you can get

  • comfortable, and it works across all of your

  • favorite Mac Apps that support tablets.

  • Now, next I want to turn to accessibility.

  • Now, we believe technology is most powerful when

  • everyone can use it.

  • So, we engineer a wide array of assistive

  • technologies into our all of our products.

  • Now, for users with physical motor

  • limitations, voice can be an extremely powerful way

  • to operate a computer.

  • And this year, we are proud to introduce voice control.

  • Now, voice control lets you control your Mac

  • entirely with your voice and not just that.

  • We are also bringing it to iOS as well.

  • I would like to show you just how transformative

  • this can be.

  • >> MALE SPEAKER: Wake up.

  • Voice control is a breakthrough feature that

  • gives you full control of your devices, comma, with

  • just your voice, period.

  • It's a whole new way to do everything you love,

  • period.

  • Like this.

  • Correct love.

  • 16.

  • Open photos.

  • Scroll up.

  • Show numbers.

  • 13.

  • Click share.

  • 3.

  • Tim, next field.

  • Let's ride this one today.

  • Thumbs up emoji.

  • Click send.

  • Open Maps.

  • Show grid.

  • Long press it.

  • 20.

  • Open app switcher.

  • 4.

  • Tap share.

  • Tap Tim.

  • Tap send.

  • Hey, good to see you.

  • Open music.

  • Turn up the volume.

  • (Applause)

  • >> CRAIG FEDERIGHI: So, that's voice control.

  • Now, it leverages the latest Siri voice

  • recognition technology to precisely understand what

  • you are saying and all of those commands and of

  • course, your voice is processed locally on

  • device so none of that audio goes to Apple.

  • Now, next, I want to turn to a new solution that helps

  • you find your Mac should it ever be lost or stolen.

  • It's called Find My.

  • Now, Find My combines Find My iPhone with Find My

  • Friends and it's now available on the Mac and

  • iOS devices as well.

  • And it has a new twist because it can now even

  • locate Apple devices that are offline.

  • Now, this is particularly important for Macs because

  • often your laptop is folded up in a bag,

  • asleep, and no longer on the network.

  • Now, the way this works is really cool.

  • Let's say you have misplaced your MacBook.

  • So, even when it's offline and sleeping, it sends out

  • a secure Bluetooth beacon that can be detected by

  • other people's Apple devices nearby.

  • Now, they can relay your MacBook's location to the

  • network and ultimately back to you so you can find it.

  • Now, what's amazing is that this whole

  • interaction is end to end encrypted and anonymous.

  • It uses just tiny bits of data that piggyback on

  • existing network traffic, so there is no need to

  • worry about your battery life, your data usage,

  • or your privacy.

  • Next, activation lock.

  • We are bringing activation lock to your Mac to make

  • it far less attractive to thieves.

  • It's available on all Macs with a T2 security chip

  • and it works just like on your iPhone and iPad.

  • So, in the unfortunate event that your Mac ever

  • is stolen, the thief will find it completely useless

  • because they can't even install or boot it unless

  • you reactivate it with your credentials.

  • Now, I want to turn to apps because there is much

  • more to the App story in Catalina.

  • Now, you will find of course the beautiful new

  • photo browsing experience in Photos, an updated

  • start page in Safari.

  • The brand-new gallery view in Notes.

  • And a completely redesigned Reminders app,

  • but also for the first time, we're bringing

  • Screen Time to the Mac.

  • Now, it has all of the same great features from

  • iOS, so you and your family can understand the

  • complete picture of your use across all of your

  • devices and all of the limits are enforced across

  • all of your devices.

  • We think this is going to be great for families.

  • Now, of course, Mac users also love third party apps

  • and they love to have more on the platform.

  • We have been working on a new project that

  • internally we call Project Catalyst, and it's new

  • technology that lets developers quickly and

  • efficiently create apps for the Mac based on their

  • existing iPad apps.

  • Now, there are over a million iPad apps out

  • there and we think some of them would be fantastic on the Mac.

  • Now, iPad developers, of course, would also love to

  • have a greater audience to sell their apps to and

  • there are 100 million active Mac users out there

  • waiting for them.

  • Now, if you are running Mojave, you already use

  • Catalyst technology because we used it to

  • build News, Stocks, Voice Memos, Home.

  • Now, that was just V1 and we have learned a lot since then.

  • We have spent the last year expanding the number

  • of categories of apps the technology could support

  • and we have tuned it up so it results in a much

  • better Mac App.

  • We are pleased to announce that we are making

  • Catalyst available to developers today in macOS Catalina.

  • (Applause)

  • Now, the experience starts right here in XCode.

  • Just open up your existing iPad project, check the

  • Mac checkbox.

  • And just like that, you will get a huge head start

  • because XCode automatically builds in

  • all of the fundamental features like cursor

  • controls, window controls and so forth, and that

  • lets you focus on the finishing touches, maybe a

  • translucent side bar, pull down menus or whatever

  • features would make your Mac - your app just great

  • on the Mac.

  • Now, this means one Development Team for the

  • first time can build a single app that can span

  • all the way from iPhone to iPad to Mac.

  • Now, we have been working with a number of

  • developers previewing Catalyst technology, and

  • we have already seen some great Mac Apps.

  • For instance, the great racing game Asphalt 9:

  • Legends from Gameloft.

  • Here is what they had to say.

  • "We had Asphalt 9: Legends for the Mac running on

  • the first day.

  • It looks stunning and runs super fast using Metal on

  • powerful Mac hardware."

  • And Twitter, excited to come back to the Mac with

  • a native app.

  • They said, "We had Twitter for Mac running -

  • including native Mac features - in just days.

  • Now a single team can efficiently manage Twitter

  • for iPhone, iPad and Mac."

  • And finally, we asked Atlassian, Developers of

  • Jira Cloud, leading project management

  • solution for agile software development, to

  • give Catalyst a try.

  • To tell you more about it, I would like to invite Rob

  • Chatfield, Senior iOS Engineer, to the stage.

  • Rob, come on up.

  • (Applause)

  • >> ROB CHATFIELD: Thanks, Craig.

  • Jira has been on the web for years and recently we

  • have put a lot of effort into mobile, like our iOS

  • app that offers quick and easy access to your

  • projects on the go.

  • Many of you have asked us for a similar experience

  • on the Mac.

  • Well, today, I am thrilled to announce that we have

  • done just that.

  • We were impressed that we were able to get the Jira

  • project up and running in just a few days and it's a

  • huge project.

  • Now, our iOS devs are Mac devs too.

  • One code base, one team.

  • Here is a preview.

  • The boards view looks amazing on the Mac display

  • with plenty of room for multitasking, and the

  • benefit of this being a native app is that it's

  • insanely fast.

  • We can switch between these views instantly

  • which is a level of performance you just don't

  • get on the Web.

  • And this is one project, so all of the work we did

  • on iPad automatically translated to the Mac,

  • like keyboard shortcuts, Spotlight, and Drag and Drop.

  • And it was easy to add those finishing touches

  • that make it perfect for the desktop.

  • For example, we added our top tasks into the custom toolbar.

  • All of this never would have happened without

  • Project Catalyst.

  • We are super excited to be bringing the Jira app to

  • Mac and can't wait for you to try it.

  • So, look for Jira Cloud in the Mac App Store

  • later this year.

  • Thank you very much.

  • (Applause)

  • >> CRAIG FEDERIGHI: So, we are really excited about

  • this technology and excited to see what apps

  • you all bring to the Mac App Store this fall.

  • So that's macOS Catalina.

  • Sidecar, strong security improvements, great new

  • system apps and Project Catalyst bringing a whole

  • new way to bring new apps to the Mac.

  • You know, you have seen a lot today in terms of

  • tools for pro users, and you know who our biggest

  • group of pros is?

  • Well, it's developers, all of you.

  • And, you know, everything we do for Developers is

  • focused on the goal of helping you create the

  • greatest and most innovative apps and we do

  • this by providing tools and technologies designed

  • to give you a head start.

  • Well, this year we have a whole bunch to talk about,

  • like Metal and Core ML, but we are going to cover

  • that later in the conference.

  • Today I want to focus on just two areas.

  • AR and Swift.

  • And we will start with AR.

  • Today, we have three really big announcements,

  • starting with RealityKit.

  • So, you know, creating complex 3D environments

  • can require deep knowledge of 3D modeling and mastery

  • of sophisticated gaming engines like Unity and

  • Unreal, but what about the developers who want to

  • incorporate 3D and AR in their apps but they don't

  • have that experience?

  • Well, that's where RealityKit comes in.

  • It's built from the ground up for AR with photo

  • realistic rendering, amazing effects like

  • camera motion blur and noise, and it is

  • seamlessly integrated into ARKit and has a native Swift API.

  • Now, how do you actually model your 3D content?

  • Well, that's where Reality Composer comes in.

  • Reality composer is a new app featuring Drag and

  • Drop - a Drag and Drop interface and a library of

  • high quality objects and animations making it

  • incredibly fast and easy to build an

  • interactive environment.

  • Now, of course, it's integrated with XCode, but

  • it's also available on iOS.

  • So, you can edit, test, and tune your app right on

  • the device where it will ultimately be delivered.

  • Now, of course, the foundation of AR on iOS is

  • ARKit, and ARKit is a major update.

  • I want to focus on one area around the

  • improvement in the way people are handled in AR

  • scenes starting with people occlusion.

  • Now, this is insane.

  • (Applause)

  • What used to require painstaking compositing by

  • hand can now be done in real time.

  • (Applause)

  • Now, by knowing where these people are in the

  • scenes you can see we can layer virtual content in

  • front and behind them.

  • And check this out; Motion Capture.

  • Just point your camera at a person and we can track

  • in real-time the positions of their head, their torso and

  • their limbs and feed it as an input into the AR experience.

  • (Applause)

  • Now, Developers are going to do amazing things with

  • ARKit 3, and that brings us to Minecraft.

  • Minecraft is the bestselling game of all

  • time, and a great platform for creativity.

  • So, to see how ARKit is enabling Minecraft to go

  • to the next level, I'm happy to welcome to the

  • stage, Lydia Winters and Saxs Persson from Mojang.

  • (Applause)

  • >> LYDIA WINTERS: Thanks, Craig.

  • Our amazing community inspires us to push

  • boundaries and build unique experiences.

  • We are here today to show you our newest creation.

  • >> SAXS PERSSON: We have been dreaming about a

  • Minecraft in the real world and Minecraft in

  • Augmented Reality.

  • We share a vision with Apple, how AR can uniquely

  • connect us to the world and today technology is

  • ready for that vision.

  • We built something we think is pretty special.

  • >> LYDIA WINTERS: We are excited to demo gameplay

  • for the very first time right here on stage.

  • (Applause)

  • This is Minecraft Earth.

  • >> SAXS PERSSON: Let's start with the basics.

  • This is a real living, breathing Minecraft world

  • right on your tabletop with red stone circuitry,

  • fireworks, flowing water.

  • You can break anything, you can play with your

  • mobs, and when I look at Lydia, I can see what tool

  • she is holding and I can see her name and we can

  • see anything she is building.

  • >> LYDIA WINTERS: I'm going to put myself into the build.

  • There I am.

  • >> SAXS PERSSON: Nice.

  • Looks just like you.

  • Let's use Motion Capture and make your character wave.

  • Try one wave.

  • Let's try the trick of the double wave.

  • Cool.

  • >> LYDIA WINTERS: This looks amazing on the

  • tabletop, but let's use the stage.

  • Here we go.

  • (Applause)

  • Look, Mom, I'm in Minecraft.

  • >> SAXS PERSSON: You fit right in with the new

  • people occlusion feature like you can fit right

  • into your Minecraft world.

  • That only works on iOS.

  • >> LYDIA WINTERS: It's like hide and seek.

  • >> SAXS PERSSON: This is a fully interactive world

  • even at this scale.

  • >> LYDIA WINTERS: There are some interesting

  • levers over here.

  • I'm going to press the one with the feathers on it.

  • >> SAXS PERSSON: All right.

  • Watch out for the chickens.

  • >> LYDIA WINTERS: Chickens.

  • >> SAXS PERSSON: I'm going to put some seeds in my hand.

  • They should come rushing over.

  • >> LYDIA WINTERS: So cute.

  • Hey Saxs, there is another lever over here.

  • It has TNT on it.

  • I'm definitely going to pull it.

  • >> SAXS PERSSON: Watch out.

  • >> LYDIA WINTERS: I'm right on the edge.

  • Skeletons.

  • >> SAXS PERSSON: All right, Lydia.

  • Can I help you out with the skeletons?

  • >> LYDIA WINTERS: Thank you.

  • >> SAXS PERSSON: Uh oh, chicken, sorry.

  • >> LYDIA WINTERS: Oh no.

  • Skeletons only.

  • >> SAXS PERSSON: I'm trying.

  • All right.

  • That's a huge cave underneath you we can light up.

  • >> LYDIA WINTERS: It's hard to believe that there

  • is nothing on the ground or around us on the stage.

  • It's incredibly immersive.

  • The fun, quirkiness and surprises of Minecraft are

  • all around to discover.

  • Oh, no, Saxs, a creeper.

  • (Applause)

  • It's always a creeper.

  • Minecraft takes on its biggest dimension yet, earth.

  • Unleash your creativity, build with friends and

  • turn the real world into your playground.

  • >> SAXS PERSSON: Go to Minecraft dot net to learn

  • more and sign up for your chance to play on iOS this summer.

  • >> LYDIA WINTERS: We can't wait to see what you do in

  • Minecraft Earth.

  • Thanks, everyone.

  • >> SAXS PERSSON: Thank you.

  • (Applause)

  • >> CRAIG FEDERIGHI: Isn't that great?

  • Now, just to be clear, no chickens were harmed on

  • the stage at WWDC.

  • I know it was very lifelike, but that was an illusion.

  • So, that's ARKit 3, RealityKit and Reality Composer.

  • It's a huge year for AR.

  • It's also an enormous year for Swift.

  • (Applause)

  • Now, platform programming language transitions, they

  • only come along every 20 to 30 years.

  • You know, C and Objective C, those were created in

  • the 70s and 80s and Swift was just launched five

  • years ago and it's just amazing how strong

  • it's been going.

  • There are over 450,000 apps on the App Store

  • using Swift and Developers are loving it.

  • (Applause)

  • Yes.

  • Thank you all.

  • But you know, a new language enables new

  • paradigms and with it, new frameworks.

  • Now, Objective C enabled AppKit and then UIKit,

  • improving developer productivity by an order

  • of magnitude and ultimately igniting the

  • app revolution.

  • Now, when we introduce Swift, the first step was

  • to make sure developers could access these great

  • frameworks while taking advantage of the

  • languages, speed, and expressiveness, but, of

  • course, the biggest gains were yet to come.

  • The true step function in development would only

  • come when we engineered a new framework, built from

  • the ground up to take advantage of everything

  • that Swift had to offer.

  • Today we are announcing that new framework.

  • It's called SwiftUI.

  • (Applause)

  • Now, SwiftUI is built in Swift for Swift and it

  • provides a new paradigm.

  • You specify UI with simple declarations.

  • It makes code really easy to write and really

  • easy to understand.

  • It's designed to help you build better apps with way less code.

  • For instance, let's take an app like this, a simple list.

  • We have all written one of these.

  • It turns out if you want to write this with support

  • for all of the modern features, you might end up

  • writing something like this in UIKit.

  • It's actually quite a bit of code.

  • Here is that same thing in SwiftUI.

  • That's it.

  • (Applause)

  • Just a few lines of Swift code.

  • Yes.

  • Now, there is so much that SwiftUI gives you.

  • It frees you to focus on the functionality in your

  • apps and we automatically do new things for you like

  • when we add Dark Mode, your app gets it automatically.

  • And of course, the framework is only part of

  • the story because in XCode there's a new interactive

  • development experience.

  • You can think about it like Playgrounds cranked

  • to eleven built for apps.

  • Now, to show you SwiftUI in action, I would like to

  • invite Josh Shaffer, the head of our iOS UI

  • frameworks team to the stage to give you a live demo.

  • Josh.

  • (Applause)

  • >> JOSH SHAFFER: All right.

  • Thanks, Craig.

  • Let me show you how easy it is to get started with SwiftUI.

  • On the canvas on the right, you can see my

  • simple hello world app.

  • And I can just select the text on the canvas and

  • when I do, XCode highlights the code in the

  • editor on the left.

  • Watch what happens when I edit it.

  • The preview updates immediately.

  • (Applause)

  • Now, to get started let's open our library of views.

  • We can see options and drag one right out and

  • drop one right on the canvas.

  • As soon as I do, the code for it is added to the

  • editor on the left.

  • With simple Drag and Drop, we can get real code

  • created instantly, and built in inspectors let us

  • adjust the layout of our views exactly like you

  • would in an app like Keynote.

  • The inspectors are tailored for each type of

  • view so you can see the kind of options that you

  • have, and choose exactly the one that you want.

  • And I can use the exact same tools to edit the

  • code directly too.

  • So, with just one step, we can take this view we have been

  • building and convert it into a scrollable list of views.

  • Now, a list requires content.

  • (Applause)

  • Thanks.

  • It's really incredible.

  • Okay.

  • So, a list requires content and for that we

  • can bring in a model object that I created

  • earlier and start connecting it up to our views.

  • For the first public app written with SwiftUI, we

  • thought it would be kind of fun to help our friends

  • in product marketing to choose the perfect name

  • for the next release of MacOS.

  • So, here we have a list of themes but we need a place

  • to display a release name.

  • For that, we can drag in a custom component we

  • created earlier and drop it right at the top.

  • Now, even with this little amount of code, SwiftUI

  • already provides default support for really common

  • features like localization for right to left

  • languages and, of course, iOS 13's new Dark Mode.

  • (Applause)

  • All right.

  • Now, let's make this interactive so that when

  • we select a row in the table, we will display a

  • name for the theme.

  • Now, we are ready to test it out and with just a

  • click, we can go from designing our app to

  • interacting with it, right in XCode.

  • Now, testing within XCode is incredible, but I want

  • to try it on a device too, so with just one more

  • click we can now install it on our phone and be

  • ready to try it out there.

  • So, let's try farms or maybe food.

  • That's great but what's really incredible about this

  • is that we can start to edit it live right on the device.

  • So, SwiftUI includes built in support for

  • animated transitions.

  • So, let's see some options and pick a cool one for the top.

  • Now, this time when we choose a name it is going

  • to animate in.

  • So, let's say deserts or maybe beaches.

  • That's better, but we all know that product

  • marketing chooses these names randomly, so to get

  • a feel that matches that reality, let's wrap our

  • banner in a custom randomizer component that

  • I built earlier to help us pick a name and now we are

  • ready to choose the next name for macOS.

  • That one is not great.

  • Let's try one more.

  • Cute animals seems promising.

  • Well, that one is perfect.

  • All right.

  • So, because SwiftUI includes built in support

  • for integrating with other Apple frameworks, I

  • thought it would be fun to use the new RealityKit

  • framework to envision the release of MacOS 10,

  • Flying Squirrel.

  • It looks like it's going to be amazing.

  • That's a Quick Look at building user interfaces

  • with SwiftUI and XCode previews.

  • You are going to love it.

  • (Applause)

  • >> CRAIG FEDERIGHI: What do you think?

  • (Applause)

  • Now, I'm sure that many of you are really excited to

  • adopt SwiftUI in your apps and the good news is you

  • can do it starting with a single view all the way up

  • to a whole application.

  • And this isn't just for building iOS apps.

  • For the first time ever, we now have a native

  • framework for building Watch apps as well.

  • (Applause)

  • But not just that.

  • SwiftUI is available across all of our

  • platforms and it provides bindings to all of the

  • native controls so you can customize your experiences

  • specifically for each, all while using a common API.

  • It's incredibly powerful.

  • Now, that's just some of our big news for

  • developers this morning.

  • I want to thank you all for spending the time with me.

  • You are so awesome.

  • I'm going to hand it back to Tim.

  • Thank you.

  • (Applause)

  • >> TIM COOK: Thank you, Craig.

  • What an incredible morning.

  • Have you enjoyed it?

  • (Applause)

  • Yeah.

  • Today - today we moved all of our software platforms

  • forward, providing customers new ways to

  • enrich their lives and powerful tools to

  • developers so they can continue to change the world.

  • All of the platforms will be available as a beta today.

  • (Applause)

  • And the public seed for macOS, iOS and iPad iOS

  • will be available in July, and, of course, all of

  • this great software will be available to our users

  • in the fall.

  • (Applause)

  • Now, you will also be able to get an early look at

  • the new MacPro and the Pro Display XDR in our Pro

  • Studio just across the street.

  • I encourage you to do that.

  • We have a huge week planned for you guys, with

  • more than one hundred sessions, more than two

  • hundred hands on labs, and over a thousand Apple

  • engineers that are here to help you.

  • So, seek them out.

  • We can't wait to see what you guys are going to

  • dream up and how you are going to continue to

  • change the world.

  • Now, before I close this morning, I would like to

  • thank everyone that worked so hard at Apple on all of

  • the products that you saw this morning.

  • These guys have given up their nights and weekends

  • from their families and so on and so forth, and many

  • of these innovations are years in the making.

  • So, thank you.

  • Let's give them a round of applause.

  • (Applause)

  • Yes.

  • Thank you all for coming and sharing the time with us.

  • Have a great week.

  • Thank you.

  • (Applause)

  • (Music playing)

(Applause)

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