BY KERRY LEARY 


Wednesday marked a big day in the fight against human trafficking. A $3 million grant from

Google helped get a global anti-human trafficking hotline up and running.

“The global human trafficking network will work to share data and to develop a better

response for victims. It joins together organizations in the US, southeast Asia and also Europe.”

(Via CNN)

Google is hoping the money donated will help culminate statistics from local, national

and international helplines to create a data-driven network. This network is expected to improve

efficiency in the fight against human trafficking. Google launched a commercial Tuesday discussing

its efforts.

“We think of trafficking as being similar to modern-day slavery. Trafficking is incredibly

diverse. It’s extremely fluid. Traffickers are often moving quicker than the response

is moving.”

SlashGear reports two other organizations have also joined the effort-- one will donate

data integration and an analytics platform and another will help scale call tracking

to an international level.

Google has given more than $14 million to stop human trafficking since 2011. Analysts

are calling this donation Google’s next step to end human trafficking all together

— with the wealth of information that will be available through this new international

campaign.