Ethos, pathos, and logos. And if you have not yet been exposed to this kind of

material, it will absolutely help you take your next presentation up a notch.

So, let's get into it.

Hello again friends. I'm Alex Lyon and if you've never subscribed to Communication

Coach, this channel, I encourage you to do so. This channel is here for rising

leaders, people like you to help you increase your personal impact so you can

lead the people around you to higher levels of excellence. And one of the ways

we do this on the channel is by [looking at] presentation skills. And today we're

going to look at three related concepts: Ethos, Pathos, and Logos. These have, even

though they're textbook type concepts, they have direct application for you as

a speaker. And you can use these right away. So let's unpack these each and show

you how you can apply them. The first is ethos. And that means your

personal credibility as a speaker. A lot of times people think that because ethos

looks like the word ethics, that's all it means. And that's part of it. Abviously as

a speaker you have to have good character. You also, however, have to be an

expert. You have to have credentials. You have to be qualified to speak in a way

that people would want to listen to you. Very few of us have a public reputation

already. And so one of the ways you can do this in your presentations is if

you're being introduced by somebody before you speak, make sure the person

introducing you has a little bit of information about your background so

they can position you as someone worth listening to. If you don't have someone

introducing you, then you want to talk about any research that you've done to

prepare for this presentation, any personal experience or connection that

you have to the topic. You want to position yourself as someone that has

ethos, someone that has the credibility, the believability so that people will

want to listen to you. And you can almost always do this right in the introduction

of your presentation. Let's turn now to pathos. Pathos is where the speaker

appeals to the emotions of the listeners. So, you want to use things like vivid

language, metaphors, and probably the most effective way that we can reach into the

hearts of our listeners is through personal stories. You can tell

stories about your own personal experiences or you can tell stories

about other people's experiences. There's nothing like a story to engage our

hearts and get us personally involved in it. It's almost like a story transports us

into the moment. And that's a great way to appeal to your audience's emotions. So

when you're presenting next, make sure as you're looking at your outline that you

have enough personal examples and little stories to bring people into that

emotional dimension of your presentation. So now let's talk about logos. Logos,

because it looks like the word logic, a lot of people think, oh that just means

logic. But there's a lot more to it than that. In fact, you want to think about it

in terms of using evidence and reason to construct your speech [argument]. You want to

develop your presentation around a series of facts and statistics and good

reasonable evidence. And one of the ways you can do this in a presentation and

make it work for you, is make sure you have a tight relationship between your

claim, that's your thesis, the thing you're trying to demonstrate, and the

evidence you are using. If you're claiming one thing and then you have to

stretch your evidence to fit it. People are going to start to notice that and

they're not going to be as willing to be brought along or convinced by your

message. So make sure you're thorough in your research and you integrate that

good high-quality research into your presentation. Then your presentation will

have good logos. So that way you have ethos, pathos, and logos you're going to

be way more persuasive overall as a speaker. Question of the day. What are

your thoughts about how to establish any of these three in your next presentation?

I would love to hear your comments and your tips below. I learn a lot from

reading your comments. So I look forward to reading those in the future. So thanks.

God bless. And I will see you in the next video.