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  • Given the pumpkin spice hysteria we witness every fall, it's not surprising the pumpkin spice latte is Starbucks' most popular seasonal release.

  • There are some surprising things you may not know about the drink though, some of which you might wish you never heard.

  • Let's pull the lid off this fall-flavored treat.

  • When the world fell head over heels in love with Starbucks' pumpkin spice latte over a decade ago, there was not a single teaspoon of real pumpkin to be found in the concoction.

  • But in 2014, thanks in part to controversial blogger Vani Hari, aka the Food Babe, who brought this piece of "scandalous" information front and center, consumers took issue.

  • This revelation shouldn't have been too surprising considering that what we acknowledge as "pumpkin-flavored" is typically just a mixture of spices.

  • But still, the pressure was on to get some actual pumpkin into the pumpkin spice latte.

  • But does real pumpkin puree mixed with coffee even...work?

  • In 2015, Starbucks proved that it does when they revamped the latte's recipe and added real pumpkin.

  • Since its inception in 2003, the coffee drink had never undergone a formula change, but today their pumpkin spice sauce includes pumpkin puree.

  • Granted, it comes after sugar and condensed skim milk on the ingredient list, but hey, it's real pumpkin nonetheless.

  • - We are all looking at this and thinking 'I don't know why, but I simply have to drink that.

  • Along with the fact that it contained no real pumpkin, blogger Vani Hari also took issue with other ingredients used to make the PSL, most notably "caramel color IV."

  • The Food Babe made the claim that this additive was, quote, "made with ammonia and considered a carcinogen," with two doses of the stuff going into every cup.

  • With the news of this "toxic" ingredient being used in their PSLs, the "Food Babe Army" was up in arms, but was this claim baseless?

  • According to Snopes, the popular rumor-debunking site, caramel color IV is a common food additive, and the FDA considers it safe.

  • However, safe as it may be, when Starbucks added real pumpkin to the PSL in 2015, they also removed the caramel coloring from the formula.

  • Now that we're slurping up PSLs containing real live pumpkin and zero caramel coloring, it's basically like drinking raw kale juice, right?

  • Sorry to be the bearer of bad news, but nope.

  • Registered dietitian Jessica Cording told Yahoo Health, "Adding pumpkin puree to these products does not elevate them to 'health food' status."

  • She notes that the inclusion of the ingredient may provide a small amount of vitamins A and C, along with some fiber, but also stresses that the benefits are negligible.

  • Thanks to the sugar content of these types of coffee drinks, it's hard to consider them anything but dessert.

  • Consider this: A Tall Pumpkin Spice Latte made with 2 percent milk and topped with whipped cream contains a whopping 39 grams of sugar, 11 grams of fat, and 300 calories.

  • Need some context?

  • The American Heart Association recommends limiting your daily added sugar intake to 25 grams for women and 36 grams for men, so with one 12-ounce drink, you've consumed more than your share for the day.

  • Maybe it's a good thing the PSL is only available for a few months of the year.

  • What is it about the Starbucks Pumpkin Spice Latte that makes us weak in the knees?

  • For that answer, we need to look to the brain.

  • According to NBC News Health and Nutrition Editor, Madelyn Fernstrom, there are three reasons we can't quit the PSL.

  • First of all, fat plus sugar scientifically equals bliss.

  • Fernstrom says that the combination of fat and sugar basically do a dance on our taste buds and cause flavors to be more intense, particularly the nutmeg, clove, and cinnamon.

  • Add in a hefty dose of salt, or as Fernstrom calls it, "nature's most powerful food enhancer," and those flavors are amped up even more.

  • The bottom line is simple: "People love tasty drinks, and taste is number one on why people choose foods."

  • - I'm going downstairs to get a coffee.

  • - You want anything?

  • - Pumpkin spice, please.

  • - Great.

  • Another reason is because most people just love fall, plain and simple.

  • We associate the season with holiday traditions and flavors, and when we smell or taste those telltale autumnal spices contained in a PSL, our brains connect it to happy memories.

  • Other people, though, are just connected to the buzz.

  • Why else?

  • We know that caffeine addiction is a real thing, and our brains tell our bodies to revolt if we don't get our fix.

  • The energy boost we get from a PSL is just one of the things that keeps us coming back for more.

  • - I need coffee.

  • - Extra strong.

  • - Double caf.

  • - Triple caf.

  • - No!

  • - Forget the caf, throw in the whole cow and serve it to this man right here.

  • It's hard to imagine that ardent fans could ever choose another pumpkin-flavored coffee over their beloved Starbucks PSL, but it happens more often than you might think when put to the test against competitor's lattes.

  • Cosmopolitan conducted a blind taste test using pumpkin spice lattes from Dunkin' Donuts, Starbucks, and McDonald's, and the results will come as a shock.

  • Overwhelmingly, Starbucks ranked dead last, with tasters noting its similarities to a candle.

  • According to one taster, "Imagine taking a pumpkin spice candle, melting the wax into a liquid, and then mixing said liquid with warm milk. That is what drinking the Starbucks' PSL tasted like to me."

  • "Not here for it."

  • The winner?

  • McDonald's, by a landslide.

  • In a similar test conducted by the Las Vegas Review Journal, tasters routinely chose lattes that weren't Starbucks, with even 7-Eleven besting the apparent front-runner in one case.

  • One taster remarked upon the reveal, "I think I'm surprised by the Starbucks, because I just…I don't know…I thought it would be better."

  • Ouch.

  • If we were to believe the countless #PSL mentions on Twitter and Instagram, it would not be unreasonable to assume that people are draining their savings accounts to support their habits.

  • But does the social media hype really line up with the statistics?

  • Yes and no.

  • Yes, the Pumpkin Spice Latte is Starbucks' most popular seasonal drink, and a huge number of them have been sold.

  • And yes, according to The NDB Group, a global information company, a consumer purchasing a Pumpkin Spice Latte does tend to spend more money per transaction, thanks to food add-ons.

  • However, when it comes to frequency of purchase, only a small percentage of consumers actually buy multiple PSLs in one season.

  • They say 72 percent bought just one, about 20 percent bought two, and, surprisingly, only eight percent bought three or more.

  • Basically, we all like to talk about our love for the PSL more than we like to actually buy them.

  • You're not imagining it: The PSL does consistently launch in the summer, specifically late August and early September.

  • Sure, fall starts on September 22, but since 2011, the official launch of the Starbucks Pumpkin Spice Latte has happened no later than September 8, still summer.

  • But is it happening earlier and earlier each year as media outlets tend to proclaim every august?

  • No, it's not.

  • Business Insider tracked the PSL launch date over the years, and since 2015 it has actually been released later than years prior.

  • Sorry, newscasters, you're going to have to find something new to complain about.

  • Even if this rumor were true, there is no shortage of those willing to drink a fall-flavored coffee no matter what the temperature or season.

  • NBC News talked to PSL lovers in sunny Los Angeles, one of whom proclaimed, "There is something so inherently fall about pumpkin spice."

  • "Even when it's 100 degrees outside, it can make you think of cool weather, the leaves changing colors and [wearing] boots."

  • So enough griping about the PSL being available during the summer.

  • Who votes for putting it on the menu year round?

  • Check out one of our newest videos right here!

  • Plus, even more Mashed videos about your favorite seasonal food items are coming soon.

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Given the pumpkin spice hysteria we witness every fall, it's not surprising the pumpkin spice latte is Starbucks' most popular seasonal release.

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