Instagramsaidthey'redoingitbecauseitactuallyletsusersfocusonphotosandvideostheyshareandmakesitlessabout a popularitycontest, which I thinkis a goodidea.
Butitshouldn't be a popularitycontest - unless, ifofcourseitwas, I wouldwin.
But I thinkifgettingridofsomething, theyshouldgetridofcomments.
Ifyoucan't use a likebuttonyoucanleave a heartemojiforthecomments.
Ifyoucan't use a peachthere's a tomato.
Ifyoucan't useaneggplantthere's a baguette, or a cucumber, or a cornonthecob, or a carrot, or a rocket, or a microphone, or a flashlight, or a cactus, oraninchworm.