Name: The Secret Story Behind The Starbucks Logo
Uploaded: 2019-12-16T09:53:01.000Z
Duration: 2 min 6 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

- [Narrator] Her eyes command a warm confidence,

her hair ripples as an ocean wave that laps provocatively

As the face of Starbucks since 2011 the siren logo

Beckoning you into the store to grab a latte or

Her face is so perfect it's its own mirror,

with the left and right sides copied to match up like

She's beautiful and of course she's beautiful because

her face looks like its' a piece of perfect symmetry.

And we've long studied symmetry as the defining trait

But the secret you've probably never noticed about the

sire is that while her features look symmetrical,

Look at the right side of her nose and you'll see a shadow

I talked to Lippincott who actually developed this

logo for Starbucks in 2011 and it's a pretty

Lippincott's job was to rethink this logo and they

decided, along with Starbucks, to break the siren out

When they were doing that they decided they had to

If she was going to be zoomed in in her big close up

on the cover of packaging, on the front of stores,

So they slowly started refining her face to be perfect.

a little more model like, and eventually they really did

succeed in making her perfect and they had her up

on the wall alongside many different iterations

and they couldn't figure out why her face just sort of

She didn't look friendly, she looked a little bit creepy.

She looked a little bit like a pseudo person.

What the designers realized was they'd made a mistake,

So what they did was they went back to the drawing board,

they added a little bit more curve to the entire design,

but they really focused on the shadow of the face

and adding just a little bit of asymmetry.

Honestly it's just a few pixels in a logo,

but look at it and it makes all the difference