Today, Apple announced three brand new iPhones

and they range from kind of expensive

to very expensive to, "Are you serious?"

The main announcement today was the iPhone XS.

And yes, even though it is spelled XS,

it is pronounced iPhone ten S

because Apple likes confusing names.

Although to be fair, the S model has been around forever.

What you're getting here is a phone that is

very, very similar to the current iPhone X.

Besides a new gold color option,

the actual physical dimensions

and the look of the phone are almost identical.

There are some physical differences,

including the most durable glass ever on a smartphone,

because we've heard that one every time

anyone launches a phone.

And on top of that, there's also going to be some

slightly better water resistance.

It's now going to be IP68 rated,

which basically means it can be

underwater for slightly longer.

Actually, I think specifically IP68 is

two meters instead of one meter, right?

- [Male Voice] 2 meters, 30 minutes.

- Two meters, 30 minutes; not a massive difference.

Other minor updates include a little bit more

dynamic range with the display

and better stereo separation with the speakers.

One thing that a lot of people brought up

during the keynote, although I think they slightly

misunderstood it, was the 120Hz touch sensitivity.

It's not going to be like the iPad Pro,

a 120Hz display.

What it is going to do is look for your

actual touches 120 times a second.

Surprising no one, TouchID is nowhere to be found.

Instead, we do have a slightly tweaked version of

Face ID on the new phone.

What you're getting here is going to be

basically the same hardware of the old Face ID,

but it does have a better algorithm,

as well as faster secure enclave processing

to be able to supposedly get you a little bit of

a quicker scan of your face and to be

a little bit more accurate when doing so.

One of the biggest upgrades is with the processor.

I will absolutely give credit where credit is due.

Apple completely kills it when it comes to

developing their own custom processors,

and the A12 Bionic is no exception.

First of all, this is going to be the very first chip

shipping on a seven-nanometer process.

It is assumed that's going to be the TSMC process,

which means that not only is this going to be

cutting edge, it's going to give you better performance,

better battery life, all that kind of fun stuff.

But importantly, it's going to allow them to put

a lot of really high-tech stuff on a single chip.

It's got 6.9 billion transistors.

That might not really mean anything to you,

but that's a lot, especially for a phone.

The general layout of the chip is very similar

to the last generation.

We still do have a six-core CPU design,

so two of those cores are going to be high performance

and they're going to be a little bit faster,

but most importantly, more efficient.

The four low-power cores that back them up

are going to be about the same performance,

but consume around 50% less power.

On top of that, Apple is also introducing their new GPU.

Last year was the very first time that

Apple had completely developed their own

GPU in-house, and now there's going to be

a second-generation version of that,

which supposedly, again, all these numbers are

with a grain of salt, going to be about

50% faster than the previous generation.

A specific part of the chip called

the neural engine was introduced last year

with the A11 Bionic, and here on the A12,

it is a lot faster.

Previously, it was able to do somewhere

in the neighborhood of around 600 billion

operations per second, but now it can do almost

an order of magnitude faster at 5 trillion.

Camera-wise, the XS does have a slightly updated sensor,

so the main wide-angle camera is

"slightly larger" as far as sensor size goes.

That is a good thing; that's actually one of

the main advantages of a lot of

the Samsung Galaxy phones, is that for a while,

they've actually had bigger sensors than

pretty much anyone else in the smartphone space.

So having a little bit of a bigger sensor

and hopefully better glass to cover it is a good thing.

It's still going to be 12 megapixels,

and the telephoto camera from the sound of it

actually hasn't been updated.

But with that A12 Bionic chip onboard,

the processing is all going to be a lot better

and there are some legitimately new features there.

One of the new features is Smart HDR.

HDR's been around on iPhones for quite a while.

What it traditionally will do is take

multiple photos and then take a higher exposure,

low exposure, and just merge it in to be able to

get as much dynamic range as possible.

But Smart HDR takes a page out of

the Pixel 2's playbook by taking individual frames

in between the HDR shots.

Speaking of other features that are brand new,

even though they've been on other Android phones

for quite a while, we have an updated portrait mode.

Right now, if you take a portrait photo on, say,

an iPhone X, essentially what you see is what you get.

There's not really going to be any adjustment

beyond being able to have the original photo

and then the portrait version.

But with the XS, you can now adjust the level of

simulated depth of field.

This is almost identical to what you were able to get

on quite a few other phones in the past.

Specifically the Note 8 last year did a really good

implementation of being able to really allow you to

tweak how that portrait photo looks.

I will completely admit that the iPhone

does a really good job of cutting people

out of the background, and I'm sure the XS is

going to be better, but it just bothers me

when they're bragging about, "Oh look,

this is revolutionary and brand new,"

when phones have been doing this for years.

But I guess it's glad that they caught up.

And continuing on the train of this should've

happened a long time ago, you now do have

dual-SIM support on the XS and the XS Max.

Yeah, I'll get to the Max in a second.

The XS is actually going to do it

in a slightly different way.

As opposed to having two individual SIM cards,

instead you put a standard SIM card in

and you can also take advantage of an e-SIM,

which is cool if you're on one of the very few

carriers around the world that actually supports this.

Funnily enough, they actually acknowledged this onstage.

If you actually wanna pick up the phone with

dual-SIM capability in China,

it straight-up just supports two full-size SIMs.

So yeah.

Actually no, it's not full-size SIMs,

it's the nano-SIMs.

It would be great though if it actually fit

the full-size SIM, like the old-school one. (laughs)

So the main difference here with the XS Max

is just going to be the screen size,

so if you want a plus-size version of the iPhone X,

this is going to be your option.

Where this is not going to be a great option,

and one of my big problems with the phone,

besides the fact that it's a kind of boring update,

is the price; these are expensive.

Like really, really expensive.

You may have caught a little video I did the other day

talking about why I'm not a huge fan

of the Galaxy Note 9.

A big reason why I'm not excited about it

is because I think the value proposition

is kind of sketchy.

But when you take a look at the XS and the XS Max,

oh man, it's a bit of a mess.

To start with, the iPhone XS,

so again, this is replacing the standard-size

iPhone X, it is going to be the same price.

$1,000 for the 64-gig version of the phone

and $1,150 for the 256-gig version.

They don't actually sell a 128 anymore,

although they haven't done that for a couple years.

If you really wanna go all out, you can pick up

the 512GB version of the iPhone XS.

It's going to cost you $1,350.

- [Male Voice] 1,350?

- 1,350, and that's not even the Max.

If you step up to the iPhone XS Max,

add $100 to all these prices.

It starts at $1,100, and a fully-loaded

iPhone XS Max is going to cost you $1,450.

Look, okay, I get that more expensive phones

are becoming common, but I feel like

just over a year ago, the most expensive phone

you could get was maybe $1,000,

and that's if you load up all the storage

and go completely crazy.

But now we've got a mainstream flagship

that's costing you nearly $1,500.

Excluding special edition phones,

which are encrusted with diamonds or something,

the iPhone XS, even in the base model,

is going to be the most expensive flagship

that you can buy in 2018.

Man, I hope we keep that title for a while

because the days of $1,000 flagships only lasted

for so long, and now we're spending

11, 12, $1,400 on them.

To put this in perspective, you could buy

an entire Pocophone F1 for less than the price of

just upgrading your storage on the iPhone XS.

It's $350 to go from the base to 512.

That's so ... (sighs)

I'm gonna stop getting fired up about this

for one second because there actually is

one more iPhone to talk about.

The iPhone XR, because that's a name, I guess.

What does the R stand for?

They didn't say anything about it, right?

- [Male Voice] Really cool.

- iPhone X really cool. (laughs)

The XR actually slots in size between the XS

and the XR, so it's rocking a 6.1-inch display,

which unfortunately has a very low resolution of

1792x828, or somewhere in the neighborhood of

like 80% of a 1080p display.

I think the reason they did this is because

it is going to be that same pixel density

as the standard iPhone 8, and it's going to be

a lot cheaper because they've gone from

an OLED panel to an LCD.

But the screen is probably gonna be fine.

That's just not a very high resolution

for a six-inch display.

One of the disadvantages of using an LCD display,

on top of the fact that it's not going to be

as sharp or have the same kind of contrast,

is that it looks like the iPhone XR might have

a slightly larger bezel.

Of course it does have the same notch,

it does have the same Face ID system,

but from the pictures, it's kind of hard to tell.

I really wanna get my hands on a XR to be able to

see exactly how much bigger that bezel is.

It doesn't look massive to be fair,

but it does look a little bit bigger than on the XS.

So in order, you can get it in white,

black, blue, coral, yellow, and project red.

I gotta say that the yellow actually