I've spent many years of my life

studying Warren Buffett's investment philosophies

and strategies,

and one of the books I recommend you to read

is "The Snowball: Warren Buffett and the Business of Life."

Another thing that I've done is, over the years,

I have always studied his annual shareholder letters

to all the Berkshire Hathaway shareholders.

If you wanna study and understand Warren Buffett

in his own words,

how he sees business, how he sees investments,

I think that's the best resource.

So today, I'm gonna share with you

Warren Buffett's five principles and rules for investing.

Warren Buffett investing principle number one:

never lose money.

Investing rule number one: never lose money.

Rule number two: never forget rule number one.

You have to understand

Warren Buffett doesn't just look at return on investments.

He also looks at return of investments.

Meaning, how safe is this investment gonna be

in five years, 10 years, and 20 years?

And Warren only invests in what he understands.

Even though there are so many opportunities

come across his table,

and some of those are tempting,

but Warren doesn't look at those.

He only invests in what he understands.

You see, most people, they approach investing

like they're going to Vegas,

like they're gamblers, they're not investors.

They go into the stock market thinking about,

"Well, you know what?

"How quick am I gonna make a quick buck, right?

"How quick am I gonna make my money?"

Versus having that long-term deal.

You hear this from gamblers a lot, right?

They go to Vegas and say,

"You know what, I'm gonna bring three thousand dollars

"and I'm gonna stop once I lose all that 3K."

A lot of people approach the stock market, same attitude.

"I'm gonna lose X amount of dollars,

"then I'm gonna be done."

Well, that's not how you approach investing.

Warren Buffett's rule number one: never lose money.

Warren Buffet investing principle number two:

stick with long-term value investing.

Now, this is not sexy,

but Warren Buffett's been preaching

and talking about this for years,

and now after 40 years you can see

his wealth compounding every year.

And he talks about pretty much the same thing.

You could see he doesn't change a whole lot.

He doesn't focus on the daily ups and downs

in the marketplace.

You see, Warren Buffett focuses

on long-term value investing.

In fact he is famous for saying, when people ask him,

"Hey Warren, how long should I hold a stock?"

And he replies, "Our favorite holding period is forever."

Warren Buffett investing principle number three:

invest like you're buying the entire company.

So, instead of your thinking

buying some shares or buying the stock,

imagine if you're actually buying the entire company.

Would you pay what you paid for the company,

the share prices?

If you calculate, hm, is this a good deal?

Now, if you think it from that perspective,

there's a lot of hype you would avoid.

You would not be so excited and get all psyched up

and hyped up about a certain stock

that you know is overpriced.

Thinking about it from a perspective of speculation,

you're like, "You know what?

"Maybe I'll buy it at this price,

I'm going to sell at that price."

You're thinking about that particular stock price.

Instead of thinking,

"I'm gonna buy the entire company.

"Would I pay that kind of price?

"Would I pay that kind of multiples for the company?"

Chances are, no.

If you're not gonna spend that kind of money,

an outrageous price,

for the entire company,

why would you spend an outrageous price for the stocks?

Think about it.

Warren Buffett says, "It's far better

"to buy a wonderful company at a fair price

"than a fair company at a wonderful price."

Warren Buffett investing principle number four:

invest in companies with competitive advantages.

To Warren Buffett, the world's divided into two,

great businesses and everything else.

In fact, during an interview he said,

"I look for simple businesses with consistent performance

"and favorable long-term prospects."

Now that's very profound to think about it.

Simple businesses.

What makes a business great according to Warren Buffett?

Well first, a great business is simple.

It's simple to understand what they do.

It's simple to understand their business model.

How do they make money?

So think about Enron.

We're not so sure how it makes money.

But you and I can probably be pretty accurate exactly

how Coca Cola makes money,

how Starbucks makes money.

It's very easy to understand the business model.

Second, a great business has brand recognition.

When you think about cola,

you think about Coca Cola.

When you think about blue jeans,

you might think about Levis.

When you think about fast food,

you might think about McDonald's.

When you think about running shoes,

you might think of Nike.

A business that has brand recognition,

those are great businesses.

It means that they occupy mind share

in the consumers' minds.

When consumers think about buying certain types of products,

they think of that brand.

Well, that's a great business.

Third, a great business has pricing power.

It means this business has the power to increase prices

without losing a lot of customers.

It means they are the leaders in that industry.

They're not competing based on price.

They're competing based on value.

Now that's very critical

because it means over time,

this business will earn more and more and more profits

and there's enough profit margins for them to grow.

Well, Warren Buffett looks at that as well.

Warren Buffett says,

"If you've got the power to raise prices

"without losing customers to a competitor,

"you've got a very good business."

If you have to have a pre-assession

to even increase your price by ten percent,

well then you've got a terrible business.

Warren Buffett investing principle number five:

keep cash on hand.

One of the things I've learned from Buffett that I love

is when he says, "Be fearful when others are greedy

"and be greedy when others are fearful."

Now, you cannot take advantage of the marketplace

if you don't have cash on hand

because when they say market correction,

usually it's unpredictable.

So how do we take advantage of it?

We gotta have capital.

And the best time to buy a stock

is when there is a bear market

that you know there's blood, right, on the street.

That's when you go in.

That's when you can buy good companies,

buy good shares, at a discount.

But most people because of fear,

because of the hype,

because of the media,

because of news,

they're afraid, "Oh my god.

"No one's buying.

"The economy's bad."

And they're so afraid.

What they don't understand, if you study history,

there's always cycles.

Right?

In the economy, there's always cycles.

Now you're not gonna time it

at the very bottom of the market and get out at the top.

Everybody's trying to do that.

It's very very difficult.

But if you have a long-term view

and you follow some of these principles,

then the likelihood of you being successful as an investor

is much higher.

Now on my channel I usually talk about high income skills.

I talk about how you can increase your income,

how you can close more sales

and how to grow your business.

I haven't done a lot of videos on investing.

If this is something that you want to learn more of

and if you're a fan of my work,

then comment below.

Hit the Like button so I know you enjoy videos like this.

Then in the future I would consider making video series

on just investing on Warren Buffett

and other people as well.

If this is what you want,

comment below and let me know.