It's got a premium price tag around 300 bucks.

I've got a special edition in front of me, and because you got Pharrell Williams name on their Maura Matt, he's got a couple of different colors.

It's kind of targeted at Apple users, in the sense that the focus is that quick and easy pairing like you would have on air pods.

Now, even though it's got the Lightning cable, it does have a quick charge now, which I think is a big feature.

A 10 minute charge, three hours of playtime in a pinch if he didn't remember to recharge you, just hook it up for like two, and you got a lot of time adaptive noise.

Canceling Another thing that's rolling out into a lot of headphones and I'm a big fan off is the idea of being able to use the external microphones to pass through audio.

That was an exotic feature at one point, but now all these premium models are putting that in there, calling it Transparency, listening mode.

You can hold a conversation or just hear your surroundings as well as your music.

We have a little quote here from Pharrell Williams.

So his part of the collab crack into it and a have a have a listen.

Why don't we?

It's interesting.

They maintained the beats.

Brando.

They don't want to call it Apple Solo Pro Apple branding for airpods.

And then the beats gets to be this totally separate brands.

Kind of interesting.

I don't know if he'll do it forever.

They could do what they want.

They own it.

Oh, I told you, Jack.

They're always doing something with me on boxing.

Expect you see that?

You thought it was gonna be typical.

You pop this and your accessories air in there.

Oh, man.

You see, it's Matt.

I appreciate this kind of thing.

Look at that.

There's ah, little carabiner over here.

Can hook up the case without the apple ownership.

This is for sure.

USB type.

See that the beat stickers as well.

Ready?

Stick those on the bumper on the on the laptop.

A lot.

People don't put that on a laptop.

You're sticking it nowhere.

will tell the truth.

Oh, and voice assistant.

It's gonna be Siri.

Hey, Siri.

Did you have a coffee today?

Well, no, no.

T I used I used that sparingly.

You just You didn't have a key, though?

X 30 extra, huh?

Look at that.

Folds all the way out of the way to give you access to the next part.

Which is a very soft carrying case.

Nobles as a fellow.

It's so soft and squishy.

I don't know.

I'm kind of into it.

It's a fresh feel.

So they're the headphones.

Really?

Do you selected this color?

You selected the blue, the vibrant blue.

When they hit you up, they're gonna send it out.

You said send the blue.

Yeah, I would use those ones.

They look really nice.

It's a nice like a rich Took a rich blue.

Yeah.

You're in royal territory.

Your royal town.

Yeah, you are.

You're royalty.

No.

Onoff switch there.

Just on when you unfold them, the power power goes on, and when you fold them back up, the power goes up.

So that's nice.

Intuitive.

We've seen that feature previously.

Very satisfying click.

That's your lightning connector.

There's an led there as well here.

If Jack can pick this up, you can see the wide array of microphones in picking up the space and figured things out.

It's all very intelligent.

You just unfold.

The iPhone is ready to go and then magically to talk to each other, understand each other.

I've actually got a software update.

I'm gonna skip that for now.

You're just ready to go left, right?

Okay.

Straight away.

It's a ton of isolation for me.

I actually like a slightly more spatial field, so I'm gonna try to trigger that you now talk to me, Will.

Yo, Jesse.

Now there's a little bit of passed through happening Bear head tests.

You know, that feels 267 grams.

It's not the latest headphone I've ever tried.

It's not coming off.

No chance.

Dude is locked onto my head like a vice.

Maybe even a little more comfortable on the hat.

Okay, because you see people jogging with these days, you see athletes during warm up.

You see the basketball players, they'll have these headphones on.

Now the way that the head van moves is in a slide fashion as well.

It's not clicking.

It's like infinite sizing.

Yeah, that's not it.

Well, yeah.

Robust sizing.

Let's play some tunes.

Let's see what we're working with here.

Uh, you know you know.

You know Well, right?

I was having a time.

Yeah, I was in there.

I was having a time.

Feats are always has been quite basic When you were when I put on the justice, you know?

Yeah.

Bam, bam.

It'll get you.

It's coming for you.

Okay?

When you put the right track on, it's coming to get you will.

I think people have bidets have phone.

They know what they're in for, you know?

Well, they're looking for an upgrade on what they've tried before.

This is that this will be that it's also a customer who wants a really polished package, which is again what this kind of is.

But it's not no fancy touch stuff going on.

It's clicks.

This physical clicks to it.

If we're talking about the Sony product that we're talking about the bows product, they give you a couple colors to choose from.

Over here we got light blue, red, dark blue, gray, black and white ivory.

That's what they call White at 300 Bucks is only going to be attracting a certain clientele compelling.

You're gonna see these on the basketball court in the warm ups.

MBA 2019 2020 is he's in a basketball court.

Every color promise you right now.