- In person you get to feel Dan's authenticity.

- [Male] I don't have other mentors that have gone

as far beyond my expectations as Dan has so far.

- [Woman] How do you keep 5,000 people around the world

engaged for six hours at a time? That is no small feat.

- [Announcer] Mr. Dan Lok!

(dramatic music)

- [Dan Lok] You get some of the most powerful precisioning

methods and breakthrough business strategies.

A first-time customer at best is a good prospect,

write it down.

- [Narrator} The principles that I'm going to show you

today that are literally going to be game-changers

for your business if you apply them.

- [Woman] It's so special to have such a good teacher,

so structured, so common sense, and have the business

acumen at the same time.

And the heart, oh my God. (dramatic music)

(upbeat piano music)

- [Dan Lok] Quickly I want to talk about what are

the three rules of succeeding again?

(crowd shouts)

- [Dan] No excuses, yes. No victims, that's right.

No excuses, no victims, and no opinions.

Now, who did I learn this from? (crowd shouts)

Alan Jacques.

When I first learned this from Alan, of course, otherwise

he wouldn't have even taken me on as a mentee, right?

He wouldn't even take me on as a mentee.

So, during that time we had conversations about the rules.

With not just the rules in terms of mentorship but

the rules to live life by.

And I don't - keep in mind it was twenty something

years ago, I was a punk kid, right? With my spiky hair

and all that.

I should have some footage in the afternoon to show you

what I was like when I was speaking ten years ago.

- [woman in audience] Cool!

- [Dan] And when I look at the footage, I cringe.

(audience laughing)

- I'm like no, that's not me! No, that cannot be me, right?

If I want to show you where I came from with the spiky hair

and all that stuff, it's difficult to find. It was on a DVD.

So, I have to convert it into a file and then convert it

into a playable file and so then it can play on Mac.

So, Alan was talking about this. (marker writing)

So, really - what it's about, it's about

personal responsibility. What is it?

- [Audience] Personal responsibility.

- [Dan] What is it?

- [Audience] Personal responsibility.

- [Dan] Because what it's really about, it's about power.

What's the word?

- [Audience] Power. - [Dan] What's the word?

- [Dan] Write this down. It's about power.

Because when you make no excuse, when you don't have

an opinion about everything and the know-it-all and

when you don't act like a victim, not pointing finger,

not blaming, not saying it's other people,

other circumstances, because whenever you do that

you are giving your power - what? - [Audience] Away.

- [Dan] Away.

Because the minute you say it's not me,

it's somebody else, you don't have the power to what?

- [Audience] Change. - [Dan] Change.

You don't have the power to change.

So the minute you say to someone else, it's not my fault,

it's the economy, or it's the influencer, it's the closer,

it's my team, it's the prospect. Whenever you do that,

that moment it feels what? Good. Right? It's not my fault,

it's their fault. But then, you also give away a little

bit of your power to change.

But when you take responsibility,

then you have the power to what? Change.

The power to improve, to learn, to do what I could do.

Because that is the only thing we can control, yes?

- [Audience] Yes!

- [Dan] That's the only thing we have the power to control.

So when he was teaching me that and I was thinking to myself

ah, okay. So at the time when I wrote a piece of copy

when it didn't convert, I wasn't blaming about,

oh is it the list, right? Or is it the envelope?

Seriously, why would we blame the envelope?

(audience laughing)

We should use white or we shouldn't use yellow.

Yellow is no good, white is better, right?

Or is it the stamp, the stamp is too small.

We shouldn't have used that kind of stamp.

So, imagine if you are playing pool. How many

of you play pool? Right? You play pool with somebody.

And, you're playing

and every single time you play, you lose.

Every single time you play, you lose.

And you're saying, damn, I knew it. It's the pool cue.

This thing is not straight man, you can see it.

This thing is like, oh man. Oh, you know what?

It's the pool table. You see the surface?

You see those little, little, little, like dust.

That's what's wrong, man. That's why those balls

can't get in. Or you'll say

No, actually it's the light, the light is too bright.

It affects my accuracy. That's why I lose every time.

You see what I'm talking about?

Because whenever you say well, it's somebody else,

you give away what? The power.

So, imagine if you played pool that way

how good are you going to get?

Not very good. Right? Not very good.

Versus, hmm - this is my game? This is what? My game.

What can I do? What do I need to practice?

Maybe what did I learn from? Right?

What do I need to change to get to the next level?