and today I'm here in San Jose for Display Week

for one very simple reason.

Not only did LG sponsor this video,

but they gave me this dope hat.

The comments will tell you what it says.

Probably the most eye-catching thing here at this show

is the 65-inch rollable OLED TV.

Now we got to briefly take a look at this at CES,

but it is so cool to see something

which of course is keeping that same trend of

all the foldable displays, all the flexible displays,

and taking that to a full-size 65-inch OLED TV.

So if you compare this to something like an LCD,

obviously a form factor like this wouldn't be possible.

OLED is much, much simpler.

There's essentially just the OLED panel itself.

There's no backlight or anything else like that,

which means that you can do some really interesting

form factors like rolling it up into a box.

Actually, that feels mean, it's not a box.

It's like an incredibly elegant piece of furniture

and I'm just like, "You can put the OLED in a box!"

So when you look at things like rollable displays

on phones and tablets and PCs and stuff,

there's a very obvious reason why that's there, right?

You're going to get something

which actually fits in your pocket

but you can roll out to be like a tablet.

When you look at a TV,

the immediate answer is, like,

"Wait, why do you actually need this?"

But there are some interesting use cases.

But because it's flexible

and because you actually can roll it up and down,

you can actually get different form factors.

So for example, if you're just wanting to look at, like,

some music or some, did I say look at music?

You can listen to some music

with a little bit of, like, yeah,

see the little frame mode,

or you can have some photos,

and TV can get much smaller,

or say you're watching a movie

that has a 21:9 aspect ratio.

Well, the TV can just roll down just enough

so you don't have any black bars on top and bottom.

So as with a lot of brand-new technology like this,

it is probably not going to come cheap,

when it does go on sale later this year.

But with something that's this cool and this innovative,

it's only a matter of time

before things get a little bit cheaper.

They have different models,

they get the technology sort of really fine-tuned,

but for now, you can definitely see why

this does feel like very much it could be the future of TVs.

I say that as someone who doesn't actually know

the price, though. (laughing)

The next cool thing LG has on display here

is the Crystal Sound OLED.

So I step into this very loud room.

This is all coming from the TV itself.

So what they do is they actually vibrate the display

to create the sound, so, oh, it just got quiet.

(ethereal music)

Oh, man!

(laughing) It's, like, vibrating!

It's like literally putting your hand on a speaker!

What makes this possible is

a combination of the OLED display,

which because it is so thin means that

it can actually conduct the sound,

as well as a series of exciters that are behind the panel.

Yes, my friends, they are called exciters

because it's an exciting topic.

Too much?

Not enough?

Anyway, the exciters combined with

a little bit of an air channel

that actually goes between them and the panel itself

means that it actually will create

a proper full sound that's straight from the TV.

You can imagine a version of this tech

if it was on, say, a phone or a laptop, right?

I mean, imagine the entire display being your speaker.

You can even go farther than that, right?

I mean, I just put my hand on that thing,

and it has some serious sort of vibrations,

so if that was some sort of haptic feedback

for when you Force Touch something

or when you try to select an icon

or do play a game or something,

there's a lot of really cool functionality

that you can imagine with something like this, right?

It's just a clever piece of design,

and I'm always a fan of some clever design.

If you take a close look behind me,

you'll see something that is a little bit larger than usual.

There's a full 88-inch 8K OLED.

First of all, an 88-inch TV always looks nice.

Well, there's a lot of people here suddenly.

I'm gonna step over here.

(laughing) But on top if it being huge,

and of course it has all the benefits of being an OLED,

it also has a full 8K resolution.

That, my friends, is about the definition of crispy.

So I've talked a lot about OLED

and why the technology's cool,

but of course one of the biggest advantages here

is that it has an almost-unlimited contrast ratio.

So because each individual pixel is lit on its own

unlike something like an LCD

which does have a series of backlights behind

that at the end of the day could never go full black

without actually being all halo-ey and ghosty,

which is not totally fair,

but, I mean, I feel like we've all seen

an LCD which has a little bit of an aura around it

when you get into dark areas.

With OLED, you don't have to worry about any of that

because each individual pixel is lit on its own.

So one of the nice things about it,

especially something which is this huge,

is it really gives you the detail in the contrasty areas.

So if you take a look over here,

you will see The Rose.

So this is a series of four 4K 65-inch OLEDs,

all of which have been curved to this really cool look.

So one of the nice things about OLED

is that because you have all these such weird angles,

you actually don't really lose out on

any of the viewing angles,

so you can look at it right up close,

you can look all the way over to the side,

and yet the image quality really isn't impacted.

So that, my friends, is a look at what

LG Display has here in San Jose

to get a little bit of an in-depth look

at the OLED future that we all want.

That sounded weird, but I'm gonna go with it.