It's a big day, you know that.

Battery life, sports LeBron James, Are you going to recommend these over air ponds?

Are these better than air pots?

Yes or no?

What?

Yeah, all right.

It's been a long time, actually, since I looked at a pair of beats.

This is the latest from the Beats brand, of course.

Now in the Apple family and because it at some benefits to this particular product, it actually behaves a lot like airports.

I do have some airpods here.

These air the black ones from a recent video.

These air done up by color where now you can't get him in black.

It kind of makes sense for this comparison.

Since the Power beef pro are in black, these are gonna be a little bit more expensive than apples airpods and have a slightly different design.

I think this will be popular for athletes.

People who want to have the ear hook on there have a bit more of a secure fit battery up to nine hours of wireless play 24 hours with the charging case, sweat and water resistant, adjustable, secure, fit and on here controls one thing I like before even pop this open.

They put two controls on both earbuds, so you can trigger play pause from either side, whichever is right for you.

So you don't need to remember.

Was that button on the left or on the right?

Now, of course, with the Beats products, pretty much all of the expectation is kind of premium price point, like it's 250 bucks.

So keep that in mind.

The case is bigger.

It's quite a bit bigger than air pots.

It's way bigger.

It's like six of these air pots.

Five.

Maybe you pull out the ear, but it fits over the year like this, and you have interchangeable ear tips as well.

This has become the standard for athletic style earphones and for good reason.

You want something lightweight?

You want something secure and you don't want something huge and you want something sweat resistant.

Well, this has all those components and attributes, so I think eventually you're going to see a lot of these things at the gym.

You're gonna see a lot of these things on the basketball court.

This is the wireless charge cases to contact points on the inside It's also a button on the inside.

Yes, it's a pairing button.

Of course, if you have an iPhone, when you pop this open, it's gonna it's gonna register two pair immediately or at least is gonna ask you to register two pair because this product is using the H one chip.

So to parrot was gonna pop this open, don't remove the earbuds, and then it'll prompt you on your device.

If you do have an android device, these will work as well.

You're just gonna need to press and hold the pairing button and then parent like you would any other Bluetooth device.

So yes, even know beads is part of the Apple brand.

This will work with Android devices and various other Bluetooth devices.

Now the port on the back.

It's not USB type C.

So staying true to the apple branding alike the airport.

This is actually a lightning connector, a black U.

S.

B.

Cable to charge it up.

A lightning connector there, so kind of unfortunate if you have a lot of us, be type C components.

This has iPhone users first, their front of mine, and it makes sense because he's power beats probably will be sold in Apple stores are gonna be They're gonna move a lot of units on Apple's website, so they're gonna take care of iPhone users 1st 5 minute charge equals 1.5 hours of play.

Here's a different year.

Tip options.

This is important, especially for a $250 a pair of headphones.

You kind of have to have this.

You should have.

This is gonna be in the ear canal is gonna fit a bit deeper than the than the air pot does.

Usually, what that means is you're gonna have better base reproduction because you get a better seal in the ear canal that you just can't achieve with the air pot.

But it will also mean that you're putting this thing on and taking it off is a bit more of a headache.

It's not quite as smooth, so just keep that in mind as well.

But that looks like the standard medium connector.

They've also included this two stage adapter.

If you look at that just before I try these things out, I think it's kind of important to address the size.

I think some people going to think that's a big container.

So Airpods tiny little dental floss situation that is.

Obviously it's nothing.

You don't even notice it.

It's got a barely there kind of situation.

If you try to do that with the power beats, the latest power beats pro.

What's gonna happen?

I mean, you're going to see it, but it's doable.

It's not terrible, actually, it's heavier.

You're not gonna want it there all day.

Have phones over here.

Phone ready to go.

You pop it open and look at this.

This is really the benefit of this cohesiveness.

If you're an iPhone user, you're really gonna appreciate this.

And how the install Let's go ahead and try.

Oh, I got a little audio tone played in the year.

That's the install.

I mean, obviously it feels super secure.

So in this case, play pause is the beads logo button right here.

It's a physical button.

It's not a tap, it's not capacitive.

I like the idea of a physical button saying goes for volume, which is on the top here.

Hopefully, Kirk can see that this is volume up and down.

I can tell already, though, before even play music that the seal here is far more substantial in the ear canal.

I'm sealed off a little bit from the rest of the world, so therefore, that the experience is more isolating.

That might be what you want.

You want to drown out all the coffee shop noise and a war, the noise at the gym and things like this.

You can understand why you would want that.

But then there's the argument for the convenience factor of not necessarily fully closing off the whole world, which is what happens with their pots.

That said, I'm going one layer deeper here.

A lot of people make the argument that with those you end up having to crank them up even louder, which is ends up being worse for your hearing because you're trying to drown out ambience with more volume instead of by sealing off your ear canals and then you can feed it less volume.

Protect your hearing a little bit better, you hear me, Kirk, I'm gonna put a hit play and then get lost for a minute Here.

These are hip hop headphones like That's the thing.

You know, they really shine when you feed.

When you feed him some base they want to eat some face.

You hit it with some hip hop and it is thumping.

He's doing something that their pots can't do.

I'd say I see less if a significant improvement with kind of classic songs where I was kind of thinking I was hoping for maybe a little bit more like where, um, maybe there wasn't quite as much oomph.

But that stuff was mixed differently back then.

That wasn't they weren't They weren't mixing for a subwoofer.

And these things they really replicate the feeling of an actual subwoofer in like a car stereo, like it jumps in your head when you feed it some hip hop.

I'm sure I'd be the same for a lot of pop music.

Modern music.

I think these things are really tuned for modern music based on this experience here.

But there's more to this package.

I suppose when you think about what this thing is and who it's for, like my feeling has become just just in this, this short exposure to this particular ear Bud is it's like a package deal type of thing.

I get it the way that people think about beats the brand specifically It's like, Oh, I'm gonna pay a lot of money there for that logo.

And yes, there is definitely that you get this logo right here.

Look at that.

You get to wear died around.

Boom.

You're gonna pay a few dollars, period.

That's kind of the origin story of the brand.

You won't put Dr Dre his name on something prior to being acquired by Apple.

It's gonna cost you a few bucks.

And that's just been the case for a while.

So it's never really been about the value proposition has never really been about the best value for money.

It's been about a package deal of style sound, primarily in the base department and the convenience factor, which in this case is obviously a step better.

If you happen to be on IOS and you can utilize that a chip just like you can with the air pods, there's gonna be a popular headphone period.

I'm confident in saying it's gonna be a popular headphone.

There's just there's just such a a huge percentage in a market that want something just as convenient as I mean.

I'm just speculating right now.

Look, listen to me talking here I'm just guessing.

But I assume there's a percentage of the market that wants an heir pod like experience with something that will actually stay in their ears with something that has Maur durability to it with something they feel like they can run around, jog around, bike around, be more active with because there is a slight lack of confidence with the air pot.

Even if it fits in your ear.

Keep in mind once again, I got the black airport here.

Color wear custom airpods it just it's in there.

I don't feel like I'm gonna lose it.

But if I got bumped or, you know, took, uh, I don't know if I was playing basketball, I would not want to have this headphone in this.

On the other hand, that would be I feel like I could wear this on the ice playing hockey, and that would stay in.

Not that I would do that.

That would be a crazy idea to try to play hockey with this on, but like, that's what I'm trying to get it.

So it's gonna have the distribution is going to be in the Apple stores.

It's gonna have the advantage of the enhanced performance on the IOS side.

They're going to sell a lot of them.

It's unfortunate, got to be $250.

But with the air pods already being as expensive as they are, it's kind of like these have to be more money than that.

It's imperative.

And I guess maybe they could have been 200 But they're 2 50 because they're beats.

Let's just be honest, but they're still going to sell a bunch of them because they're going to deliver a sound that a lot of people are looking for, that they're looking for that extended low end that enhancement on the base side, and they're doing it in an overall package deal.

That's quite you know, I'ma.

Be honest.

That's attractive to me.

There's nothing weird going on.

Even the logo itself is somewhat subdued, At least on this black model.

You don't see it unless it hits the reflection.

Otherwise, it's a math finish.

It's pretty subdued.

You got the different year tips.

They're going to sell a boat load of him for the average person.

Should you spend 2 50 you could find a better value out there, but I know, based on experience I've had with the with the airpods themselves, there is something to be said.

There is a value associated with the ease of use and integration on the Iowa side like that.

There's an extended benefit there that's hard to put a price on specifically.

So from that standpoint, it's like, Where else are you gonna get this package?

Where else are you going to get in a tch one chip experience with this kind of battery life?

With this kind of profile in something that isn't the airpods, that's a step better than the air pots like.

No offense to the air pods, but they leave you wishing for a little bit more in the sound department.

What what?

I mean, no offense to the airports.

The airports have feelings.

No, they don't have feelings, I said in the previous video, when I did the video in the air pots, I'm a guy into headphones.

I got very expensive headphones.

They're all over the place, but I just don't find myself reaching for them as much because they're less convenient in some way.

Whether they're huge or there's a cable associate ID, they just don't go in the pocket.

There's various ones that are less likely to be charged.

This package deal here proved to be so convenient that even though I had way better sounding headphones, I found myself reaching for these.

And this is an extension of that.

This is the next step.

The convenience factor.

Here it goes down a bit.

You get the bigger package.

They don't pop in and out in and out of your ears quite as easily.

But they still have some of that origin story, some of those convenient elements that come with this and for the time being, that remains an exclusive item for Apple branded and, of course, beats branded via Apple products.

So that's something to keep in mind.

I think they're gonna sell a bunch of if you want to slick package.

If you're happy with the branding, if you want to rep the be on the side.

If you like a lot of base, you'll be happy.

You gotta pay to play in this department.

No jokes.

They don't let you in the front door without 2 50 to be clear.

You hear me?

Kirk to 50.

That's the ticket to get in the door.

All right.

Front row seats.