Hi.

How are you know, in today's video, we're unveiling the Jeffery Starr cosmetics, blue blood eye shadow palette and the entire spring collection.

Now, this is a really big moment for me because this year in November will mark the fifth anniversary of my brand.

And I am just like, How the heck did we get to five years so quickly?

It's unbelievable.

So, of course, today, the main event is my new coveted sixth eye shadow palette for the brand.

This is, of course, called Blue Blood.

You guys saw a little bit of sneak peeks online, but today, of course, we're going to open up this bad bitch, and we're going to see all the colors and what the hell I have been cooking up.

Now, of course, besides the eye shadow palette, we have a mini bundle of new liquid lips.

We have new liquid frost shades.

We have new lip scrubs.

We have a lot of accessories.

Makeup bag's mirrors, close merge.

You know it is not just one pallet.

This is gonna be a entire blue season, so get chilly and let's dive in.

All right, Now, before we dive in, I want to quickly make a little announcement.

I know so many of you have been dying and waiting for the first ever Jeffery Starr cosmetics, concealers and setting powders.

Now, I promised them in the month of March.

But I am going to always be 100% fully transparent with you guys.

There was a little snag and production, and I didn't feel like the launch was fully ready.

And I'm never going to put my name on something and launch something if it is not fully fully ready for you guys.

No games and no shade over here.

So I delayed the launch a little bit and it should be coming out.

End of April.

Now I really want this collection to have its full moment, and I want the concealers, and the powder is to have a full, full moment for themselves, so everything will be a little bit spread apart.

So that's the tea on that.

Now, let's open this damn palate.

All right, everybody.

So we all know and love the blood sugar palette.

This changed my life.

And when I say change my life, I mean, when I launch this.

That really was something different in the makeup community and it took my brand to the next level.

And I'm so happy that you guys are loving the quality that I keep creating.

You know, it's only the best for you guys.

So when this became such a hit in 18 I I was like, Okay, Alice, she needs a bigger sister.

And I love red, But I had never really seen a pallet done the way I want with just all shades of blues peaches mints.

So I was very inspired to make part two.

Now, of course, when I was coming up with the name, there was a lot of names I was thinking of.

And it was like, You know what?

Royalty?

Blue blood.

It's definitely a good counterpart to the red.

This is what we just got to show her off right now.

So this is the unit card that missed Blue blood comes in.

Of course, this will retail the exact same price as blood sugar, so this will be $52.

They both have 18 pans.

So, of course, this is basically same layout, just a little bit of a different packaging.

So we all know that blood sugar came in a VCR like box.

This one comes in a very cool box mimicking Would it is soft touch meeting.

It's Matt and it feels really nice.

Let's open her up.

Of course, you guys have seen the outside of the palate already.

But this is how it comes in now.

Bam!

Of course, you guys know the unit Carton has all of the information on it.

This product, just like everything else in my brand is vegan.

Everything is cruelty free now.

I'm so nervous in the best way.

Let's open up blue blood.

Here she is, here she is in all her glory.

I am so proud of this pallet.

I wanted to create something that really wasn't on the market before And just do something in the Jeffery Starr way.

So as you guys are first seeing the pal and it's hitting you right in the eyes, tell me what you think.

Pause a video sound off below.

What are we thinking?

I wanted to keep this really cool and fresh.

So you're gonna see shades of mints, baby blues, pastel blues, icy blues, me eons, teals, greens some very, of course, wearable shades all over.

I wanted to play some kind of differently than what I've done before.

So of course you guys see the classic Jeffery Starr cosmetics logos.

Damn dent, add, of course, I wanted to change up again and add some little twist.

So you see the lips over here, you see a crown, you see the moneybags.

You see the coffin over here, you see the cloud.

So, you know, I like to be a little playful and have fun with this.

I I'm so proud of his palate.

So of course we're about to go through all three rows, swatch them, talk about them and just show up the entire thing.

That, of course, later we will swatch the liquid lips and everything else in this collection.

So let's get to it.

All right.

Now, we all know that blood sugar came in this stunning trunk like packaging for this one.

I really wanted Toa take it to the next level and do something really high end.

So, of course, this was inspired by a coffin and jewelry boxes, so it's kind of like a coffin and a high end luxury box combined.

Here it is.

It is the same exact sizes blood, sugar when you put them next to each other.

Except this part does come out a little bit, the kind of like diamond faceted things.

So you will see it is a little taller than its sister, but it's still really easy to travel with.

And girl, this is nice.

It's a very weighty It feels good.

Nothing cheap over here.

Now this pan sizes air the same.

If you are new to buying any eye shadows to my brand, my eye shadows mainly coming squares in the future.

That may change.

So the pant size is really good.

Now if you broke them all down, the palate does retail for $52 so that is about $2.80 per shade.

Hi, how are you?

All right, so let's dive in the first shade.

As you see it is called Cullinan, and that is the world's most expensive diamond.

So that inspired the shade.

It is a beautiful, stunning, icy white.

You see that there is a diamond pressed in the pan and this shade is right here in my inner corner.

I mean, girl So we're just gonna give it a swatch right here in my hand and let's dive in bam!

Now it is really blinding.

You can use this as a highlight.

Of course, if you are more on the fair side, it is really pretty beneath the brow, like on the brow bone.

And, of course, the inner corner.

Highlight.

Duh!

Ceased.

All right, The second shade is called minty.

It is the perfect mint shade.

I have it all over my brow bone right up here.

I know it's looking a little similar to my hair today, but it is the perfect shade of mint.

I am obsessed.

I know you're like girls.

Your palate.

Of course you are.

No, I really mean that.

And these maps shades as usual.

You guys, this is the same formula as alien and blood sugar.

And the mats are so soft and buttery One swipe coverage.

That's all you need now.

The third shade is called crystal flesh.

It is such a stunning metallic.

I also have it on the upper part of the brow bone right about there.

I just gotta watch it for you guys.

It is such a beautiful champagne metallic.

Hello.

There she is.

Let me switch it on my hand and show you guys what is good with this one?

Because I'm obsessed.

It is very blinding as well, Really.

I see.

And perfect for same With this one, you can put it in the same exact spot and actually put a little bit on my nose today.

Next up, we have I'm cold now.

This was inspired by me literally saying that every single day I love being hot.

I love summer.

Being freezing cold is not something I enjoy.

I know a lot of people love bundling up and layering.

I like to be naked, covered in diamonds.

So this straight was inspired by that.

And it is a really soft, beautiful powder blue you'll see down here, the shade blue blood is a darker version of that.

I'm just gonna quickly swatch this now and ruin the beautiful Crown it so I can show you guys the difference between these two.

They are a little bit similar in the pan, but they're very different on the fingers and on the eyes.

So I have this one on and this one packed all over the lid They are a little similar, but they blend like a dream together.

All right, so let me swatch these two next to each other.

Um, sorry.

Let me turn to the camera.

Blues are like, good morning so that you guys can see I'm cold and blue blood together Let me just pack a little bit more on my dry ass hands And there you go.

And now you can see minty I'm cold and blue blood all next to each other.

All right Now, the next two shades are gorgeous transition shades or if you just wanna have a little light Spring moment, girl, this is your moment Now we have untouchable and priceless Untouchable is a stunning little soft peach color And then, of course, you see priceless is more unlike the like It was like a nude macaroni color.

It's just released soft and pretty.

Let's watch in both of those.

I hate ruining the pans so that you guys can see there are these colors now, of course, they are more on the pastel side.

They are light, but this palette is very versatile.

And there, of course, is other.

A lot of other darker shade which we will dive into over here.

But these ones are some of my favorites, all right.

Not sure how he's gonna look on my hand because they are so fair.

But bam, there is look, a work there is untouchable.

And then here is priceless at a little bit more because my hands are a little similar to that color and then untouchable.

Bam!

All right, now let's go down to the second row, right?

So, of course we have I have to do a bluish gray.

This is like a slate deep gray color with a blue undertone.

It is called power.

Let's watch this here.

I'm trying to be careful, cause my nails are long the house, and it is such a good maps.

All right, so let's watch.

Power will just put this right here in the palm of my hand.

Bam!

There is one swatch I saw you guys steal that stole my finger.

My nail is like not listen.

I never swapped with long nails.

Let me go this way.

This is interesting way to Swatch, but there we go.

Okay.

All right.

So there is shade power, all right?

Of course, we already did blue blood.

So let's move over to shade deceased.

Now, I I I'm taking credit because this is my word.

I made it popular a few years ago, and now it is kind of common in the English language.

I'm deceased.

Basically, if you've never heard of that terminology before, it's like I am so shocked, happy and like done.

I am on the ground like about to die of excitement.

So I had to make a shade for deceased is a liquid lip in my brand.

But I wanted to create something a little different for this pallet.

So this is a deep like cayenne blue metallic.

It is so stunning off this one.

All over the lid is everything.

Let's Watcher.

All right, here is DC used fam.

All right, now the next one is called ice tray.

It is a beautiful, more softer, paler blue.

It is a little bit tucked right there over here.

Um, I am obsessed with this color.

We use it a lot in the ad campaign which we will flash up in a little bit, will show you some of the pictures, but ice tray and then you see next to It is a beautiful, vibrant Matt called Blue Monday.

This was inspired by the song Blue Monday.

I love It Such a classic from the eighties.

Eso Let's watch this deal well, this is so creamy that color though, girl, so this one won't swatch the best on skin.

It's like the shade prick in blood sugar.

You just need to press it on your finger on the lid or use a brush so his hands watches may not be the best, but you will definitely get the idea.