brand

US /brænd/

UK /brænd/

A2

noun

  • A mark burned on an animal to show who owns it
  • Product made or designed by a named company

verb

  • To burn a mark on an animal to show who owns it
  • To describe someone as a liar, coward, etc.
  • To give a famous name to a product or service

Examples

the world's leading brand of whisky

The company owes its success to brand image.