Things were heating up here in Southern California, and I'm not talking about the Heat wave.

I'm talking about all the discussions regarding what's coming coming out of e three, whether it be gaming consoles or, of course, PC hardware, because AMG has obviously stolen the show with the amount of news and press releases and all that sort of stuff now, Yes, I'm aware that this is right on the heels of the last video we did about radio on, but I think there's a lot more to talk about.

We have more insight.

We've done more research, and we got to have a finally have a meeting with AMG engineers and talk to them specifically about some of our questions or concerns, which I've seen parroted in the in the comments section of a lot of the video.

So we asked him a lot of those hard fact hard facts, the hard questions we got some information on, and then also kind of a new perspective of how the sort of look at the 5700 X t and the 5700.

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All right, so let's rewind to August of 2018 specifically, Cologne, Germany went in video, launched their R TX lineup of graphics cards.

And by lineup, I mean 2080 and 28 e.

T.

I.

With a 2070 kind of thrown in the mix there a little bit and they're here was the response, and this is a totally justified response.

But this was the general response from the public.

They cost how much you're getting 20 to 30% more performance over pascal t t t i.

But you're getting it's costing you 40% MB or whatever.

It was 50% more something crazy like that.

The general consensus was gamers want performance they want Hi F P s low latent Cee Lo Response times.

You know, all that sort of stuff.

So turning on a fidelity feature like Ray tracing at the cost of 50% arm or F p.

S at the time.

Anyway, there's been some optimization sze, but still it's It's a performance tax.

No matter what the audience said, we don't care about DX.

Are we care about performance?

Well, it's fast forward.

Nine months later, now to June of 2019 at E three, Andy launches its new high end gaming cards not to be confused with the enthusiast level, which is where the Vegas stuff and, like Artie X kind of resides but a high end 5700 x t in a slightly lesser high and 5700 featuring 17 nanometer Naveed technology.

On the new are Deanna architecture completely different from GCN, which stands for Graphics Court.

Next.

If you didn't know the most common thing we saw, even though it was on average $100 less than its direct competitors from in video and give you anywhere from 2 to 21% more performance in gaming was wears the Arctic.

So where's the DX are?

Where's the ray?

Tracing Nabby was our savior.

Why don't we have Ray tracing?

Nah, V, you were supposed to save us, so I find it kind of interesting that the audience back not even a year ago was and even just last week we did a video about the quick to Artie ex update was no one cares about this crap.

But then there's so many people out there that are like, What the hell?

Why doesn't have DX are so we're in this weird kind of a limbo space where you have to make this decision.

Do you want Max performance or do you want Max Fidelity and my fidelity?

I mean, all the eye candy, right?

The global illumination.

Soft shadows, the obviously d x r ray tracing for Lightpath, all that sort of stuff.

You have to kind of take your pick, because right now we are on the cusp of the next gaming revolution, just like we were nearly 20 years ago when rationalization came up.

We're we're on the next generation of the weight games are going to be performed.

So I asked this question specifically When we had our meeting today with a M D.

I said, Can you speak to why D.

X R is not something that was mentioned outside of the consul space?

Because that's the other thing that confused a lot of people was like, Well, wait a minute.

If project whatever it's called for the new Xbox Scarlett, if it's going to have eight Cade capable gaming and it's gonna have Ray tracing and it's an AMG pew for AP, you technically, why the heck is the PC space not even mentioning it or talking about it when that same these bread and butter.

So I asked them that very same question and the general consensus here.

And of course, this was a lot of like not off the record.

But this is off the slides at this point, because there's this was not a specific forethought conversation that was supposed to be had was that Ray tracing does indeed need some maturity and not with the architecture which obviously needs to happen.

I mean, in videos doing it through tensor course for Del SS, and that's a super sampling, right deep learning super sampling, and then it needs to be also optimized in the Ark Artie course base, which is what's happening with all the ray tracing calculations.

All that math is being performed on the arty cores, and then the coup decor is handle all of the other post processing and know that sort of stuff.

So we've seen a good first gen implementation of it in terms of the fact that you can't even do it in real time, was already kind of the wow factor, and then doing it at 60 f.

P.

S is already great, obviously at a huge cost of $1200.

So $1200 for 60 F PS, regardless of how good the scene looks, seemed like a huge step backwards to gamers.

And then the outcry was obvious.

So Andy made the conscious choice of targeting where most gamers reside and that is going to be in the well.

The 16 57 100 are indeed high end cards, but it's going to be in that range and down.

To be fair, I think most gamers they're shopping around $250 if you want to spend that kind of money on the graphics card you're still gonna be stuck with, like the art Rx 5 80 Rx for 80 or well known at the 45 85 70 or even a 5 90 But you're not gonna obviously be getting any of the new RD rd and tech architecture.

The best way to kind of look at this is the way risin first gen like the 1000 Siri's wasn't so much a game changer as much as it was a disrupter.

It's referred to as a disrupter because it was designed to just kind of make people kind of go woah!

Wait a minute.

What just happened?

Okay, I'm not sure about this.

Something happened.

I want to see how this plays out.

And then 2000.

Siri's rising, which is still first Gen.

Risen came out and the market share started to shift.

Intel's market share gains stalled, and then AMG gained back CPU market share.

All the intel was still the dominant player.

AMG gained back market share and then Zen to now giving us the amount of increased we saw on my PC and now beating apparently core for core intel.

See pews at in much lesser price has changed the sea few industry This is what a MD is banking on our d n a being for graphics.

This is first Gen rising for graphics cards.

You're not going to see the disruption necessarily happening right now, but what you're gonna probably see is a lot of people adopt that whole wait and see attitude.

And as long as a ND can live up to the promises of, we are going to be making this as good as possible over the next several generations and generations.

I don't mean we're talking five year plan.

I mean, we're talking three year plan, probably at this point.

Then what you'll start to see is a much broader spectrum of competition taking place across the board.

But like anything else, you can't get there without launching the initial disrupter in the first place.

The other thing that the reason why they didn't launch this high end God's saving Sadio save the gamers now the architecture which everyone thought was gonna be coming out don't remember a year ago, we heard that there is going to be a r T X killing card for $250 from a M D.

And that's called Mavi.

Well, the Internet sort of made that up on their own.

AMG.

You cannot find a single piece of information where MD even speculated or hinted at any sort of performance for that for that dollar range whatsoever.

But what am D has decided is that the raw performance is more important than the eye can.

But at the same time, what they found was more important was that you have backwards compatibility in terms of the tool kits.

And because GCN is so matured in terms of being in the consul space in the PC space, in the cloud space as well as mobile, it was.

It's easier to implement and get the technology out into the wild by making sure that it's backwards compatible with all of that, while featuring forward compatible technologies as developers come online for it.

So they adopted what a lot of people said in videos should have done, which is the adopt now and then.

We promise.

In six months to a year, these features will become available because of the fact that you know it's gonna take time for our T X and the ex are to be implemented by the developers.

They decided to build a graphics card on a new architecture because as much as people want to say our DNA is just a rebranded gcn, it's not.

It is ground up different.

The difference is that it's ground up different with 100% backward support our backwards compatibility support so that allows you to have a much broader spectrum of adoption of this particular card in terms of game is being designed for it, while also utilizing forward facing technologies that are only gonna be available on the nappy based architecture.

That once the adoption rate improves and more Navid card, they're out in the wild.

Then you're going to see features come online later on in games, whether their new games or updates to existing games.

That means your graphics card that you buy today.

We'll get even more value in the future features that people care about like, uh, radio on a mid sharpening, which is gonna be sort of like a deal SS.

But it's open source, and anyone can use it, including in video if they want to.

It's kind of like the opposite of how hair works and the NVIDIA GameWorks was back in the past, although that was a very close source.

And developers had to either buy packages or by particular s decays and stuff to use those features is 100% open.

You're also gonna have Fidelity FX, which is gonna be different features that people can.

Developers can put into their games that are going to be optimized on obviously Nabby architecture, so forward compatible stuff.

Or Ford technically future proofing that as those features come online, the architecture that was designed with those features in mind are gonna be remained much more relevant into the future rather than suddenly going while I've got by new graphics card.

Now, to use all these features, you buy a new graphics card.

Now they get you an immediate performance bump.

And the way games were played today on the AP eyes and the sdk that are available today, specifically being, you know, obviously direct X and Vulcan, and then we're going to see an improvement in the future.

So that is sort of the strategy behind Why am the launched at the 5760 and 5700 now?

We tried really hard.

Trust me.

We tried to find out if there's gonna be an Rx 5800 x T or a 56 100 because I feel like to skews on the r d n a family.

That's a good place to start.

I'd be shocked if we didn't see the stack sort of trickle down a little bit, but I don't think you got If you guys are waiting for a 28 e t I competitors from nah V, I don't think you're going to see it in this family.

I would love trust me to see a 28 e t.

I rival right now from aimed it.

But it's clear that the radio on seven is the enthusiast card that you get from a M D right now form or entry level stuff.

I almost feel like we're probably not gonna see anything until a little bit later on.

Maybe when the new on the updated Zen AP use come out featuring Nah V.

I also ask that question of that.

Can we see the 323,400 g featuring rate Vega eight.

Will we potentially see those utilizing mavi in the future?

And of course, it was.

Well, we're talking about this today.

We can't talk about anything in the future.

And of course, I knew that was gonna be the answer, but I've gotta try, right?

I'm gonna ask the questions that you guys were all wondering the whole point of this video.

In fact, if anyone even said just skip this video, go to this time point stamp this one.

If you are waiting for an NVIDIA killing a m d ray tracing card, this is not it.

It's not coming.

And you should probably just go ahead and determine which purchase makes sense for you right now.

Whether you want ah, $100 more expensive in video card that can do Ray tracing $100 lesser expensive graphics card from a M.

D.

That gives you more raw performance than $100 car, a car that costs more or you get your d x r.

And then the frame rates kind of do that because, you know, the X R is a huge impact of performance.

But you have that choice and the choice is yours and consumer, that's where you vote, not the common section, not the like dislike ratio.

You spend your money on what you believe in.

That's how you vote.

All right, guys, Thanks for watching us.

Wanted sort of add to our last video because now that we've got a little more insight and got to get face to face and ask questions that were way off the slide, I felt like an extension to our previous video was necessary.

All right, guys, Thanks for watching.

And as always, we'll see you in the next one.

And the next one's gonna include some hands on stuff with rise in which I cannot wait for because teaser we might be going back to rise in for long term testing with our editing rigs because of new graphics.

A PR graphics sdk Is that Aaron?

A great.

You're gonna integrate with adobe and stuff if you want.

Adobe ever gets off their ass to implement.

All right, guys.

It's an exciting time to be a PC gamer.

As always.