Placeholder Image

Subtitles section Play video

  • Hi.

  • My name is James Hoffman on since 2000 for I have been writing online, Jim said, Not calm that coffee in that time from, say, 2004 till 2015.

  • It covered a period time in the coffee industry that waas, incredibly creative on Sword explode in popularity around the world.

  • What I wanted to do was take the best of that, writing the best of the hundreds of posts that over that time hundreds of thousands of words and compile it into just one book, organize it properly, structure it properly and make it into a thing worth reading.

  • And that's what I've done.

  • I worked with independent publishing agent in London called White Folks, and they helped me work together with cover designers, editors, proofreaders, people who could help me turn this into something special.

  • All of that prop work is now complete, and it's time to go to print, and that's where this comes in.

  • And here's how it's gonna work.

  • I'm going to do one print run of this book ever.

  • This is the only chance people will have to own this particular book, though there will also be an e book version made that will be especially designed for e book readers.

  • I'm also the author of The World Out of Coffee that was published in 2014 on I'm very Proud of that book, and with this particular book, I wanted it to sit next to the world.

  • Atlas on the shelf look great as such.

  • The dimensions are similar is the same size cover.

  • It's just about same thickness as well.

  • It'll be a hardback book.

  • It'll be fabric covered, a slightly finer fabric used in the world atlas but cloth bound.

  • Also on the cover instead of being printed, will be a D bossed foil.

  • Cover something for me that's very important, how it looks, how it feels in your hand.

  • And so with this one, I wanted to feel special.

  • The book is divided into four sections, the first of which is any writing about espresso, and then anything about coffee brewing.

  • Thirdly, would be coffee business on then the fourth section would be a coffee career on.

  • This isn't just a book for people in the coffee industry.

  • I hope it to book for anyone that's just passionate about coffee.

  • I've really enjoyed writing a Gym seven dot com over the last 12 or 13 years, and people have enjoyed it, too, and it would mean a lot to me for any kind of support.

  • People want to give B it, buying a book or just buying a book or even just sharing it with their friends.

  • Any kind of support would be incredibly welcome, very gratefully received.

  • Thank you so much.

Hi.

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it