Billions of people, they say,

enjoy Coke as part of their diet every day.

Coke doesn't belong in the human diet.

A tiny can filled with high fructose corn syrup.

- This is the amount of sugar

that you're putting in your body, through corn,

when you drink one of these.

- This is one of the biggest feats

of genius, irresponsible marketing in the world.

It is essentially creating

what is called a crap-tastic product.

A product that nobody needs,

that no one would have genuinely desired,

except that Coca-Cola makes you desire.

What good does Coca-Cola do you physically?

This is James Quincey, the CEO of Coca-Cola,

being grilled by Jeremy Paxman, the journalist.

As the introduction said, does have some sugar in it,

it is energy.

Is it an absolute necessity?

No, it's not.

Sugar is a drug.

According to the United Nations,

the average adult should be taking no more

than 25 grams of sugar a day,

so one can of Coke already takes you above that.

But what we know today based on the latest research

is that sugar is more addictive than cocaine.

It causes profound damage to your body,

it leads to obesity and diabetes,

and it also influences your energy levels by dropping them.

It influences your thinking by affecting your memory

and your performance at work.

Sugar is one of the most dangerous things

you can put in your body in artificial quantities.

Look at this.

23 sachets of sugar in that single container.

That is equivalent to almost 70 grams of sugar.

44 packets of sugar in this one, 44!

That's 140 grams of sugar.

What the United Nation says is reasonable to take in a week,

you just put into your body in the course

of watching a single movie.

When they remove sugar, to maintain the taste,

they've got to put artificial sweeteners in the drink.

Today we know that those artificial sweeteners

have a huge cost on your body.

We have trillions of bacteria in our gut.

They regulate our metabolism, they regulate our emotions.

Your gut bacteria keeps you

healthy and functioning normally.

Artificial sweeteners destroy your gut bacteria.

Diet cola is actually worse for your body

than the original sugar-laden crap.

So you accept your role in the obesity epidemic, do you?

I think as a contributor of calories

into the British diet, of course we must.

But beating obesity

will take continued action by all of us,

based on one simple common-sense fact, all calories count.

Let's talk about calories.

200 calories of broccoli.

200 calories of Coke.

What do you think is better?

You see, not all calories are equal.

Whenever they bring in the calorie argument,

they are misleading you from the fact

that Coca-Cola is a dangerous substance.

Because the more you think a calorie's a calorie,

the more you think, well, then if you ate less

and exercise more it would work.

It doesn't.

Nestle does this, Coca-Cola does this.

They make you feel guilty by saying,

"No, you know, it's okay, drink our product,

and if you want to stay healthy,

just go ahead and do some exercise."

They equate their brands with health events.

The fact is, modern research shows

that 80 to 90% of your body shape

is not determined by exercise.

It's determined by what you put in your body.

That is why we're very focused,

as one of the things we're doing,

on getting the information out there.

We're not trying to hide the information behind what's in

a Coca-Cola Classic. - But you are

trying to hide it.

- We're putting it in the advertising.

That's a lie.

It's hardly in the advertising.

Coke advertising is about emotion.

It's about speaking to your heart.

It's about suppressing your logic

and your knowledge of health so that you consume their sh-t.

Everything about Coca-Cola is a form

of seduction and brainwashing,

from the fizzy sound it makes when you open the can

to the way it sounds when you pour it into the glass

to the colors of the packaging.

Coke knowingly uses cause-based and emotional marketing

to hide the fact that they have successfully brainwashed

billions of people to put in their bodies willingly

a substance that is dangerous.

In fact, the CEO of Coke , Roberto Goizueta,

told his workforce, "Our battle is not with other colas.

"Our battle is with water."

- Well, because I got thirsty in cold weather

just the same as I did in hot weather.

When I got thirsty, I thought of Coca-Cola.

- Oliver, you're trying to sell me something.

So please, take action.

Promote the health of the people you care about.

Go ahead and share this video.

In fact, you can cut, edit, dub,

translate this in your own language,

upload it to your own YouTube,

Facebook, or Instagram channels,

but let's help spread the message.