collaboration with this lady I can't Mimi icon I've actually discovered Mimi

I think like two years ago yeah what 2017 when 2019 yeah about two years ago

and she's been inspiring me with her wisdom and honesty and just like the the

way you look at life so I'm super excited and I feel like I've recognized

a lot of myself and you if it's just say today we posted on stories just like

questions and things you wanted to hear from us and I have a bunch of it so we

going to go through these questions but we're also gonna do our kind of

signature everyday makeup look there's a basic mom makeup yeah like a quick yeah

don't have high expectations here this is something that just helps us to get

through the day let's get started and let's get started a little background

about you you are actually you were born and sponsored by John and I moved to

Canada when I was 16 I just turned 16 and then I lived there for 11 years

and then Alex and I Alex my husband moved to London here about six years ago

which I can't believe it feels like I was yesterday and was like whoa six

years just flew by what made you move to London so I would say it's mostly for

the lifestyle because although we love living in Canada in Toronto you'll

always want it to experience living in Europe I find it so weird for me to like

talk it's a new experience from you guys it was multicast it's like multitasking

at its best I'm like what am I doing here more you stayed yeah I was like

what is going on so bear with me it's my first experience I haven't done a makeup

tutorial since I started YouTube by saying that one Tosh in 2010 and you did

one yeah well they don't want because there's so many great makeup tutorials

its chair that I always feel like I'm not really qualified but obviously it's

not bad you know people just yeah I see your approach to it anyway so I just

Anna mentioned this is not specific brand I would imagine yes a particular

brand but I we start with the SPF before I apply

anything else yeah this is something I wasn't doing before I'll be quite frank

oh really yeah I love the Sun and I a lot of sense

also keep on this beer but now I'm getting used to the routine of always

applying my SPF regardless of whether it's sunny or not oh I'm a biggest yeah

and I can't leave the house especially because your skin is more fair but yeah

it's regardless of the skin type and you gotta protect people don't understand

you still get ten if you have this bs on like it doesn't completely block yeah I

am struggling a little bit but I'll just tell you guys I've applied my BB cream

testing this product that's a new one that I'm trying wouldn't you apply well

I don't think that I'm gonna know so I have this trick where I use a little bit

of like a pigment and a pinkish tone on my eyes when I have like dark circles

and over this I'll put my concealer so it helps to kind of neutralize and

mutually yeah neutralize the area so that's what I'm doing because I yep I

can understand that okay so tell me how you started on YouTube so we started I

started on YouTube when I say we I mean my sister and I because my first channel

was luxy hair channel here on YouTube we had an idea to create this brand for

hair extensions because I was getting there it's like a long story but I'll

try to no not it telly I was getting married I was looking for hair

extensions and I bought something that was like super crappy I didn't know

obviously I wouldn't have to spend the money oh yeah got home and when I put in

my hair I realized it was just like didn't look good didn't look natural and

my sister's ended up being in the room as well and Alex was in the room just

like browsing on the internet I just started complaining to her because I put

in these extensions in my hair and I'm like oh my god

I can't wear this to the wedding and once you take them out of the package

you cannot return because hair extensions are hiding

product yeah at the time world already has this idea that we wanted to have our

own business we just didn't know what it would be

I started complaining to all this and it's like yes like we gotta do something

together because he was also doing something at the time by himself which

was working about well either and then this comes out you know like this idea

comes out and we just went for it you know we had no clue with what the

industry would be like I had no idea how to do hair I just had passion for

learning and I love teaching I can simplify things ideas like big ideas

simplify and make it my just exactly did I just the average for the general

public so the YouTube started with deluxe see here yes channel the Wuxi her

channel so my sister and I would do the videos cuz she was part of the business

for the first two years and then we bought her out yeah we just did hair

tutorials so we started the channel before we even had the products amazing

yeah and then I grew like crazy it was like really such a beautiful journey did

you know that YouTube is such a like monster at the time Alex was already

because I had like a fashion blog before that and I was telling me to get get on

YouTube and I didn't feel comfortable enough I was looking for excuses yeah I

could come up with ideas I never have problems ideas but it was mostly like

just exposing yourself on this whole different level a blog is more secure

and safe and you're so fast she's a pro you can see when somebody's

a pro life I mean mascara time that by the way this is my holy grail it's not

the Harper Oh a nice woman lip and cheek tint it's amazing and dark

I cannot believe it yeah and it's very buildable so I'll tell ya I can't I take

it from night to day you know it's funny I bought tonight I bought something it

was a different color but the same yeah different color yeah and my daughter's

friend was a 2 year old like school I think that's kind of my secret but why

everything is fast cuz I have a lot of miyamura yeah also this RMS concealer is

like yeah so I'm gonna keep talking yeah this is very serious but I'm doing my oh

yeah did you start Instagram at the same time no I feel like that was very late

on Instagram because Alex told me for like months to get on Instagram I just

kept saying I don't like the look of Italy I didn't like the filters that

everybody was using eventually he's like well you don't have to use a filter and

I was like yeah I guess you're right so I eventually got on this together but I

don't remember the year exactly but yes at least a year and a half after they

launched so I wasn't one of the early birds you know notify you when did you

get on it I mean I started I posted one photo when the app I think was about one

year old mm-hmm and then I didn't use it yes consuming or do yeah well not even

use at all I think that I really started posting I would say 2014 but again

person who you really yeah yeah it's like of my believes on the street and

stuff yeah exactly I started YouTube in 2016 and I have no idea what YouTube is

like I I only consume music through you knew so it was such a surprise for me

that once I did start doing some research because I wanted to get into it

I discovered this world of you know of creators all the makeup artists and all

these things it was just I was mine to me to sit for hours and watch

something on like YouTube it didn't make sense yeah go watch a movie yeah

but then once I discovered it I'm just like oh my god and that's how I learned

everything I remember I was like okay I'm gonna create my first video okay

YouTube how to edit what class but you really had no clue I had like 101 so if

I thought look I wasn't very good not tonight

yeah I don't want people to think that you become a wonder candid no it's

definitely still not my strength but I'm really happy that you know I push myself

to to learn these basics cuz you feel like when you do it really helps a lot

to understand even not with people that you know work with Emma that's awesome

yeah so then you can emphasize with her she's struggling

exactly someone asked how you both made it into a career but I guess for you it

was I I was never meant to be like a social media person yeah creator yes

because I was creating for the brand yeah but I never cared to like put

myself personally out there but once you're in YouTube and you creating

videos especially like we were doing it for Lexie here I felt like people wanted

to know everything what are you wearing how did you do your makeup what are you

eating I want your workout routine it's funny

since we'd be like doing brave videos and be like your arms are so toned it

seems like I feel always want to know more yeah and that's when I realized if

I were to do my own channel that would probably do well but I didn't do that

until like much much later so when did you launch Mimi icon channel I launched

it like a year before move here so about seven years ago but it was always not my

priority and give to it and that's the problem like if you really want to grow

in YouTube you have to fully focus and prioritize yeah so I had a videographer

like full-time and like you really need that I feel if you're gonna do like

something consistently like we doing right now yeah if you have other

things in your way exactly yeah yeah that's so anyways I just want to mention

one thing a lot of times I just use my bronzer and my eyeshadow so I love that

it's like very easy yeah it's funny that you mentioned you know I get sometimes

questions being like why do you need all these people to help you look at this

like 15 year-olds they're doing it all by themselves they don't have a team of

just like well yeah well you know what why don't you come to my house for one

day like a day in the life and just be done if you have I I haven't done a real

day in the life like a real day in the life and you wanna see people will

follow me they would I sometimes we have some videos that we post when there's

you know a lot of real moments with the kids and people are like oh my god I'm

so it's so chaotic like I can't be almost welcome to my life yeah this is

it and this is where you need help because otherwise you'll just go insane

yeah exactly what advice would you give to a young

woman who's trying to start their own business oh my goodness I say before you

start your own business if you haven't had the experience of being in business

at all and you're young go and work for somebody or just like volunteer your

time doing an internship whatever or maybe get a paid position if you can

offer your work for free just to go and learn and also to figure out if it's

even for you because so many people will jump into things or like will maybe

spend the money to like do something and then realize later on and they don't

want to do it yeah so before wasting your time and money go and experience

that industry even see if it is a fashion or beauty or any other industry

that you may be into food industry go actually experience it firsthand by

working for somebody else yeah if you want to open a restaurant why don't you

go work in the restaurants exactly like that that whole experience of being in

one because it's also very intense and hectic then decide if that's what you

want to pursue but you'll also learn a lot of things along the way whether some

mistakes that that person is making running the business they don't want to

make when you start your own and obviously will get inspired some things

that they do you might even discover that you don't want to be a business

owner because I think that I know that it's very like a hot war now yeah but

it's a whole other lifestyle like to have your own thing and to constantly

like you worry 24/7 it's a different type of life it's a different kind of

rhythm yeah I always say like I haven't had a holiday in like almost nine years

exactly even when we go on vacation like it's

never a vacation it was the case even before I was like interested in social

media because I had an entrepreneur husband self literally on our honeymoon

it was just like him constantly on the phone there's always issue so yeah you

really need to think about it and I agree I'm just going out there exposing

yourself to you know the actual world in real life

because what you guys see online and all this like end product or like the pretty

photo of like being a successful person that's not the reality there's so much

more yeah and you know what I think that I don't know the exact statistics but

like I think one out of ten like entrepreneurs actually succeed ya

know I think it's like 90% of businesses fail within three years exactly so it

may think that there's a lot of much more thought that needs to go into it

because sometimes like even if you have the right attitude and the work ethic

for your personality and the lifestyle you want maybe for you it's better to

work for a company absolutely so I think that's something that everyone

definitely needs to think about how are you doing very good I've tried to catch

up like don't be aware but I'm currently my life curly lashes I don't know

because yours Emily no you can see like it's this mascara have you heard of

Illya I have but I've never tried it yeah there there look I love the way I

can see the brush is actually really yeah and it's like this is more of a

bullet missing and this one is lengthy did you face any bumps in the road when