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  • Hello.

    大家好

  • My name is Azizi Tucker.

    我的名字是Azizi Tucker

  • And welcome to TEDxTaipei 2013, “Living Together”.

    歡迎來到2013年的TEDxTaipei:與大地和解

  • I am not such a good environmentalist.

    我並不是一個好的環保人士

  • I don't always recycle

    當我在家時

  • when I at home.

    我並不會每次都回收

  • I never unplug my electronic devices like I should.

    我不會將該拔掉的電器插頭拔掉

  • I race cars through the Mexican desert for fun.

    我為了好玩,在墨西哥的沙漠賽車

  • And I used to build spaceships which punch

    我也曾經建造太空船,而太空船每次發射

  • holes in the ozone layer with every launch.

    都會在臭氧層撞出一個洞

  • I have a few redeeming environmental qualities.

    我還是有些彌補環境的特質

  • I don't own a car,

    我沒有車

  • but that makes me just like

    不過這點讓我跟台北市

  • most people here in Taipei City.

    大多數的居民一樣

  • Sometimes, when I go to MOS Burger,

    有時候,當我到摩斯漢堡用餐

  • I can figure out where the paper,

    我會知道紙類、

  • plastic waste goes.

    塑膠類該丟哪

  • My carbon footprint is approximately

    我的碳足跡大概是

  • 3 times the average American

    一般美國人的三倍

  • at 80 tons of CO2 per year.

    每年大約80頓二氧化碳排放量

  • Much higher than the average Taiwanese also.

    當然也比一般台灣人高出許多

  • In short, I am not an environmentalist.

    簡言之,我不是個環保人士

  • I am actually very far from it.

    事實上,我還差得遠

  • However, I do care about the environment

    但是,我是很在意環境的

  • and want things to be better.

    也希望環境變得更好

  • I think in many ways

    我從各個方面去思考

  • I'm like many of you here,

    也跟在場的許多人一樣

  • where I want things to be better,

    我希望環境變得更好

  • but my actions don't neccessarily

    但我的行為並沒有確實

  • live up to my words.

    與我的言辭一致

  • Why am I here?

    為什麼我在這裡?

  • I was born in Oakland, California.

    我出生於美國加州的奧克蘭

  • And grew up as the mountain bike was

    並在那裡長大

  • just being developed in the San Francisco Bay Area.

    越野腳踏車當時正在舊金山灣區發展

  • I began mountain biking when

    我從8歲就開始

  • I was just 8 years old,

    騎越野腳踏車

  • and before the term was even common place.

    那時這玩意還沒有很普遍

  • In my teens,

    在我十幾歲的時候

  • I began to race mountain bikes down hill

    我開始騎越野腳踏車競速下山

  • and did very well in the high speed races.

    並且非常擅於高速競賽

  • While growing up and riding bicycles

    儘管我騎腳踏車長大

  • I've always had a love of cars

    我一直對汽車有很深的熱愛

  • and dreamed of racing cars in the future.

    並夢想未來能夠賽車

  • My love of cars led me away from the

    我對汽車的熱情

  • San Francisco Bay area

    使我離開舊金山灣區

  • once I finished high school and to Detroit, Michigan,

    在我完成高中學業之後

  • the motor city.

    就到密西根的底特律汽車城

  • I studied engineering at University of Michigan,

    我在密西根大學念工程學

  • and hoped to work in the car industry.

    並期望在汽車工業的領域工作

  • I was lucky enough to get a job

    我很幸運能夠得到一個

  • at a large automotive supplier,

    在汽車機動產業的

  • in the automotive industry.

    馬達供應商的工作

  • My company manufactured complete engines

    我的公司為福特、通用、克萊斯勒汽車

  • and engine parts for Ford, GM, and Chrysler.

    製造原裝引擎與引擎零件

  • At the time,

    當時

  • we produced over a thousand gas guzzling

    我們每天生產

  • V8 engines every day.

    超過千個汽油8缸引擎

  • These engines were made for the very large SUVs

    這些引擎是為1990年代與2000年早期

  • that were popular in 1990s and early 2000s.

    非常流行的超大運動型休旅車所打造的

  • While working in Detroit,

    在底特律工作的時候

  • I began to race cars.

    我開始賽車

  • I was finally fulfilling one of my dreams.

    我終於實現了我的其中一個夢想

  • I raced almost every weekend,

    我幾乎每周末都賽車

  • and me and my friends would drive all

    我與我的朋友們開車跨越

  • over the US to attend races.

    整個美國去參加車賽

  • While working in the automotive industry,

    當然,在汽車工業工作

  • I worked on many innovative projects

    我從事許多創新的計畫

  • that made it through testing,

    有些經過測試、

  • a little bit development,

    研發、

  • but were cancelled before production started.

    但計畫都在開始生產前取消

  • There were several high efficiency diesel engines

    那都是些高效能的柴油引擎

  • that were perfect for the large SUVs of the time

    相當適合當時的超大運動型休旅車

  • that were cancelled due to lack of customer demand.

    但因為不符顧客需求而被取消

  • The project that intrigued me the most

    最讓我著迷的

  • was the Chrysler Patriot.

    是克萊斯勒的愛國者

  • It was a natural gas, electric hybrid race car

    那是台天然氣、電力複合動力賽車

  • which was designed and partially tested

    它是在1990年代被終止前

  • before it was cancelled in the 1990s.

    所設計並部分測試過的

  • At the time I was very suprised

    當時我非常驚訝

  • and very interested.

    也非常感興趣

  • I had no idea something powered

    我對以電力來驅動毫無概念

  • by electricity, an electric car

    一台電動汽車

  • could reach speeds of 300 kilometers per hour.

    車速可達每小時300公里

  • The project was eventually cancelled by

    這個計畫最終在1996年

  • Chrysler management in 1996.

    被克萊斯勒高層們取消

  • One year later, 1997,

    一年之後,1997年

  • Toyota unveiled the first production hybrid car:

    豐田汽車第一台複合動力車上市

  • the Toyota Prius.

    稱為Toyota Prius

  • I saw the approach of the decline of the

    我看見美國汽車產業

  • American automotive industry and

    衰退的到來

  • became frustrated with the lack of innovation.

    並且對於缺乏創新感到沮喪

  • I moved from the automotive industry

    我從汽車機動產業

  • to the aerospace industry

    轉換到航太產業

  • to get a chance to work with the very

    努力取得工作的機會

  • best and learn from the very best.

    並盡力地學習

  • Working at NASA's Goddard Space Flight Center,

    在美國太空總署的高達德太空飛行中心工作

  • I was exposed to some of the very best

    我接觸到一些非常棒、

  • cutting edge technology.

    尖端的科技

  • However, the pace of the development was

    但這產業的開發速度

  • just far too slow for my taste.

    對我而言實在太緩慢

  • I was bored.

    我覺得乏味

  • I moved back to the San Francisco Bay Area

    在美國太空總署高達德中心工作三年後

  • after 3 years at NASA Goddard.

    我搬回到舊金山灣區

  • My love of cars lead me to become one of

    我對汽車的熱愛使我成為

  • the early employees at Tesla Motors.

    特斯拉汽車的早期員工之一

  • When I moved back to the San Francisco bay area,

    當我搬回到舊金山灣區

  • there are only two choices to work

    在那裡汽車產業

  • in automotive industries.

    只有兩項工作選擇

  • I could work for Tesla Motors,

    我可以為特斯拉汽車工作

  • a small start-up with fewer than 100 employees,

    一個小型剛起步的公司,只有不到100位員工

  • or I can go work for NUMMI.

    或是我可以為新聯合汽車公司工作

  • It was a huge GM and Toyota joint venture

    這是一家通用汽車和豐田汽車合資的大企業

  • with more than 6000 employees.

    有超過6000位員工

  • The cars from Tesla Motors were fast;

    特斯拉汽車的車子速度快

  • the cars from GM and Toyota were slow and boring.

    而通用和豐田的車子則慢又乏味

  • My decision was made.

    就這樣做好了決定

  • My parents were a bit worried,

    我父母有點擔心

  • but the job at Telsa turned out to be

    但到特斯拉工作證明是

  • a wonderful accident.

    一個美妙的意外

  • The work that I'd loved all my life

    我一生所熱愛的工作

  • have finally begun to help,

    最終開始對環境有所幫助

  • instead of hurt the environment.

    而非破壞環境

  • A flip had happened for myself.

    翻轉發生在我身上

  • I was able to do more racing and also

    我能夠參加更多賽車

  • some long distance racing in the desert.

    有時也能到沙漠參加長程賽車

  • Early in my racing career,

    在我早期的賽車生涯

  • I began to produce my own parts.

    我開始生產我自己的零件

  • This allowed me to keep up with

    這使我能夠跟上

  • the more wealthy competitors.

    那些更有錢的競爭者

  • That more wealthy competitors...

    那些更有錢的競爭者...

  • Through racing, I've honed my

    藉由賽車,磨練了我的工程技術

  • engineering skills with real life successes

    造就了真實生活中的成功

  • and many many failures.

    與許許多多的失敗

  • TED, stands for Technology,

    TED代表科技、

  • Entertainment, and Design.

    娛樂與設計

  • Technologists build the building blocks

    技術人員為我們的世界

  • for the things in our world.

    建立起各項事物的基礎材料

  • Entertainers bring ideas and products

    藝人將想法與產品

  • to the masses.

    娛樂大眾

  • Designers make the products that

    設計者製作我們所喜愛

  • we love and not always

    但不總是基於

  • because of how they function.

    功能考量的產品

  • My answer here is,

    我的答案是

  • don't be an environmentalist because

    若你立志要當個環保人士

  • it's good for the planet.

    不是因為這麼做有利於地球

  • Be an environmentalist because

    當個環保人士的理由

  • it can make you rich.

    因為你看到致富的機會

  • Be an environmentalist because

    當個環保人士的理由

  • it's more fun.

    因為你會獲得更多樂趣

  • Be an environmentalist because

    當個環保人士的理由

  • it's convenient.

    因為這工作會帶來便利

  • Be a environmentalist because

    當個環保人士的理由

  • it simply looks good.

    因為這工作看起來不錯

  • And finally,

    最後

  • Be an environmentalist just because

    當個環保人士的理由

  • it's what everyone else is doing.

    因為每個人都參與了

  • Accidental Environmentalism

    這就是「附帶式環境保護主義」

  • Money, you can make money

  • from selling green products.

    你可以透過販售綠產品來賺錢

  • When I started at Tesla Motors

    當我開始在特斯拉汽車工作時

  • in 2006, there were less than 100 employees.

    在2006年他們只有不到100位員工

  • There had not been a successful US car company

    美國在過去81年間

  • in the previous 81 years.

    並沒有推出一家營運成功的汽車公司

  • That company by the way was

    順帶一提

  • Chrysler, which has been bailed out by

    克萊斯勒曾兩次

  • US government twice

    接受美國政府的救援

  • and has once declared bankruptcy.

    也曾宣告破產過一次

  • There were 780 failed car companies in

    在美國已有780家汽車公司

  • the United States.

    經營失敗

  • The odds were certainly against us and our team at Tesla.

    而這些紀錄當然不看好我們特斯拉團隊

  • During the time I was with the company,

    我在公司的那段期間

  • we grew to over 3000 employees.

    我們成長為超過3000名員工的公司

  • We designed and built and tested our first car,

    我們總共花了三年的時間

  • the Tesla Roadster in just 3 years

    設計、建造、並測試我們的第一部汽車:Tesla Roadster

  • and sold out production run of 2500 cars.

    推出後銷售了2500台

  • The cost of each car was more than

    每台車定價超過

  • 100 thousand US dollars.

    10萬美元

  • The Tesla Roadster was the fastest,

    Tesla Roadster是所有電動車當中

  • longest range electric vehicle ever made.

    最快速、車程最遠的車款

  • Top speed was 210 kilometers per hour

    最高車速達每小時210公里

  • with the range of 350 kilometers.

    最大行程350公里

  • We followed this up with the Model S sedan, which launched

    接著,我們推出了S Sedan 車款

  • a little over year ago,

    大約一年前市售

  • was awarded several "Car of the Year" awards

    在推出之後

  • at its launch.

    獲得了幾項「年度風雲車」獎項

  • The factory currently is running

    現在的特斯拉工廠內

  • full production and has produced

    有滿載的生產線

  • more than 15 thousand cars.

    而且也推出了超過1萬5千部車

  • Company stock was initially 17 US dollars,

    公司股票從一開始的17美元

  • and it's now trading around

    到現在每股交易

  • 180 US dollar per share.

    約180美元

  • Simply, you can make money

    只要建造綠產品

  • building green products.

    你就可以賺錢

  • In addition,

    另外

  • that's what I did in the past.

    這就是我過去所做的事

  • The question is,

    問題是

  • what will I do next?

    我接下來要做什麼?

  • For me, the thing that excites me

    對我而言,能夠使我感興趣的

  • about products is products that are fun.

    是那些有趣的產品

  • As a long-time bike rider and racer,

    長期以來作為一位單車騎士和賽車手

  • I consider building my own electric bike

    在特斯拉汽車工作時

  • when I worked at Tesla Motors.

    我思考著組裝一輛的電動腳踏車

  • Me and my colleagues would have casual

    我與我的同事會隨興的

  • lunch time conversation about taking

    在午休時間談論關於

  • the Tesla technology and combining it with

    將特斯拉的技術與

  • an electric bicycle to make

    電動腳踏車結合

  • a really nice high speed electric bicycle.

    製造一台真正優良的高速電動腳踏車

  • Like so many lunch time conversations,

    這麼多的午休時間交談

  • that was just idle chatter and nothing came from there.

    卻僅只是隨意聊聊,沒有產生什麼東西

  • 6 months after I left Tesla to

    6個月後,我離開特斯拉

  • start my engineering consulting company

    並在台北這裡

  • here in Taipei,

    開設我的工程顧問公司

  • my friends here in Taiwan encouraged me

    我在台灣的朋友鼓勵我

  • to build my own electric bicycle.

    組裝自己的電動腳踏車

  • My electric bicycles have a top speed of

    我的電動腳踏車最高車速可達

  • 70 kilometers per hour,

    每小時70公里

  • and a range of 100 kilometers on one battery.

    且一顆電池能行駛100公里

  • They are good for the environment,

    電動腳踏車對環境有益

  • and offer reduced pollution transportation.

    並提供減少污染的運輸工具

  • Well, these bicycles are friendly for the environment

    但這些腳踏車對環境無害

  • but it's not my focus at all.

    完全不是我所重視的點

  • It is all about fun and fast fun.

    我重視的是有趣、快速的樂趣

  • My initial goal was to build the kind

    我起初的目標是組裝

  • of bicycle or motorcycle that I wanted

    一種以電力驅動的

  • power by the electricity.

    腳踏車或摩托車

  • I quickly realized, however, that I have a product

    我很快地瞭解到

  • that will appeal to the gasoline motorcycle

    我擁有能夠吸引台灣乃至於全世界

  • owners here in Taiwan and around the world.

    機車車主的產品

  • Several big bike, motorcycle riders have

    一些腳踏車、機車騎士

  • test ridden my bike and

    試騎過我的腳踏車

  • they all immediately love it and

    他們全都立刻愛上我的腳踏車

  • plan to buy them soon.

    並計畫盡快買一台

  • Not once have any of them said,

    他們卻沒表示

  • "I like this product.

    「我喜歡這項產品,

  • This is good for the environment

    「因為它對環境好,

  • so I will buy one."

    所以我會買一台。」

  • For them,

    對他們來說

  • like you and like me,

    就像你我

  • we buy products based on the way

    我們買東西是基於

  • they look, feel, or cost.

    產品的外觀、感受或價格

  • My newest project is LMD Racing.

    我最新的計畫是利曼龍賽車

  • You can see some of our cars over here

    在舞台的右邊

  • to the right of the stage.

    你可以看到我們的一些車子

  • I met my partners at LMD Racing,

    我在兩年前遇到利曼龍的夥伴們

  • Daniel and Tsung-Hsien, about 2 years ago,

    當時 我在尋找一輛

  • while shopping for a racing car to

    適合我在台灣開的賽車時

  • drive here in Taiwan.

    透過關係認識到丹尼爾與宗憲

  • As we got to know each other,

    當我們更瞭解對方後

  • Daniel mentioned to me

    丹尼爾告訴我

  • that he had a dream of building his own

    他夢想在台灣

  • series of racing cars here in Taiwan.

    建造屬於自己的賽車系列

  • I've done several car designs but

    我做過許多汽車設計

  • had never developed or brought any of them

    但卻從來沒有將其發展成

  • to production.

    可以生產的形式

  • As we researched and interviewed drivers about

    在我們研究並訪談了一些車手

  • what kind of race cars would sell well

    以瞭解什麼樣的賽車

  • in the Asian market,

    在亞洲市場能暢銷之後

  • We refined the concept

    我們加強概念

  • and we quickly settled on the

    並快速地選定

  • gasoline V8 engine as an ideal engine

    汽油V8引擎作為

  • for our race car.

    賽車的理想引擎

  • Big power, low cost, reliable.

    大動力、低成本、可靠

  • During my time at Tesla,

    我在特斯拉工作的那段期間

  • me and my colleagues have pushed for the idea

    我與我的同事曾經推動

  • of building an electric race car.

    開發電動賽車的想法

  • But there simply was not the time,

    但那確實不是時候

  • budget, or manpower to devote

    也沒有預算或人力

  • to a project like that.

    能夠投入那樣的計畫當中

  • With the design of the LMD race car

    當利曼龍賽車的設計

  • well underway,

    漸漸進行時

  • I mentioned casually to our team

    我輕描淡寫地

  • that I'd design the car for both

    向我們的團隊表示

  • gasoline and battery electric power.

    我設計了可用汽油與電池電力的車子

  • For normal people there would

    對一般人而言

  • have been many questions.

    他們可能會有很多疑問

  • How much does it cost?

    這樣的車售價多少?

  • Where can it race?

    哪裡可以賽車?

  • How long can it go?

    能夠開多長的距離?

  • How long does it take to recharge?

    要花多久的時間充電?

  • All of these are valid questions

    這些全都是真實的問題

  • and they do deserve answers.

    也都值得解答

  • For true race car drivers like

    但對真正的賽車手

  • Daniel and Tsung-Hsien however,

    像是丹尼爾和宗憲來說

  • there was only one question.

    就只有一個問題

  • How fast will it go?

    這台車到底有多快?

  • My answer of 300 kilometers per hour was

    我的答案:每小時300公里

  • all that's needed.

    就足夠了

  • We immediately updated our plans and

    我們立刻更新我們的計畫

  • started with two prototypes

    並開展了兩個原型

  • one gasoline, one electric.

    一個是汽油、一個是電力

  • Racing is an expensive sport

    賽車是一項昂貴的運動

  • with people spending typically 50 percent

    一般而言 每年大約花掉

  • of the purchase cost of the car

    車價的一半

  • every year just on maintenance.

    來保養車子

  • By building and selling electric cars,

    透過組裝並銷售電動汽車

  • we will appeal to the fun and convenience

    我們用樂趣與便利

  • for our customers.

    來吸引我們的顧客

  • More time racing,

    這樣我們花更多的時間賽車

  • less time doing maintenance and repairing.

    更少的時間維修

  • But I know you are wondering

    但我知道你們會懷疑

  • what are the environmental benefits

    「擁有一台電力賽車

  • having an electric racing car?

    為環境帶來什麼好處?」

  • The immediate effect is small.

    立即的效果比較不明顯

  • No pollution.

    其一是沒有汙染

  • Drastically less noise pollution in addition.

    另外是大大減少噪音汙染

  • However, race cars and their drivers have

    然而,賽車與車手們

  • large numbers of fans worldwide.

    在世界各地擁有大量的愛好者

  • Race car fans, street-car purchases

    賽車迷、一般街車購買

  • are heavily influenced by the race cars

    全都深受賽車以及

  • and racing that they love.

    他們所喜愛的車賽所影響

  • This means electric race cars will

    這表示電動賽車將

  • drive and lead the sales of the electric cars.

    引領電動汽車的銷售

  • Win on Sunday, sell on Monday.

    俗話說:星期天獲勝,星期一熱賣

  • It's an old saying that about winning

    這是一句古老的諺語

  • a race on Sunday, will lead to

    當賽車在周日贏了一場比賽

  • sales at the dealership on Monday.

    這款車子隔天將在經銷商大賣

  • In addition, the demanding world of racing

    除此之外

  • has produced many innovations

    賽車嚴峻的環境產生了許多創新

  • which have led to major improvements

    這些創新讓一般轎車有

  • in road cars.

    許多重大的改善

  • ABS brakes, Traction control,

    防鎖死煞車系統、牽引力控制、

  • disk brakes, and even the rear view mirror.

    圓盤煞車、甚至是後照鏡

  • Not everyone can develop their own

    並非所有人都能開發

  • green products,

    自己的綠產品

  • but you can still do many things through

    但你仍舊可以藉由

  • accidental environmentalism which will

    「附帶式環境保護主義」

  • help the environment.

    來幫助環境

  • One of the other things we do

    另外 我們在利曼龍賽車

  • both for LMD Racing and

    和電動腳踏車

  • for my electric bikes

    做的事情

  • is local sourcing.

    就是在地取材

  • We practice very local sourcing.

    我們非常強調在地取材

  • Local sourcing means buying all the

    在地取材表示盡可能地

  • products from local sources and

    從當地來源或供應商

  • suppliers that you can.

    採購所有的貨品

  • I understand you can't get everything locally,

    雖然不是每一個零件都能就地取得

  • but you want to try your best to do so.

    但你要盡力這麼做

  • While this is occasionally more expensive

    儘管這偶爾會比從國外取材

  • than sourcing parts from overseas,

    還要昂貴一些

  • it's far more convenient.

    但這更加便利

  • You can easily visit your supplier,

    你可很容易地拜訪你的供應商

  • you speak the same language and

    你們說相同的語言

  • you're in the same time zone.

    在相同的時區

  • However, local sourcing also brings the benefit

    在地取材也為你的供應鏈

  • of reduce CO2 production in your supply chain.

    帶來減少二氧化碳排放的好處

  • Here's an example of our supply chain for

    這裡有個我們利曼龍賽車團隊

  • the LDM Race team.

    供應鏈的例子

  • We have just 6 suppliers outside of Taiwan.

    我們只有6家海外的供應商

  • One in the US for our engine,

    一家位於美國負責供應引擎

  • one in France for the tires,

    一家位於法國負責供應輪胎

  • and then several small suppliers sprinkled throughout Europe.

    以及一些遍及歐洲各地的小型供應商

  • When you look at our supply chain in Taiwan,

    當你看到我們在台灣的供應鏈

  • you notice we're heavily centered around Taipei

    你會了解到我們高度集中在大台北地區

  • County with a couple of suppliers in the Taichung area.

    只有幾家供應商在台中地區

  • As you zoom in even more,

    當你放大來看

  • you can see we're based at Taishan,

    你可以看見我們以泰山為基地

  • and the vast majority of our suppliers

    而我們絕大多數的供應商

  • are located just 5 kilometers

    都坐落在我們工廠的

  • from our factory.

    五公里之內

  • Manufacturing products in Taiwan

    台灣許多產品製造

  • makes it very convenient to practice

    能夠很方便地就地取材

  • local sourcing because the island is so small.

    因為島嶼很小

  • With LMD and electric bikes,

    儘管有利曼龍和電動腳踏車

  • our initial goal was not to

    我們起初的目標並不是

  • reduce our CO2 output,

    減少二氧化碳的排放

  • but simply to have a convenient and

    而是為了有便利、

  • manageable supply chain.

    易管理的供應鏈

  • While we realized our initial goal,

    當我們實現了最初的目標

  • We were also...

    我們也...

  • While we realized our initial goal,

    當我們實現了最初的目標

  • our constant trips back and forth to

    我們在不變的供應商之間來來回回

  • suppliers were much shorter and much easier

    比起設廠在其他國家的供應商

  • than had they been based at other countries.

    顯得更快速、更容易

  • Once we began production,

    一旦開始生產

  • the transportation of our parts and components

    我們零件與設備的運輸

  • will produce far less CO2 than

    會比我們採用許多

  • if we'd use many off shore,

    國外便宜的供應商

  • low cost supplier.

    產生更少的二氧化碳排放量

  • As TED,

    如同TED

  • we must design, develop and promote

    我們必須設計、開發並宣傳

  • environmentally friendly products and services.

    對環境無害的產品與服務

  • However, for success in the general market,

    然而,除了環保人士

  • beyond hardcore environmentalist,

    為了在一般市場上成功

  • we must offer true competitive advantages

    我們必須為所有對環境無害的綠產品

  • for all of our environmentally friendly products.

    提供真正具有競爭力的優勢

  • We must make environmentally friendly products

    我們必須製造

  • that are profitable.

    可獲利的綠產品

  • The reason our environmentally friendly products

    我們之所以要讓這些綠產品有利可圖

  • must be profitable is that brings competition.

    是因為這會帶來競爭

  • As we encourage competition,

    而我們鼓勵競爭的原因

  • we bring more environmentally friendly

    是因為競爭會為市場帶來

  • products to the market

    更多對環境無害的產品

  • and improve the quality of those products.

    並提升這些綠產品的品質

  • We must make environmentally friendly

    我們必須把綠產品

  • products that are fun.

    做得更有趣

  • So many people's purchasing decisions

    許多人的購買決策

  • are not necessarily driven by hard core logic,

    並非一定由核心邏輯所趨使

  • but looks, feel and entertainment.

    而是受到外觀、感受與娛樂性影響

  • We must make environmentally friendly products

    我們必須把綠產品

  • that have amazing design.

    包裝成更有設計質感

  • As we apply amazing design to our

    當我們為對環境無害的產品

  • environmentally friendly products,

    加上令人驚艷的設計後

  • the extra cost of the products can be

    產品的額外費用就能夠被抵消

  • hidden and people love just

    而人們就喜歡這樣的外觀

  • the appearance and using the products.

    並使用這樣的產品

  • In short, this will lead to mainstream

    簡言之

  • acceptance and normalization of

    這將導致對環境無害的產品

  • environmentally friendly products.

    獲得主流的接受與常態化

  • Thank you very much.

    非常感謝大家

Hello.

大家好

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