Subtitles section Play video
So presidential debates —
I mean, you could choose so many synonyms for disaster.
Murder-suicide.
Masterclass.
Multi-stage ...
Make or break ...
Takedown ...
Multi-vehicle pile-up ...
Where to even start?
In a live debate, every second
has the potential to become a viral moment.
“And that little girl was me.”
But only a few actually make or break
a presidential campaign.
“I have no comment."
So we asked these political reporters,
past and present, to watch some debates.
“I’m sorry."
I’d forgotten the very strange expression
on my face.
To tell us how these moments shaped history
and why we still talk about them today.
Nobody else remembers anything
that happened on the night that Rick Perry forgot
the third federal agency.
“It’s three agencies of government
when I get there that are gone —
commerce, education and the —
what’s the third one there?
Let’s see.”
And this is where it goes really, really wrong.
“You can’t name the third one?"
“The third agency of government
I would do away with.”
And he’s going to his notes.
“I can’t.
The third one I can’t, sorry.
Oops.”
It was everywhere.
This was a historic political catastrophe.
Your best moment might ricochet in the media,
but your worst moment is actually
much more likely to.
By the time Chris Christie got to this debate stage,
his presidential campaign was not going anywhere.
By the time he left, he had done a lot
to ensure that Rubio’s wasn’t, either.
“And let’s dispel once and for all
with this fiction that Barack Obama doesn’t
know what he’s doing.”
“Let’s dispel with this fiction.”
This was the sort of pre-baked line
that he had planned to drop at some point in the debate.
“But I would add this, let’s dispel with this fiction
that Barack Obama doesn’t know what he’s doing.”
And he does it again.
And Christie’s ready.
“That’s what Washington, D.C., does.
The memorized 25-second speech that
is exactly what his advisers gave him.”
“Here’s the bottom line.
This notion that Barack Obama doesn’t know what he’s doing
is just not true.”
“There it is.” “Number three.”
“He knows exactly what he’s doing.”
“There it is, the memorized 25-second speech.”
There it is,
and Christie’s ready.
“That’s the reason why —”
“There it is, everybody.”
“— this campaign is so —”
Marco Rubio had all the attention, all the momentum
going into this debate, and all of a sudden,
Christie knifed him.
It was a murder-suicide, frankly, in political terms.
The weapon of choice was Rubio’s own words.
Trump, as you can see, has no particular role
in this exchange.
He really benefited in a lot of ways,
and this is emblematic of it, from the other candidates
thinking that if they could just take out everybody else
and get Trump in a one-on-one match-up,
then they would be the one.
“The debate is over.”
It’s 1992.
There was a very difficult recession.
Unemployment got to almost 8%.
Along comes this obscure Arkansas governor.
Bill Clinton had held town halls all around the country.
He excelled at them.
It allowed him to make a personal connection
with voters.
“In my state, when people lose their jobs,
there’s a good chance I’ll know them by their names.
When a factory closes, I know the people who ran it.”
She starts to nod.
She agrees with him.
This is a masterclass in making a person feel listened to
and connecting through eye contact,
whereas if you look at George Bush, he’s looking around.
He’s trying to escape the question.
There was no way George Bush was going
to catch up after that.
In the 1984 election, Ronald Reagan
was already the oldest president
to serve in American history.
And as we got into the homestretch of the campaign,
there were growing questions about his age
and about his mental acuity.
Ronald Reagan’s greatest gift, of course, was humor.
“I will not make age an issue of this campaign.
I am not going to exploit for political purposes
my opponent’s youth and inexperience.”
(Laughter)
You can see Walter Mondale.
And he can’t help but crack up, too.
And he later told people that that’s
when he knew he had lost that presidential election.
I cover Joe Biden now.
He is 76.
And there are so many folks, including many Democrats,
who will point to this moment with Reagan
and say that’s the way that you talk about age.
Pictures of Ford had sort of characterized him as somewhat
of a fumbler.
“There is no Soviet domination of Eastern Europe.
And there never will be under a Ford administration.”
“I’m sorry.
Could I just —”
I stopped it because you don’t trick a president
into comments.
You go back at him.
And you say, excuse me —
“Did I understand you to say, sir,
that the Russians are not using
Eastern Europe as their own sphere of influence?”
I knew what he was trying to say,
but he so fumbled it, that it came out
as if he was saying the Russians don’t have
any influence or control over the countries
of Eastern Europe.
“I don’t believe that the Poles
consider themselves dominated by the Soviet Union.”
The poor guy, this performance
fit right into the cliche image
that people had of him.
(Phone ringing)
“Hello.”
And it took them 24 hours to put out
a corrective statement saying what he really meant to say,
et cetera.
But by then it was too late.
(Applause)
“Dr. Ben Carson.”
A gaffe committed in the current climate
with all the reactions that immediately follow
is preserved forever.
You’re running against yourself in effect
and against your own image as you’ve
created it over the years.