Thank you very much.

What I love about events like these

is that it is not just people coming together to hear ideas.

It's that we all came here for the same reason.

Every single one of us came here because we share something,

we have similar values and similar beliefs

and that's the reason we showed up.

We don't know each other and yet

we know something about each other.

Now this is important, you see,

because the very survival of the human race

depends on our ability

to surround ourselves with people who believe what we believe.

When we're surrounded by people

who believe what we believe something remarkable happens:

Trust emerges. Make no mistake of it, trust is a feeling,

a distinctly human experience.

Simply doing everything that you promise you're going to do

does not mean people will trust you.

It just means you're reliable.

And we all have friends who are total screw ups and yet we still trust them.

Trust comes from a sense of common values and beliefs.

And the reason trust is important,

is because when we are surrounded with people

who believe what we believe,

we're more confident to take risks.

We're more confident to experiment,

which requires failure, by the way.

We are more confident to go off and explore

knowing that there is someone from within our community,

someone who believes what we believe,

someone we trust and who trusts us, will watch our back,

help us when we fall over

and watch our stuff and look after our children while we're gone.

Our very survival depends on our ability to surround ourselves

with people who believe what we believe.

I'll show you an example that freaks me out every time I talk about it.

What is our most valuable possession on the planet?

Our children, right?

Our most valuable possession on the planet are our children.

So let's game out a scenario.

Let's imagine we're going out on a date. So we require a babysitter.

We've two options.

Option number one: there's a 16-year old

from just down the street from within the community

with barely, if any, babysitting experience.

There's a 32-year old who just moved

into the neighbourhood -- we don't know from where --

but she's got 10 years of babysitting experience.

Who do we choose?

The 16-year old. Think about that for a second.

We'd rather trust our children, our most valuable possession on the planet,

with somebody from within our community

with no experience

over somebody with vast amounts of experience,

but we've no idea where they're from

or what they believe.

Then why do we do it differently at work?

Why are we so preoccupied with somebody’s resumé

and where they worked and what they've done for our competition.

And yet we never seem to consider what they believe, where they're from.

How can we trust them? How can they trust us?

The problem with most organizations, believe it or not,

whether it's a community or a culture.

What's a community? What's a culture?

It's a group of people with a common set of values and beliefs, right?

What's a nation? It's a group of people

with a common set of values and beliefs.

And the single biggest challenge that any culture

or any organisation will ever face is it's own success.

When an organisation is founded...

All organisations are founded on the same basic principle.

There's some sort of measurement, it's often money but it could be anything.

And there is time.

And when an organisation is founded what they do and why they do it

are inextricably linked.

There is usually some founder or some small group of founders,

that are able to put their vision into words.

And their passion inspires others to come and join them

in pursuit of something greater then all of themselves.

And they trust their guts and off they go and it is an amazing experience.

The problem is, as they grow,

as what they do becomes more successful,

they can no longer rely on themselves.

They have to hire somebody who hires somebody

who hires somebody who hires somebody...

who has to make a decision.

Based on what? And what they do starts to grow.

That metric. The problem is why they do it

starts to go fuzzy.

And this is the biggest single challenge any organisation will face.

It's this thing right here, the thing that I call 'the split'.

Symptoms of the split inside an organisation

are when stress goes up and passion goes down.

Symptoms of split are things like when the old-timers,

the people who were there from the founding,

from the beginning start saying things like,

"It's not like it used to be. It doesn't feel the same anymore."

They can't quite put it into words, but hey know it's not the same.

Even though the organisation might be more successful

than it ever was in the past,

it's just not the same.

Other symptoms are when the organisation

starts focussing more on what the competition is doing

and worrying less about what they are doing.

When they start asking outsiders,

"Who should we be, how should we talk to you?"

At the beginning they never asked anybody,

they ran on their own passion, on their own energy.

This is what happens in such organisations like Apple.

In 1985 Steve Jobs left Apple and the company went like this

and Steve Jobs came back.

And Howard Schultz left Starbucks and Howard Schultz had to come back.

And Michael Dell left Dell and Dell had to come back.

Now whether they're clear on their own whys now or not is yet to be seen.

But the point is that these founders,

these visionary guys physically embodied the reason,

the cause around which people showed up in the first place

and it reminds them why they come to work.

Now, my fear is

that one of my favourite organisations, an organisation that I love

may be going through a split.

United States of America. Maybe you've heard of it.

(Laughter)

It's important to study America

because like a lot of things happen in America

everything there is exaggerated.

So we can learn a lot of them and hopefully

learn things that we can apply to ourselves.

Something started to happen in 1947 that embodies this idea here.

My grandparents' generation was called the greatest generation,

that's what we called them, the greatest generation.

Because here was a generation that went off to war to fight this great evil

and everybody was united and unified

in some sense of common cause and purpose and belief

and trust was at an all time high.

Even those who didn't go off to war they were back and buying war bonds

and everybody was one.

And there were stories of young men who would commit suicide,

they'd shoot themselves when they didn't get called to action.

We call them the greatest generation.

What do I get? I'm genX, the unknown variable.

They get the greatest generation, I get X.

My parents are called the 'boomers'. Why?

Because their parents were 'doing it' when they came back from war.

(Laughter)

They get the greatest generation.

This sense of purpose, this sense of cause, this sense of why.

But then they came back from war

and most of them had grown up during the Depression

and they wanted now to experience life a bit,

they wanted to buy some stuff

and sort of, you know, care about themselves a little more.

They had been giving so much their entire lives.

And so the 1950's came.

And the 1950's were defined by responsibility.

Going out to give the same kind of loyalty to your company

as you gave to your country or to the cause.

And we know what the fifties were like.

Everybody gave and you devoted your life to the company.

The problem is, as we started to become more affluent

and the wealth of the country started to grow

that sense of purpose and that sense of cause

and that sense of fulfilment and that sense of trust

and that sense of happiness didn't grow with it.

And this is bad. This is confusing.

And so, the 1960's we responded to it.

And we thought, "Well, this responsibility thing didn't work, so let's try irresponsibility."

Then the hippie movement was born, right?

And the reason that the whole hippie movement could exist in the first place

is because the country was wealthier,

so we could afford for people to drop off the grid

and our parents were wealthier, they were more affluent.

So they could pay for us to do it.

But we didn't get that sense of fulfilment.

So the pendulum swung again.

And then we had the 1970's, the ME-generation.

Defined about looking after your own happiness.

Everybody had his own guru, starting to become very selfish.

That didn't work either.

And again the whole time we were becoming more affluent and more affluent

and that sense of fulfilment and happiness and trust is not growing with it.

And then the 1980's.

Still that sense of me, but now business was cool again.

And in the 1980's we started to see something that had never been seen before.

In the 1980's we started to see companies using people to balance the books.

This has never happened before,

where they would use lay-offs to make the numbers work.

People to make numbers work.

And then the 1990's came by and dotcom,

about the most selfish behaviour you could find.

Everyone wanted to get rich regardless of anything else.

And again, the split continues.

The only thing that happens, the only thing that really grows

in organisations and societies without going through a split

is that distrust increases.

We become distrustful of each other inside our own organisations,

we become distrustful of management,

we become distrustful of our politicians.

And now we find ourselves here today wondering what to do next.

How we gonna find a sense of fulfilment, technology is no help.

Andy Grove, the founder of Intel said

that the only thing that the microprocessor ever did

was make things go faster.

And he is right. And it is making this go faster as well.

Don't forget, technology is absolutely fantastic.

For the exchange of information and the exchange of ideas,

technology is absolutely wonderful for speeding transactions,

it's wonderful for resourcing and finding people,

but it is terrible for creating human connections.

You cannot form trust through the internet.

There's something called a mirror-neuron which they've recently discovered

that is one of the things that contributes

to how people relate to each other and how we empathize.

It's the feeling you get,

it's the same part of the brain that lights up --

they did these pictures-- they did MRIs.

They gave people a picture of someone smiling.

And then in our own brain, when we see someone smiling,

the same part of the brain lights up when we smile.

It's what creates empathy and it is necessary to create trust.

Again this very human bond.

This is the reason why the video conference

will never replace the business trip.

You can't get a good gut feeling over a video conference.

I'm a big fan of the blogosphere.

The bloggers think that the internet is the end all be all of the world.

Then explain to me why once a year 20.000 bloggers descend on Las Vegas

for a huge big convention?

Why didn't they do it online?

(Laughter)

It's because nothing replaces human contact.