Placeholder Image

Subtitles section Play video

  • okay?

  • You want me to talk about my early Mrs Failures and what went wrong?

  • And what did I do to get it right?

  • While you're gonna make me depressed, man, Right.

  • Remind me off off my failures.

  • All those expensive mistakes from the past.

  • I tried a vending machine business.

  • I tried the computer fixing business.

  • A try in that.

  • We're marketing business.

  • Try to recruit my friends and things like that, and I joined the n F L club.

  • You know what that is?

  • No friends left, but no, I want to take my call anymore, right?

  • And also tried mail order business.

  • So a lot of these business failures and I could tell you it boils down to one thing all these ideas that I had most of the time because I thought you was a good idea.

  • He's what I believe in.

  • Every single damn problem I have in my life right now started off as an idea.

  • It's not off the idea that Hey, you know what?

  • I could make some money doing that.

  • I could make a few bucks doing this, and No, it wasn't just a bad idea.

  • I didn't have experience.

  • I didn't know how to analyze the market.

  • Is there a need for what I sell?

  • And quite frankly, I didn't have the ability to execute.

  • So the idea was fine by my execution.

  • Just like most of you watching this video execution is lousy.

  • You do not have all.

  • You haven't developed the capability or the skills to execute the idea with excellence.

  • 13 failures now, wouldn't you agree?

  • Most people would have given up by this point, but I couldn't afford to give up because I had to take care of my mom.

  • And because of all these busy Ophelia's, I was $150,000 in debt.

  • So I said to myself, Hey, I already hit rock bottom.

  • It could get getting worse than this.

  • I'm already in debt.

  • I'm not making enough money.

  • I have to make it on business.

  • 14.

  • That's when I made it.

  • And that's when I made a decision toe.

  • Learn a skill set and a beer for a skill set high income skill that I learned waas copyrighting the ability to use my written words to sell to market, so learning the art of cooperating, learning the art of communication the art of closing Change my life.

  • It's only after I learned that, then my business started to work.

  • That's the distinction, because it doesn't matter what it is that you do.

  • You may be thinking while hes my product is my service, I'm in the digital marketing business.

  • I'm in the e commerce business, right?

  • I'm selling whatever product into financial service.

  • It doesn't matter.

  • That's your product.

  • That's a service that's not your business.

  • You are in the business off marketing that product or service.

  • And unless and until you know how marketing works, how do you make an offer?

  • How do you take away your value to marketplace, how you communicate, what it is that you offer in such a way that compels people that want to buy from your positions you as a leader, as an authority in the marketplace, When you know how to do that, then it doesn't really matter that much what it is that you sell.

  • Yes, you need to know the business.

  • You always want to know the business.

  • But you would know what actually mix business go.

  • You know what moves the needle?

  • You know what actually creates revenue sales and marketing.

  • When you know something, marketing, you have an unfair advantage in the marketplace period.

  • Most businesses struggle because a lack off revenue why are they not making enough revenue?

  • Why tell me?

  • Because they'll have customers.

  • Why don't they have customers?

  • They don't know how to market.

  • They don't know how to create a compelling message.

  • They don't know how to create an engaging story and put it out there in the marketplace in a way that makes people we act that mixed bill respond good or that that makes people respond in such a way that they want to do business with you.

  • You may have the best product in the world.

  • You may have the best service in the world.

  • You may provide the best service it it doesn't matter.

  • None of that matters.

  • If people don't know that you exist.

  • If they don't know that you have something to offer and if they don't want to buy from you, how would they know?

  • It's like dating right?

  • You have the best personality.

  • So what if no one wants to go on the first date with you?

  • They would not find out how good you are they will not find out how nice you are.

  • They just would not know.

  • So that's what turned my business around.

  • Now I have a lot of resource.

  • Says you could go visit W.

  • W Dan locked shop dot com.

  • They have a lot of resources that actually teach you marketing and sales and entrepreneurship.

  • You need to equip yourself with those fundamental skills.

  • So then it doesn't matter what this is getting to.

  • You have an itch.

  • Does that make sense?

  • Go ahead, darling shop dot com.

  • Check it out.

okay?

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it