So why do we have water on our products?

Started in my kitchen 2012.

I formulated for shampoo bottles in one condition, about over the course of probably a few months, I started selling on a community forum and it blew up.

I was making one kg benches, sort of see venerated them a day Hey, and mixing hand pouring in molding.

I had this overarching goal that we would save one million bottles from name for, which seemed like this enormous, insurmountable goal way wanted to grow internationally.

That was hell.

We were going to save as many plastic bottles as possible.

So we started experimenting with Google ads, and it's just an easy way to get in front of an audience Who wouldn't ordinarily, no you that people who want an environmentally friendly product and then we act on the edge almost immediately that leads to our first international order, which was so exciting, and that was how we knew that this product had global potential.

We left California on May 14th in that involved us sailing 9000 miles every six months in that time controlled and we collected micro plastics strong throughout the islands.

Plastics never actually write down.

It's toxic fish and plankton aerating these plastics weirding fish.

It's going into our food chain that's killing our ecosystem.

The rate we're going right now.

By the year 2050 will have more plastic in the ocean.

In actual fish.

We kill our ecosystem.

We kill ourselves.

I've always had a passion for the environment.

I started hearing about saving the environment when I realized how fast we were destroying it.

What we're doing is very much focused on Ocean Place.

I wanted to see what we were trying to say.

I want to put a buy in every shell.

We need to stop using so much lo use single use place that I want to change consumers behavior.

So instead of thinking I need to buy a bottle of shampoo, they think we're is my shampoo bar stuff doesn't have to come in a bottle.

It's not necessary.

Just requires a bit more thought.

The natural world is hugely important to me.

It's what we're fighting to protect.

Wait way just hit one million bottles saved, which is about 25 ton of plastic.

But it kind of pales in comparison to the extra six million we're gonna save next year.