Now what we're going to be talking about today is how to grow your next business into a 1,000,000 users.

Now, I wanted to remind you guys that I am an ex Google Tech lead, and I have built a number of successful maps that have been able to get to millions of users.

We can take a look at the dashboard here.

You can see here that this was one of my APS with 3.6 million users had another app.

Your iPhone that 25,000 users another one with 15,000 years.

There's 40,000 users, Let's see.

And this was another up with 500,000 users and not have grown all of these as well as having worked for larger companies in which they were apt, with many, many more millions of users.

So I would like to think that I know a thing or two about how to grow a business from zero to millions of users, and I'm here to give you my top five tips on how you, too, can do that as well.

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Now, One thing that really changed my perspective was one time I was building the stating website, and I started researching this, and I realized that dating websites are actually extremely easy to build, and they faced a certain class of problem known as the chicken and the egg problem, in which the success of a dating website depends purely on how many people you can get on there.

That's it.

It's a marketing problem.

It's not a technical problem at all.

So that made me realize that there are certain classes of businesses that sounds great at a 1,000,000 users, but that don't really sound good at 10 users or 100 users.

Right?

And so the first thing you need to understand is that you need to come up with a path that gets your business from zero users to 10 users, 200 users, 1000 users and the 1,000,000.

And so if you think about like a dating website, it's really not much fun with only 10 users or 100 users or 1000 users.

But once you can get like 10 million users on there, it starts to sound pretty fun, and this is something that anybody can do.

But it just costs huge amounts of investments in marketing and advertising to get that going and the challenge.

The trick is, how do you grow it to that size?

And this is really not a trivial thing.

So you have to have a good marketing plan in place for your product.

So that's the first thing is to understand that marketing is a very interesting problem, and for some businesses, it is actually the core problem for the business itself.

I remember one time I had collaborated with a team member to build this framework.

You know, when we were building, I said, Well, we got to make this really cool landing page and sell it to the developers and tried to get a lot of people using this stuff and then that other developer just didn't seem to care, and all he did was he put up like a read me file, like just a plain read me text file.

And then he just launched and sent out an email marketing campaign.

And guess how many people actually adopted this product?

It was like one or two.

Almost nobody was interested in using this framework, and essentially, that just tanked the whole project.

So even though this was simply a piece of coat.

Oftentimes, the impact of a developer, especially if you're working in, say, infra, is how many people are actually using your code.

How many people are adopting that piece of technology that you wrote so in more places than you may imagine?

And actually in all aspects of life from, say, your dating life to your personal branding two pieces of code that you write to, how you negotiate and to the businesses that you grow marketing has a huge impact on anything that you do.

Marketing is very important, and so you just have to make that a priority, and then we all just want to start building the product, and that's the most interesting and fun part about it.

But marketing is something that cannot be ignored.

You have to take it seriously whenever I start on the new project.

Actually, it is usually spurred by a new marketing opportunity.

So if there's a new app platform that opens up, say Facebook, APS, open up or iPhone, that's open up.

That is a brand new marketing opportunity.

It's not so much the technology.

The technology may be interesting and cool, too, but it is that distribution part actually motivates me to jump in and start building something I won't take on the project if I don't have a clear idea about how I'm going to get the 1st 100 users.

When I started panel laps with just my time lapse photography software, I had already pre identified a small community of photographers who are very interested in time lapse rigs, getting sliders and motion and all of that stuff.

So I knew right away that if I were to build a piece of software ICA advertising straight to that community of people and they would be interested.

So you want to look for Nisha's small sub communities, like Subreddit Facebook groups in which you'll be able to talk and people will listen.

If you try to talk to everybody, you speak to nobody now.

The second tip I have for you is to write the current trends in distribution, and there's always a trend.

Going on somewhere these days is quite interesting.

I would say that the trend is in influencer marketing.

You can go find YouTubers instagram influencers people much like myself, and you go ask them to promote your product So the key difference here is that I would say we are in an era of influencers, and the pest technology had largely been driven by platforms.

You had platforms like Twitter, Facebook, Google Plus and essentially, it would be grassroots campaigns in which you would.

Brock has opposed that post would be shared by many friends.

And then that post with the eventually go viral, you may go borrow around hashtags on Twitter.

So in the old days it was scattered friends who would share news.

And then he would say things like, Oh, well, you got to go to Facebook or Twitter and you would talk about these large platforms today.

The difference is that we have jailed into communities centered around influencers, and there's not so much the platform, but it is the influence or who you should be talking to.

That is the person you advertise with.

There used to be something called bloggers, and you would go through these bloggers who ran their own little independent websites, and you ask him to read about your stuff.

But bloggers have kind of faded out these days to be replaced by the influencers.

That's who you need to go through.

That's the trend these days, and so, overall, I would recommend you check out YouTube, Twitter, instagram, Maybe read it, find out who the influencers are in your specific niche and go ask them to promote your stuff.

Maybe paid them a little money or something like that.

Get that all set up for you.

Not the third tip I have for you about how you can grow your business is to be genuine.

Being genuine is trending these days.

I would say, you know, in the old days, Eve's if he all corporate speak people hit behind this veil and customers seem to appreciate that they thought it sounded professional.

But these days there's been sort of a backlash against corporate ism.

So this is a popular the an actual relationship with your customers, your audience, your viewers.

How are you guys doing over there?

Say hi to your mom for me.

I want to show you a little something that kind of surprised me when that first saw this.

But there's something called the style and tone guide for large companies, and we take a look at what Google has here.

They say that even for them Officially, they want you to aim for a conversational tone rather than a formal one.

Be human.

Let your personality show be memorable.

You can even be a little funny now and then, they say.

Aimed for a voice intoned, That's conversational, friendly and respectful, a voice that's casual and natural and approachable.

And you can see that this is actually reflected in other documentation as well.

If you check out male chimps at Male Chip, we've walked in our customer shoes using offbeat humor and the conversational voice we play with language to bring joy to work.

We don't take ourselves too seriously.

We are plain spoken.

We are genuine.

So if the way you're communicating with their customer is very formal and you think that's professional, it's actually not.

You're actually damaging your brand, and you are distancing yourself from your customer.

You're just being very corporate, faceless, non genuine entity, and you lose that chance of developed a more human personal relationship with your customer, which our competitors probably are doing.

So that's the current trend these days.

If you're trying to act out corporate and professional, then just stop that right now.

Now, my fourth tip for you is the optimize your conversion funnel.

So maybe you set up this beautiful landing web page you want.

Make sure that as people are entering your website, you aren't losing them.

And this is something that you have to really be my for about I want show you some interesting landing pages here.

Actually, if you take a look at the landing page for Amazon is quite interesting, actually, that when you get towards the purchase flow, you find that nothing on the page becomes clickable anymore except the continue button in which you can continue to buy stuff.

The Amazon logo, that banner, you can't click on it.

They just remove that so you don't keep going backwards.

Even this'll earn more button.

If you would stop on that just opens a brand new window in the pop up, but it doesn't actually redirect me from the site.

Once I get into this portion, it just funnels meat straight into the portion where I have to place an order.

You want to minimize the number of clicks that your user has to make.

If you check out my website here, I don't even have a cart.

I just asked for your credit card number.

And then there's a buying that button right there, which completes the hope purchasing process.

For you.

It's a one click by essentially, accessibility is something that I think a lot of people underestimate.

And what you want to make sure that your site is easy and simple to access for anybody.

You won't be thinking about people like your mom, for instance, with someone like that, be able to navigate your AP, your business, your website and really understand that and go through the whole float.

For example, if I were to build a website many times over, just use a standard button.

I'm not going to try to customize it and make it look all cool and shiny around it, because then it doesn't really look like a button anymore, right?

And people may not know that that's clickable.

And that whole entry should be fun, simple, clean and understandable.

Not the fifth point here is you want to consider what people like to call the viral right, which is the flow in which, when the user gets into your cab or your business or whatever it is, how are they going to spread that through word of mouth and you want make it as easy as possible for people to share your stuff.

So don't underestimate, but they out this referral process in which you can give people some goodies and bonuses in exchange for them sharing your service with their friends, their family.

You know, I have spent tens of thousands of dollars on advertising a lot that that stuff doesn't really work.

Like, I'm not sure if I've ever gotten any payoff that felt really pain Jubal to meet for advertising.

Whereas if a product is really good, then it will be able to grow on its own.

And that is really how you get massive amounts of growth, right?

If your goal is to get like, say, 500,000 users, you're not going to get through that amount by paying for every single user is just going to cost way too much.

So you have to make sure that there's a way for your business to grow in sort of a viral way, exponential way without you having to pay for each single person.

So for a lot of that, the absent games I make, I always take into consideration the time to build some sort of referral process in which people can have a special link.

If they were to share that, they would get him in that goodies.

Some virtual I them Virgil Goode's something that would just incentivize people to help grow that product.

Let me know what you're top tips are on growing the business.